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The Acupuncture Now Foundation: What Our Profession Needs
Although acupuncture is growing in popularity it continues to be underutilized due to misunderstandings about its true potential. Only a fraction of those who could be helped by acupuncture know enough to seek it out.
The Power of Mu Xiang to Treat Irritable Bowel Disease
Bloating and gas pain is something that everyone has had to deal with at one point or another; however, that's usually reserved for holiday dinners and other large gatherings.
Inspire Your Patients to Make Healthy Choices
Have you tried to get your patients to change their eating habits or their diet and couldn't get them to succeed? Were they confused and unsure of what the right thing was to eat? You are not alone!
Implications of Section 2706: The Non-Discrimination Provision Survey
In late April 2014, NCCAOM diplomates received an email survey with the subject line: "End discrimination against acupuncturists" polling CAM practitioners for a Request for Information from the Department of Health and Human Services, released in mid-March.
Micro-Needle Dermal Roller Use in the Treatment Room
Recently micro-needle dermal rollers have been getting a lot of media attention. As a practitioner who specializes in acupuncture facial rejuvenation, I know that skin needling with a dermal roller (also known as collagen induction therapy), promotes the natural reproduction of collagen and elastin, making the skin feel smoother and tighter.
Chinese Medicine: The Natural Way to Children's Wellness
As a child, I did not like going to the doctor. For the most part, when I had to go I wasn't feeling good to begin with, and I was heading into a sterile environment to be awkwardly probed by a man in a white coat for a very short, impersonal period of time.
Correcting Dysfunctional Movement Patterns – Is Local Treatment Enough?
It is widely believed that mechanical, non-traumatic back pain is largely related to dysfunctional or compensatory movement patterns the body has adopted over time.
News in Brief
Foundation for Chiropractic Progress Enrolls Second Group Member; Focus on Chiropractic Education at WFC-ACC Conference in Miami; Are You Ready for Another "Have-a-Heart" Campaign?
Treating Chronic Depression with Acupressure
In Traditional Chinese Medicine there already exists a comprehensive theory linking the body and mind.
Treating Menopausal Women in Your Practice
I love what I do for a living. It's a great way to trade health for bread. And no topic of health, with the right bedside manner, is taboo.
Acupuncture Detox as Part of Drug Rehabilitation
In the U.S., more than 2,000 alcohol and drug rehabilitation programs have added ear acupuncture to their practice. The development of the protocol was determined by Lincoln Hospital as it delivered 100 acupuncture treatments daily.
Five Element Acupuncture Can Enhance Your Practice
For eight years I have been teaching and supervising TCM students at an acupuncture college in Colorado, in Five Element acupuncture.
The McGill Approach to the Lower Back (Part 1)
Stuart McGill, PhD, brings a unique combination of tools to the table. He is a scientist who also functions as a clinician. He describes himself as a medical consultant who is referred challenging patients. He is both evidence based and practical.
Meat in the Middle
Have you ever wondered what's the truth about meat? Is it really as bad as many people think?
Chronic heightened emotional states create a perfect breeding ground for illness. Through my practice I noted the increasingly obvious relationship between one's mental focus on negative thinking, emotions, resistance to experiencing feelings and disease.
Introduce Your Patients to Collagen Induction Therapy
Cutaneous (skin) aging generally occurs from either intrinsic or extrinsic processes. Intrinsic aging results from natural skin tissue damage and degeneration.
Giving Chiropractic Some Much-Needed PR
Public relations has not always been the chiropractic profession's strong suit, a shortcoming that has subjected the profession to countless attacks on its legitimacy and seemingly perpetual confusion among the public and the health care world as to the skills and services doctors of chiropractic provide.
"Turn, Turn, Turn"
Many people are credited with saying, "If you remember the '60s, you really weren't there." Given the fact I didn't become a teenager until 1970, I actually do remember the '60s (or at least part of it). And as a child of the '60s, I was, of course, influenced by the music.
Drug War Rages in Wisconsin
Based on its actions over the past 15 years (review the sidebar in the app version of this article), controversy and the Wisconsin Chiropractic Association seem to go hand in hand.
The Bottom Line ... From a Surgeon Who Knows
Regardless of individual relationships between providers, there continues to be a type of Hatfield-McCoy feud between the philosophies of medicine and chiropractic, particularly when it comes to musculoskeletal ailments.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Peer Points: Promoting TCM Knowledge
When Elaine Wolf Komarow, LAc, received her first acupuncture treatment in 1989, she said it changed her life. "I felt more aware, calmer, and happier. I was so fascinated by the changes that I began to learn everything I could about the underlying philosophy of Chinese medicine," said Komarow.
