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Too Many to Remember: Tips to Revive Your Ortho / Neuro Test Skills
When I was at Palmer in the mid-1980s, we were given a set of notes in one of our diagnostic courses. The notes covered approximately 70 orthopedic and neurological tests for various regions of the body.
Omega-3 Fish Oil: An Underappreciated Element of Men's Health
As a clinician with many male patients -- and as a man myself -- I am all too aware of the fact that we like to convince ourselves that we are doing great, when that may be the farthest thing from the truth.
Diagnose Sprain Injuries in MVA Cases With Dynamic X-Rays (Pt. 1)
Am I the only person to notice hospitals are doing a seemingly insufficient job lately in their initial radiological workup of motor vehicle accident (MVA) victims?
Acupuncture and Oriental Medicine in the West
We know acupuncture and Oriental medicine as the indigenous medicine of East Asia; in particular China, Korea and Japan are the countries of origin of this wonderful healing system.
It's Time to Review
It is amazing to see the changes that are occurring in the acupuncture profession. Let's look at some of the news and events that have contributed to this growth and awareness.
Which Way is the Energy Going? Are You Burning Yourself Out?
One of the simple methods that I use to define Yin/Yang theory to patients is to ask the question, "Which way is your energy going?"
Your Billing Questions Answered
I hear a lot of the following questions: I am afraid I may doing something illegal. I have heard I cannot have different fees for the same service.
Born to Energize the Human Spirit: Recollections of Sig Miller
Sig Miller, longtime executive director of the Association of New Jersey Chiropractors (ANJC), passed away on Sept. 17 after a long battle with cancer.
The Modern Application of Ancient Mei Rong
Chinese Medical Cosmetology (Mei Rong) has a well-documented and venerated history dating back to the Qin (221-206 BC) Dynasty.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 2
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Footsteps of the Sages: An Apprenticeship with Dr. Kezhan Zhang
When I met Dr. Kezhen Zhang in May 2013, I was his translator and the integrity, creativity, and passion he demonstrated as a practitioner and advocate of the medicine convinced me to travel to Beijing to study with him.
Chinese Herbs and Pulmonary Fibrosis: A Case Study
"Mary M."* recently celebrated her 90th birthday. Even the former sheriff dropped by to kiss the hand of this diminutive retired teacher, to honor the years she interpreted for him during interviews with Latinas and Latinos.
The Concussion-Subluxation Complex
In the Aug. 1, 2014 issue of Dynamic Chiropractic, I reviewed some of the literature demonstrating the role of the chiropractic adjustment in post-concussive care.
Designing a Fitness Plan (Part 1)
It doesn't matter if you come to my practice for pain relief, weight loss, healthy aging or something else. The formula I talk about for each patient's fitness strategy is pretty much the same.
F4CP Making a High-Impact Impression
The Foundation for Chiropractic Progress has released details of its 2016 strategy, certain elements of which are already in play. The strategy includes ads, posters and other resources available to all F4CP members.
Mechanism: Experimental Approaches to Understanding Acupuncture, Part 1
The clinical benefits of acupuncture are difficult to ignore, but also can be difficult to explain to a Western audience. For nearly 50 years, relentlessly inquisitive scientists and physicians have been working toward a conceptual model to explain acupuncture.
One Size Does Not Fit All: Exercise and Nutrition According to Your Yin/Yang Body Type
There are countless new exercise and nutrition plans out there, emphasizing the latest ground-breaking research and claiming to revolutionize the way we view health.
North Carolina Acupuncture Board Files Dry Needling Lawsuit
In early September, the NCALB filed a complaint against the North Carolina Board of Physical Therapy Examiners over the issue of dry needling, a form of acupuncture that uses solid needles to puncture the skin and muscle tissue to relieve pain.
Targeting the Bad Apples in the Bunch
While everyone was focused on the conversion to ICD-10, the Office of Inspector General for Health and Human Services released a new report on chiropractic titled "CMS Should Use Targeted Tactics to Curb Questionable and Inappropriate Payments for Chiropractic Services."
Pro-Con: Swaddling for Newborns
The practice of swaddling has been used for thousands of years and was popular until the 1700s, when it was slowly abandoned by many cultures that considered it old-fashioned or barbaric.
