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Dealing with a Pain in the Butt
The patient came into my office with the classic antalgic stoop. She was bent over almost to ninety degrees, leaning on her husband for support and staggering to walk. She had been under supportive care for a long time, but this new pain scared her.
The Lung Official
The Lung is known as the "Official Who Receives the Pure Chi From the Heavens." The act of breathing in, known as inspiration, brings oxygen into the body from the atmosphere. Each exhalation or expiration removes and releases carbon dioxide, a waste product of the body, into the atmosphere.
News in Brief
F4CP MEmbership Milestone Reached; ICA Challenging New California Vaccine Law; TCC Names New President; New Provost at UWS.
Six Things Every Chiropractor Should Know About Opioids
An increase in addictions and deaths due to opioids has raised significant concern and media attention. We offer this brief overview on this important public health problem for the practicing chiropractor.
Putting POLITE Into Practice
First came the acronym RICE (Rest, Ice, Compression, Elevation), which eventually became PRICE (Protect, Rest, Ice, Compression, Elevation). Then in 2015, we started hearing POLICE (Protect, Optimal Loading, Ice, Compression, Elevation).
Case Study: 2-Year-Old Suffering From Urinary Reflux
A19-month-old female child presented to my office for treatment. Her mother reported the child had been diagnosed with urinary reflux and associated urinary tract infections, recurrent bouts of otitis media and inability to sleep.
Forward Head Carriage and the Feet: What's the Connection? (Pt. 2)
Clinical evaluation of standing posture using relatively low-tech tools has been confirmed as valid and reliable by several studies. The original device used to evaluate posture was the plumb line, which served as a reference line for the effects of gravity on body alignment.
The Most Important Vitamin You've Never Heard Of: K2
Imagine if one in every three patients who walked through your door was afflicted with a debilitating, yet completely preventable and treatable disease.
Sacroiliac Joint Fusion: Where's the Wisdom?
We should be very skeptical of the purportedly less invasive version of the already defrocked sacroiliac fusion surgery, "minimally invasive" sacroiliac joint fusion; and concerned this procedure simply represents the device manufacturer's attempt to find yet another new market.
We Get Letters & Email
Our Medicare Challenges Aren't an Education Issue; Passion to Succeed: More Pivotal Than GPA?
Why We Need to Fix the Mechanoreceptors (Part 2)
The muscle spindle, a particular type of mechanoreceptor, is located deep within the muscle belly, encapsulated in fascia made up of intrafusal fibers, all within the extrafusal muscle fibers.
NBCE Fumbles Computerized Testing Process
Imagine being a student again, about to take one of the four tests required to become a doctor of chiropractic. You've studied almost nonstop for the past few weeks. You can feel your anxiety level rise as you sit down in front of the computer screen.
University of Bridgeport Acupuncture Students Make Rounds at Sisters of Notre Dame
Nuns are not stereotypical acupuncture patients, Dr. Jennifer Brett acknowledges with a laugh. But then again, acupuncture has gone mainstream, just like cappuccinos and recycling. "It's changed a lot from the '70s and '80s," said Brett.
CE Regulations Are Hurting Chiropractic
During my 35 years in the chiropractic profession, I have been forced to attend available continuing-education programs that were occasionally incredibly beneficial, but frequently not worth my time.
Patience vs. Patients
How long have you been in practice? I began my journey more than 20 years ago and opened my first acupuncture clinic in 2008. Just like you, I've learned a lot over the years. Recently, I sat in an interview and was asked what made me successful.
Acupuncture's Essential Role
Acupuncture should play a more prominent role in U.S. healthcare during and after this post-Affordable Care Act era when chronic care and population health management are key concerns for all healthcare providers.
Letter to the Editor
On December 7, 1999, the U.S. FDA reclassified the status of acupuncture needles from class III (investigative devices subject to investigative device exemptions...) to class II (special controls).
Infertility: Managing Irregular Menses
Infertility is an area where Chinese medicine is particularly helpful. In the main, in women below the age of 38 without organic disturbance, the success rate using TCM (Traditional Chinese Medicine) should exceed 85%.
Acupuncture Earns BLS Unique Code
The United States Bureau of Labor Statistics recently announced that acupuncturists will have their own unique occupational code in the 2018 BLS Handbook. The new Standard Occupational Code (SOC) is 29-1291, will be included in the next edition of the BLS Occupational Handbook, which will be published in 2018.
The Drug Epidemic: Are You Guilty, Too?
Attention-deficit / hyperactivity disorder (ADHD) has become epidemic among children in the United States. According to the Centers for Disease Control and Prevention (CDC), the percentage of school-aged children diagnosed with ADHD has grown from 7.8 percent in 2003 to 11.0 percent in 2011.
