resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Replenishing and Restoring Jing
I learned an important principle from my great Taoist Master Sun Hak. He taught me that all people "leak" Jing, and that we can mitigate or stop this leaking, and as a result strengthen our life force, develop enhanced adaptability and lengthen our life.
The Search for the Origin of the Wiggle Technique
When Bob had adjusted me previously, most of the time I knew what he was doing. But this time, he had me lie on the treatment table in the usual side-posture position, and he "wiggled" my sacroiliac with the fingers of both hands, while stabilizing my pelvis with his forearm.
Medial Knee Pain: 11 Potential Causes (and Corrections)
We have all seen patients with medial knee pain that either has no traumatic origin or lasts well beyond when it should be resolved. How can we help these patients? Here is an overview of clinical scenarios and how we can provide conservative care.
News in Brief
D'Youville Vet Program Gets High Praise; A Moment of Silence for Dr. Paul Reginald ("Reg") Hug.
Shared Mechanisms Between Computer-Assisted Mechanical Adjusting and Contemporary Acupuncture?
Can contemporary acupuncture provide clues to the mechanisms responsible for pain relief provided by computer-assisted mechanical adjusting instruments, and clarify whether certain mechanical frequency combinations are superior to others for modulation of acute peripheral pain?
The Boston Benevolent Chiropractic Clinic: Standing Up for the Needy
Our chiropractic assistant, Bridget, greeted an arriving patient at the Emmanuel Church in downtown Boston. She said, "Hi, Michael, good to see you. It's been awhile. Have a seat and Dr. Ken will see you soon."
Working With The Yuan-Source Level: Resonance and the Extraordinary Vessels
How do we stay fresh with our medicine? As healers, how do we balance our medical selves with creative artistry? Chinese Medicine is not a fixed dogmatic entity, but a living system, reliant on a mysterious force called "resonance."
"Doctor ... Always Do the Right Thing"
So says "Da Mayor" in the iconic Spike Lee movie. As a fresh grad questioning in-network versus out-of-network, it struck me that some doctors have explicitly skirted the issue, while others have argued adamantly for the latter and "sticking it to the man."
Home Sweet Medical Home
While the Affordable Care Act (ACA) has received its fair share of praise and criticism since its adoption, few question the value of its emphasis on collaborative, patient-centered health care.
Employers Need Chiropractic First and Sooner
From the Journal of Occupational and Environmental Medicine comes a study that gives excellent direction to employers (and insurers) regarding the management of low back problems (LBP).
The Importance of Knowing Mainstream Lingo
There is a secret lingo within mainstream medicine of which the vast majority of acupuncturists and Chinese medical professionals are unaware.
CRREW Rallies for Ongoing Acupuncture Relief Effort in the Philippines
On November 8, 2013, Typhoon Yolanda (Haiyan) made her way through the Philippine Islands, leaving in her wake at least 7,000 people dead, millions homeless and complete communities destroyed.
Halt Allergies With Moxibustion Therapy
An allergy is an immune system disorder in which the body is hypersensitive to normally harmless substances in the environment.
New Leadership Era at the WFC
The World Federation of Chiropractic recently announced not only a new president, as is customary every two years, but also an incoming secretary-general, marking the first time since the WFC's inception in 1988 that someone other than David Chapman-Smith, Esq., will serve in that capacity.
Changes in Herbal Medicines from Ancient Times to the Present
The classical literature of Chinese medicine remains highly relevant in the modern era, as many of the basic theories and herbal combinations emphasized in clinical practice were first established in texts that are nearly 2000 years old.
Don't Trust What a Patient Says
When a patient presents to the office for care, they typically have a specific complaint in mind – lower back pain, whiplash, sinus congestion, sciatica, etc.
Medical Qigong for the Heart: Part I
According to the Center for Disease Control and Prevention, heart disease is the leading cause of death in the United States, affecting people of all ages and backgrounds. Coronary heart disease, in just the United States alone, costs close to 109 billion dollars a year.
We Get Letters & E-Mail
Imagine What More Could Be Achieved With Your Support; A Lesson in Hygiene: What Do You Do in Your Office? Open Letter to the Profession.
News In Brief
Pacific College of Oriental Medicine obtains grant funding from NIH; Yo San University of Traditional Chinese Medicine Announces New President; Kentucky Gets Licensed; PCOM Receives Approval from WASC to Offer FPD.
Deciphering the New CMS-1500 Claim Form
Q: I am confused about how and when to use the new 1500 form, particularly block 14 and block 15. What is required and how do I properly fill out these fields? And do I actually have to use this new form or may I continue using the old version?
Wellness: A New Buzzword at the Aging in America Conference
Aging in America is "the nation's largest gathering of a diverse, multidisciplinary community of professionals in healthcare, social service, government, business and philanthropy with expertise in providing services and products for older adults."
