Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
February, 2007, Vol. 07, Issue 02
A Growing Partnership
Spas and medical offices come together to offer clients more sophisticated options.
By Kathryn Feather, Senior Associate Editor
The Los Angeles spa market has a tendency to evoke images of starlets immersing themselves in luxury and relaxation.While this stereotype might hold some truth, from March 3-5, 2007, Los Angeles will host the Spa and Resort/Medical Spa Expo and Conference, bringing together medical and spa professionals for what they hope will be the beginning of lasting and beneficial partnerships.
Located in the West Hall of the Los Angeles Convention Center, the show boasts several educational tracks for spa professionals and doctors, as well as spa/medical spa tours and a two-day exhibit hall with more than 250 exhibitors. Conference highlights include education programs covering spas, resorts, medical spas, nursing, massage, esthetician services, alternative healing therapies and trends. Continuing education tracks include Day Spa, Resort Spa, Medical Spa, Trends, Massage and Nursing. Also included are spa and medical spa tours, new product features, networking and roundtable events, a cocktail reception and exhibitor workshops.
Educational track hours are Saturday, March 3 from 9 a.m. to 4 p.m.; Sunday, March 4 from 8:30 a.m. to 6 p.m.; and Monday, March 5 from 8:30 a.m. to 4:30 p.m. Exhibit hall hours are Sunday, March 4, from 11 a.m. to 6 p.m. and Monday, March 5, from 11 a.m. to 5 p.m. Spa and medical spa tours are Monday, March 5 from 8 a.m. to 10:30 a.m. Exhibitors also offer workshops covering several areas including light therapy systems, microdermabrasion, how to create a medical spa and create a menu, as well as marketing tips and how to use various skin products.
According to the conference Web site, "This event is designed for all medical and spa professionals including dermatologists, plastic surgeons, chiropractors, dentists, massage therapists, nurses, acupuncturists, naturopaths, estheticians and medical spa and spa owners and/or managers. With a new, world-class educational program, endorsed and sponsored by the Medical Spa Society, you'll stay on the leading edge of change, while enjoying the opportunity for unique hands-on experiences."
Educational grants are being provided by the following companies: Biofreeze, CareCredit, Dermalogica, Canfield Imaging Systems, Scripspasupply, Spa Elegance, Thalgo, The Upledger Institute, Millennium, NCEA and Durocher Enterprises. Massage equipment is being provided by Universal Companies. The medical spa track and the nursing track are both CME accredited. The massage therapy track is CE accredited and the NCEA esthetician CE training is NCEA CE accredited. Early-bird registration pricing packages are available before Feb. 16, 2007, and range from $899 to $299. Post-Feb. 16 packages range in price from $999 to $349. Early-bird massage education packages range from $400 to $175. After Feb. 16, prices range from $450 to $195. Additional add-on packages include the exhibit hall package at $15; á la carte conference pricing also is available and ranges from $349 to $75, with rates increasing if booked after Feb. 16.
For show updates, a list of exhibitor workshops and educational track sessions, parking fees and information, as well as directions to the Los Angeles Convention Center, please visit www.medicalspaexpola.com.
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