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Qigong for Substance Abuse
It is commonly believed that substance abuse, in addition to harming one’s physiological state, hurts the spirit. There is also a belief that one’s spirit does not weaken due to substance abuse, but rather, the person finds solace in addiction due to an already weak spirit.
News in Brief
Updated Neck Pain & Whiplash Guideline; Attention, IHS DCs; New VP of Institutional Advancement At Palmer; N.J. DC Interns At U.S. Olympic Training Center; Chiropractic Society Of R.I. On The Front Lines.
Scar Reduction With Acupuncture & Microneedling (Part 2)
Protocols & treatment Timing
We Get Letters & Email
Our Country Needs Us Between Elections, Too; Continuing Care: We Aren't There Yet; Our Associations Need to Do More.
Prepare for the End, From the Beginning: Wealth Building and Retirement with the Tao
Yin and yang flow into and out from one another continually. Beginnings become endings and endings become beginnings again. Wholeness and cycles are the nature of Tao.
Acupuncture Points: Broadening Our Scope and Diagnostic Work
As every practitioner knows, the correct diagnosis is everything. Most healing disciplines rely on the use of symptomatology for their treatment implementation. Beyond symptomatology, we have clinical tests to provide more objective findings.
Shoulder Rehab: Start With the Scapula
The scapula is an incredible display of elegance and movement within the biomechanics of human motion. It's evolved for mobility and stability in the scapulo-thoracic region, giving us the ability to do things that are uniquely human, such as throwing with accuracy.
True Practice Mobility for the Chiropractic Profession
When natural disasters occur, chiropractors can literally travel to the other side of the world to offer humanitarian relief in less than a day. The chiropractor's license to legally practice, however, can't make it past the state line.
The Case Report: A Valuable Tool
Case reports are a valuable form of descriptive research. The most basic form of practice-based research, a case report is a detailed account of the history, presenting symptoms, assessment, observations, treatment and follow-up of an individual patient, discussed in the context of prior and potential future research.
Low Back Pain in Running Athletes
After 7 million years of adapting to upright postures, the lumbar spine and pelvis have become remarkably adept at managing ground-reactive forces associated with running.
Five Branches University Has First Hospital TCM Residency
Established in 1984, Five Branches University (FBU) has campuses in Santa Cruz and San Jose, Calif., which serve the communities of Santa Cruz, the Monterey Bay, and Silicon Valley.
An Opportunity & a Responsibility
Nearly 80 Americans die from an opioid-related overdose every day, and spine-related pain is one of the principle drivers of opioid use. This unfortunate situation creates both an opportunity and a responsibility.
Anti-Aging With Dr. Ping Zhang
Jennifer Waters, TCM practitioner and writer of the Acupuncture Today column, "Talking With the Masters" sat down with Dr. Ping Zhang to discuss aniti-aging with acupuncture.
The Acupuncture Channel System (Part 1)
The earliest Chinese reference to channels is in the Mawangdui Medical Manuscripts,1 which are dated to the Warring States period of the Zhou Dynasty (475 BC-221 AD). The text presents 11 channels. There are no acupuncture points listed in those channels.
Nutrition for Menopause: Front-Line Therapy for All Phases
Of all the changes women experience during their reproductive life, there is no doubt the most dreaded are the three phases of menopause. This is not surprising since all of the symptoms associated with menopause are replete with unpleasantness.
The winter season is upon us and offers unique challenges for the clinician and patient alike. To effectively navigate through the winter season there are two main TCM medicinals, Huang Qi and Gan Jiang, to consider, as well as two important formulas which feature these two TCM treasures.
Flirting With Alternative Therapies
There are about as many adjunct therapies being marketed to acupuncturists as there are acupuncturists. While some may remain purist in their application of traditional Chinese medicine, others choose to explore new horizons of treatment.
Another Step Forward for Chiropractic
Chiropractic is now available to 86,000-plus Latter-Day Saints missionaries and you are invited to become a provider. LDS membership in not required; our only concern is that our missionaries get the best quality care available.
An Education in Gluten Sensitivity
A relatively new syndrome officially documented as non-celiac gluten sensitivity (NCGS) or gluten sensitivity (GS) was officially recognized and published in the new list of gluten-related disorders in 2012.
Let's Clear Up the Collection Confusion
This is an often-misunderstood practice swirling with misinformation. First, a few basics: Insurance is a contract between the patient and the insurance company. The insurance company is simply making a payment for services or care on behalf of the patient.
