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Branding: Set Your Practice Apart
Dr. Brad started his practice seven years ago on a shoestring budget. He created his generic logo in five minutes using a website because he didn't have the time to figure out how to make something special.
Another Chance to Make a Difference
Just a few months ago, "the worst natural disaster to strike the United States since Hurricane Sandy" hit Louisiana. During this storm, one area experienced 31 inches of rain in 15 hours as almost 7 trillion gallons of water rained down in just one week across the state.
Herbs for Digestion: The Power of Bitter
Many cultures (and indeed herbal clinicians) around the world have long respected the role of bitter herbs and foods for promoting digestion. For example, aperitifs – drinks consumed before a meal to stimulate appetite and digestion – were originally derived from bitter herbs.
Molecular Motors: Tiny Machines Behind the Rhythm of Life
In the clinic, we aim to restore healthy patterns of movement for qi that has gotten trapped or misdirected, or may have even collapsed. We may be focused on freeing stagnation, releasing heat or redirecting counterflow qi, but it often comes down to helping re-establish a flow of sorts.
A Simple Protocol for Holiday Stress
It's winter, a time when we should be deep in reflection, eating warming foods and sleeping long hours. Following nature's rhythms, we restore our bodies and minds in preparation for the renewal of spring.
What We Can Learn From Spine Surgery
Patients with lumbar stenosis presumably present for conservative care to improve their quality of life and avoid surgery. However, providing clear guidance to these patients can be difficult for a number of reasons.
Little Sticker, Big Impact
It's the end of an election year. Hilary Clinton and Donald Trump were the subject of conversation for everyone, everywhere for the entire 2016 calendar year. I don't think any of us can deny that this election affected us all very deeply on a personal level.
News in Brief
New President / CEO Takes Office at Yo San University. Electroacupuncture for Constipation?
Dedicated to Defending Chiropractic
Whether you're a veteran DC or a first-trimester student, the name George McAndrews should be part and parcel of your professional vernacular, as familiar as the word chiropractic.
DVT: Know the Signs and You Could Save a Life
I lost a friend several months ago. He died from a pulmonary embolism (PE) secondary to a deep-vein thrombosis (DVT) that originated in his lower leg. Bobby was in his mid-60s, soft-spoken and had a big heart.
Meshing TCM With Environmental Pediatrics: Where's the Overlap?
Pediatrics has a long history within Chinese medicine dating back to the late Han dynasty (i.e., the late 200s CE), with the two primary areas of emphasis being herbal medicine and xiao er tui na (pediatric massage).
6 Steps to Make 2017 Your Best Year Yet
People often ask me what defines success. Success, for me, is simple: doing exactly what you want to do in life. Whether it's the kind of practice you run, your life at home, your hobbies or something else, it's achieving anything you put your mind to.
Chiro School Reunion: Whatever Happened to...?
I opened the door to the closet slowly, carefully, since I knew it contained a large number of precariously stacked file boxes. It also held numerous outdated gizmos with electrical cords of various lengths that could trip or strangle a person.
2016: A Year in the Life of Acupuncture
Happy Holidays, may you, your family and friends have peace, joy and blessings throughout this special time of year. As 2016 comes to a close, we can look back and celebrate the many events and accomplishments for the profession of acupuncture.
Overuse Injuries in Young Athletes (Pt. 2)
Most overuse injuries are benign, but there are some high-risk injuries that, if unrecognized or inappropriately treated, can result in significant loss in time from the sport or even require leaving the sport.
Assessing Core Stability and ROM: 5 Basic Checks
One of the first steps in addressing core stability is assessing static posture, ranges of motion, and motion of the pelvic bones, sacrum, femurs, lumbar spine and thoracic spine.
A Letter to the Profession from the New President at AAAOM
Volunteering for a national, nonprofit organization brings with it such highs, lows, and accomplishments, as well as a steep learning curve.
A Q & A About Updated Codes
Yes, indeed there was an update to ICD-10 on Oct.1, 2016. This is a regular update to the diagnosis coding system and this type of update will occur every Oct. 1, just as it did when the ICD-9 system was in place.
All Fiber Is Not Created Equal
Sometimes the best place to start is at the end. So, the conclusion of this article is that all fiber is good ... but some fiber is better. Let's break it down. There are two main types of fiber: soluble fiber and insoluble fiber.
End of an Era Looms at NYCC
New York Chiropractic College recently announced that Dr. Frank Nicchi will retire in August 2017 after 36 years with the college, the past 17 as president.
Southwest Acupuncture College Brings It to Division 1 Athletes
When Michael Phelps' photograph with the distinctive round marks left by cupping went viral, the Division 1 student athletes treated through the Dal Ward Athletic Center at the University of Colorado (CU) could relate.
