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Chiropractic in Texas Is Under Attack
The profession of chiropractic faces an unprecedented challenge in Texas, an attack that is more aggressive, sustained and dangerous than anything previously seen. The medical lobby has launched a coordinated, multi-front assault.
Spiritual Initiation: Opening Your Higher Healing Abilities
People drawn to the field of acupuncture and Oriental Medicine tend to be those who march to the beat of a different drummer.
Advancing the "Whole Organ" Spine Model
Historically, the human spine has been organized by body region utilizing specific anatomical landmarks and transition zones.
Treating the Lower Pelvis (Pt. 2): Midline Structures and Fascia
My previous article [October 2016 issue] outlined evaluation and treatment of pelvic issues involving the sacrotuberous ligament and the pubic symphysis. Now let's discuss two case studies that illustrate how to address additional problematic areas of the pelvis.
Correcting Rib Dysfunction: Improve Patients' Pain, Posture and Breathing
As chiropractors, we tend to focus on the spine, and rightly so. Many problems our patients face can be corrected by manipulating the correct spinal level.
Helping Patients With Parkinson's Disease
Parkinson's disease (PD), a long-term degenerative disorder of the central nervous system that mainly affects motor function, has a slow onset over time.
House Calls With Dad
My father was a chiropractor and he did house calls. On Wednesday nights, while my mother attended the weekly women's meeting at the Odd Fellows and Rebekahs hall in our small town, dad loaded up the portable adjusting table, fired up the Pontiac and drove off to treat a few patients in their homes. I went with him.
The Acupuncture Channel System (Part 2)
The primary channels (main channels) are introduced in chapter 10 of the Ling Shu, these channels are referenced in many chapters throughout the Su Wen and the Ling Shu. The primary channels have become the main channel system used in TCM.
Waist Circumference: A Conversation Starter
New estimates suggest more than two-thirds of Americans are either overweight or obese. The medical significance of this statistic is astounding.
A Brief History of Acupuncture and Oriental Medicine Doctoral Programs
A doctorate in acupuncture and Oriental medicine has been a goal of the profession since its beginnings in the late 1970s. At that time, however, the maturity of the educational institutions and the regulatory environment made it a goal with only a distant completion date.
ICA Goes on the Vaccine Offensive
Have you watched the vaccination documentary, "Vaxxed: From Cover-Up to Catastrophe," by Andrew Wakefield MD, director, and Del Bigtree, producer? This is the documentary Robert DeNiro was pressured to remove from his Tribeca Film Festival.
VF Works / DMX Works Epilogue: Almost Two Decades Later, the Lawsuits Continue
An article in the March 8, 1999 edition of Dynamic Chiropractic examined whether then-VF Works / Nu-Best Franchising was selling its franchises illegally to doctors of chiropractic.
4 Things Every DC Should Know About Levels of Care & Prevention
As health practitioners, we help people with their health problems and assist them with health promotion and disease prevention.
Gather & Grow
I recently attended a faculty seminar held by one of the acupuncture schools. There was a facilitator who led us through some very interesting experiences. The attendees were a diverse group with varying opinions.
Latest Cassidy Study on Stroke Risk Published
The latest study to investigate whether a unique association between chiropractic manipulation and risk of cervical artery dissection / stroke exists has yielded similar encouraging findings, with the authors noting "no excess risk of carotid artery stroke after chiropractic care" and no significant risk difference between patients receiving care from a DC or a primary care medical provider.
Near-Infrared Therapy for Diabetic Neuropathy
The pain experienced by people with diabetes is a symptom of diabetic neuropathy. The impact on quality of life is significant. Pain makes walking difficult, sleep troublesome, and eventually contributes to a decrease in social interaction.
The Large Intestine Official
The large intestine (AKA colon) is the great eliminator, or as J.R. Worsley called it, "The Drainer of the Dregs." Dregs are defined as the remnants of liquid with its sediment left in a container, or the basest, least valuable portion of anything.
News in Brief
The American Association of Acupuncture and Oriental Medicine (AAAOM) board members recently met with the Korean Customs Service, which is similar to the FDA, to discuss herbal safety and importation issues.
Getting Unstuck: Healing From Trauma With TCM, Qigong & Movement
We all come into this world vulnerable, with seeds to grow into our strength. Some of us — through a combination of good fortune (i.e., family and culture we are born into, constitutional inheritance, or ability to learn) grow with minimal interruption from traumatic injuries and experiences.
Reader Beware: Consider the Source
The aftermath of last year's presidential elections brought a running conversation on the role played by "fake news" that was largely presented via social media.
