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Footsteps of the Sages: An Apprenticeship with Dr. Kezhan Zhang
When I met Dr. Kezhen Zhang in May 2013, I was his translator and the integrity, creativity, and passion he demonstrated as a practitioner and advocate of the medicine convinced me to travel to Beijing to study with him.
Targeting the Bad Apples in the Bunch
While everyone was focused on the conversion to ICD-10, the Office of Inspector General for Health and Human Services released a new report on chiropractic titled "CMS Should Use Targeted Tactics to Curb Questionable and Inappropriate Payments for Chiropractic Services."
Mechanism: Experimental Approaches to Understanding Acupuncture, Part 1
The clinical benefits of acupuncture are difficult to ignore, but also can be difficult to explain to a Western audience. For nearly 50 years, relentlessly inquisitive scientists and physicians have been working toward a conceptual model to explain acupuncture.
Syncretism: Acupuncture and Public Health in Cuba
"Syncretism" is defined as a union of diverse tenets or practices. On a recent trip to Cuba designed to demonstrate the integration of Traditional Medicine and biomedicine, our group witnessed this union firsthand.
Acupuncture and Oriental Medicine in the West
We know acupuncture and Oriental medicine as the indigenous medicine of East Asia; in particular China, Korea and Japan are the countries of origin of this wonderful healing system.
Born to Energize the Human Spirit: Recollections of Sig Miller
Sig Miller, longtime executive director of the Association of New Jersey Chiropractors (ANJC), passed away on Sept. 17 after a long battle with cancer.
Omega-3 Fish Oil: An Underappreciated Element of Men's Health
As a clinician with many male patients -- and as a man myself -- I am all too aware of the fact that we like to convince ourselves that we are doing great, when that may be the farthest thing from the truth.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 2
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Diagnose Sprain Injuries in MVA Cases With Dynamic X-Rays (Pt. 1)
Am I the only person to notice hospitals are doing a seemingly insufficient job lately in their initial radiological workup of motor vehicle accident (MVA) victims?
It's Time to Review
It is amazing to see the changes that are occurring in the acupuncture profession. Let's look at some of the news and events that have contributed to this growth and awareness.
F4CP Making a High-Impact Impression
The Foundation for Chiropractic Progress has released details of its 2016 strategy, certain elements of which are already in play. The strategy includes ads, posters and other resources available to all F4CP members.
The Modern Application of Ancient Mei Rong
Chinese Medical Cosmetology (Mei Rong) has a well-documented and venerated history dating back to the Qin (221-206 BC) Dynasty.
Making Sense of an Increasingly Obvious Conclusion
Where's U.S. health care heading? Like it or not, the list of telltale signs is growing to a point that stands out to even the most myopic observer. Consider this list of facts as you look into the future of health care in the United States:
Designing a Fitness Plan (Part 1)
It doesn't matter if you come to my practice for pain relief, weight loss, healthy aging or something else. The formula I talk about for each patient's fitness strategy is pretty much the same.
Chinese Herbs and Pulmonary Fibrosis: A Case Study
"Mary M."* recently celebrated her 90th birthday. Even the former sheriff dropped by to kiss the hand of this diminutive retired teacher, to honor the years she interpreted for him during interviews with Latinas and Latinos.
North Carolina Acupuncture Board Files Dry Needling Lawsuit
In early September, the NCALB filed a complaint against the North Carolina Board of Physical Therapy Examiners over the issue of dry needling, a form of acupuncture that uses solid needles to puncture the skin and muscle tissue to relieve pain.
Your Billing Questions Answered
I hear a lot of the following questions: I am afraid I may doing something illegal. I have heard I cannot have different fees for the same service.
One Size Does Not Fit All: Exercise and Nutrition According to Your Yin/Yang Body Type
There are countless new exercise and nutrition plans out there, emphasizing the latest ground-breaking research and claiming to revolutionize the way we view health.
Dietary Fat and Prostate Cancer: An Important Update
K.M. Di Sebastiano and M. Mourtzakis published a review paper examining the role of dietary fat on prostate cancer development and progression late last year that does a stellar job of summarizing the available data on fat and prostate cancer.
The Concussion-Subluxation Complex
In the Aug. 1, 2014 issue of Dynamic Chiropractic, I reviewed some of the literature demonstrating the role of the chiropractic adjustment in post-concussive care.
Tailor-Made Knee Pain: The Sartorius Muscle
A patient was referred to my office after receiving treatment from various providers with no results. The patient was training for the Olympics as a marathon runner and was unable to run or walk without severe medial knee pain.
