resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
An Interview with Amanda Shayle
JW: Can you share with us some of your history and how you became an acupuncturist? What did you do prior to becoming an acupuncturist? Where did you go to school?
NCCAOM Launches New Membership Organization
The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) recently launched a new national membership organization, the NCCAOM Academy of Diplomates.
The IME System: A Current Public Health Risk and Solutions That Are Working
I strongly believe in the independent medical examination (IME) system. There are far too many doctors in every profession who are not following E&M protocols and never claim MMI (maximum medical improvement) has occurred for their patients, which has caused financial stress for many private and public carriers.
Business Lesson #1: Adapt or Else
My wife and I recently enjoyed an excellent meal at a restaurant recommended by some friends. We often have concerns about restaurant recommendations, as many have been disappointing.
Building Relationships and Referral Networks with Allopathic Practitioners
Dr. Doug, an orthopedist of 20 years, had heard stories from patients who tried acupuncture. While he was able to address many of their complaints effectively, some appeared to gain additional benefit when their care included TCM.
Asking Patients the Right Questions
When was the last time you asked a patient a question? Maybe 30 seconds ago? But, are you asking the right questions to elicit valuable and useful information? As a healthcare provider, you've likely spent hundreds of hours learning to ask the right questions to gather critical health information from your patients.
Musculoskeletal Disorders Take Center Stage
Looking for the latest on the musculoskeletal pain epidemic and the increasing premium placed on preventive strategies including chiropractic? Check out The Impact of Musculoskeletal Disorders on Americans – Opportunities for Action.
Roots in the Community, Branches Far Beyond
The Jung Tao School of Classical Chinese Medicine (JTS) was founded in 1998 by Sean Christian Marshall in Sugar Grove, North Carolina, a small community near Boone in the state's westernmost mountains.
Vitamin D Fails to Help Knee OA? The Proper Perspective
The March 8, 2016 issue of JAMA includes a study about vitamin D supplementation for osteoarthritis of the knee. This is a really weird study.
Filling the Gap: The Role of Alternative Practitioners in a Broken Health Care System
I have been asked many times what got me into alternative medicine. My answer is simple: I want to truly help and make a difference in people's health.
Constructing Our Reality: The Primary Channels and Perception, Part 1
My favorite topic of discussion within Chinese medicine is the acupuncture channel systems. First of all, each of us have them. They are part of our bodies; not something external to us. To learn about the acupuncture channels is to learn about ourselves.
The Art of Listening
One of the most important clinical concepts for me was voiced by the legendary physician William Osler. "Listen to your patient, he/she is telling you the diagnosis." After treating literally thousands of patients, it can become almost second nature to quickly discover clues which reveal the underlying diagnosis.
Energy: For Life and For Death
Energy is a deep topic in Traditional Chinese Medicine. Qi is understood to underlie all of existence, animated or not, and the qi of the living is studied with special attention.
The Rest of the Patient Story
I've written previously about allowing a patient to tell you their story – about taking the time to listen and engage all the aspects of their case history, the injury in question, and the related issues.
News in Brief
A Moment of Silence for Dr. Stephen Press; New ACA President Elected; F4CP Offers New MemBership Benefit.
The Power of Eccentric Exercise: Hamstring Injury Prevention and Rehab
For almost 20 years, I've worked with professional athletes who make a living by running really fast. It goes without saying that hamstring injury (HSI) prevention and rehabilitation is a big part of what they expect from a sports chiropractor.
Recording and Appropriate Billing of Timed Physical Medicine Services
There is a common misunderstanding about timed therapy services and although you do have some knowledge of timed service documentation, based on your comment on the 8-minute rule, your understanding is correct, but incomplete.
The Value of Melatonin in Breast Cancer Prevention and Adjunctive Treatment
Although melatonin (MLT) is best known for its sleep-aid properties and as a natural remedy to prevent jet lag, extensive experimental studies suggest it possesses anticancer activity through several biological mechanisms.
Health and Wellness Partnership
Yo San University of Traditional Chinese Medicine and The Wellness Center at the LAC + USC Historic General Hospital recently joined forces to extend care to the residents of Boyle Heights area of Los Angeles.
Essentials of Assessment: The Squat
The squat is a simple, fast and functional tool to evaluate patient symmetry and function. As simple and easy as it is to implement, it can yield considerable amounts of valuable, clinically relevant information.