Following the Thinking of the Classics
I have heard about the "best time of day" to carry out certain examinations or therapies. For example, I remember making a note years ago that early morning is the best time to take someone's pulses.
It Pays to be a Foodie
If there is an inner foodie in you, just waiting to burst out—this article is for you! Do you want to know how I know? I'm that girl. My middle name might as well be "Foodie." I love food! And if my patients are any indication, many of them do as well.
Alcohol Consumption Strongly Linked to Risk of Colorectal Cancer
Alcohol intake is one of the primary risk factors for many human cancers, and is strongly associated with cancers of the oral cavity, pharynx, larynx, esophagus, liver, breast, and notably, the colon and rectum.
February, 2007, Vol. 07, Issue 02
Everything I Need to Know to Succeed in Business, I Learned From My Child
By Angie Patrick
It's true; children know exactly how to get what they want. Unabashedly, uncompromisingly and without regret, they give us what we need (love, joy, happiness) and, in return, we give them what they want (toys, ice cream and video games).Isn't that the basic premise of business? Customers provide us with what we need (revenue and income) and, in return, we give them what they want (quality goods and services). I say we take a few cues from children - those mini-marketing moguls - and see how we can apply these principles in our own approach to business.
Children are not afraid to fall on their backsides. They will go after their wants with a fervor and desire so great that they are willing to try virtually anything to make it a reality. Have you ever watched a child try to reach a cookie jar? When the foot stool does not work, they get a kitchen chair. When it doesn't quite reach, they begin the dramatic and perilous ascent up the cabinets until they achieve their goal: yummy, delicious, seemingly-out-of-reach cookies.
Perhaps your own "seemingly-out-of-reach cookie" is an ample supply of people wanting to book you for a massage or spa service. Maybe you are timid and unsure about how you will go about attaining this goal for fear of failure. Take a lesson from your child or children in general: They fear nothing. Specifically, they have no fear of failure or being told no. If one thing they try proves ineffective, they proceed to the next plan until something they do makes the goal achievable. They do not fear the negative responses they receive, and they will devise a method to turn those negative responses into what they desire. In our case, negative responses represent those uninterested in what we present to them. Since what we want is a consistent stream of business, do not be afraid to try different venues and multiple approaches. By not giving up, you will reap the rewards of the fearless and be savoring your cookie in no time.
Kids are beguiling. They capture our hearts and change the cadence of our harried lives by being honest and candid, and by possessing a willingness to outwardly show they care about you. Face it; a child can melt the hardest of hearts with a well-placed giggle or a spontaneous hug. And so it is with business. Your passion for what you do makes you and your business attractive to those who seek what you provide. Conversely, if you are unhappy, it shows. Your attitude is contagious, and caring about your customer's needs, desires and wants is the fastest way to build your repeat business. Just as a child can make you forget about the dog chewing up your favorite shoes, you can have that same effect on a customer by sending a card and letting them know you miss seeing them. Offer them an incentive to visit you, such as a discount on their next massage or even an invitation to have a free, relaxing cup of tea with their next visit.
This type of outreach does two very distinct things. First, it makes your customer feel they are important to you. Everyone enjoys feeling appreciated, and sending a personalized note makes your customer feel they matter to you. It's like receiving a hug from a child − it can turn the tide on their day and remind them of the calm and relaxation your services can provide in their sea of stress. Second, it rekindles the buying cycle in a customer who has a proven spending history for services or goods you have provided for them in the past. Reminding them how wonderfully relaxed and stress-free they felt after their last visit can create a desire to relive the experience, netting you a repeat customer.
Just as a drawing we display on the refrigerator reminds us of the children in our lives, we can do the same with products we offer for retail to our clients. Providing your clients with an array of self-care products can extend the feelings of relaxation and well-being you have worked so hard to instill in your therapy sessions. A topical analgesic for aches and pains or a warmed pillow in the microwave can be a reminder to your clients of your commitment to their health and comfort, and could be a catalyst for them to make another appointment!
Kids are protective of what they consider "theirs." They coddle and prize the things they value the most. Often, a child's "blankie" is their reason for waking in the morning, and the reason they sleep well at night. Isn't that exactly the way we should look at our valued customers? Like a child's security blanket, they are infinitely valuable and difficult to replace if lost. Protect the relationship you have with your clients by being honest, fair, caring and overall appreciative of their business. Never, ever take their loyalty for granted, because acquiring loyal customers is a hard-fought battle. If you fail to meet their expectations, it's all too easy for them to look elsewhere. Give them no reason to look by fulfilling their wants, and you will have what you need: an ample supply of people wanting to book you for a massage or spa service.
Click here for more information about Angie Patrick.
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