Too Many to Remember: Tips to Revive Your Ortho / Neuro Test Skills
When I was at Palmer in the mid-1980s, we were given a set of notes in one of our diagnostic courses. The notes covered approximately 70 orthopedic and neurological tests for various regions of the body.
Pro-Con: Swaddling for Newborns
The practice of swaddling has been used for thousands of years and was popular until the 1700s, when it was slowly abandoned by many cultures that considered it old-fashioned or barbaric.
September, 2006, Vol. 06, Issue 09
A Return on Your Investment
By Cliff Korn, BS, LMT, NCTMB
In case you haven't noticed, massage therapy isn't a high paying profession. While it's one of the very best ways I can think of to make a living, the sheer work involved in establishing a viable practice, the physical limits on how many clients can be seen in a day and the economic variables of what can be charged per session, all combine to make darn few six-figure-earners in massage therapy.Because of that, we attract many into our profession who are motivated less by money than by the ability to have a positive impact on the lives of others. Because we are richer in skills and capabilities than we are in dollars, it's important for us to squeeze every bit of value out of the investments we make in our businesses.
It was with particular delight that I made an investment of my time and money to attend the annual convention of the Florida State Massage Therapy Association. The FSMTA runs what is, in my opinion, the biggest and best educational and networking opportunity for massage therapists in the country.
I've mentioned the benefits of attending conferences and conventions for massage therapists many times in this editorial space. The FSMTA's offering in this arena certainly is one others can emulate. As I see it, there really are four separate areas of interest in a venue of this size: continuing education, the exhibit hall, business networking and vacation.
The continuing education component is the one that makes it possible for massage therapists to attend and expense it to their businesses. I have never seen any other organization do as good a job of bringing a diverse and useful collection of educational opportunities to attendees. They even provided one session designed specifically for new therapists to give them the business and mindset tools necessary to grow into their new profession quickly. Billed as the "Successful Start Program," more than 400 individuals learned how to promote their practice from some of the most successful businesses in the massage industry. In addition, the experienced therapists attending this convention had three full days of educational opportunities broken into 48 distinct workshop sessions to choose from, taught by 22 of the country's top presenters. It doesn't get better than this.
The exhibit hall was a trade show conducted by more than 6o of the industry's major companies. Equipment manufacturers, continuing education providers, suppliers, media companies and others providing service and support to massage therapists were all located in one place and available to answer questions about what is new and different in the industry and how they can help you become more successful.
Being in a situation where you can't turn around without tripping over another massage therapist makes it easy to network. I love getting into discussions with my peers about practice issues. The in-depth discussions over lunch or dinner and the quickie exchanges in the elevator were all helpful. The opportunity to discover what is coming up in the profession and plan for future time and money investments based upon the experiences of others is invaluable.
The fourth area of interest is one rarely discussed, but very underrated. The FSMTA tends to hold its conventions at wonderful resort locations. This year it was at the Omni Orlando Resort at Championsgate, a luxury resort hotel only a short drive from all the Orlando attractions. I believe many attendees and their families found this resort to be a perfect vacation spot and used the opportunity to combine a business event with personal rest and relaxation. One of my highlights was drifting along in the 850-foot, winding lazy river making its way throughout the pool area. The fact that convention attendees were able to take advantage of a luxury resort at room rates more closely associated with mid-range motels makes this type of dual-purpose event a no-brainer. The fact that a needed vacation is possible in combination with deductible business expenses takes some of the sting out of lost income from being away from your practice.
I enjoyed having discussions with a representative of one of the newer support people in the industry. A business coach, she was learning more about the massage profession so she could better help practitioners and business owners plan and execute effective business plans. I think it is indicative of the great progress we have made in the last 10 to 15 years that we can now support (and need) these ancillary businesses other industries have taken for granted for so long. I think the emerging increase in practice-building seminars coupled with coaches and business-development resources speaks well for where we are as a profession.
So, to me, this was not just a business expense, but an event in which I received a good return on my investment. I was able to recognize my friend and Massage Today sports massage columnist, Michael McGillicuddy, as he passed the gavel after four years of service as association president; I was able to share a golf cart with a long-time friend I rarely see; I learned something completely new to help my clients by completing a workshop in Kinesio taping; I renewed professional contacts and met new people who help me remain current on what is happening in our profession; I enjoyed dinner and a glass of wine with some life-long friends I first met professionally; and I came back to my practice with new capabilities and renewed "heart." I don't know how you can expect success without investment, and I think the very best investment is made in one's self.
Thanks for listening.
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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