Lost A Sale, But Initial Phone Consultations â€” A Big Part Of Brilliant Customer Service
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Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
January, 2007, Vol. 07, Issue 01
Massage for Cancer Patients: Indicated or Contraindicated?
By William C. Handley Jr., LMT, Oncology Massage Therapist
Years of constant research have developed numerous new treatments to eradicate cancer or at least prolong the quality of life of a person living with cancer. As a cancer survivor, I can give firsthand testimony that most cancer patients feel abandoned in the time they need the most support."You have cancer" will be some of the scariest words you will ever hear in your life!
Most of the family members and loved ones of a person diagnosed with cancer will tell that person they will be with them and support them all the way through their battle with the disease. I'm sure, without a doubt, that their intentions are true. But in the eyes of the person living with the cancer, the support usually comes from a distance. Due to fallacies and myths, most people that are intending to support a person living with cancer actually will distance themselves from the person fighting the disease. These fallacies, myths, and lack of education and facts can lead the supporters to think they can hurt a person battling cancer by touching them, hugging them, or even that they can catch the cancer by being in contact with them. This simple distance is more noticeable to the person living with cancer because they need the close support and touch of their loved ones. When you have a life-threatening disease, a touch or hug develops a lot more meaning than just contact.
Massage therapy is one of the most relaxing forms of touch available. Massage therapy also has many health benefits, but there have been concerns that massage therapy actually can cause the cancer to spread. Most massage therapy schools taught that cancer was a contraindication for massage. The two main concerns of how massage therapy could spread cancer involved its effects on circulation and the cancer tumors. Research continues to dispute the original concerns that massage therapy can spread cancer. The support to dispute this myth grows each year through credible experts and numerous studies.
Oncology massage therapy actually is a combination of many styles of massage incorporated into one session. The differences in the styles and techniques used with cancer patients are noticeable, both visually and physically. Oncology massage is a non-invasive technique, specifically adapted for individuals of all ages and types of cancer. Cancer patients should only receive massage therapy from a therapist educated in oncology massage. A therapist uneducated in the adaptations of these styles and proper techniques actually can cause the cancer patient to develop different conditions and even cause the death of the patient. There are contraindications and precautions for a cancer patient to receive massage therapy. This list has grown over the years to become more complete and ensure that those who are educated in oncology massage also are educated in what they should not do and what they should be cautious of.
Acceptance of massage therapy for cancer patients from medical professionals has been a continuing educational process for the medical institutions, physicians and the oncology massage therapists. The medical institutions require credentials and protocols for treatment and procedure manuals. This means a massage therapist must be able to produce documentation and certification that he or she has had education in massage for cancer patients, in addition to the standard education in massage therapy. The therapist also must have detailed protocols for treatment that give an outline of the therapy plans for each stage of cancer, such as: pre- and postsurgical protocols, chemotherapy and radiation protocols, lymphedema protocols and scar tissue protocols. The therapist also must provide a correctly formatted procedure manual under the requirements of a joint commission.
The physicians must be educated in the benefits of oncology massage and how to properly refer patients with a correct prescription and diagnosis. This is another educational responsibility of the oncology massage therapist - to meet with these physicians and provide them with hard, undeniable evidence of medical studies. The best evidence has been patient testimony after a physician sends their first referral.
The oncology massage therapist must obtain additional education and training through qualified instructors. There are now several classes available in this modality of massage therapy. Cheryl Chapman and Tracy Walton offer very informative continuing education classes. Gayle MacDonald recently joined with Dr. Sandy Canzone and developed a 300-hour certification course in oncology massage. Sloan-Kettering Memorial Cancer Center also offers a continuing educational course in oncology massage therapy. Courses such as these are vital and should eventually be mandatory for a massage therapist to be able to provide massage therapy for those living with or surviving cancer. Mandatory requirements will help give a more credible recognition and acceptance of this therapy.
Standard massage therapy performed by a generally licensed massage therapist and without additional specialized education in cancer should be considered a contraindication for cancer patients. However, oncology massage therapy provided by a properly educated oncology massage therapist is a definite indication for those living with or surviving the disease.
William Handley Jr. currently heads up the oncology/mastectomy massage therapy program at Cabell Huntington Hospital in West Virginia and is the director of Tranquility Massage Therapy. He is a cancer survivor and the first certified cancer/mastectomy massage specialist in W.V., where he developed and implemented the state’s first oncology/mastectomy massage therapy program.
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