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Treating Beyond Pain
More often than not, when a patient presents to the office, it is for a pain complaint. Headache, neck pain, low back pain, sciatica, carpal tunnel... The pain is often the focus of the patient's mindset, and they don't often have any thought of what comes after the pain.
Viewpoints: Massage Reduces Nonspecific Shoulder Pain, Improves Function
While seemingly universal, pain and stiffness in the shoulders can be a significant cause of disability. Often a pain that does not go away on its own, shoulder complaints tend to linger, sometimes for 12 months or longer.
News in Brief
ACA Exec. Vice President Out, Acting EVP In; F4CP Executive Director Retires; New ED Named.
Treating GERD and Incontinence: Focus on Trigger Points
Gastroesophageal reflux disease (GERD) is defined as the regurgitation of stomach acid in the esophagus. Previously, it was thought that GERD was caused by a hiatal hernia, but recent trials suggest the cause is an inability of the hiatal sphincter to contract normally.
Pain Is Only a Piece of the Puzzle
More often than not, when a patient presents to the office, it is for a pain complaint: headache, neck pain, low back pain, sciatica, carpal tunnel, etc.
Managing Tibialis Posterior Tendon Injuries
The tibialis posterior is the deepest, strongest and most central muscle of the leg, with fibers originating from the tibia, fibula and interosseous membrane.
What Do You Know About Physician Compare?
Physician Compare is a website that allows consumers to search for and obtain information about physicians and other health care professionals who provide Medicare services.
The Need for a New Medical Model: A Challenge for Biopsychosocial and Ecopsychologica Medicine
Chinese medicine speaks of alignment between humans, heaven and earth. It is a complex view with a focus upon relationship. These are comprehensive ideas with no specific terms in contemporary medical practice.
Will You Be an Amplifer or a Mute?
These times are changing, and changing quickly. There have been many challenges to this profession throughout the past few years. The challenge is to talk, then talk and talk some more about this medicine.
Striking a Blow to the Medical Monopoly
The U.S. Supreme Court has issued a landmark ruling in North Carolina State Board of Dental Examiners v Federal Trade Commission.
God and the Chiropractor
My wife went to church last Wednesday night and brought home a CD of the pastor's message. As she handed it to me, she said, "You should listen to this; you'll like it." Our family regularly goes to church and our faith plays a major role in our lives.
Older Patients, Stroke Risk and Manipulation
The first population-based study in the United States to evaluate stroke risk following spinal manipulation – and the first involving older adults – suggests that "[c]hiropractic cervical spine manipulation is unlikely to cause stroke in patients aged 66 to 99 years with neck pain.
Keep Seniors Safe: Age-Proofing the Home
I want to give Dr. Claudia Anrig kudos for her Dec. 1, 2014 column, which highlighted safety issues youngsters might encounter in the home.
TCM Congress in Rothenburg is Largest in Western World
In the medieval town of Rothenburg, deep set within the Bavarian countryside in Southern Germany, the TCM Kongress Rothenburg each year draws around 1.200 participants from more than 40 different countries to attend the biggest TCM conference in the Western world.
Synergy Doesn't Happen in Silos: Acupuncture in Hospitals and Other Healthcare Settings
As acupuncture and traditional East Asian medicine continue to intersect and integrate with biomedical approaches, the conversation about integration expands and becomes richer.
A Well-Kept Secret: 5 Element Acupuncture, Part II
Supervising acupuncture interns at a TCM college, it has always struck me how funny it is to hear the clinic manager tell the patients that the Five Element clinic specializes in treating emotions, as if patients with physical pain have no emotions!
The Dietary Supplement Research Dilemma
I do not care what the truth is, one way or another; I just want to know it. And when it comes to dietary supplements, the truth can be hard to find for a number of reasons.
Converting More Patients to Your Practice
In 2013 and 2014, the theme was "the money is in the list." This meant that if you had a big email list, you were really making some "cha-ching." Unfortunately, having thousands of emails doesn't equate to thousands of dollars in profit.
The Way We Are Designed: A Conversation with Gil Hedley, PhD
I was first introduced to the work of Gil Hedley by Tom DiFerdinando. He gifted me Gil's DVD series.
There Really is No Room for Sexism
Recently, Matteo* (a transgender male) approached me during a break in an advanced shiatsu class in Berlin where he was one of two men in a group of 20 women. "Pamela. Don't forget to remind the translator to include male endings."
Joint Supplements for Athletes (Part 2)
A fairly recent discovery in nutrition supplemental medicine has proven to be a breakthrough in maintaining athletic joint health. Research suggests a combination of undenatured type-II collagen and tetrahydro-iso-alpha acids helps revitalize joint function and performance in athletes.