Concerns Regarding CDC Guidelines for Pain Management
In response to the epidemic rates of opioid and heroin addiction, the Centers for Disease Control and Prevention (CDC) set new guidelines for physicians regarding treatment for pain.
HVLA Technique: Addressing Myths
In the annals of chiropractic history and literature, and in the imagination of the public, there is one manual adjusting technique that can produce a wide range of responses, both from patients and casual observers.
Comparing Costs of Care: DCs, MDs or PTs - Who Costs More?
In a health care era where evidence is increasingly the benchmark for insurance coverage, patient care and even cultural authority, we get plenty of it courtesy of a retrospective cost analysis spanning 10 years, more than 660,000 "covered lives" and nearly 7.5 million claims from Blue Cross Blue Shield of North Carolina.
January, 2007, Vol. 07, Issue 01
Are You Convinced?
By Jenn Sommermann, LCMT
Massage therapy comes as a second career for many people. Often, a large part of our identity is wrapped up in that previous profession. However, times have changed and many people are coming to this profession first.That thrills me because massage therapy is being considered a viable career path. However, if you are young and coming to massage therapy from your primary education, you still might have your identity invested in other things. Either way, if you are not comfortable with whom you are in this new role, how can others be? It's hard to successfully market oneself for a new position you are not yet completely comfortable in. If I may borrow an analogy, it's like putting on someone else's overcoat. It will suffice, but doesn't quite fit right.
It takes a certain amount of effort and time to make that mental transition; to convince yourself you are a now a massage therapist. I had a similar experience coming from a corporate career that I had been in since college. It was all I knew, and for many years, it was my identity. It was hard for me to introduce myself as a massage therapist without some sort of internal giggle. Was I really a massage therapist? Could I pull it off? Did I sound convincing? Add to that the fact I was so elated with my new identity; I was already giddy. What I found was not that I had to convince others; rather, I had to convince myself.
In the big picture of marketing, convincing yourself of your new profession seems like a natural place to start. If you are ambivalent about whom you are and what you are doing for your profession, no one else will be convinced. You must be secure in the product you are bringing to the table if you want the public to react favorably. In this case, you are the product. You have to know what you are selling and be able to communicate it. If you hesitate about your new profession, others will pick up on the insecurity and the initial impact of the first impression will be diminished. The first contact with a prospective client must be positive. There should be no wavering about whom you are or what you can offer. Your interaction must be clear and compelling for it to be truly successful. You know the saying: "You don't get a second chance to make a first impression."
Consider the following example. You run into an old friend from college. You have not seen each other in a few years and you have no idea what they are doing for their profession, so you ask them. With a weak and indecisive answer, they tell you they are in business for themselves. The type of business is irrelevant if the answer is unsure and faltering. Are you anxious to utilize their product? Do you feel comfortable and secure about their ability to provide good service? Suppose their response is upbeat and affirmative. Would your reaction be different? If they express themselves with enthusiasm and eagerness, would you want to learn more and invite a dialogue?
Put yourself in the same situation. You run into a friend you have not seen for a while. They ask you what you are doing now. Do you have an answer? Does your answer sound secure? Is your dialogue filled with "ums" and "you knows"? Do you meet eyes, or do you stare around in other directions? Do you sound convinced about what you do? Say to yourself, "I am a massage therapist." How does that feel to you? Only you can answer these questions and judge what your feelings are. If they are less than convincing and there is any hesitation, practice is needed. If you feel confident, you are ready to continue.
I am a big believer in having a "canned response" for the question, "What do you do for a living?" The question comes up all the time. From the dinner party to the kid's soccer games, it's the number-one greeting question. Are you prepared with an answer? Remember, the average attention span is about 30 seconds, and in that time, you can attract a new client, educate someone about massage or lose the opportunity completely. Your words and the way you relay them have the power - so why not be prepared?
This is not to say the answer needs to be a monologue or sound like it was rehearsed. Rather, a prepared response should roll off your tongue and not have to be labored over. It should be sincere and come from the heart. It should show enthusiasm for your work and be articulate. It can be altered for the audience and the event. However, the basic outline can be memorized and perfected for any occasion.
I encourage my students to practice their "spiel" and have several versions in their bag of marketing tricks. This usually is one of the homework assignments and is done in front of the class. Through teaching and watching students present their spiel, I have found that many of them get tongue-tied saying "Swedish massage." Try it yourself. How does it sound? Now, imagine being nervous. When a situation is charged, wouldn't you prefer to know the phrases that hang you up? If you can't say it well, don't say it. Instead, I offer the solution of saying "Swedish-based massage," and it works great!
Often, my students approach me about how difficult or silly this exercise seems. Only after they graduate do they recognize the importance of the activity, and many have thanked me for forcing them to do it in the first place. Of course, your spiel will evolve as you evolve in the profession. That's the fun. Keep practicing and stay focused.
Click here for previous articles by Jenn Sommermann, LCMT.
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