resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Talking to Skeptical MDs: "Just the Facts, Ma'am"
The first lesson in public speaking is to know your audience. This is particularly applicable when talking to skeptical medical doctors about chiropractic. You have to understand where they are coming from and speak the language they understand.
Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
The Gluteal-Knee Connection
The underlying causes of knee pain and dysfunction are rarely isolated to the knee. The knee is a relatively stable joint with limited intrinsic ability to adapt to aberrant motion.
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Advice for Young Doctors
When I began practice, I was just shy of my 25th birthday. I was young and I looked it. I had been told this would be a problem when starting a practice – and it was. Older patients often paused when they entered for care.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
Not Another Typical Drug Company Lawsuit
It's becoming more common to see drug manufacturers negotiate "false claims" settlements for millions and billions of dollars.1-2 Most of these settlements have to do with violations in the marketing of the drugs they produce and sell.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
January, 2007, Vol. 07, Issue 01
What Does Success Mean to You?
By Cliff Korn, BS, LMT, NCTMB
I recently celebrated an anniversary. In November 1979, I had my first professional massage in Lisbon, Portugal. That experience was the beginning of a cascading series of events. I've been fascinated by and enjoying the myriad benefits of massage therapy for the past 26 years, and I wish I had started sooner.For the past 14 years, I've been pursuing massage therapy as a career choice, as well as hopping on as many tables as I can. My practice is a good one and has been flourishing almost from the start, so I think I'm pretty credible in conversing with others about success.
I'm in the middle of preparing to moderate a panel discussion on "Success Strategies for Massage Therapists." Members of the panel are all people whom I consider extremely successful and should have much to share with the audience. I'm excited about the panel and hope the massage therapists in attendance get a lot of thought-provoking material to ponder in their own quests for success. In my preparatory research, I've uncovered several things worth sharing.
I like beginning projects with defining the parts, so in dealing with success strategies, I begin with baseline meanings. Success in a business, a relationship or a life is an extremely personal thing. We all have our own yardsticks with which to measure it. For generalities, though, I use a trusty dictionary. Success is defined as the achievement of something planned or attempted. This tells me success is the result of an action or series of actions. Strategy is defined as a plan, method or series of maneuvers for obtaining a specific goal or result. Thus, strategies are the roadmaps that get us to the success result. The defined antonym of success is failure.
For the purposes of my discussion, success is not just the opposite of failure. I think the very use of the word failure hinders the achievement of success. Don't get me wrong, I'm not saying failure is always a bad thing - but the timing of failure is critical! When exceptionally successful people begin a new venture, they frequently try to fail as many times as possible at the very beginning so they uncover all the ways not to proceed. They keep trying to fail even as they begin to make progress, just so that they can determine if there are even better ways to reach their desired ends. For those of us who don't fall into the "exceptionally successful" category, I suggest we get rid of the negative aspects that present themselves with use of the word failure. Let's replace it with the word feedback, which allows us to gather all the information we need to travel the road toward our own desired ends.
So, what do you think makes a massage therapist successful? Clients? Money? Respect of peers? Notoriety? Referrals? Feelings of personal worth? Helping others? How do you obtain those things you think make you successful? Do you have goals? Are they written down? (Unwritten goals really are just wishes!) How strong is your work ethic? Do you regularly ask your clients to rebook before leaving your treatment room? Do you regularly ask them to refer their friends and relatives? Do you regularly ask your doctor/baker/candlestick maker to refer their friends and relatives? Do you truly focus on your clients and try to exceed their expectations? Do you continually learn about the body and the skill sets you can use to affect it? Do you dwell on the positive and throw away words such as if, but, can't and other negatives. Do you befriend others whom you see as successful (even if they don't see themselves that way - remember, success is personal)? Do you smile and say thank you a lot? Do you meet each client confident in your own worth and skill and entitlement to be well-compensated?
I was pleased to see that Southwest Airline's November 2006 in-flight magazine, Spirit, featured an article under the business section that dealt with massage therapy. (Unfortunately, it was titled "There's the Rub.") It was a pretty good overview of the prolific nature of our profession and reviewed several different visions of professional success in massage therapy. It gave readers insight into the advent of chair massage and a new endeavor to make chair massage a branded venture. It covered the growth of massage in airports, malls, convention halls, office buildings and other places in everyday life. Perhaps, most importantly, the article made clear, "Once a specialized therapy for injured athletes, an indulgence for the idle rich, or a thinly veiled euphemism for prostitution, massage has become a popular, legitimate and seemingly ubiquitous enterprise."
I'm hoping that in the success strategies panel discussion, we are able to get many to better define their own visions of success and uncover new or better ways to obtain those visions. Wish me well in facilitating that outcome! I wish that all of Massage Today's readers could participate in that discussion, since I see our profession as less confident in our skills and abilities that many others. We are worth it!
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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