Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
March, 2007, Vol. 07, Issue 03
2006: A Year in Review
By Vivian Madison-Mahoney, LMT
I hope everyone is optimistic and off to a very happy, healthy and successful 2007!
Because I am receiving so many calls and e-mails about information I previously have written about, I am going to briefly review last year's important issues.This article will only mention those issues, but you can go to www.massagetoday.com and look up each of my articles in the archives for complete information. Here are the important issues of 2006 that could have a bearing on your massage practice in 2007:
NPI: National Provider Identification
Have you registered yet to obtain your NPI? As a massage therapist, you do not have to obtain this number unless you are considered a "covered entity." How do you know if you are a covered entity? If you submit any patient-identifiable information by electronic means, you are considered a covered entity and must be HIPAA compliant.
However, whether or not you are a "covered entity," having your personal National Provider Identification number puts you ahead of the game, so to speak. Having your own number allows you to use it on the CMS 1500 insurance claim forms when submitting bills to insurance companies. Filling in all of the required blanks on a claim form reduces the chances of insurance adjusters denying or delaying your claim. If you do not bill insurance at this time, you can still obtain your personal NPI number, so you'll have it ready if or when you have occasion to submit a claim in the future.
There currently are four ways to contact the NPI enumerator to obtain your own number. Here is the contact info:
If applying online, click on "National Provider Identifier" and then "Apply Online." Most of the registration process is very straightforward. When you get to "Taxonomy Information," look under 22 - "Respiratory, Rehabilitative and Restorative Service Provider." Then scroll down to "Massage Therapist." Don't forget to include your license number and the state in which it was issued.
Note: If you are in an unlicensed state, you might want to call the toll-free number and ask to speak to someone who can advise you regarding whether you should use your National Certification Number, or if you can still apply to receive an NPI number.
Senate Bill 3963 Introduced
Sen. Craig Thomas introduced the Access to Physical Medicine and Rehabilitation Services Improvement Act of 2006 (S.3963) on Sept. 28, 2006. The Coalition to Preserve Patient Access to Physical Medicine and Rehabilitation Services supports access to quality health care and therapy services for Medicare beneficiaries. It also supports allowing physicians to choose the health care professionals who provide those therapy services to Medicare beneficiaries while under a physician's supervision in their office. These are billing situations know as "incident to." The passage of the Act will ensure that Medicare beneficiaries have better access to quality health care provided by licensed or certified health care professionals.
Go to www.coalitiontopreservepatientaccess.com to get all the information you need to know and to join this all-important coalition. Please help ensure the passage of this bill. The coalition's goals are threefold:
Nine Key Points
For nine key points to use when contacting your legislators regarding this important legislation, please contact me.
The Coalition to Preserve Patient Access to Physical Medicine and Rehabilitation Services
Twenty-four associations, organizations and member groups already are fighting to preserve your rights and the rights of patients. I am happy to say that the Florida State Massage Therapy Association (FSMTA) has joined this coalition. I had proposed that the AMTA join the coalition as well. The proposal was presented by Pat Donohue, president of the Florida chapter of the AMTA, to the 32 House of Delegates members at the AMTA convention in Atlanta. The vote was 28 of 32 in favor of the AMTA joining the coalition.
At this time, we are still awaiting confirmation from the board, as well as the board's position statement to add to the coalition's Web site.
Clarification on S.3963
I asked Bill Finerfrock, lobbyist for the National Athletic Trainers Association (NATA), if he could clarify S.3963 for us in regard to billing Medicare and supervision issues. Here is his reply [edited for clarity/space]:
Contact Cate Brennen Lisak, coalition organizer and external affairs director of NATA, and/or myself for more information on the coalition, or to let us know if you or someone you know is willing to join. There are no costs; only requests to assist with calls, e-mails and letters, when necessary. The only possible future costs might be to send a representative of your group or association to special events.
CMS 1500 Claim Forms
CMS 1500 forms will be changed to reflect the new provider number and to include a space for that number. There will be a few other minor changes as well. These forms will be the only forms available after April 1, 2007, and will be referred to as "1500 Insurance Claim Forms."
CPT Code Changes
There are no CPT code or definition changes for 2007.
Contact me regarding insurance billing or coalition issues at , www.massageinsurancebilling.com, or by phone at (865) 436-3573. Cate Brennen Lisak can be reached at , www.nata.org, or by phone at (800) 879-6282, ext. 148.
Click here for more information about Vivian Madison-Mahoney, LMT.
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