resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
Improving Our Political Effectiveness
The November 2014 elections are right around the corner; members of Congress, governors and state legislators are all running. Now is a good time to talk frankly about our overall political involvement.
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
The Problem With Prolonged Sitting
We need to constantly talk to our patients about spending less time sitting and about what can go wrong with poor sitting postures. The fact is we sit too long in repetitive malpositions.
Let the Patient Tell Their Story
Often when a patient presents with an injury, they want to tell their story. People by nature like to talk about themselves, particularly when they're worried about their health.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
Rethinking GMO: Less Panic, More Context
Some of you may have noticed that after writing parts 1 and 2 of “Genetic Modification of Organisms for Human Consumption” a while back [Nov. 15, 2013 and Jan. 1, 2014 issues], part 3 never appeared.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
Help Secure Our Future by Sharing It
The National Board of Chiropractic Examiners (NBCE) conducts one of the most comprehensive surveys of the U.S. chiropractic profession every 4-5 years.
Medicalization and Mindfulness
The past several years have seen a veritable explosion of research on mindfulness. Research abstracts we've published in each issue of Health Insights Today under the heading "Mind-Body News" have increasingly reported on studies about mindfulness interventions.
Uncle Sam Needs You
Scrutiny into the Department of Veterans Affairs (DVA) continues to grow after efforts to reform the DVA by the former Secretary of Veterans Affairs, Eric Shinseki, were deemed "a stunning period of dysfunction" by Senate Minority Leader Mitch McConnell (R-Ky.).
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 1)
When we think of lower back pain, we tend to think in terms of the lower lumbar spine and the SI joint. These joints and their discs are obviously important. However, we tend to miss fixations that occur just above – in the upper lumbar spine. Three questions come to mind: 1) Why is the upper lumbar spine so important? 2) Why do we miss the fixations here? 3) How can we adjust them?
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
Thoracolumbar Syndrome: The Great Mimic
The thoracolumbar junction is a common area of joint dysfunction. The most obvious cause is dysfunctional breathing or lack of diaphragmatic breathing. Treating this breathing problem will ultimately be the long-term cure for the syndrome.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
News in Brief
NBCE Launches Computer-Based Testing Era; California Chiropractors Get Expanded DOT Exam Privileges; New Jeff Hays Documentary.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
If You Get a Request for Records, Respond!
In our previous two articles, we discussed two of the main reasons for denial when chiropractic records are reviewed by Medicare contractors.
October, 2006, Vol. 06, Issue 10
High Tech/High Touch Can Mean Much Growth for LMTs
By Cary Bayer
At the end of the 1980s, futurist John Naisbitt wrote a book that envisioned, among other things, a more sensitive world growing out of a response to the high-tech revolution. His Megatrends camped out at the top of the New York Times best-seller list for nearly two years, selling 8 million copies in 57 countries.Naisbitt's crystal ball was so polished that he could see the emerging trend, "high tech/high touch," a trend with much to teach massage therapists.
High tech is embodied by left-brained engineers and people like Bill Gates - people with analytical skills and a highly developed, rational approach to seeing reality. On the other hand, the eyes of high-touch, right-brained people often cross when confronted with a computer manual. But, they might be extremely gifted at undoing knots in someone's neck. High touch is embodied by massage therapists, who employ a high degree of touch (literally) throughout the day to make a difference in the lives of every client. The massive penetration of your work in the marketplace also could revolutionize the world.
Naisbitt's crystal ball saw that hundreds of millions of people would have a strong urge for a high-touch response to an increasingly high-tech world. We're forced to spend so much time on new high-tech activities like "Googling," "TiVo-ing" and "IM-ing," that we crave time with something far more high touch. Witness the phenomena of an increase in the numbers of people getting massaged and the spa industry explosion.
In 1989, just before Megatrends was published, I used to buy my airplane tickets while sitting in front of Renee, a delightful travel agent in Woodstock, N.Y. Today, I buy my airplane tickets while sitting in cyberspace. Something high touch got lost when I stopped taking a load off my feet and letting Renee handle my itinerary. So, it's not surprising that a forthcoming stint in front of my computer screen will result in a flight to Phoenix for a multi-day package at the Enchantment Spa in the powerful vortex among the red rocks of magical Sedona. High tech literally creates high touch.
In 2003, for example, there were 136 million visits to spas in the U.S., up from 95 million just four years before, according to a study conducted for the International SPA Association by PricewaterhouseCoopers. Revenues soared from $5 billion in 1999 to $11.2 billion in 2003. That's more than $1,750,000,000 more than was taken in by American movie theaters that year. The domestic spa industry was employing some 287,000 people in 2003, up from 151,000 in 1999, according to the study. That opened up a lot of work for LMTs.
Between August 2004 and July 2005, 47 million Americans received massages, up 2 million from the corresponding period the year before. Those numbers will climb. According to the American Massage Therapy Association, licensed massage therapists can anticipate a 21 percent to 35 percent increase in job opportunities through 2012. And, it will be easy for massage therapists to meet the demand because the average LMT is grossly underemployed, doing only about 38 massages per month.
Two out of every three adults are walking around with tremendous stress in their shoulders and necks. What's more, only 17 percent of men have been massaged in the past year; more than eight of every 10 men you see haven't been massaged in more than 365 days. Talk about an opportunity. If the "metrosexual" male trend continues, expect a huge increase in the number of American men who will plunk down $70 apiece for an hour of rejuvenation on your table.
When you add that to the research finding that 73 percent of people who receive massage would recommend it to others, it's high time you start asking your clients to recommend massage to their friends. Look at the numbers: The average LMT has the time to easily triple his or her business. Suppose, for example, you work at a day spa or two. At least two far more lucrative choices are available to you. Number one, you could quit and open your own massage business. Number two, since day spas are growing at a faster rate than massage therapy, you could open a day spa of your own and have others work for you, doing massages, facials and nails. Suppose you choose the latter option. Instead of having half or more of the massage fee taken from you by your spa, half or more of the fee that someone else gets from the massage they give at your spa can go to you. Talk about a 180-degree turnaround! Imagine the turnaround that could make in your financial life, to say nothing of the excitement that comes with expressing who you are in the world through the work you love to do. You're in the right line of work, with demand intensifying for a high-touch response to the painful effects of a high-tech world that's completely out of balance. You're there to help restore that balance.
Your assignment, should you choose to accept it, isn't any kind of a mission impossible. It's a mission very possible, a mission delightful, a mission that grows out of your heart and soul. It's a mission to start communicating: first to yourself, as to what you want, and then to others. Once you know you would like to be ready to service the soon-to-come greater demand for your talents, it's imperative to set your life up for it. That means, if you're massaging entirely out of someone else's business, carve out a slice, even if it's a small one, for yourself to do massage in your private business. Even if it's just one afternoon per week, it's a start. Once you fill that on a regular basis, add a morning or an evening, or whatever time frame works best for you. If you're already operating your own business and are considering expanding it from a one-person business (you) to include others, start looking around to find those people. The space would be the next item on your agenda. And remember ... if you build it, they will come. "They" are dozens of new clients.
Click here for more information about Cary Bayer.
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