Vibrational Medicine: Frequency Micro-Current and Color Acupuncture
Vibrational medicine involves the application of various forms of energy frequencies to the body for pain relief, healing and rejuvenation. Vibrational medicine will become a major growing trend in our medical systems for the following reasons:
Low Melatonin Linked to Risk of Advanced Prostate Cancer
Epidemiological and experimental studies suggest the hormone melatonin, which plays a role in regulating the sleep-wake cycle, may play a role in the development of prostate cancer, as lower melatonin levels have been associated with an increased risk of prostate (and breast) cancer.
October, 2006, Vol. 06, Issue 10
High Tech/High Touch Can Mean Much Growth for LMTs
By Cary Bayer
At the end of the 1980s, futurist John Naisbitt wrote a book that envisioned, among other things, a more sensitive world growing out of a response to the high-tech revolution. His Megatrends camped out at the top of the New York Times best-seller list for nearly two years, selling 8 million copies in 57 countries.Naisbitt's crystal ball was so polished that he could see the emerging trend, "high tech/high touch," a trend with much to teach massage therapists.
High tech is embodied by left-brained engineers and people like Bill Gates - people with analytical skills and a highly developed, rational approach to seeing reality. On the other hand, the eyes of high-touch, right-brained people often cross when confronted with a computer manual. But, they might be extremely gifted at undoing knots in someone's neck. High touch is embodied by massage therapists, who employ a high degree of touch (literally) throughout the day to make a difference in the lives of every client. The massive penetration of your work in the marketplace also could revolutionize the world.
Naisbitt's crystal ball saw that hundreds of millions of people would have a strong urge for a high-touch response to an increasingly high-tech world. We're forced to spend so much time on new high-tech activities like "Googling," "TiVo-ing" and "IM-ing," that we crave time with something far more high touch. Witness the phenomena of an increase in the numbers of people getting massaged and the spa industry explosion.
In 1989, just before Megatrends was published, I used to buy my airplane tickets while sitting in front of Renee, a delightful travel agent in Woodstock, N.Y. Today, I buy my airplane tickets while sitting in cyberspace. Something high touch got lost when I stopped taking a load off my feet and letting Renee handle my itinerary. So, it's not surprising that a forthcoming stint in front of my computer screen will result in a flight to Phoenix for a multi-day package at the Enchantment Spa in the powerful vortex among the red rocks of magical Sedona. High tech literally creates high touch.
In 2003, for example, there were 136 million visits to spas in the U.S., up from 95 million just four years before, according to a study conducted for the International SPA Association by PricewaterhouseCoopers. Revenues soared from $5 billion in 1999 to $11.2 billion in 2003. That's more than $1,750,000,000 more than was taken in by American movie theaters that year. The domestic spa industry was employing some 287,000 people in 2003, up from 151,000 in 1999, according to the study. That opened up a lot of work for LMTs.
Between August 2004 and July 2005, 47 million Americans received massages, up 2 million from the corresponding period the year before. Those numbers will climb. According to the American Massage Therapy Association, licensed massage therapists can anticipate a 21 percent to 35 percent increase in job opportunities through 2012. And, it will be easy for massage therapists to meet the demand because the average LMT is grossly underemployed, doing only about 38 massages per month.
Two out of every three adults are walking around with tremendous stress in their shoulders and necks. What's more, only 17 percent of men have been massaged in the past year; more than eight of every 10 men you see haven't been massaged in more than 365 days. Talk about an opportunity. If the "metrosexual" male trend continues, expect a huge increase in the number of American men who will plunk down $70 apiece for an hour of rejuvenation on your table.
When you add that to the research finding that 73 percent of people who receive massage would recommend it to others, it's high time you start asking your clients to recommend massage to their friends. Look at the numbers: The average LMT has the time to easily triple his or her business. Suppose, for example, you work at a day spa or two. At least two far more lucrative choices are available to you. Number one, you could quit and open your own massage business. Number two, since day spas are growing at a faster rate than massage therapy, you could open a day spa of your own and have others work for you, doing massages, facials and nails. Suppose you choose the latter option. Instead of having half or more of the massage fee taken from you by your spa, half or more of the fee that someone else gets from the massage they give at your spa can go to you. Talk about a 180-degree turnaround! Imagine the turnaround that could make in your financial life, to say nothing of the excitement that comes with expressing who you are in the world through the work you love to do. You're in the right line of work, with demand intensifying for a high-touch response to the painful effects of a high-tech world that's completely out of balance. You're there to help restore that balance.
Your assignment, should you choose to accept it, isn't any kind of a mission impossible. It's a mission very possible, a mission delightful, a mission that grows out of your heart and soul. It's a mission to start communicating: first to yourself, as to what you want, and then to others. Once you know you would like to be ready to service the soon-to-come greater demand for your talents, it's imperative to set your life up for it. That means, if you're massaging entirely out of someone else's business, carve out a slice, even if it's a small one, for yourself to do massage in your private business. Even if it's just one afternoon per week, it's a start. Once you fill that on a regular basis, add a morning or an evening, or whatever time frame works best for you. If you're already operating your own business and are considering expanding it from a one-person business (you) to include others, start looking around to find those people. The space would be the next item on your agenda. And remember ... if you build it, they will come. "They" are dozens of new clients.
Click here for more information about Cary Bayer.
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