Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
November, 2006, Vol. 06, Issue 11
Notable Stuff in the Massage World
By Cliff Korn, BS, LMT, NCTMB
This month I'm providing my take on some notable things that occurred in the massage world in the past few weeks: The Federation of State Massage Therapy Boards (FSMTB) hired a new executive director, the legislature in California decided to kill a bill to license massage, and the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) now has a personnel vacancy.
First, the FSMTB has taken several large steps to put itself on solid operational ground.After announcing recently a contract with Pearson VUE, one of the world's top organizations in professional and regulatory testing, the FSMTB solidified its position even further by hiring Debra Persinger, PhD, as executive director. Debra has enjoyed a long and fruitful history in examination development and also has much experience in the Asian bodywork therapy field. Born in New Zealand, she attended Kansas State University, earning a PhD in human services. Dr. Persinger joined the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) in 1996, as director of examination development. More recently, she served as the NCCAOM's executive director of operations and as interim chief executive officer. I hope to report on the FSMTB's annual meeting in a future issue of Massage Today.
Next, California massage therapists will continue to be regulated by a hodge-podge of confusing local ordinances instead of consistent statewide regulation for the foreseeable future. As has been reported in these pages for quite some time, the efforts to license massage therapy in California have been fraught with dissention for years. My personal experience is that state legislatures are not likely to take action on issues if it is apparent there is dissention in front of them. I find it amazing that it was not the dissention among massage therapists that seems to have killed the licensing bill in California, but an outside group entirely. For all the work, e-mail and letter-writing campaigns of the anti-licensing massage professionals, it apparently is the strong lobbying efforts of the California Chiropractic Association (CCA) that leaves many therapists still paying for multiple city licenses, and dealing with STD blood tests and finger printing designed to monitor adult businesses.
I have no idea why the CCA took the turf protection stance it did or, for that matter, why its voice was so loud in the California legislature, but I would guess its officers have a serious lack of professional esteem. They must not realize the synergy of their osseous adjustments with the soft-tissue manipulations of trained massage therapists. They must also feel their member chiropractors are not skilled enough, or their technique not efficacious enough, to compete on an equal footing with massage therapy. They probably forgot the not-so-distant past, when their own efforts to obtain professional regulation and recognition were beaten down by the medical profession, which called them quacks and worse. Instead of trying to help another manual therapy profession with its own efforts, the California chiropractors have chosen to emulate their own detractors. In contrast, the Florida Chiropractic Association (FCA) actually runs programs of continuing education for LMTs in Florida, and names a "Licensed Massage Therapist of the Year" at its annual convention. Go figure!
Finally, the most perplexing item I will talk about this month is the departure of John Page as executive director of the NCBTMB. On the job only 15 months, John was instrumental in implementing the change in the management company and a physical move from the NCBTMB's old McLean, Va., headquarters to its new location with hired staff in Oakbrook Terrace, Ill. On Aug. 29, I received an e-mail communication from John that stated, in part, "Effective immediately I am no longer responsible for any actions of the National Certification Board for Therapeutic Massage and Bodywork, Inc." On Aug. 30, Massage Today received an NCBTMB press release confirming John's e-mail, saying in part, "The National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) wishes to inform you that effective close of business August 25th, John Page no longer serves as the organization's Executive Director."
A few things hit me about these communications. The no longer responsible for the actions of phrase indicates to me, rightly or wrongly, that an unfortunate breakdown in trust occurred over the 15 months. The NCBTMB rapidly began a search for a new executive director. John Page was one of the only NCBTMB staff members I had ever met who did not get overly defensive about the frequent complaints that the organization is unresponsive to the profession. He appeared to take the criticism for what it was and try to make changes to improve both communications and responsiveness. I hope he finds a new position that welcomes his skills. It's also my sincere hope that the NCBTMB finds an equally skilled executive director quickly. It's an organization with much positive impact on our profession and they, as well as we, deserve no less than competent leadership.
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.