Making Sense of an Increasingly Obvious Conclusion
Where's U.S. health care heading? Like it or not, the list of telltale signs is growing to a point that stands out to even the most myopic observer. Consider this list of facts as you look into the future of health care in the United States:
Syncretism: Acupuncture and Public Health in Cuba
"Syncretism" is defined as a union of diverse tenets or practices. On a recent trip to Cuba designed to demonstrate the integration of Traditional Medicine and biomedicine, our group witnessed this union firsthand.
Tailor-Made Knee Pain: The Sartorius Muscle
A patient was referred to my office after receiving treatment from various providers with no results. The patient was training for the Olympics as a marathon runner and was unable to run or walk without severe medial knee pain.
February, 2007, Vol. 07, Issue 02
Everything I Need to Know to Succeed in Business, I Learned From My Child
By Angie Patrick
It's true; children know exactly how to get what they want. Unabashedly, uncompromisingly and without regret, they give us what we need (love, joy, happiness) and, in return, we give them what they want (toys, ice cream and video games).Isn't that the basic premise of business? Customers provide us with what we need (revenue and income) and, in return, we give them what they want (quality goods and services). I say we take a few cues from children - those mini-marketing moguls - and see how we can apply these principles in our own approach to business.
Children are not afraid to fall on their backsides. They will go after their wants with a fervor and desire so great that they are willing to try virtually anything to make it a reality. Have you ever watched a child try to reach a cookie jar? When the foot stool does not work, they get a kitchen chair. When it doesn't quite reach, they begin the dramatic and perilous ascent up the cabinets until they achieve their goal: yummy, delicious, seemingly-out-of-reach cookies.
Perhaps your own "seemingly-out-of-reach cookie" is an ample supply of people wanting to book you for a massage or spa service. Maybe you are timid and unsure about how you will go about attaining this goal for fear of failure. Take a lesson from your child or children in general: They fear nothing. Specifically, they have no fear of failure or being told no. If one thing they try proves ineffective, they proceed to the next plan until something they do makes the goal achievable. They do not fear the negative responses they receive, and they will devise a method to turn those negative responses into what they desire. In our case, negative responses represent those uninterested in what we present to them. Since what we want is a consistent stream of business, do not be afraid to try different venues and multiple approaches. By not giving up, you will reap the rewards of the fearless and be savoring your cookie in no time.
Kids are beguiling. They capture our hearts and change the cadence of our harried lives by being honest and candid, and by possessing a willingness to outwardly show they care about you. Face it; a child can melt the hardest of hearts with a well-placed giggle or a spontaneous hug. And so it is with business. Your passion for what you do makes you and your business attractive to those who seek what you provide. Conversely, if you are unhappy, it shows. Your attitude is contagious, and caring about your customer's needs, desires and wants is the fastest way to build your repeat business. Just as a child can make you forget about the dog chewing up your favorite shoes, you can have that same effect on a customer by sending a card and letting them know you miss seeing them. Offer them an incentive to visit you, such as a discount on their next massage or even an invitation to have a free, relaxing cup of tea with their next visit.
This type of outreach does two very distinct things. First, it makes your customer feel they are important to you. Everyone enjoys feeling appreciated, and sending a personalized note makes your customer feel they matter to you. It's like receiving a hug from a child − it can turn the tide on their day and remind them of the calm and relaxation your services can provide in their sea of stress. Second, it rekindles the buying cycle in a customer who has a proven spending history for services or goods you have provided for them in the past. Reminding them how wonderfully relaxed and stress-free they felt after their last visit can create a desire to relive the experience, netting you a repeat customer.
Just as a drawing we display on the refrigerator reminds us of the children in our lives, we can do the same with products we offer for retail to our clients. Providing your clients with an array of self-care products can extend the feelings of relaxation and well-being you have worked so hard to instill in your therapy sessions. A topical analgesic for aches and pains or a warmed pillow in the microwave can be a reminder to your clients of your commitment to their health and comfort, and could be a catalyst for them to make another appointment!
Kids are protective of what they consider "theirs." They coddle and prize the things they value the most. Often, a child's "blankie" is their reason for waking in the morning, and the reason they sleep well at night. Isn't that exactly the way we should look at our valued customers? Like a child's security blanket, they are infinitely valuable and difficult to replace if lost. Protect the relationship you have with your clients by being honest, fair, caring and overall appreciative of their business. Never, ever take their loyalty for granted, because acquiring loyal customers is a hard-fought battle. If you fail to meet their expectations, it's all too easy for them to look elsewhere. Give them no reason to look by fulfilling their wants, and you will have what you need: an ample supply of people wanting to book you for a massage or spa service.
Click here for more information about Angie Patrick.
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