Lost A Sale, But Initial Phone Consultations â€” A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
September, 2006, Vol. 06, Issue 09
Understanding the “E” Word in Bodywork
By John Upledger, DO, OMM
Even in nontraditional healthcare circles, it's interesting to note how uncomfortable some therapists get around the "E" word - energy. They might be intrigued by your philosophy and impressed by your protocols, but mention energy and you can almost feel half of them check out of the conversation.(Ironic, isn't it?)
That's why it's helpful to be reminded of the physics of energy to better grasp why it plays such a central role in bodywork. I have a good friend who is a talented CranioSacral Therapy practitioner and instructor. He also happens to have a doctorate in theoretical physics. Indeed, before Tim Hutton, PhD, LMP, CST-D, became a massage practitioner in 1994, he worked in experimental physics at the Massachusetts Institute of Technology.
Tim spoke at length on the subject of energy at Beyond the Dura 2005, an international health care conference held every two or three years in south Florida. As he pointed out, energy means different things to different people. So, it's worth looking carefully at the term to help therapists find common ground in understanding the concept of energy in manual medicine.
Following is a highly abbreviated version of what Tim shared with more than 300 therapists at the 2005 conference. It serves well to highlight the science behind a concept that might, at first glance, appear unconventional in a therapeutic framework. As you'll see, it is anything but.
As therapists, we define energy as a physical sensation, like the vibration or heat we experience when we work. While we may not all feel the same thing, we can generally agree on when energy is being put into something and when it's being taken out. Energy in bodywork is sense-oriented.
In physics, energy has a precise definition: The ability to do work or to make something change. Energy is conserved - it can never be created or destroyed, just transformed or moved around. This concept of "conservation of energy" unifies every experience in life, from throwing a baseball to boiling water, and it allows you to see the connection.
Along with another concept ("conservation of momentum"), the conservation of energy forms the foundation of modern science and technology. So, to physicists, energy is neither elusive nor sense-oriented, but the fundamental principle from which all of science arises. Everything around us is a result of this dance of energy being transformed. Energy is encountered in several forms: kinetic, potential and heat. Kinetic energy is the energy of motion, like that of a baseball when you throw it. Potential energy is stored energy that has the potential to be used. Heat is the kinetic energy associated with the motion of all the atoms inside an object.
Imagine a roller coaster going over two hills. If the car starts at the top of the first hill and rolls down, it gradually picks up speed until it reaches the bottom. It takes the potential energy it has by being a certain distance from the earth (gravity) and converts it to kinetic energy to accelerate to the bottom of the hill. Then it slows down and continues up the next hill, converting kinetic energy back into potential energy. Because the car started at a higher point on the first hill, it still has enough energy to go over the second one. But energy was not lost or gained in the process, just transformed. So, what if the car starts halfway down the first hill? It accelerates but doesn't have enough energy to get over the second hill, and ends up oscillating back and forth between the two. To get the car over the second hill, energy would have to be added from outside the system to help push it over.
Energy is stored, moved or manipulated by one of three forces: nuclear, electromagnetic or gravitational. Nuclear force holds the nucleus together inside an atom. Electromagnetic forces provide the interaction between atoms. Gravitational force is the mutual attraction between masses. Since humans don't have much direct connection with nuclear force, what we experience in daily life are electromagnetic interactions in the field of gravity.
Physics dictates that anything conducting electricity has an electromagnetic field, including the human body. When you bring your electromagnetic field close to another person, the two fields interact. With training, you can learn to perceive your own field, and through this interaction, the field of another. This forms the basis of energy work.
To better understand this, let's add the concept of entropy - the degree of disorder or chaos in a system. Imagine a game of pool. You take the balls, place them into a triangular rack and set them neatly on the table. Then you strike the rack with the cue ball, scattering the balls across the table. The entropy of the table has increased - there is more disorder.
Globally, the universe tends toward increased entropy, toward chaos. Locally, however, a system that's strongly interacting with its surroundings tends toward equilibrium.
Thus, by putting energy into a system, it is possible to decrease entropy. Consider the pool table. How did you get an ordered state to begin with? By placing the balls exactly where you wanted them. You put energy into the system to increase order on the table.
The human body tends toward order, toward healing. If we cut ourselves, the body tries to knit itself back together. Life is a system for decreasing entropy. So what is energy in bodywork? It's one person adding energy to another through the interaction of electromagnetic fields, helping to decrease entropy in the body and return it to a more ordered state.
Consider that roller coaster with the car stuck at the bottom. You'd have to put energy into the car to move it past the barrier of the hill. In the same way, you connect to help your clients move past barriers toward better health. It's a concept supported by science.
- Tim Hutton, PhD, LMP, CST-D
Click here for previous articles by John Upledger, DO, OMM.
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