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How to Use Online Video as a Tool to Market Your Practice
Health care practitioners, including chiropractors, should consider online videos as a key element of their Internet marketing strategy. In the next three years, videos are expected to account for nearly 70 percent of all consumer online traffic, according to Cisco.
Happy New Year 2015 Gong Hoy Fat Choi
Welcome to the year of the sheep! We begin a new year guided by the sign of a quietly and creatively organized animal.
AWB Makes a Difference in the Yucatan
We are in the sleepy town of Izamal, located about an hour from the Merida airport where our group arrived last night. Later that morning, on a bus winding through the dusty roads of the Yucatan, fourteen acupuncturists, two facilitators from AWB and two tour guides make their way to the small rustic town of Popola.
Ringing in the Billing New Year
What are the new modifiers that replace modifier 59? Will they allow doctors of chiropractic to be paid for 97140, manual therapy, when done with chiropractic manipulation?
The App Advantage: Get More for Less
You may have noticed the list of "app-exclusive" articles in the directory on the front page of the print issue and in the Table of Contents on page 4. You can't find these articles in print or even in our online archives.
News in Brief
While indignation may be your immediate reaction to H.R. 5780, the Protecting the Integrity of Medicare Act of 2014, the American Chiropractic Association suggests the legislation is just what the chiropractic profession needs.
Taking the Freeze Out of Adhesive Capsulitis
Adhesive capsulitis or "frozen shoulder" is a relatively common condition resulting in severe shoulder pain and global loss of glenohumeral joint range of motion. Incidence of the condition is approximately 3 percent in the general population.
Age and Fertility: Why We Should Worry Less About Age and More About Overall Health
Recently, on one of the acupuncture alumni forums, the topic of age and fertility came up when a practitioner posted a question regarding a patient that was about to turn 40-years-old.
Fight Colorectal Cancer With Folic Acid
CRC is the second most common cause of cancer mortality in the U.S. and Canada. Although genetic susceptibility plays a role in the etiology of CRC, dietary factors, including certain vitamins, have also been shown to influence the development of the disease in various studies.
I Felt it in My Fingers First
I'm not afraid to say it. Massage therapists make better acupuncturists. I'll tell you how I know, but first I have a question: What do a microcurrent device, a laser and a hippie massage therapist have in common?
Trouble Down Under: San Zhen Therapy for Lower Jiao Issues
In the last several columns, I have discussed many clinical options for utilizing San Zhen or Three Needle Therapy. In this installment, I will continue this trend and discuss several foundational patterns which can be found in several very common clinical presentations.
Acupuncture and its Place in the Integrative Healthcare Practice: The Need to Move from Modality to Profession
Acupuncture and oriental medicine (AOM) has grown and flourished from its inception thousands of years ago in China. In surrounding regions of Asia, AOM developed as a response to differing cultural, pathological, health and wellness care needs.
Environmental Toxins: Cause of Modern Illness, Part 2
In Part I of this article, we detailed the variety of environmental toxins assaulting our bodies. These include pesticides and herbicides; plastics; preservatives; cosmetics; gasoline additives, solvents and glues; and heavy metals.
Show Up and Show Respect
I was recently asked about my chiropractic philosophy. My answer surprised my questioner.
Animal Acupuncture Gaining in Popularity
We have just finished the year of the fire hoarse and now it is time to spend some time alone, daydreaming and thinking outside the box in terms of where our profession is headed. The sheep person is well organized and creative so this should not be difficult to do.
The Conscious Evolution of Healing: Importance of Opening the Sensory Portals in Classical Chinese Medicine
The Chinese medical classics are not just clinical guides. They give advice; ways we can awaken more fully into conscious awareness.
Movement Assessments: The DC's Sphygmomanometer
I think back to when I was going through chiropractic school outpatient clinic. I was embarrassed to have my family and friends come in for treatment because initial evaluations took three hours to complete.
Chiropractic Research in Review
Occupational LBP in Primary- and High-School Teachers; Treating MVA Complications With Chiropractic Care; Neck Pain: Immediate Effects of Active Scapular Correction; Taping Benefits Stride, Step Length in Fatigued Runners.
The Static Postural Pelvic Exam
I include a static postural analysis in my evaluation routine whether you are a patient in pain or an elite-sport athlete in training. In my day-to-day practice, I require patients to stand still while I "just look" at them.
Helping to Create the Healthiest Generation
The imperative to create the "Healthiest Generation by 2030," envisioned by the American Public Health Association (APHA), was in full force at the APHA's 142nd Annual Meeting held in New Orleans from November 15-19, 2014.
The Way of Zen Performance Enhancement
Working with elite athletes and implementing various techniques to keep athletes focused and at their optimal performance for a sustained period of time includes incorporating various meditation techniques that counterbalance their sport-specific physical and mental demands, which is an important element of success throughout the years.
We Get Letters & Email
Rethinking Our Approach to Immunization; Coming Together for the Good of Our Patients.
Two for One: The Cervical Distraction Test
In today's healthcare system, diagnoses and treatment plans follow a western medical model - especially if you work with attorneys or insurance companies.
Professionalism and Evidence-Based Health Care
Today's chiropractors are facing a conundrum with the Affordable Care Act and its health care reform requirements, including evidence-based practice and health technology assessment.
Right Back Where We Started?
More than 25 years after Judge Susan Getzendanner issued her historic opinion in the Wilk v AMA anti-trust case, evidence suggests that despite increasing collaboration between doctors of chiropractic and their allopathic medical counterparts, when it comes to organized medicine, we may be right back where we started.