Crow Like the Rooster
As we welcome in the Year of the Rooster, we look at some of its major characteristics: confidence and communication, which suits the image we have of the Rooster...strutting in the farmyard, crowing to the others that it's time to wake up.
A Conversation With Dr. Betty Edmond
This month's column is an exclusive interview with Betty Edmond MD, newly elected CEO/President of the AOMA Graduate School of Integrative Medicine in Austin, Texas.
September, 2006, Vol. 06, Issue 09
Taking the Fear Out of Retailing
By Angie Patrick
Retailing products to your clients need not be intimidating or frightening. Many massage professionals have learned the benefits of offering follow-through products for their clients, and you can too.
It's not as difficult as you might think, even if you're just not a "salesperson" type.The truth is you don't have to be a professional salesperson to be able to fluidly offer and explain information about a product. When it's done with honesty, integrity and with the intention always on the client's well- being, it will feel natural. When your heart is in the right place, and your intention is to provide health and wellness for your client, it will come through. People can feel when someone truly is sincere and has good intentions.
Here are a few ways you can make the word "sales" less scary. When a client is discussing issues of concern about their health, chances are, in addition to the proper treatment methods to pursue, you also might know of a product that will help them. After all, you are the professional, and shouldn't you feel compelled to offer the client relief when you know of something that can help? You are a healer, first and foremost. And as a healer, it's natural to want to provide solutions to problems causing pain and discomfort. Thinking of sales as something extra you do outside of treatment really is not accurate. Providing solutions for your client's issue is part of the treatment and should come as a natural progression in your assessment of the client.
Speak about products of which you have firsthand knowledge. Perhaps you have used a brand of topical analgesic that has assisted you in relieving muscle pain. Maybe you have found relief in using a hot or cold pack on a joint that caused you trouble. You might have used exercise balls or resistance bands to help stretch your muscles and tone problem areas. Your recommendation of a product, relaying your own personal knowledge and experience reads as truthful and competent; not pushy or money-driven. As a professional, your clients look to you to be knowledgeable and make recommendations about their self-care, as well as the care you provide in your treatment. Be sure you share with them ways they can benefit from some of the products you can provide to them.
The same can be said of "pampering" products you can retail as well. It's far easier to describe the benefits of a sugar scrub when you have experienced one for yourself. This philosophy can apply to virtually any product you will want to offer as retail goods. For instance, if you want to offer pillows, be sure you have had the experience of sleeping on them as well. When you speak of a product using descriptive words outlining what the product does, as well as its benefits, it will make the customer feel more comfortable with their decision to try it. Typically, people make buying decisions based on how a product or service will make them feel. If you can relay this information from personal experience, you inevitably will see a rise in your retail revenue. You also will feel good about the recommendations because you are certain about the quality and result of the products you offer.
Pricing is another part of retailing that strikes fear in the hearts of those just starting out. What should you charge for your products? This question has kept many therapists awake at night trying to dial in to just the right number. Of course, you don't want to charge too much for a product and have it sit on your shelf indefinitely, but conversely, you certainly don't want to charge too little. You should keep in mind that your professional advice and recommendation also accompany the products you offer, so to underprice your goods could send the wrong message. So where do you set your bar? The best advice I can offer is to take all of the factors into consideration; your initial investment into the product, shipping costs of the goods, your space allocation and time. These add up to your basic cost. From this point, you will need to make a determination regarding at what price you can sell this item and make it worth your while. Competitive pricing is important, so check out other offices in your area to see what the average might be. Keep in mind, you aren't the local drugstore, nor are you the super-huge, mega-chain store. You are a massage professional offering specific items you feel are appropriate to your client care regimen.
For some, it can feel awkward to discuss price with a client who might be interested in your products. Taking the guesswork out of the pricing by clearly labeling shelving and products can simplify the whole process for both you and your client. By clearly defining the price of your goods with appropriate and professional signage, you are allowing the client to make decisions based on their own economic situation. This will alleviate the uncomfortable questions about price and allow your client to make the choices appropriate for their financial circumstance.
When you look at retailing as part of the natural progression of your treatment, it makes offering peripheral products far less intimidating. When you can relay positive and truthful information about your products, how they work and the results you have experienced, you aren't "selling." You are sharing useful information about products to fulfill a need in the daily life of your client. When you feel confident about your product offering, you will find your ability to share comes more naturally. Your customers will certainly appreciate it and so will your bottom line!
would love to hear about your retailing success stories. For comments about this article, or to learn more about how you can begin your own retailing adventure, you can contact me at .
Click here for previous articles by Angie Patrick.
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