resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Designing a Fitness Plan (Part 4): Blending Pain Relief With Healthy Aging
Pain relief is still the No. 1 reason patients come to my office. However, most of my patients have other goals as well, such as: "I want to lose 10 to 20 pounds"; "I feel old and want to slow down the aging process"; "My doctor says I am becoming a diabetic and need to exercise"; or "I'm tired and want more energy."
Transparency is Key at ASA First Annual Meeting
On March 4th and 5th the American Society of Acupuncturists (ASA) held a successful first annual meeting in Albuquerque, New Mexico.
An Interview with Amanda Shayle
JW: Can you share with us some of your history and how you became an acupuncturist? What did you do prior to becoming an acupuncturist? Where did you go to school?
Excited to Share the Science of Chiropractic: An Interview With Dr. Heidi Haavik
Dr. Heidi Haavik has become known in the circle of chiropractic researchers as not only a rising star, but also one willing to do research that can have a major impact in the scientific world and how chiropractic is perceived.
Building Relationships and Referral Networks with Allopathic Practitioners
Dr. Doug, an orthopedist of 20 years, had heard stories from patients who tried acupuncture. While he was able to address many of their complaints effectively, some appeared to gain additional benefit when their care included TCM.
The Value of Melatonin in Breast Cancer Prevention and Adjunctive Treatment
Although melatonin (MLT) is best known for its sleep-aid properties and as a natural remedy to prevent jet lag, extensive experimental studies suggest it possesses anticancer activity through several biological mechanisms.
Misconceptions & Opportunities With Medicare
As I speak around the country on how to properly document Medicare patient encounters, I get questions regarding opting out of Medicare. There are many misconceptions about opting out of Medicare, including just what it means to opt out.
How Many of Your Patients Have Sarcopenia?
Figure 1 demonstrates the typical appearance of sarcopenia in the paravertebral muscles. Have you considered evaluating your patients for this problem? Sarcopenia is the progressive loss of skeletal muscle mass and function that affects the older population.
The Rest of the Patient Story
I've written previously about allowing a patient to tell you their story – about taking the time to listen and engage all the aspects of their case history, the injury in question, and the related issues.
An Alarming Lack of Accountability
Accountability seems to be a lost quality today. The simple act of taking responsibility and doing the right thing just doesn't happen as often as it should. Maybe it is the litigious nature of our society.
Roots in the Community, Branches Far Beyond
The Jung Tao School of Classical Chinese Medicine (JTS) was founded in 1998 by Sean Christian Marshall in Sugar Grove, North Carolina, a small community near Boone in the state's westernmost mountains.
Asking Patients the Right Questions
When was the last time you asked a patient a question? Maybe 30 seconds ago? But, are you asking the right questions to elicit valuable and useful information? As a healthcare provider, you've likely spent hundreds of hours learning to ask the right questions to gather critical health information from your patients.
NCCAOM Launches New Membership Organization
The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) recently launched a new national membership organization, the NCCAOM Academy of Diplomates.
Energy: For Life and For Death
Energy is a deep topic in Traditional Chinese Medicine. Qi is understood to underlie all of existence, animated or not, and the qi of the living is studied with special attention.
Specialized Pro-Resolving Mediators: 21st Century Inflammation Fighters
Specialized pro-resolving mediators, or SPMs, are a portion of the omega-3 fatty-acid spectrum that have been shown to have a powerful effect on reducing inflammation.
Filling the Gap: The Role of Alternative Practitioners in a Broken Health Care System
I have been asked many times what got me into alternative medicine. My answer is simple: I want to truly help and make a difference in people's health.
Let's Streamline Your Front Desk
Your front office can be your greatest source of efficiency or a constant bottleneck. Increasing the productivity of this area without sacrificing the quality of patient interaction can be a little tricky.
News in Brief
Northwestern Student Honored for Addressing Concussions Head-On; Northwestern Announces New CFO; Life U. to Provide Unique Opportunity.
The Art of Listening
One of the most important clinical concepts for me was voiced by the legendary physician William Osler. "Listen to your patient, he/she is telling you the diagnosis." After treating literally thousands of patients, it can become almost second nature to quickly discover clues which reveal the underlying diagnosis.
Identify & Adjust the Apex Posterior Sacrum
Low back pain involving an apex posterior sacrum (+θX-axis misalignment) typically presents with signs of lumbosacral joint impingement or facet syndrome.
Constructing Our Reality: The Primary Channels and Perception, Part 1
My favorite topic of discussion within Chinese medicine is the acupuncture channel systems. First of all, each of us have them. They are part of our bodies; not something external to us. To learn about the acupuncture channels is to learn about ourselves.