January, 2007, Vol. 07, Issue 01
By Ralph Stephens, BS, LMT, NCTMB
A new year is here. I hope you had a joyous season and sold lots of gift certificates! In my previous column, I pointed out that professional regulation, the fancy term for licensure, is not really for the good or safety of the public, but for the good of the regulated profession.The public never has demanded regulation of a profession; it's always the profession that asks for it.
The professions want the monopoly and the other favors granted by the state, so they do what they must to get the legislators to grant them. Legislators will grant almost anything for enough campaign contributions or perceived support. This is why the medical lobbies are more successful in legislative efforts than the alternative disciplines. It's all about money in politics. Notice the DCs have become quite influential lately? They have quite a bit of money now, too. Interestingly, they now are often lobbying against good licensing laws for massage therapists or lobbying for bad ones. How quickly they forgot their own struggle to gain licensure and now want to pull the ladder up behind themselves or gain control over another profession. The AMA model and attitude is contagious, I guess.
Everyone says regulation is for the safety of the public, especially the public health bureaucrats who administer the laws. Some actually believe it. They don't think and discern enough to see through the propaganda. There always is "doublespeak" in government, like the "anti-cloning bill" in Missouri that legalized cloning, the Medical Privacy Act that made your records available to just about anyone but you and your family, and my favorite, the Paperwork Reduction Act that created more forms than ever. The public wouldn't stand for this stuff if it were accurately named and simply written. Laws are written carefully and deliberately. The authors know exactly what they are creating and why, except in our profession.
Can some good come to the public from licensing? Of course, and it does. Everything is a trade-off in this world of duality. The public receives a certain level of guaranteed mediocrity, a lowest-common-denominator standard, which feels like safety to them. The government gains revenue and more control, and the profession gets its monopoly (if the law is correctly written). It's important to understand this, as it's the game being played. For the most part, our profession is trying to play the game with a very naïve understanding of it, and as a result, we are losing instead of winning. This is obvious by the hodge-podge of laws we have passed, some of which place more restrictions on what we can do than are placed on unlicensed providers. Our current level of legislative skill is allowing the other players to use the system against us. We can do better, and we must. Next time, I will discuss one of the most important protections licensing provides - the disciplinary process, which was created to protect providers from the public.
When surveyed, 80 percent of Americans were dissatisfied with the cost of health care generally. Fifty-four percent are dissatisfied with the quality of health care in general. However, when asked about their own care, 57 percent said they are satisfied with the cost and 89 percent said they were satisfied with the quality. What an incredible disconnect. This is the "I'm OK but you're not OK" perception of life. Sadly, people will give up being okay just because they think others are not. Then, neither is OK and things get progressively worse. This shows how effective the government-media cartel has been in disparaging the best health care system on the planet, bungled as it is, as it attempts to make people believe there is such a crisis that the government must step in and provide universal health care. People have become so mind-numbed they can't tell the reality of their experience from the unreality (lies) of the media propaganda. The government wants complete control over your health care because that gives it complete control over you, in particular, and the complete control over population in general.
The state (the government) should exist to benefit its citizens. That never lasts long, as the power-hungry politicians, who fear nothing more than intelligent, free, self-reliant citizens, incrementally corrupt the system until the citizens exist to benefit the government. The people are conned into voting to tax themselves more and to give up their freedoms and rights, in return for the false sense of security they receive from an ever increasing and intrusive government.
The November 2006 election was a classic case of people's minds being manipulated into believing something quite different than the actual reality. By the way, I am not a Republican. I am an Independent. That being said, the irrational behavior brought about a good result in the "throw the bums out" effect. Now, if we can just throw the bums out every election until we get to the point that no one ever serves more than one term, we might have a chance at saving our Republic form of government. (No, it's not a democracy!)
Nothing sums up the current political situation better than two quotes from one of my heroes of the alternative health movement, Bob Livingston, who writes:
I bring up this perceptual disconnect because there soon will be a movement to resurrect the Clinton health care program. More on that to come in my next column. For now, just know that had the program passed as written, all independent massage therapists who address specific conditions (pain, injuries, headaches, etc.) would have been put out of business, or worse.
When treating tennis or golfer's elbow, remember that while the injury occurs just distal to the lateral or medial epicondyle of the elbow respectfully, the muscles course all the way to the hand and fingers. Be sure to examine the entire length of the muscle with massage and stretching and you will get faster and better results than just treating the injury site.
Enjoy this year's winter wonderland, wherever you are. Being a Midwesterner, during these three months I hope for global warming (just kidding). I'll be back again in March. Bring your kites.
Survey of the Week: Flu Shots Contain Mercury
A survey of more than 9,000 Americans found that an overwhelming majority of people had no idea their flu shots contain mercury. "More than 75 percent of Americans feel a mercury-containing flu shot should not be given to a pregnant woman or a child," said Lisa Handley, a founding parent of putchildrenfirst.org, the group that organized the survey. Handley's own son, Jamison, had an adverse reaction to a flu shot containing mercury in 2003. "I know firsthand how life-changing a flu shot with mercury can be, since our son began his regression into autism after his flu shot." In 1999, government agencies called for the removal of Thiomersal, the mercury-based preservative in most vaccines. Then, in 2001, the American Academy of Pediatrics stated, "Mercury in all of its forms is toxic to the fetus and children." Despite these actions, 90 percent of this season's flu vaccines still contain Thiomersal. Learn more at www.organicconsumers.org/2006/article_3400.cfm.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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