Can a Multivitamin Reduce Breast Cancer Recurrence?
There is a great deal of controversy regarding the value of multivitamin supplements in cancer prevention. However, with respect to preventing breast cancer recurrence, an important study was published in the Journal of Breast Cancer Research and Treatment in 2011 by Kwan ML, et al.
A First for the Profession: CCE Accredits First Chiropractic Residencies
The Council on Chiropractic Education (CCE) has awarded accreditation to all five chiropractic residency programs currently administered at Veterans Administration facilities, "the first residency programs in the nation ever to be awarded this distinction, a significant advancement in the evolution of chiropractic education," according to a VA press release announcing the milestone.
January, 2007, Vol. 07, Issue 01
What Does Success Mean to You?
By Cliff Korn, BS, LMT, NCTMB
I recently celebrated an anniversary. In November 1979, I had my first professional massage in Lisbon, Portugal. That experience was the beginning of a cascading series of events. I've been fascinated by and enjoying the myriad benefits of massage therapy for the past 26 years, and I wish I had started sooner.For the past 14 years, I've been pursuing massage therapy as a career choice, as well as hopping on as many tables as I can. My practice is a good one and has been flourishing almost from the start, so I think I'm pretty credible in conversing with others about success.
I'm in the middle of preparing to moderate a panel discussion on "Success Strategies for Massage Therapists." Members of the panel are all people whom I consider extremely successful and should have much to share with the audience. I'm excited about the panel and hope the massage therapists in attendance get a lot of thought-provoking material to ponder in their own quests for success. In my preparatory research, I've uncovered several things worth sharing.
I like beginning projects with defining the parts, so in dealing with success strategies, I begin with baseline meanings. Success in a business, a relationship or a life is an extremely personal thing. We all have our own yardsticks with which to measure it. For generalities, though, I use a trusty dictionary. Success is defined as the achievement of something planned or attempted. This tells me success is the result of an action or series of actions. Strategy is defined as a plan, method or series of maneuvers for obtaining a specific goal or result. Thus, strategies are the roadmaps that get us to the success result. The defined antonym of success is failure.
For the purposes of my discussion, success is not just the opposite of failure. I think the very use of the word failure hinders the achievement of success. Don't get me wrong, I'm not saying failure is always a bad thing - but the timing of failure is critical! When exceptionally successful people begin a new venture, they frequently try to fail as many times as possible at the very beginning so they uncover all the ways not to proceed. They keep trying to fail even as they begin to make progress, just so that they can determine if there are even better ways to reach their desired ends. For those of us who don't fall into the "exceptionally successful" category, I suggest we get rid of the negative aspects that present themselves with use of the word failure. Let's replace it with the word feedback, which allows us to gather all the information we need to travel the road toward our own desired ends.
So, what do you think makes a massage therapist successful? Clients? Money? Respect of peers? Notoriety? Referrals? Feelings of personal worth? Helping others? How do you obtain those things you think make you successful? Do you have goals? Are they written down? (Unwritten goals really are just wishes!) How strong is your work ethic? Do you regularly ask your clients to rebook before leaving your treatment room? Do you regularly ask them to refer their friends and relatives? Do you regularly ask your doctor/baker/candlestick maker to refer their friends and relatives? Do you truly focus on your clients and try to exceed their expectations? Do you continually learn about the body and the skill sets you can use to affect it? Do you dwell on the positive and throw away words such as if, but, can't and other negatives. Do you befriend others whom you see as successful (even if they don't see themselves that way - remember, success is personal)? Do you smile and say thank you a lot? Do you meet each client confident in your own worth and skill and entitlement to be well-compensated?
I was pleased to see that Southwest Airline's November 2006 in-flight magazine, Spirit, featured an article under the business section that dealt with massage therapy. (Unfortunately, it was titled "There's the Rub.") It was a pretty good overview of the prolific nature of our profession and reviewed several different visions of professional success in massage therapy. It gave readers insight into the advent of chair massage and a new endeavor to make chair massage a branded venture. It covered the growth of massage in airports, malls, convention halls, office buildings and other places in everyday life. Perhaps, most importantly, the article made clear, "Once a specialized therapy for injured athletes, an indulgence for the idle rich, or a thinly veiled euphemism for prostitution, massage has become a popular, legitimate and seemingly ubiquitous enterprise."
I'm hoping that in the success strategies panel discussion, we are able to get many to better define their own visions of success and uncover new or better ways to obtain those visions. Wish me well in facilitating that outcome! I wish that all of Massage Today's readers could participate in that discussion, since I see our profession as less confident in our skills and abilities that many others. We are worth it!
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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