resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
September, 2006, Vol. 06, Issue 09
By Ralph Stephens, BS, LMT, NCTMB
We live in interesting times. It seems the good is better than ever, but the bad is worse than ever. Chaos Theory says this is an ongoing evolutionary process, so expect it to continue to even greater extremes.Maybe some global polarity therapy could help.
The "corporatization" of America continues to accelerate and thus the corporatization of the massage profession continues along with it. I have nothing against corporations by the way. The tax laws are written to favor corporations. If your business is not structured as one of the several corporate entity forms, you probably are missing out on a lot of advantages. There is one limitation, a huge one, for individual massage therapist's setting up a corporation, so incorporate only with good professional advice. But, I digress.
Some of the corporate mergers and buy-outs will be good for the profession overall. However, when it comes to the delivery of massage therapy to the public, for the most part, this corporatization means guaranteed mediocrity. For example, I spoke recently with a therapist who works for one of the up-and-coming massage franchises. She must do the massage routine exactly as choreographed, asking the same questions, the same way, at precise times during the massage. The "Cosmic Mother Company" sends in "mystery shoppers" who check her out for compliance. If the customers request a particular therapist for return appointments, that therapist is grilled as to what she/he is doing different or special and "mystery shopper" visits increase. I am sure such franchises are impatiently waiting for the day when they can install mechanical massage robots. The McDonald's- and Wal-Mart-conscious faction of the public probably is just as anxiously awaiting that day and will stand in line to receive it.
A colleague reported he went to a very large, exclusive day spa on the "Gold Coast" of Florida where he paid $145 for an hour massage. The therapists were not allowed to touch, let alone massage, the abdomen or the hips. Yes, forbidden to touch the abdomen or hips - some of the hardest working and most important musculature of the body, and not even if the customer requests massage in those areas. Pitiful.
This is what the public is experiencing as "massage." This certainly is not health care, nor is it compassionate touch therapy. For many years, I have argued that we should use the term "patient." I never even considered the term "customer," but that is the appropriate term for the recipients of massage in venues like these.
On a much more positive note, Dr. Tiffany Field and the Touch Research Institute have just released a study, funded by Biotone, showing that a 30-minute massage twice a week can significantly reduce lower back pain, increase range of motion, decrease pain-induced sleep disturbance and improve overall mood. Cool! This is huge. Now, where can the public get this massage?
Quilting Bee Continues
I see the great state of Massachusetts just got a massage law passed, and over the veto of the governor no less. I think that is a first. Congratulations! The bad news is that the patchwork quilt of dissimilar state laws grows. This new law has some very interesting language in it. Massage therapists cannot stretch a specific muscle, but can do a "non-specific stretch" and many standard terms now used in our profession appear to be forbidden in advertising, like "medical massage," "orthopedic massage," "neuromuscular therapy," etc. My favorite clause forbids a massage therapist from doing exercise. No, it doesn't say anything about on a patient, it says, "No person licensed to practice massage or massage therapy shall perform any of the following: exercise. It's very clear. So, there will be lots of out-of-shape massage therapists in Massachusetts, I guess.
Speaking of licensing laws, my next few columns will focus on professional regulation. You need to know this stuff. I will keep it interesting and entertaining. Professional regulation is a classic example of the political double-speak we are faced with everyday. Like The Medical Privacy Act, HIPPA, which sounds like a great idea until you realize the only privacy it provides is to the government, insurance companies and medical researchers to go through your personal health care records without you ever knowing about it or being able to prevent it. You now have no privacy; in fact, you barely can get access to your own records or the records of your family. Who passed the act? The government. Who gets the privacy? The government and its health care cartel do. All true cartels are linked to government. Your government and mine got the public to fall for the privacy act because the public believes their privacy is at risk and the government is there to protect and help them. The first part is true, but the second part is no longer the case. The government is now there to protect itself and help itself to more and more control over you, as well as to an ever-increasing share of the fruits of your labor.
Professional regulation (licensure of some sort) is another form of double-speak, only more subtle. We are told licensure is to protect the public, right? That's the mantra from the departments of health and/or professional regulation, "protect the public." Think about what you have observed about licensure. Do you ever remember the public going to the legislature demanding the licensure of a profession? I am not aware of it ever happening, certainly not in the last 25 years. It's always the profession that goes to the legislature begging to be granted a monopoly in the form of a license to practice. The dirty little secret is that professional regulation was originally created specifically to protect the profession being regulated from the public.
Think about that, and I will explain more of the licensing scam in November.
Don't Try This
Pesticides (insecticides), which are derivatives of WWII nerve gas weapons, kill by attacking the nervous system of insects (or humans). A new Harvard study, the largest ever done, has linked pesticide exposure to a 70 percent increased risk of Parkinson's disease. Learn more at www.organicconsumers.org/2006/article_902.cfm.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.