resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A Simple Protocol for Holiday Stress
It's winter, a time when we should be deep in reflection, eating warming foods and sleeping long hours. Following nature's rhythms, we restore our bodies and minds in preparation for the renewal of spring.
Assessing Core Stability and ROM: 5 Basic Checks
One of the first steps in addressing core stability is assessing static posture, ranges of motion, and motion of the pelvic bones, sacrum, femurs, lumbar spine and thoracic spine.
Overuse Injuries in Young Athletes (Pt. 2)
Most overuse injuries are benign, but there are some high-risk injuries that, if unrecognized or inappropriately treated, can result in significant loss in time from the sport or even require leaving the sport.
End of an Era Looms at NYCC
New York Chiropractic College recently announced that Dr. Frank Nicchi will retire in August 2017 after 36 years with the college, the past 17 as president.
All Fiber Is Not Created Equal
Sometimes the best place to start is at the end. So, the conclusion of this article is that all fiber is good ... but some fiber is better. Let's break it down. There are two main types of fiber: soluble fiber and insoluble fiber.
Little Sticker, Big Impact
It's the end of an election year. Hilary Clinton and Donald Trump were the subject of conversation for everyone, everywhere for the entire 2016 calendar year. I don't think any of us can deny that this election affected us all very deeply on a personal level.
Southwest Acupuncture College Brings It to Division 1 Athletes
When Michael Phelps' photograph with the distinctive round marks left by cupping went viral, the Division 1 student athletes treated through the Dal Ward Athletic Center at the University of Colorado (CU) could relate.
Herbs for Digestion: The Power of Bitter
Many cultures (and indeed herbal clinicians) around the world have long respected the role of bitter herbs and foods for promoting digestion. For example, aperitifs – drinks consumed before a meal to stimulate appetite and digestion – were originally derived from bitter herbs.
DVT: Know the Signs and You Could Save a Life
I lost a friend several months ago. He died from a pulmonary embolism (PE) secondary to a deep-vein thrombosis (DVT) that originated in his lower leg. Bobby was in his mid-60s, soft-spoken and had a big heart.
A Letter to the Profession from the New President at AAAOM
Volunteering for a national, nonprofit organization brings with it such highs, lows, and accomplishments, as well as a steep learning curve.
Chiro School Reunion: Whatever Happened to...?
I opened the door to the closet slowly, carefully, since I knew it contained a large number of precariously stacked file boxes. It also held numerous outdated gizmos with electrical cords of various lengths that could trip or strangle a person.
Can a Multivitamin Reduce Breast Cancer Recurrence?
There is a great deal of controversy regarding the value of multivitamin supplements in cancer prevention. However, with respect to preventing breast cancer recurrence, an important study was published in the Journal of Breast Cancer Research and Treatment in 2011 by Kwan ML, et al.
News in Brief
New President / CEO Takes Office at Yo San University. Electroacupuncture for Constipation?
Another Chance to Make a Difference
Just a few months ago, "the worst natural disaster to strike the United States since Hurricane Sandy" hit Louisiana. During this storm, one area experienced 31 inches of rain in 15 hours as almost 7 trillion gallons of water rained down in just one week across the state.
6 Steps to Make 2017 Your Best Year Yet
People often ask me what defines success. Success, for me, is simple: doing exactly what you want to do in life. Whether it's the kind of practice you run, your life at home, your hobbies or something else, it's achieving anything you put your mind to.
Meshing TCM With Environmental Pediatrics: Where's the Overlap?
Pediatrics has a long history within Chinese medicine dating back to the late Han dynasty (i.e., the late 200s CE), with the two primary areas of emphasis being herbal medicine and xiao er tui na (pediatric massage).
Branding: Set Your Practice Apart
Dr. Brad started his practice seven years ago on a shoestring budget. He created his generic logo in five minutes using a website because he didn't have the time to figure out how to make something special.
Molecular Motors: Tiny Machines Behind the Rhythm of Life
In the clinic, we aim to restore healthy patterns of movement for qi that has gotten trapped or misdirected, or may have even collapsed. We may be focused on freeing stagnation, releasing heat or redirecting counterflow qi, but it often comes down to helping re-establish a flow of sorts.
A Q & A About Updated Codes
Yes, indeed there was an update to ICD-10 on Oct.1, 2016. This is a regular update to the diagnosis coding system and this type of update will occur every Oct. 1, just as it did when the ICD-9 system was in place.
What We Can Learn From Spine Surgery
Patients with lumbar stenosis presumably present for conservative care to improve their quality of life and avoid surgery. However, providing clear guidance to these patients can be difficult for a number of reasons.
