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How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
Taking Another Step Toward a Secure Future
In 2008, the Council on Chiropractic Guidelines and Practice Parameters (CCGPP) released a literature review on chiropractic care for low back disorders.
The MRI: What to Do With the Results
As I wrote in my previous article on this topic, it is my goal for you, the doctor, to be an expert in interpreting MRI images yourself; and to be able to independently make decisions based upon a combination of clinical presentations and findings, followed by the MRI images.
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
Do Doctors Lie to Patients? (Do You Lie to Yours?)
In a previous column ["When Patients Lie (Bribe or Flatter)," Oct. 1, 2015], I discussed the issue of patients lying to doctors, and the many reasons why this can occur.
Enhancing Performance in Cross-Fit Athletes
Cross-fitness centers are expanding in number and increasing in popularity. To remain relevant to this growing portion of society, practitioners need to learn about the exercises and injuries common to this group.
RAND Study Recruiting DCs
Dr. Ian Coulter, RAND / Samueli chair for integrative medicine and senior health policy researcher for the RAND Corporation, has issued a call for participation, recruiting doctors of chiropractic for a practice-based research study that will examine "the impact of evidence, outcomes, costs and patient preferences on the choice of treatment for chronic low back pain and neck pain."
The Clinical Versatility of Milk Thistle (Part 2)
Evidence is growing that the silymarin complex of flavonolignans from milk thistle can impact serum ferritin and iron overload in various clinical circumstances.
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
Is There a Neurological Basis and Correction for Macular Degeneration?
Macular degeneration, aka AMD (age-related macular degeneration), is a common eye disease and a leading cause of blindness in people age 50 years and older, according to the National Institutes of Health National Eye Institute.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
Diet, Nutrition and the Context of Risk (Part 1)
Food and supplement safety is a topic that often comes up when I speak to chiropractors for CE relicensing, even when it is not the advertised subject.
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
Lab Rats (Roaming the Streets)
The title of this article is an accurate description of American consumers (regardless of age) in the modern era.
Treating Pain: The Hypermobile Coccyx
When I write about the coccyx, I recognize that I am talking about a relatively small subset of patients. When I write for Dynamic Chiropractic, I am trying to reach 60,000 chiropractors.
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
January, 2007, Vol. 07, Issue 01
By Ralph Stephens, BS, LMT, NCTMB
A new year is here. I hope you had a joyous season and sold lots of gift certificates! In my previous column, I pointed out that professional regulation, the fancy term for licensure, is not really for the good or safety of the public, but for the good of the regulated profession.The public never has demanded regulation of a profession; it's always the profession that asks for it.
The professions want the monopoly and the other favors granted by the state, so they do what they must to get the legislators to grant them. Legislators will grant almost anything for enough campaign contributions or perceived support. This is why the medical lobbies are more successful in legislative efforts than the alternative disciplines. It's all about money in politics. Notice the DCs have become quite influential lately? They have quite a bit of money now, too. Interestingly, they now are often lobbying against good licensing laws for massage therapists or lobbying for bad ones. How quickly they forgot their own struggle to gain licensure and now want to pull the ladder up behind themselves or gain control over another profession. The AMA model and attitude is contagious, I guess.
Everyone says regulation is for the safety of the public, especially the public health bureaucrats who administer the laws. Some actually believe it. They don't think and discern enough to see through the propaganda. There always is "doublespeak" in government, like the "anti-cloning bill" in Missouri that legalized cloning, the Medical Privacy Act that made your records available to just about anyone but you and your family, and my favorite, the Paperwork Reduction Act that created more forms than ever. The public wouldn't stand for this stuff if it were accurately named and simply written. Laws are written carefully and deliberately. The authors know exactly what they are creating and why, except in our profession.
Can some good come to the public from licensing? Of course, and it does. Everything is a trade-off in this world of duality. The public receives a certain level of guaranteed mediocrity, a lowest-common-denominator standard, which feels like safety to them. The government gains revenue and more control, and the profession gets its monopoly (if the law is correctly written). It's important to understand this, as it's the game being played. For the most part, our profession is trying to play the game with a very naïve understanding of it, and as a result, we are losing instead of winning. This is obvious by the hodge-podge of laws we have passed, some of which place more restrictions on what we can do than are placed on unlicensed providers. Our current level of legislative skill is allowing the other players to use the system against us. We can do better, and we must. Next time, I will discuss one of the most important protections licensing provides - the disciplinary process, which was created to protect providers from the public.
When surveyed, 80 percent of Americans were dissatisfied with the cost of health care generally. Fifty-four percent are dissatisfied with the quality of health care in general. However, when asked about their own care, 57 percent said they are satisfied with the cost and 89 percent said they were satisfied with the quality. What an incredible disconnect. This is the "I'm OK but you're not OK" perception of life. Sadly, people will give up being okay just because they think others are not. Then, neither is OK and things get progressively worse. This shows how effective the government-media cartel has been in disparaging the best health care system on the planet, bungled as it is, as it attempts to make people believe there is such a crisis that the government must step in and provide universal health care. People have become so mind-numbed they can't tell the reality of their experience from the unreality (lies) of the media propaganda. The government wants complete control over your health care because that gives it complete control over you, in particular, and the complete control over population in general.
The state (the government) should exist to benefit its citizens. That never lasts long, as the power-hungry politicians, who fear nothing more than intelligent, free, self-reliant citizens, incrementally corrupt the system until the citizens exist to benefit the government. The people are conned into voting to tax themselves more and to give up their freedoms and rights, in return for the false sense of security they receive from an ever increasing and intrusive government.
The November 2006 election was a classic case of people's minds being manipulated into believing something quite different than the actual reality. By the way, I am not a Republican. I am an Independent. That being said, the irrational behavior brought about a good result in the "throw the bums out" effect. Now, if we can just throw the bums out every election until we get to the point that no one ever serves more than one term, we might have a chance at saving our Republic form of government. (No, it's not a democracy!)
Nothing sums up the current political situation better than two quotes from one of my heroes of the alternative health movement, Bob Livingston, who writes:
I bring up this perceptual disconnect because there soon will be a movement to resurrect the Clinton health care program. More on that to come in my next column. For now, just know that had the program passed as written, all independent massage therapists who address specific conditions (pain, injuries, headaches, etc.) would have been put out of business, or worse.
When treating tennis or golfer's elbow, remember that while the injury occurs just distal to the lateral or medial epicondyle of the elbow respectfully, the muscles course all the way to the hand and fingers. Be sure to examine the entire length of the muscle with massage and stretching and you will get faster and better results than just treating the injury site.
Enjoy this year's winter wonderland, wherever you are. Being a Midwesterner, during these three months I hope for global warming (just kidding). I'll be back again in March. Bring your kites.
Survey of the Week: Flu Shots Contain Mercury
A survey of more than 9,000 Americans found that an overwhelming majority of people had no idea their flu shots contain mercury. "More than 75 percent of Americans feel a mercury-containing flu shot should not be given to a pregnant woman or a child," said Lisa Handley, a founding parent of putchildrenfirst.org, the group that organized the survey. Handley's own son, Jamison, had an adverse reaction to a flu shot containing mercury in 2003. "I know firsthand how life-changing a flu shot with mercury can be, since our son began his regression into autism after his flu shot." In 1999, government agencies called for the removal of Thiomersal, the mercury-based preservative in most vaccines. Then, in 2001, the American Academy of Pediatrics stated, "Mercury in all of its forms is toxic to the fetus and children." Despite these actions, 90 percent of this season's flu vaccines still contain Thiomersal. Learn more at www.organicconsumers.org/2006/article_3400.cfm.
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