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AOM Residency at NUNM
Imagine you're a recent acupuncture graduate, worried about making enough income as you forge your new career and seek more in-depth training in a particular treatment style.
VF Works / DMX Works Epilogue: Almost Two Decades Later, the Lawsuits Continue
An article in the March 8, 1999 edition of Dynamic Chiropractic examined whether then-VF Works / Nu-Best Franchising was selling its franchises illegally to doctors of chiropractic.
Helping Patients With Parkinson's Disease
Parkinson's disease (PD), a long-term degenerative disorder of the central nervous system that mainly affects motor function, has a slow onset over time.
Spiritual Initiation: Opening Your Higher Healing Abilities
People drawn to the field of acupuncture and Oriental Medicine tend to be those who march to the beat of a different drummer.
Reader Beware: Consider the Source
The aftermath of last year's presidential elections brought a running conversation on the role played by "fake news" that was largely presented via social media.
House Calls With Dad
My father was a chiropractor and he did house calls. On Wednesday nights, while my mother attended the weekly women's meeting at the Odd Fellows and Rebekahs hall in our small town, dad loaded up the portable adjusting table, fired up the Pontiac and drove off to treat a few patients in their homes. I went with him.
The Large Intestine Official
The large intestine (AKA colon) is the great eliminator, or as J.R. Worsley called it, "The Drainer of the Dregs." Dregs are defined as the remnants of liquid with its sediment left in a container, or the basest, least valuable portion of anything.
The Acupuncture Channel System (Part 2)
The primary channels (main channels) are introduced in chapter 10 of the Ling Shu, these channels are referenced in many chapters throughout the Su Wen and the Ling Shu. The primary channels have become the main channel system used in TCM.
Gather & Grow
I recently attended a faculty seminar held by one of the acupuncture schools. There was a facilitator who led us through some very interesting experiences. The attendees were a diverse group with varying opinions.
4 Things Every DC Should Know About Levels of Care & Prevention
As health practitioners, we help people with their health problems and assist them with health promotion and disease prevention.
Correcting Rib Dysfunction: Improve Patients' Pain, Posture and Breathing
As chiropractors, we tend to focus on the spine, and rightly so. Many problems our patients face can be corrected by manipulating the correct spinal level.
Getting Unstuck: Healing From Trauma With TCM, Qigong & Movement
We all come into this world vulnerable, with seeds to grow into our strength. Some of us — through a combination of good fortune (i.e., family and culture we are born into, constitutional inheritance, or ability to learn) grow with minimal interruption from traumatic injuries and experiences.
TCM & the Caregiving Population: Treatment Considerations & Our Vital Role
Informal caregiving is increasingly a reality for many Americans who find themselves providing unpaid care for a loved one or a family member with a long-term, terminal, or chronic illness.
Latest Cassidy Study on Stroke Risk Published
The latest study to investigate whether a unique association between chiropractic manipulation and risk of cervical artery dissection / stroke exists has yielded similar encouraging findings, with the authors noting "no excess risk of carotid artery stroke after chiropractic care" and no significant risk difference between patients receiving care from a DC or a primary care medical provider.
Treating the Lower Pelvis (Pt. 2): Midline Structures and Fascia
My previous article [October 2016 issue] outlined evaluation and treatment of pelvic issues involving the sacrotuberous ligament and the pubic symphysis. Now let's discuss two case studies that illustrate how to address additional problematic areas of the pelvis.
A Brief History of Acupuncture and Oriental Medicine Doctoral Programs
A doctorate in acupuncture and Oriental medicine has been a goal of the profession since its beginnings in the late 1970s. At that time, however, the maturity of the educational institutions and the regulatory environment made it a goal with only a distant completion date.
ICA Goes on the Vaccine Offensive
Have you watched the vaccination documentary, "Vaxxed: From Cover-Up to Catastrophe," by Andrew Wakefield MD, director, and Del Bigtree, producer? This is the documentary Robert DeNiro was pressured to remove from his Tribeca Film Festival.
Near-Infrared Therapy for Diabetic Neuropathy
The pain experienced by people with diabetes is a symptom of diabetic neuropathy. The impact on quality of life is significant. Pain makes walking difficult, sleep troublesome, and eventually contributes to a decrease in social interaction.
Chiropractic in Texas Is Under Attack
The profession of chiropractic faces an unprecedented challenge in Texas, an attack that is more aggressive, sustained and dangerous than anything previously seen. The medical lobby has launched a coordinated, multi-front assault.
Waist Circumference: A Conversation Starter
New estimates suggest more than two-thirds of Americans are either overweight or obese. The medical significance of this statistic is astounding.
News in Brief
The American Association of Acupuncture and Oriental Medicine (AAAOM) board members recently met with the Korean Customs Service, which is similar to the FDA, to discuss herbal safety and importation issues.