Dedicated to Defending Chiropractic
Whether you're a veteran DC or a first-trimester student, the name George McAndrews should be part and parcel of your professional vernacular, as familiar as the word chiropractic.
A First for the Profession: CCE Accredits First Chiropractic Residencies
The Council on Chiropractic Education (CCE) has awarded accreditation to all five chiropractic residency programs currently administered at Veterans Administration facilities, "the first residency programs in the nation ever to be awarded this distinction, a significant advancement in the evolution of chiropractic education," according to a VA press release announcing the milestone.
September, 2006, Vol. 06, Issue 09
A Return on Your Investment
By Cliff Korn, BS, LMT, NCTMB
In case you haven't noticed, massage therapy isn't a high paying profession. While it's one of the very best ways I can think of to make a living, the sheer work involved in establishing a viable practice, the physical limits on how many clients can be seen in a day and the economic variables of what can be charged per session, all combine to make darn few six-figure-earners in massage therapy.Because of that, we attract many into our profession who are motivated less by money than by the ability to have a positive impact on the lives of others. Because we are richer in skills and capabilities than we are in dollars, it's important for us to squeeze every bit of value out of the investments we make in our businesses.
It was with particular delight that I made an investment of my time and money to attend the annual convention of the Florida State Massage Therapy Association. The FSMTA runs what is, in my opinion, the biggest and best educational and networking opportunity for massage therapists in the country.
I've mentioned the benefits of attending conferences and conventions for massage therapists many times in this editorial space. The FSMTA's offering in this arena certainly is one others can emulate. As I see it, there really are four separate areas of interest in a venue of this size: continuing education, the exhibit hall, business networking and vacation.
The continuing education component is the one that makes it possible for massage therapists to attend and expense it to their businesses. I have never seen any other organization do as good a job of bringing a diverse and useful collection of educational opportunities to attendees. They even provided one session designed specifically for new therapists to give them the business and mindset tools necessary to grow into their new profession quickly. Billed as the "Successful Start Program," more than 400 individuals learned how to promote their practice from some of the most successful businesses in the massage industry. In addition, the experienced therapists attending this convention had three full days of educational opportunities broken into 48 distinct workshop sessions to choose from, taught by 22 of the country's top presenters. It doesn't get better than this.
The exhibit hall was a trade show conducted by more than 6o of the industry's major companies. Equipment manufacturers, continuing education providers, suppliers, media companies and others providing service and support to massage therapists were all located in one place and available to answer questions about what is new and different in the industry and how they can help you become more successful.
Being in a situation where you can't turn around without tripping over another massage therapist makes it easy to network. I love getting into discussions with my peers about practice issues. The in-depth discussions over lunch or dinner and the quickie exchanges in the elevator were all helpful. The opportunity to discover what is coming up in the profession and plan for future time and money investments based upon the experiences of others is invaluable.
The fourth area of interest is one rarely discussed, but very underrated. The FSMTA tends to hold its conventions at wonderful resort locations. This year it was at the Omni Orlando Resort at Championsgate, a luxury resort hotel only a short drive from all the Orlando attractions. I believe many attendees and their families found this resort to be a perfect vacation spot and used the opportunity to combine a business event with personal rest and relaxation. One of my highlights was drifting along in the 850-foot, winding lazy river making its way throughout the pool area. The fact that convention attendees were able to take advantage of a luxury resort at room rates more closely associated with mid-range motels makes this type of dual-purpose event a no-brainer. The fact that a needed vacation is possible in combination with deductible business expenses takes some of the sting out of lost income from being away from your practice.
I enjoyed having discussions with a representative of one of the newer support people in the industry. A business coach, she was learning more about the massage profession so she could better help practitioners and business owners plan and execute effective business plans. I think it is indicative of the great progress we have made in the last 10 to 15 years that we can now support (and need) these ancillary businesses other industries have taken for granted for so long. I think the emerging increase in practice-building seminars coupled with coaches and business-development resources speaks well for where we are as a profession.
So, to me, this was not just a business expense, but an event in which I received a good return on my investment. I was able to recognize my friend and Massage Today sports massage columnist, Michael McGillicuddy, as he passed the gavel after four years of service as association president; I was able to share a golf cart with a long-time friend I rarely see; I learned something completely new to help my clients by completing a workshop in Kinesio taping; I renewed professional contacts and met new people who help me remain current on what is happening in our profession; I enjoyed dinner and a glass of wine with some life-long friends I first met professionally; and I came back to my practice with new capabilities and renewed "heart." I don't know how you can expect success without investment, and I think the very best investment is made in one's self.
Thanks for listening.
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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