Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
November, 2006, Vol. 06, Issue 11
Making the Most of Sounds That Soothe
Submitted By George Skaroulis
I have been a fan and regular recipient of massage therapy for years. Over that time, I have made many friends in all aspects of the massage industry. Great massage therapists have a passion for their work, much like my passion for creating music.We share a desire to provide comfort, either by touch or by sound, and we can improve the quality of people's lives every day. That truly is a good feeling. Massage and music therapy can both achieve similar results and, when combined, can be quite powerful, comforting and emotionally cleansing.
I have always said that if I weren't a musician, I would be a massage therapist. As of June 2006, I have completed my certification in reflexology from The Heal Center in Atlanta. I feel more connected to the purpose, power and importance of touch now more than ever because I can combine my two passions - music and touch - and for that I am grateful. I am so grateful for this connection that my newest piano CD release is inspired by and dedicated to massage therapists, reflexologists, natural healers and caregivers around the world. As part of the giving back, I joined Massagewarehouse, a Scrip Company, for the AMTA Foundation event in Atlanta in October and agreed to donate my music and my reflexology services to help sponsor the event. It's another way for me to show my appreciation for an industry that has given so much back to me.
Because of my affinity toward music and the power of touch, I'd like to share a few tips to keep in mind when selecting music. This will help you make sure you are using it to its fullest potential.
Use Good Judgment When Selecting Your Music: Choosing the right music for your work, and ultimately for the relaxation of your clients, is just as important as buying a comfortable massage table, or choosing the right massage products and linens. Keep in mind, your goal is to create a relaxing environment that takes the massage to a higher level. The proper music enhances this experience and separates a good massage from a great massage.
Listen Before You Buy and Look Beyond the Cover: A CD cover may look perfectly relaxing and calm on the outside, but sometimes that's as far as it goes. It has been my experience, as I am sure you can relate, that one wrong song can ruin the entire intent of your session. Whenever possible, go online and preview the sound clips before making your selection to purchase a CD. If purchasing from a catalog, read through the description, and then contact one of the sales reps and have them describe the CD for you. I have found that most companies require their associates to listen to each CD to make recommendations, if listening is not an option for the customers.
Check the Time Frame of the CD: When I create new CDs, I often get feedback from several of my trusted CMT friends before finalizing a recording. I also try to release CDs that run at least an hour long; this is a helpful tool if you offer one-hour sessions, because there's no need to change the music during the session.
Variety Is the Spice of Life: In addition to listening before you buy your music, once you have selected the proper music, change it occasionally. Sometimes, people tell me they have three CDs in their collection and they have been using them for years. Yikes! Your regular clients will appreciate the variety. Changing or adding new music to your play list keeps your session interesting, and also keeps you revived, refreshed and rejuvenated. This is most important for your own sanity.
Feel the Rhythm - Set the Pace: Use the music to set the pace for your work. Listen to the music and work "to" the music. If some of your song selections are rhythmic, incorporate that rhythm into your moves, if possible. If the music is slow and smooth, you might slow your strokes to fit the pace. Work as if you are dancing or interpreting what you hear through your hands. If you find this difficult, it could be that you simply need new music to inspire you!
Silence Is Golden: In many cases, due to our busy lives, people want to disconnect, relax and heal during the time they are with you. For many people, massage is an escape from a hectic world. Try to allow "talk time" before the session begins. During the session, keep conversation minimal or even silent. Allow the client to take their "escape" and let the music be their guide.
Select the Right Equipment: With today's advanced technology, you have a variety of ways to enhance your massage. If you work in an office, clinic or day spa, you might choose a CD player, com-puter, laptop, iTunes, or iPod as your source for sound.
If you prefer to use a CD player, here are a few suggestions:
If you have a computer or laptop in your session room, or utilize iTunes, an iPod or a similar music library, you are enlightened! The beauty of these players is that you can hand-select your favorite songs and keep adding songs to your "massage music" file. Again, use the shuffle option and you will have hours of music.
Remember, you can take this service with you during out-calls. An iPod, for example, can plug into your client's home stereo system if you carry an RCA adaptor cord. Your clients will appreciate the thoughtfulness of you being so prepared, and it's much easier than carrying a boom box around.
For those of you who offer corporate or chair massage, take it to the next level and give your clients a completely new experience. Take a good set of headphones (the around-the-ear variety are best) and a small portable CD player or iPod with your chosen music. Let your clients escape from outside distractions; they'll enjoy your massage work much more and appreciate the calming effect of the peaceful environment that only they can hear. I have tried this at various noisy massage tradeshows and conventions with great success. If you see several clients back to back, you can take along some sanitary wipes to clean the ear pads between sessions.
Sharing the experience: In our world of convenience, I have one more suggestion. If your clients constantly are complimenting and inquiring about the music you play, why send them on a wild goose chase to find it? Connect with the record label or a massage supply company to purchase CDs at your professional cost. It's a small investment and you can sell the CDs to your clients directly. You are going the extra step of providing great service, especially for those clients looking for last-minute gift ideas. Also, it's rewarding you with the additional income from the sale of the CDs.
I have several independent massage therapists who resell music to their clients. When buying in quantities, you also can afford to give the CDs as gifts to your better clients on birthdays or special occasions.
And one last tip: Remember to slip your business card inside the CDs, so your clients will be reminded of you when they listen to the music at home!
George Skaroulis is an award winning pianist and composer known for his ethereal and soothing piano style. His peaceful music is used by therapists and spas around the globe. George has dedicated much of his time toward events that have raised thousands of dollars for massage therapy research, benefiting both the Touch Research Institute and the Massage Therapy Foundation. His latest CD, the George Skaorulis Essential Collection and his 16 CDs are available at www.GeorgeSkaroulis.com, iTunes and Amazon.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.