Paperwork Done Wrong, Done Right
I was visiting a doctor's office recently and a member of his staff brought a stack of forms to his private office and laid them on the doctor's desk. She informed him he needed to complete the forms for patients and a few third parties.
October, 2006, Vol. 06, Issue 10
High Tech/High Touch Can Mean Much Growth for LMTs
By Cary Bayer
At the end of the 1980s, futurist John Naisbitt wrote a book that envisioned, among other things, a more sensitive world growing out of a response to the high-tech revolution. His Megatrends camped out at the top of the New York Times best-seller list for nearly two years, selling 8 million copies in 57 countries.Naisbitt's crystal ball was so polished that he could see the emerging trend, "high tech/high touch," a trend with much to teach massage therapists.
High tech is embodied by left-brained engineers and people like Bill Gates - people with analytical skills and a highly developed, rational approach to seeing reality. On the other hand, the eyes of high-touch, right-brained people often cross when confronted with a computer manual. But, they might be extremely gifted at undoing knots in someone's neck. High touch is embodied by massage therapists, who employ a high degree of touch (literally) throughout the day to make a difference in the lives of every client. The massive penetration of your work in the marketplace also could revolutionize the world.
Naisbitt's crystal ball saw that hundreds of millions of people would have a strong urge for a high-touch response to an increasingly high-tech world. We're forced to spend so much time on new high-tech activities like "Googling," "TiVo-ing" and "IM-ing," that we crave time with something far more high touch. Witness the phenomena of an increase in the numbers of people getting massaged and the spa industry explosion.
In 1989, just before Megatrends was published, I used to buy my airplane tickets while sitting in front of Renee, a delightful travel agent in Woodstock, N.Y. Today, I buy my airplane tickets while sitting in cyberspace. Something high touch got lost when I stopped taking a load off my feet and letting Renee handle my itinerary. So, it's not surprising that a forthcoming stint in front of my computer screen will result in a flight to Phoenix for a multi-day package at the Enchantment Spa in the powerful vortex among the red rocks of magical Sedona. High tech literally creates high touch.
In 2003, for example, there were 136 million visits to spas in the U.S., up from 95 million just four years before, according to a study conducted for the International SPA Association by PricewaterhouseCoopers. Revenues soared from $5 billion in 1999 to $11.2 billion in 2003. That's more than $1,750,000,000 more than was taken in by American movie theaters that year. The domestic spa industry was employing some 287,000 people in 2003, up from 151,000 in 1999, according to the study. That opened up a lot of work for LMTs.
Between August 2004 and July 2005, 47 million Americans received massages, up 2 million from the corresponding period the year before. Those numbers will climb. According to the American Massage Therapy Association, licensed massage therapists can anticipate a 21 percent to 35 percent increase in job opportunities through 2012. And, it will be easy for massage therapists to meet the demand because the average LMT is grossly underemployed, doing only about 38 massages per month.
Two out of every three adults are walking around with tremendous stress in their shoulders and necks. What's more, only 17 percent of men have been massaged in the past year; more than eight of every 10 men you see haven't been massaged in more than 365 days. Talk about an opportunity. If the "metrosexual" male trend continues, expect a huge increase in the number of American men who will plunk down $70 apiece for an hour of rejuvenation on your table.
When you add that to the research finding that 73 percent of people who receive massage would recommend it to others, it's high time you start asking your clients to recommend massage to their friends. Look at the numbers: The average LMT has the time to easily triple his or her business. Suppose, for example, you work at a day spa or two. At least two far more lucrative choices are available to you. Number one, you could quit and open your own massage business. Number two, since day spas are growing at a faster rate than massage therapy, you could open a day spa of your own and have others work for you, doing massages, facials and nails. Suppose you choose the latter option. Instead of having half or more of the massage fee taken from you by your spa, half or more of the fee that someone else gets from the massage they give at your spa can go to you. Talk about a 180-degree turnaround! Imagine the turnaround that could make in your financial life, to say nothing of the excitement that comes with expressing who you are in the world through the work you love to do. You're in the right line of work, with demand intensifying for a high-touch response to the painful effects of a high-tech world that's completely out of balance. You're there to help restore that balance.
Your assignment, should you choose to accept it, isn't any kind of a mission impossible. It's a mission very possible, a mission delightful, a mission that grows out of your heart and soul. It's a mission to start communicating: first to yourself, as to what you want, and then to others. Once you know you would like to be ready to service the soon-to-come greater demand for your talents, it's imperative to set your life up for it. That means, if you're massaging entirely out of someone else's business, carve out a slice, even if it's a small one, for yourself to do massage in your private business. Even if it's just one afternoon per week, it's a start. Once you fill that on a regular basis, add a morning or an evening, or whatever time frame works best for you. If you're already operating your own business and are considering expanding it from a one-person business (you) to include others, start looking around to find those people. The space would be the next item on your agenda. And remember ... if you build it, they will come. "They" are dozens of new clients.
Click here for previous articles by Cary Bayer.
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