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A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 1)
When we think of lower back pain, we tend to think in terms of the lower lumbar spine and the SI joint. These joints and their discs are obviously important. However, we tend to miss fixations that occur just above – in the upper lumbar spine. Three questions come to mind: 1) Why is the upper lumbar spine so important? 2) Why do we miss the fixations here? 3) How can we adjust them?
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
The Problem With Prolonged Sitting
We need to constantly talk to our patients about spending less time sitting and about what can go wrong with poor sitting postures. The fact is we sit too long in repetitive malpositions.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
Help Secure Our Future by Sharing It
The National Board of Chiropractic Examiners (NBCE) conducts one of the most comprehensive surveys of the U.S. chiropractic profession every 4-5 years.
Improving Our Political Effectiveness
The November 2014 elections are right around the corner; members of Congress, governors and state legislators are all running. Now is a good time to talk frankly about our overall political involvement.
Uncle Sam Needs You
Scrutiny into the Department of Veterans Affairs (DVA) continues to grow after efforts to reform the DVA by the former Secretary of Veterans Affairs, Eric Shinseki, were deemed "a stunning period of dysfunction" by Senate Minority Leader Mitch McConnell (R-Ky.).
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
Medicalization and Mindfulness
The past several years have seen a veritable explosion of research on mindfulness. Research abstracts we've published in each issue of Health Insights Today under the heading "Mind-Body News" have increasingly reported on studies about mindfulness interventions.
Rethinking GMO: Less Panic, More Context
Some of you may have noticed that after writing parts 1 and 2 of “Genetic Modification of Organisms for Human Consumption” a while back [Nov. 15, 2013 and Jan. 1, 2014 issues], part 3 never appeared.
Thoracolumbar Syndrome: The Great Mimic
The thoracolumbar junction is a common area of joint dysfunction. The most obvious cause is dysfunctional breathing or lack of diaphragmatic breathing. Treating this breathing problem will ultimately be the long-term cure for the syndrome.
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
Let the Patient Tell Their Story
Often when a patient presents with an injury, they want to tell their story. People by nature like to talk about themselves, particularly when they're worried about their health.
News in Brief
NBCE Launches Computer-Based Testing Era; California Chiropractors Get Expanded DOT Exam Privileges; New Jeff Hays Documentary.
If You Get a Request for Records, Respond!
In our previous two articles, we discussed two of the main reasons for denial when chiropractic records are reviewed by Medicare contractors.
February, 2007, Vol. 07, Issue 02
Everything I Need to Know to Succeed in Business, I Learned From My Child
By Angie Patrick
It's true; children know exactly how to get what they want. Unabashedly, uncompromisingly and without regret, they give us what we need (love, joy, happiness) and, in return, we give them what they want (toys, ice cream and video games).Isn't that the basic premise of business? Customers provide us with what we need (revenue and income) and, in return, we give them what they want (quality goods and services). I say we take a few cues from children - those mini-marketing moguls - and see how we can apply these principles in our own approach to business.
Children are not afraid to fall on their backsides. They will go after their wants with a fervor and desire so great that they are willing to try virtually anything to make it a reality. Have you ever watched a child try to reach a cookie jar? When the foot stool does not work, they get a kitchen chair. When it doesn't quite reach, they begin the dramatic and perilous ascent up the cabinets until they achieve their goal: yummy, delicious, seemingly-out-of-reach cookies.
Perhaps your own "seemingly-out-of-reach cookie" is an ample supply of people wanting to book you for a massage or spa service. Maybe you are timid and unsure about how you will go about attaining this goal for fear of failure. Take a lesson from your child or children in general: They fear nothing. Specifically, they have no fear of failure or being told no. If one thing they try proves ineffective, they proceed to the next plan until something they do makes the goal achievable. They do not fear the negative responses they receive, and they will devise a method to turn those negative responses into what they desire. In our case, negative responses represent those uninterested in what we present to them. Since what we want is a consistent stream of business, do not be afraid to try different venues and multiple approaches. By not giving up, you will reap the rewards of the fearless and be savoring your cookie in no time.
Kids are beguiling. They capture our hearts and change the cadence of our harried lives by being honest and candid, and by possessing a willingness to outwardly show they care about you. Face it; a child can melt the hardest of hearts with a well-placed giggle or a spontaneous hug. And so it is with business. Your passion for what you do makes you and your business attractive to those who seek what you provide. Conversely, if you are unhappy, it shows. Your attitude is contagious, and caring about your customer's needs, desires and wants is the fastest way to build your repeat business. Just as a child can make you forget about the dog chewing up your favorite shoes, you can have that same effect on a customer by sending a card and letting them know you miss seeing them. Offer them an incentive to visit you, such as a discount on their next massage or even an invitation to have a free, relaxing cup of tea with their next visit.
This type of outreach does two very distinct things. First, it makes your customer feel they are important to you. Everyone enjoys feeling appreciated, and sending a personalized note makes your customer feel they matter to you. It's like receiving a hug from a child − it can turn the tide on their day and remind them of the calm and relaxation your services can provide in their sea of stress. Second, it rekindles the buying cycle in a customer who has a proven spending history for services or goods you have provided for them in the past. Reminding them how wonderfully relaxed and stress-free they felt after their last visit can create a desire to relive the experience, netting you a repeat customer.
Just as a drawing we display on the refrigerator reminds us of the children in our lives, we can do the same with products we offer for retail to our clients. Providing your clients with an array of self-care products can extend the feelings of relaxation and well-being you have worked so hard to instill in your therapy sessions. A topical analgesic for aches and pains or a warmed pillow in the microwave can be a reminder to your clients of your commitment to their health and comfort, and could be a catalyst for them to make another appointment!
Kids are protective of what they consider "theirs." They coddle and prize the things they value the most. Often, a child's "blankie" is their reason for waking in the morning, and the reason they sleep well at night. Isn't that exactly the way we should look at our valued customers? Like a child's security blanket, they are infinitely valuable and difficult to replace if lost. Protect the relationship you have with your clients by being honest, fair, caring and overall appreciative of their business. Never, ever take their loyalty for granted, because acquiring loyal customers is a hard-fought battle. If you fail to meet their expectations, it's all too easy for them to look elsewhere. Give them no reason to look by fulfilling their wants, and you will have what you need: an ample supply of people wanting to book you for a massage or spa service.
Click here for more information about Angie Patrick.
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