How We Can Help the Injured Brain
The majority of patients with mild traumatic brain injuries recover within seven to 10 days. If concussion signs and symptoms continue beyond seven days, the diagnosis changes from acute concussion to post-concussion syndrome.
Recreational Cannabis Use and TCM
Many people are drawn to cannabis for its effects physically, mentally and emotionally. Medically, cannabis has some legitimate uses, however the scope of this article is limited to the recreational use of cannabis.
February, 2007, Vol. 07, Issue 02
Everything I Need to Know to Succeed in Business, I Learned From My Child
By Angie Patrick
It's true; children know exactly how to get what they want. Unabashedly, uncompromisingly and without regret, they give us what we need (love, joy, happiness) and, in return, we give them what they want (toys, ice cream and video games).Isn't that the basic premise of business? Customers provide us with what we need (revenue and income) and, in return, we give them what they want (quality goods and services). I say we take a few cues from children - those mini-marketing moguls - and see how we can apply these principles in our own approach to business.
Children are not afraid to fall on their backsides. They will go after their wants with a fervor and desire so great that they are willing to try virtually anything to make it a reality. Have you ever watched a child try to reach a cookie jar? When the foot stool does not work, they get a kitchen chair. When it doesn't quite reach, they begin the dramatic and perilous ascent up the cabinets until they achieve their goal: yummy, delicious, seemingly-out-of-reach cookies.
Perhaps your own "seemingly-out-of-reach cookie" is an ample supply of people wanting to book you for a massage or spa service. Maybe you are timid and unsure about how you will go about attaining this goal for fear of failure. Take a lesson from your child or children in general: They fear nothing. Specifically, they have no fear of failure or being told no. If one thing they try proves ineffective, they proceed to the next plan until something they do makes the goal achievable. They do not fear the negative responses they receive, and they will devise a method to turn those negative responses into what they desire. In our case, negative responses represent those uninterested in what we present to them. Since what we want is a consistent stream of business, do not be afraid to try different venues and multiple approaches. By not giving up, you will reap the rewards of the fearless and be savoring your cookie in no time.
Kids are beguiling. They capture our hearts and change the cadence of our harried lives by being honest and candid, and by possessing a willingness to outwardly show they care about you. Face it; a child can melt the hardest of hearts with a well-placed giggle or a spontaneous hug. And so it is with business. Your passion for what you do makes you and your business attractive to those who seek what you provide. Conversely, if you are unhappy, it shows. Your attitude is contagious, and caring about your customer's needs, desires and wants is the fastest way to build your repeat business. Just as a child can make you forget about the dog chewing up your favorite shoes, you can have that same effect on a customer by sending a card and letting them know you miss seeing them. Offer them an incentive to visit you, such as a discount on their next massage or even an invitation to have a free, relaxing cup of tea with their next visit.
This type of outreach does two very distinct things. First, it makes your customer feel they are important to you. Everyone enjoys feeling appreciated, and sending a personalized note makes your customer feel they matter to you. It's like receiving a hug from a child − it can turn the tide on their day and remind them of the calm and relaxation your services can provide in their sea of stress. Second, it rekindles the buying cycle in a customer who has a proven spending history for services or goods you have provided for them in the past. Reminding them how wonderfully relaxed and stress-free they felt after their last visit can create a desire to relive the experience, netting you a repeat customer.
Just as a drawing we display on the refrigerator reminds us of the children in our lives, we can do the same with products we offer for retail to our clients. Providing your clients with an array of self-care products can extend the feelings of relaxation and well-being you have worked so hard to instill in your therapy sessions. A topical analgesic for aches and pains or a warmed pillow in the microwave can be a reminder to your clients of your commitment to their health and comfort, and could be a catalyst for them to make another appointment!
Kids are protective of what they consider "theirs." They coddle and prize the things they value the most. Often, a child's "blankie" is their reason for waking in the morning, and the reason they sleep well at night. Isn't that exactly the way we should look at our valued customers? Like a child's security blanket, they are infinitely valuable and difficult to replace if lost. Protect the relationship you have with your clients by being honest, fair, caring and overall appreciative of their business. Never, ever take their loyalty for granted, because acquiring loyal customers is a hard-fought battle. If you fail to meet their expectations, it's all too easy for them to look elsewhere. Give them no reason to look by fulfilling their wants, and you will have what you need: an ample supply of people wanting to book you for a massage or spa service.
Click here for more information about Angie Patrick.
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