Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
January, 2007, Vol. 07, Issue 01
By Ralph Stephens, BS, LMT, NCTMB
A new year is here. I hope you had a joyous season and sold lots of gift certificates! In my previous column, I pointed out that professional regulation, the fancy term for licensure, is not really for the good or safety of the public, but for the good of the regulated profession.The public never has demanded regulation of a profession; it's always the profession that asks for it.
The professions want the monopoly and the other favors granted by the state, so they do what they must to get the legislators to grant them. Legislators will grant almost anything for enough campaign contributions or perceived support. This is why the medical lobbies are more successful in legislative efforts than the alternative disciplines. It's all about money in politics. Notice the DCs have become quite influential lately? They have quite a bit of money now, too. Interestingly, they now are often lobbying against good licensing laws for massage therapists or lobbying for bad ones. How quickly they forgot their own struggle to gain licensure and now want to pull the ladder up behind themselves or gain control over another profession. The AMA model and attitude is contagious, I guess.
Everyone says regulation is for the safety of the public, especially the public health bureaucrats who administer the laws. Some actually believe it. They don't think and discern enough to see through the propaganda. There always is "doublespeak" in government, like the "anti-cloning bill" in Missouri that legalized cloning, the Medical Privacy Act that made your records available to just about anyone but you and your family, and my favorite, the Paperwork Reduction Act that created more forms than ever. The public wouldn't stand for this stuff if it were accurately named and simply written. Laws are written carefully and deliberately. The authors know exactly what they are creating and why, except in our profession.
Can some good come to the public from licensing? Of course, and it does. Everything is a trade-off in this world of duality. The public receives a certain level of guaranteed mediocrity, a lowest-common-denominator standard, which feels like safety to them. The government gains revenue and more control, and the profession gets its monopoly (if the law is correctly written). It's important to understand this, as it's the game being played. For the most part, our profession is trying to play the game with a very naïve understanding of it, and as a result, we are losing instead of winning. This is obvious by the hodge-podge of laws we have passed, some of which place more restrictions on what we can do than are placed on unlicensed providers. Our current level of legislative skill is allowing the other players to use the system against us. We can do better, and we must. Next time, I will discuss one of the most important protections licensing provides - the disciplinary process, which was created to protect providers from the public.
When surveyed, 80 percent of Americans were dissatisfied with the cost of health care generally. Fifty-four percent are dissatisfied with the quality of health care in general. However, when asked about their own care, 57 percent said they are satisfied with the cost and 89 percent said they were satisfied with the quality. What an incredible disconnect. This is the "I'm OK but you're not OK" perception of life. Sadly, people will give up being okay just because they think others are not. Then, neither is OK and things get progressively worse. This shows how effective the government-media cartel has been in disparaging the best health care system on the planet, bungled as it is, as it attempts to make people believe there is such a crisis that the government must step in and provide universal health care. People have become so mind-numbed they can't tell the reality of their experience from the unreality (lies) of the media propaganda. The government wants complete control over your health care because that gives it complete control over you, in particular, and the complete control over population in general.
The state (the government) should exist to benefit its citizens. That never lasts long, as the power-hungry politicians, who fear nothing more than intelligent, free, self-reliant citizens, incrementally corrupt the system until the citizens exist to benefit the government. The people are conned into voting to tax themselves more and to give up their freedoms and rights, in return for the false sense of security they receive from an ever increasing and intrusive government.
The November 2006 election was a classic case of people's minds being manipulated into believing something quite different than the actual reality. By the way, I am not a Republican. I am an Independent. That being said, the irrational behavior brought about a good result in the "throw the bums out" effect. Now, if we can just throw the bums out every election until we get to the point that no one ever serves more than one term, we might have a chance at saving our Republic form of government. (No, it's not a democracy!)
Nothing sums up the current political situation better than two quotes from one of my heroes of the alternative health movement, Bob Livingston, who writes:
I bring up this perceptual disconnect because there soon will be a movement to resurrect the Clinton health care program. More on that to come in my next column. For now, just know that had the program passed as written, all independent massage therapists who address specific conditions (pain, injuries, headaches, etc.) would have been put out of business, or worse.
When treating tennis or golfer's elbow, remember that while the injury occurs just distal to the lateral or medial epicondyle of the elbow respectfully, the muscles course all the way to the hand and fingers. Be sure to examine the entire length of the muscle with massage and stretching and you will get faster and better results than just treating the injury site.
Enjoy this year's winter wonderland, wherever you are. Being a Midwesterner, during these three months I hope for global warming (just kidding). I'll be back again in March. Bring your kites.
Survey of the Week: Flu Shots Contain Mercury
A survey of more than 9,000 Americans found that an overwhelming majority of people had no idea their flu shots contain mercury. "More than 75 percent of Americans feel a mercury-containing flu shot should not be given to a pregnant woman or a child," said Lisa Handley, a founding parent of putchildrenfirst.org, the group that organized the survey. Handley's own son, Jamison, had an adverse reaction to a flu shot containing mercury in 2003. "I know firsthand how life-changing a flu shot with mercury can be, since our son began his regression into autism after his flu shot." In 1999, government agencies called for the removal of Thiomersal, the mercury-based preservative in most vaccines. Then, in 2001, the American Academy of Pediatrics stated, "Mercury in all of its forms is toxic to the fetus and children." Despite these actions, 90 percent of this season's flu vaccines still contain Thiomersal. Learn more at www.organicconsumers.org/2006/article_3400.cfm.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.