Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
November, 2006, Vol. 06, Issue 11
Making the Most of Sounds That Soothe
Submitted By George Skaroulis
I have been a fan and regular recipient of massage therapy for years. Over that time, I have made many friends in all aspects of the massage industry. Great massage therapists have a passion for their work, much like my passion for creating music.We share a desire to provide comfort, either by touch or by sound, and we can improve the quality of people's lives every day. That truly is a good feeling. Massage and music therapy can both achieve similar results and, when combined, can be quite powerful, comforting and emotionally cleansing.
I have always said that if I weren't a musician, I would be a massage therapist. As of June 2006, I have completed my certification in reflexology from The Heal Center in Atlanta. I feel more connected to the purpose, power and importance of touch now more than ever because I can combine my two passions - music and touch - and for that I am grateful. I am so grateful for this connection that my newest piano CD release is inspired by and dedicated to massage therapists, reflexologists, natural healers and caregivers around the world. As part of the giving back, I joined Massagewarehouse, a Scrip Company, for the AMTA Foundation event in Atlanta in October and agreed to donate my music and my reflexology services to help sponsor the event. It's another way for me to show my appreciation for an industry that has given so much back to me.
Because of my affinity toward music and the power of touch, I'd like to share a few tips to keep in mind when selecting music. This will help you make sure you are using it to its fullest potential.
Use Good Judgment When Selecting Your Music: Choosing the right music for your work, and ultimately for the relaxation of your clients, is just as important as buying a comfortable massage table, or choosing the right massage products and linens. Keep in mind, your goal is to create a relaxing environment that takes the massage to a higher level. The proper music enhances this experience and separates a good massage from a great massage.
Listen Before You Buy and Look Beyond the Cover: A CD cover may look perfectly relaxing and calm on the outside, but sometimes that's as far as it goes. It has been my experience, as I am sure you can relate, that one wrong song can ruin the entire intent of your session. Whenever possible, go online and preview the sound clips before making your selection to purchase a CD. If purchasing from a catalog, read through the description, and then contact one of the sales reps and have them describe the CD for you. I have found that most companies require their associates to listen to each CD to make recommendations, if listening is not an option for the customers.
Check the Time Frame of the CD: When I create new CDs, I often get feedback from several of my trusted CMT friends before finalizing a recording. I also try to release CDs that run at least an hour long; this is a helpful tool if you offer one-hour sessions, because there's no need to change the music during the session.
Variety Is the Spice of Life: In addition to listening before you buy your music, once you have selected the proper music, change it occasionally. Sometimes, people tell me they have three CDs in their collection and they have been using them for years. Yikes! Your regular clients will appreciate the variety. Changing or adding new music to your play list keeps your session interesting, and also keeps you revived, refreshed and rejuvenated. This is most important for your own sanity.
Feel the Rhythm - Set the Pace: Use the music to set the pace for your work. Listen to the music and work "to" the music. If some of your song selections are rhythmic, incorporate that rhythm into your moves, if possible. If the music is slow and smooth, you might slow your strokes to fit the pace. Work as if you are dancing or interpreting what you hear through your hands. If you find this difficult, it could be that you simply need new music to inspire you!
Silence Is Golden: In many cases, due to our busy lives, people want to disconnect, relax and heal during the time they are with you. For many people, massage is an escape from a hectic world. Try to allow "talk time" before the session begins. During the session, keep conversation minimal or even silent. Allow the client to take their "escape" and let the music be their guide.
Select the Right Equipment: With today's advanced technology, you have a variety of ways to enhance your massage. If you work in an office, clinic or day spa, you might choose a CD player, com-puter, laptop, iTunes, or iPod as your source for sound.
If you prefer to use a CD player, here are a few suggestions:
If you have a computer or laptop in your session room, or utilize iTunes, an iPod or a similar music library, you are enlightened! The beauty of these players is that you can hand-select your favorite songs and keep adding songs to your "massage music" file. Again, use the shuffle option and you will have hours of music.
Remember, you can take this service with you during out-calls. An iPod, for example, can plug into your client's home stereo system if you carry an RCA adaptor cord. Your clients will appreciate the thoughtfulness of you being so prepared, and it's much easier than carrying a boom box around.
For those of you who offer corporate or chair massage, take it to the next level and give your clients a completely new experience. Take a good set of headphones (the around-the-ear variety are best) and a small portable CD player or iPod with your chosen music. Let your clients escape from outside distractions; they'll enjoy your massage work much more and appreciate the calming effect of the peaceful environment that only they can hear. I have tried this at various noisy massage tradeshows and conventions with great success. If you see several clients back to back, you can take along some sanitary wipes to clean the ear pads between sessions.
Sharing the experience: In our world of convenience, I have one more suggestion. If your clients constantly are complimenting and inquiring about the music you play, why send them on a wild goose chase to find it? Connect with the record label or a massage supply company to purchase CDs at your professional cost. It's a small investment and you can sell the CDs to your clients directly. You are going the extra step of providing great service, especially for those clients looking for last-minute gift ideas. Also, it's rewarding you with the additional income from the sale of the CDs.
I have several independent massage therapists who resell music to their clients. When buying in quantities, you also can afford to give the CDs as gifts to your better clients on birthdays or special occasions.
And one last tip: Remember to slip your business card inside the CDs, so your clients will be reminded of you when they listen to the music at home!
George Skaroulis is an award winning pianist and composer known for his ethereal and soothing piano style. His peaceful music is used by therapists and spas around the globe. George has dedicated much of his time toward events that have raised thousands of dollars for massage therapy research, benefiting both the Touch Research Institute and the Massage Therapy Foundation. His latest CD, the George Skaorulis Essential Collection and his 16 CDs are available at www.GeorgeSkaroulis.com, iTunes and Amazon.
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