AOM Residency at NUNM
Imagine you're a recent acupuncture graduate, worried about making enough income as you forge your new career and seek more in-depth training in a particular treatment style.
TCM & the Caregiving Population: Treatment Considerations & Our Vital Role
Informal caregiving is increasingly a reality for many Americans who find themselves providing unpaid care for a loved one or a family member with a long-term, terminal, or chronic illness.
January, 2007, Vol. 07, Issue 01
Are You Convinced?
By Jenn Sommermann, LCMT
Massage therapy comes as a second career for many people. Often, a large part of our identity is wrapped up in that previous profession. However, times have changed and many people are coming to this profession first.That thrills me because massage therapy is being considered a viable career path. However, if you are young and coming to massage therapy from your primary education, you still might have your identity invested in other things. Either way, if you are not comfortable with whom you are in this new role, how can others be? It's hard to successfully market oneself for a new position you are not yet completely comfortable in. If I may borrow an analogy, it's like putting on someone else's overcoat. It will suffice, but doesn't quite fit right.
It takes a certain amount of effort and time to make that mental transition; to convince yourself you are a now a massage therapist. I had a similar experience coming from a corporate career that I had been in since college. It was all I knew, and for many years, it was my identity. It was hard for me to introduce myself as a massage therapist without some sort of internal giggle. Was I really a massage therapist? Could I pull it off? Did I sound convincing? Add to that the fact I was so elated with my new identity; I was already giddy. What I found was not that I had to convince others; rather, I had to convince myself.
In the big picture of marketing, convincing yourself of your new profession seems like a natural place to start. If you are ambivalent about whom you are and what you are doing for your profession, no one else will be convinced. You must be secure in the product you are bringing to the table if you want the public to react favorably. In this case, you are the product. You have to know what you are selling and be able to communicate it. If you hesitate about your new profession, others will pick up on the insecurity and the initial impact of the first impression will be diminished. The first contact with a prospective client must be positive. There should be no wavering about whom you are or what you can offer. Your interaction must be clear and compelling for it to be truly successful. You know the saying: "You don't get a second chance to make a first impression."
Consider the following example. You run into an old friend from college. You have not seen each other in a few years and you have no idea what they are doing for their profession, so you ask them. With a weak and indecisive answer, they tell you they are in business for themselves. The type of business is irrelevant if the answer is unsure and faltering. Are you anxious to utilize their product? Do you feel comfortable and secure about their ability to provide good service? Suppose their response is upbeat and affirmative. Would your reaction be different? If they express themselves with enthusiasm and eagerness, would you want to learn more and invite a dialogue?
Put yourself in the same situation. You run into a friend you have not seen for a while. They ask you what you are doing now. Do you have an answer? Does your answer sound secure? Is your dialogue filled with "ums" and "you knows"? Do you meet eyes, or do you stare around in other directions? Do you sound convinced about what you do? Say to yourself, "I am a massage therapist." How does that feel to you? Only you can answer these questions and judge what your feelings are. If they are less than convincing and there is any hesitation, practice is needed. If you feel confident, you are ready to continue.
I am a big believer in having a "canned response" for the question, "What do you do for a living?" The question comes up all the time. From the dinner party to the kid's soccer games, it's the number-one greeting question. Are you prepared with an answer? Remember, the average attention span is about 30 seconds, and in that time, you can attract a new client, educate someone about massage or lose the opportunity completely. Your words and the way you relay them have the power - so why not be prepared?
This is not to say the answer needs to be a monologue or sound like it was rehearsed. Rather, a prepared response should roll off your tongue and not have to be labored over. It should be sincere and come from the heart. It should show enthusiasm for your work and be articulate. It can be altered for the audience and the event. However, the basic outline can be memorized and perfected for any occasion.
I encourage my students to practice their "spiel" and have several versions in their bag of marketing tricks. This usually is one of the homework assignments and is done in front of the class. Through teaching and watching students present their spiel, I have found that many of them get tongue-tied saying "Swedish massage." Try it yourself. How does it sound? Now, imagine being nervous. When a situation is charged, wouldn't you prefer to know the phrases that hang you up? If you can't say it well, don't say it. Instead, I offer the solution of saying "Swedish-based massage," and it works great!
Often, my students approach me about how difficult or silly this exercise seems. Only after they graduate do they recognize the importance of the activity, and many have thanked me for forcing them to do it in the first place. Of course, your spiel will evolve as you evolve in the profession. That's the fun. Keep practicing and stay focused.
Click here for previous articles by Jenn Sommermann, LCMT.
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