How to Find and Fix TL Nerve Impingements
The thoracolumbar junction (TLJ) and the peripheral sensory nerves that exit from it are frequent, important and rarely recognized sources of lower back, pelvic and hip pain. Let's outline a clear exam protocol for diagnosing the problem.
January, 2007, Vol. 07, Issue 01
What Does Success Mean to You?
By Cliff Korn, BS, LMT, NCTMB
I recently celebrated an anniversary. In November 1979, I had my first professional massage in Lisbon, Portugal. That experience was the beginning of a cascading series of events. I've been fascinated by and enjoying the myriad benefits of massage therapy for the past 26 years, and I wish I had started sooner.For the past 14 years, I've been pursuing massage therapy as a career choice, as well as hopping on as many tables as I can. My practice is a good one and has been flourishing almost from the start, so I think I'm pretty credible in conversing with others about success.
I'm in the middle of preparing to moderate a panel discussion on "Success Strategies for Massage Therapists." Members of the panel are all people whom I consider extremely successful and should have much to share with the audience. I'm excited about the panel and hope the massage therapists in attendance get a lot of thought-provoking material to ponder in their own quests for success. In my preparatory research, I've uncovered several things worth sharing.
I like beginning projects with defining the parts, so in dealing with success strategies, I begin with baseline meanings. Success in a business, a relationship or a life is an extremely personal thing. We all have our own yardsticks with which to measure it. For generalities, though, I use a trusty dictionary. Success is defined as the achievement of something planned or attempted. This tells me success is the result of an action or series of actions. Strategy is defined as a plan, method or series of maneuvers for obtaining a specific goal or result. Thus, strategies are the roadmaps that get us to the success result. The defined antonym of success is failure.
For the purposes of my discussion, success is not just the opposite of failure. I think the very use of the word failure hinders the achievement of success. Don't get me wrong, I'm not saying failure is always a bad thing - but the timing of failure is critical! When exceptionally successful people begin a new venture, they frequently try to fail as many times as possible at the very beginning so they uncover all the ways not to proceed. They keep trying to fail even as they begin to make progress, just so that they can determine if there are even better ways to reach their desired ends. For those of us who don't fall into the "exceptionally successful" category, I suggest we get rid of the negative aspects that present themselves with use of the word failure. Let's replace it with the word feedback, which allows us to gather all the information we need to travel the road toward our own desired ends.
So, what do you think makes a massage therapist successful? Clients? Money? Respect of peers? Notoriety? Referrals? Feelings of personal worth? Helping others? How do you obtain those things you think make you successful? Do you have goals? Are they written down? (Unwritten goals really are just wishes!) How strong is your work ethic? Do you regularly ask your clients to rebook before leaving your treatment room? Do you regularly ask them to refer their friends and relatives? Do you regularly ask your doctor/baker/candlestick maker to refer their friends and relatives? Do you truly focus on your clients and try to exceed their expectations? Do you continually learn about the body and the skill sets you can use to affect it? Do you dwell on the positive and throw away words such as if, but, can't and other negatives. Do you befriend others whom you see as successful (even if they don't see themselves that way - remember, success is personal)? Do you smile and say thank you a lot? Do you meet each client confident in your own worth and skill and entitlement to be well-compensated?
I was pleased to see that Southwest Airline's November 2006 in-flight magazine, Spirit, featured an article under the business section that dealt with massage therapy. (Unfortunately, it was titled "There's the Rub.") It was a pretty good overview of the prolific nature of our profession and reviewed several different visions of professional success in massage therapy. It gave readers insight into the advent of chair massage and a new endeavor to make chair massage a branded venture. It covered the growth of massage in airports, malls, convention halls, office buildings and other places in everyday life. Perhaps, most importantly, the article made clear, "Once a specialized therapy for injured athletes, an indulgence for the idle rich, or a thinly veiled euphemism for prostitution, massage has become a popular, legitimate and seemingly ubiquitous enterprise."
I'm hoping that in the success strategies panel discussion, we are able to get many to better define their own visions of success and uncover new or better ways to obtain those visions. Wish me well in facilitating that outcome! I wish that all of Massage Today's readers could participate in that discussion, since I see our profession as less confident in our skills and abilities that many others. We are worth it!
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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