resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
Leg Length and Pelvic Fixations
A common component of low back pain is sacroiliac joint dysfunction. Signs of SIJ dysfunction can include fixation with reduced range of motion, and localized pain or joint laxity and inflammation.
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
Connections Worth Making
"If most doctors are like me, [they are] isolated physically and professionally. I do not make the time to connect with other doctors and also a lot of doctors do not want to be connected for a lot of reasons. Dynamic Chiropractic keeps me grounded and connected.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
Joint Supplements for Athletes (Part 1)
Maintaining joint health should be a daily focus for athletes. Joint health is a complex issue for everyone, but for athletes it poses a greater concern.
Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
January, 2007, Vol. 07, Issue 01
What Does Success Mean to You?
By Cliff Korn, BS, LMT, NCTMB
I recently celebrated an anniversary. In November 1979, I had my first professional massage in Lisbon, Portugal. That experience was the beginning of a cascading series of events. I've been fascinated by and enjoying the myriad benefits of massage therapy for the past 26 years, and I wish I had started sooner.For the past 14 years, I've been pursuing massage therapy as a career choice, as well as hopping on as many tables as I can. My practice is a good one and has been flourishing almost from the start, so I think I'm pretty credible in conversing with others about success.
I'm in the middle of preparing to moderate a panel discussion on "Success Strategies for Massage Therapists." Members of the panel are all people whom I consider extremely successful and should have much to share with the audience. I'm excited about the panel and hope the massage therapists in attendance get a lot of thought-provoking material to ponder in their own quests for success. In my preparatory research, I've uncovered several things worth sharing.
I like beginning projects with defining the parts, so in dealing with success strategies, I begin with baseline meanings. Success in a business, a relationship or a life is an extremely personal thing. We all have our own yardsticks with which to measure it. For generalities, though, I use a trusty dictionary. Success is defined as the achievement of something planned or attempted. This tells me success is the result of an action or series of actions. Strategy is defined as a plan, method or series of maneuvers for obtaining a specific goal or result. Thus, strategies are the roadmaps that get us to the success result. The defined antonym of success is failure.
For the purposes of my discussion, success is not just the opposite of failure. I think the very use of the word failure hinders the achievement of success. Don't get me wrong, I'm not saying failure is always a bad thing - but the timing of failure is critical! When exceptionally successful people begin a new venture, they frequently try to fail as many times as possible at the very beginning so they uncover all the ways not to proceed. They keep trying to fail even as they begin to make progress, just so that they can determine if there are even better ways to reach their desired ends. For those of us who don't fall into the "exceptionally successful" category, I suggest we get rid of the negative aspects that present themselves with use of the word failure. Let's replace it with the word feedback, which allows us to gather all the information we need to travel the road toward our own desired ends.
So, what do you think makes a massage therapist successful? Clients? Money? Respect of peers? Notoriety? Referrals? Feelings of personal worth? Helping others? How do you obtain those things you think make you successful? Do you have goals? Are they written down? (Unwritten goals really are just wishes!) How strong is your work ethic? Do you regularly ask your clients to rebook before leaving your treatment room? Do you regularly ask them to refer their friends and relatives? Do you regularly ask your doctor/baker/candlestick maker to refer their friends and relatives? Do you truly focus on your clients and try to exceed their expectations? Do you continually learn about the body and the skill sets you can use to affect it? Do you dwell on the positive and throw away words such as if, but, can't and other negatives. Do you befriend others whom you see as successful (even if they don't see themselves that way - remember, success is personal)? Do you smile and say thank you a lot? Do you meet each client confident in your own worth and skill and entitlement to be well-compensated?
I was pleased to see that Southwest Airline's November 2006 in-flight magazine, Spirit, featured an article under the business section that dealt with massage therapy. (Unfortunately, it was titled "There's the Rub.") It was a pretty good overview of the prolific nature of our profession and reviewed several different visions of professional success in massage therapy. It gave readers insight into the advent of chair massage and a new endeavor to make chair massage a branded venture. It covered the growth of massage in airports, malls, convention halls, office buildings and other places in everyday life. Perhaps, most importantly, the article made clear, "Once a specialized therapy for injured athletes, an indulgence for the idle rich, or a thinly veiled euphemism for prostitution, massage has become a popular, legitimate and seemingly ubiquitous enterprise."
I'm hoping that in the success strategies panel discussion, we are able to get many to better define their own visions of success and uncover new or better ways to obtain those visions. Wish me well in facilitating that outcome! I wish that all of Massage Today's readers could participate in that discussion, since I see our profession as less confident in our skills and abilities that many others. We are worth it!
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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