Day in the Life of an Advanced-Practice DC
Can you tell us a little about your background in the profession? Why did you want to become a DC? I studied at Boston University from 1968-1972 as a pre-med student majoring in biology.
Health and Wellness Partnership
Yo San University of Traditional Chinese Medicine and The Wellness Center at the LAC + USC Historic General Hospital recently joined forces to extend care to the residents of Boyle Heights area of Los Angeles.
September, 2006, Vol. 06, Issue 09
A Return on Your Investment
By Cliff Korn, BS, LMT, NCTMB
In case you haven't noticed, massage therapy isn't a high paying profession. While it's one of the very best ways I can think of to make a living, the sheer work involved in establishing a viable practice, the physical limits on how many clients can be seen in a day and the economic variables of what can be charged per session, all combine to make darn few six-figure-earners in massage therapy.Because of that, we attract many into our profession who are motivated less by money than by the ability to have a positive impact on the lives of others. Because we are richer in skills and capabilities than we are in dollars, it's important for us to squeeze every bit of value out of the investments we make in our businesses.
It was with particular delight that I made an investment of my time and money to attend the annual convention of the Florida State Massage Therapy Association. The FSMTA runs what is, in my opinion, the biggest and best educational and networking opportunity for massage therapists in the country.
I've mentioned the benefits of attending conferences and conventions for massage therapists many times in this editorial space. The FSMTA's offering in this arena certainly is one others can emulate. As I see it, there really are four separate areas of interest in a venue of this size: continuing education, the exhibit hall, business networking and vacation.
The continuing education component is the one that makes it possible for massage therapists to attend and expense it to their businesses. I have never seen any other organization do as good a job of bringing a diverse and useful collection of educational opportunities to attendees. They even provided one session designed specifically for new therapists to give them the business and mindset tools necessary to grow into their new profession quickly. Billed as the "Successful Start Program," more than 400 individuals learned how to promote their practice from some of the most successful businesses in the massage industry. In addition, the experienced therapists attending this convention had three full days of educational opportunities broken into 48 distinct workshop sessions to choose from, taught by 22 of the country's top presenters. It doesn't get better than this.
The exhibit hall was a trade show conducted by more than 6o of the industry's major companies. Equipment manufacturers, continuing education providers, suppliers, media companies and others providing service and support to massage therapists were all located in one place and available to answer questions about what is new and different in the industry and how they can help you become more successful.
Being in a situation where you can't turn around without tripping over another massage therapist makes it easy to network. I love getting into discussions with my peers about practice issues. The in-depth discussions over lunch or dinner and the quickie exchanges in the elevator were all helpful. The opportunity to discover what is coming up in the profession and plan for future time and money investments based upon the experiences of others is invaluable.
The fourth area of interest is one rarely discussed, but very underrated. The FSMTA tends to hold its conventions at wonderful resort locations. This year it was at the Omni Orlando Resort at Championsgate, a luxury resort hotel only a short drive from all the Orlando attractions. I believe many attendees and their families found this resort to be a perfect vacation spot and used the opportunity to combine a business event with personal rest and relaxation. One of my highlights was drifting along in the 850-foot, winding lazy river making its way throughout the pool area. The fact that convention attendees were able to take advantage of a luxury resort at room rates more closely associated with mid-range motels makes this type of dual-purpose event a no-brainer. The fact that a needed vacation is possible in combination with deductible business expenses takes some of the sting out of lost income from being away from your practice.
I enjoyed having discussions with a representative of one of the newer support people in the industry. A business coach, she was learning more about the massage profession so she could better help practitioners and business owners plan and execute effective business plans. I think it is indicative of the great progress we have made in the last 10 to 15 years that we can now support (and need) these ancillary businesses other industries have taken for granted for so long. I think the emerging increase in practice-building seminars coupled with coaches and business-development resources speaks well for where we are as a profession.
So, to me, this was not just a business expense, but an event in which I received a good return on my investment. I was able to recognize my friend and Massage Today sports massage columnist, Michael McGillicuddy, as he passed the gavel after four years of service as association president; I was able to share a golf cart with a long-time friend I rarely see; I learned something completely new to help my clients by completing a workshop in Kinesio taping; I renewed professional contacts and met new people who help me remain current on what is happening in our profession; I enjoyed dinner and a glass of wine with some life-long friends I first met professionally; and I came back to my practice with new capabilities and renewed "heart." I don't know how you can expect success without investment, and I think the very best investment is made in one's self.
Thanks for listening.
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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