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5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
January, 2007, Vol. 07, Issue 01
What Does Success Mean to You?
By Cliff Korn, BS, LMT, NCTMB
I recently celebrated an anniversary. In November 1979, I had my first professional massage in Lisbon, Portugal. That experience was the beginning of a cascading series of events. I've been fascinated by and enjoying the myriad benefits of massage therapy for the past 26 years, and I wish I had started sooner.For the past 14 years, I've been pursuing massage therapy as a career choice, as well as hopping on as many tables as I can. My practice is a good one and has been flourishing almost from the start, so I think I'm pretty credible in conversing with others about success.
I'm in the middle of preparing to moderate a panel discussion on "Success Strategies for Massage Therapists." Members of the panel are all people whom I consider extremely successful and should have much to share with the audience. I'm excited about the panel and hope the massage therapists in attendance get a lot of thought-provoking material to ponder in their own quests for success. In my preparatory research, I've uncovered several things worth sharing.
I like beginning projects with defining the parts, so in dealing with success strategies, I begin with baseline meanings. Success in a business, a relationship or a life is an extremely personal thing. We all have our own yardsticks with which to measure it. For generalities, though, I use a trusty dictionary. Success is defined as the achievement of something planned or attempted. This tells me success is the result of an action or series of actions. Strategy is defined as a plan, method or series of maneuvers for obtaining a specific goal or result. Thus, strategies are the roadmaps that get us to the success result. The defined antonym of success is failure.
For the purposes of my discussion, success is not just the opposite of failure. I think the very use of the word failure hinders the achievement of success. Don't get me wrong, I'm not saying failure is always a bad thing - but the timing of failure is critical! When exceptionally successful people begin a new venture, they frequently try to fail as many times as possible at the very beginning so they uncover all the ways not to proceed. They keep trying to fail even as they begin to make progress, just so that they can determine if there are even better ways to reach their desired ends. For those of us who don't fall into the "exceptionally successful" category, I suggest we get rid of the negative aspects that present themselves with use of the word failure. Let's replace it with the word feedback, which allows us to gather all the information we need to travel the road toward our own desired ends.
So, what do you think makes a massage therapist successful? Clients? Money? Respect of peers? Notoriety? Referrals? Feelings of personal worth? Helping others? How do you obtain those things you think make you successful? Do you have goals? Are they written down? (Unwritten goals really are just wishes!) How strong is your work ethic? Do you regularly ask your clients to rebook before leaving your treatment room? Do you regularly ask them to refer their friends and relatives? Do you regularly ask your doctor/baker/candlestick maker to refer their friends and relatives? Do you truly focus on your clients and try to exceed their expectations? Do you continually learn about the body and the skill sets you can use to affect it? Do you dwell on the positive and throw away words such as if, but, can't and other negatives. Do you befriend others whom you see as successful (even if they don't see themselves that way - remember, success is personal)? Do you smile and say thank you a lot? Do you meet each client confident in your own worth and skill and entitlement to be well-compensated?
I was pleased to see that Southwest Airline's November 2006 in-flight magazine, Spirit, featured an article under the business section that dealt with massage therapy. (Unfortunately, it was titled "There's the Rub.") It was a pretty good overview of the prolific nature of our profession and reviewed several different visions of professional success in massage therapy. It gave readers insight into the advent of chair massage and a new endeavor to make chair massage a branded venture. It covered the growth of massage in airports, malls, convention halls, office buildings and other places in everyday life. Perhaps, most importantly, the article made clear, "Once a specialized therapy for injured athletes, an indulgence for the idle rich, or a thinly veiled euphemism for prostitution, massage has become a popular, legitimate and seemingly ubiquitous enterprise."
I'm hoping that in the success strategies panel discussion, we are able to get many to better define their own visions of success and uncover new or better ways to obtain those visions. Wish me well in facilitating that outcome! I wish that all of Massage Today's readers could participate in that discussion, since I see our profession as less confident in our skills and abilities that many others. We are worth it!
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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