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Lab Rats (Roaming the Streets)
The title of this article is an accurate description of American consumers (regardless of age) in the modern era.
Chiropractic Around the World: WFC Country Reports December 2015
The following country updates are reprinted with permission from the December 2015 World Federation of Chiropractic (WFC) Quarterly World Report. Information is excepted for space and edited to DC-specific style guidelines.
Treating Pain: The Hypermobile Coccyx
When I write about the coccyx, I recognize that I am talking about a relatively small subset of patients. When I write for Dynamic Chiropractic, I am trying to reach 60,000 chiropractors.
How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
The MRI: What to Do With the Results
As I wrote in my previous article on this topic, it is my goal for you, the doctor, to be an expert in interpreting MRI images yourself; and to be able to independently make decisions based upon a combination of clinical presentations and findings, followed by the MRI images.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
RAND Study Recruiting DCs
Dr. Ian Coulter, RAND / Samueli chair for integrative medicine and senior health policy researcher for the RAND Corporation, has issued a call for participation, recruiting doctors of chiropractic for a practice-based research study that will examine "the impact of evidence, outcomes, costs and patient preferences on the choice of treatment for chronic low back pain and neck pain."
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
Diet, Nutrition and the Context of Risk (Part 1)
Food and supplement safety is a topic that often comes up when I speak to chiropractors for CE relicensing, even when it is not the advertised subject.
Taking Another Step Toward a Secure Future
In 2008, the Council on Chiropractic Guidelines and Practice Parameters (CCGPP) released a literature review on chiropractic care for low back disorders.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
Do Doctors Lie to Patients? (Do You Lie to Yours?)
In a previous column ["When Patients Lie (Bribe or Flatter)," Oct. 1, 2015], I discussed the issue of patients lying to doctors, and the many reasons why this can occur.
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
Enhancing Performance in Cross-Fit Athletes
Cross-fitness centers are expanding in number and increasing in popularity. To remain relevant to this growing portion of society, practitioners need to learn about the exercises and injuries common to this group.
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
The Clinical Versatility of Milk Thistle (Part 2)
Evidence is growing that the silymarin complex of flavonolignans from milk thistle can impact serum ferritin and iron overload in various clinical circumstances.
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
February, 2007, Vol. 07, Issue 02
Everything I Need to Know to Succeed in Business, I Learned From My Child
By Angie Patrick
It's true; children know exactly how to get what they want. Unabashedly, uncompromisingly and without regret, they give us what we need (love, joy, happiness) and, in return, we give them what they want (toys, ice cream and video games).Isn't that the basic premise of business? Customers provide us with what we need (revenue and income) and, in return, we give them what they want (quality goods and services). I say we take a few cues from children - those mini-marketing moguls - and see how we can apply these principles in our own approach to business.
Children are not afraid to fall on their backsides. They will go after their wants with a fervor and desire so great that they are willing to try virtually anything to make it a reality. Have you ever watched a child try to reach a cookie jar? When the foot stool does not work, they get a kitchen chair. When it doesn't quite reach, they begin the dramatic and perilous ascent up the cabinets until they achieve their goal: yummy, delicious, seemingly-out-of-reach cookies.
Perhaps your own "seemingly-out-of-reach cookie" is an ample supply of people wanting to book you for a massage or spa service. Maybe you are timid and unsure about how you will go about attaining this goal for fear of failure. Take a lesson from your child or children in general: They fear nothing. Specifically, they have no fear of failure or being told no. If one thing they try proves ineffective, they proceed to the next plan until something they do makes the goal achievable. They do not fear the negative responses they receive, and they will devise a method to turn those negative responses into what they desire. In our case, negative responses represent those uninterested in what we present to them. Since what we want is a consistent stream of business, do not be afraid to try different venues and multiple approaches. By not giving up, you will reap the rewards of the fearless and be savoring your cookie in no time.
Kids are beguiling. They capture our hearts and change the cadence of our harried lives by being honest and candid, and by possessing a willingness to outwardly show they care about you. Face it; a child can melt the hardest of hearts with a well-placed giggle or a spontaneous hug. And so it is with business. Your passion for what you do makes you and your business attractive to those who seek what you provide. Conversely, if you are unhappy, it shows. Your attitude is contagious, and caring about your customer's needs, desires and wants is the fastest way to build your repeat business. Just as a child can make you forget about the dog chewing up your favorite shoes, you can have that same effect on a customer by sending a card and letting them know you miss seeing them. Offer them an incentive to visit you, such as a discount on their next massage or even an invitation to have a free, relaxing cup of tea with their next visit.
This type of outreach does two very distinct things. First, it makes your customer feel they are important to you. Everyone enjoys feeling appreciated, and sending a personalized note makes your customer feel they matter to you. It's like receiving a hug from a child − it can turn the tide on their day and remind them of the calm and relaxation your services can provide in their sea of stress. Second, it rekindles the buying cycle in a customer who has a proven spending history for services or goods you have provided for them in the past. Reminding them how wonderfully relaxed and stress-free they felt after their last visit can create a desire to relive the experience, netting you a repeat customer.
Just as a drawing we display on the refrigerator reminds us of the children in our lives, we can do the same with products we offer for retail to our clients. Providing your clients with an array of self-care products can extend the feelings of relaxation and well-being you have worked so hard to instill in your therapy sessions. A topical analgesic for aches and pains or a warmed pillow in the microwave can be a reminder to your clients of your commitment to their health and comfort, and could be a catalyst for them to make another appointment!
Kids are protective of what they consider "theirs." They coddle and prize the things they value the most. Often, a child's "blankie" is their reason for waking in the morning, and the reason they sleep well at night. Isn't that exactly the way we should look at our valued customers? Like a child's security blanket, they are infinitely valuable and difficult to replace if lost. Protect the relationship you have with your clients by being honest, fair, caring and overall appreciative of their business. Never, ever take their loyalty for granted, because acquiring loyal customers is a hard-fought battle. If you fail to meet their expectations, it's all too easy for them to look elsewhere. Give them no reason to look by fulfilling their wants, and you will have what you need: an ample supply of people wanting to book you for a massage or spa service.
Click here for more information about Angie Patrick.
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