Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
September, 2006, Vol. 06, Issue 09
By Ralph Stephens, BS, LMT, NCTMB
We live in interesting times. It seems the good is better than ever, but the bad is worse than ever. Chaos Theory says this is an ongoing evolutionary process, so expect it to continue to even greater extremes.Maybe some global polarity therapy could help.
The "corporatization" of America continues to accelerate and thus the corporatization of the massage profession continues along with it. I have nothing against corporations by the way. The tax laws are written to favor corporations. If your business is not structured as one of the several corporate entity forms, you probably are missing out on a lot of advantages. There is one limitation, a huge one, for individual massage therapist's setting up a corporation, so incorporate only with good professional advice. But, I digress.
Some of the corporate mergers and buy-outs will be good for the profession overall. However, when it comes to the delivery of massage therapy to the public, for the most part, this corporatization means guaranteed mediocrity. For example, I spoke recently with a therapist who works for one of the up-and-coming massage franchises. She must do the massage routine exactly as choreographed, asking the same questions, the same way, at precise times during the massage. The "Cosmic Mother Company" sends in "mystery shoppers" who check her out for compliance. If the customers request a particular therapist for return appointments, that therapist is grilled as to what she/he is doing different or special and "mystery shopper" visits increase. I am sure such franchises are impatiently waiting for the day when they can install mechanical massage robots. The McDonald's- and Wal-Mart-conscious faction of the public probably is just as anxiously awaiting that day and will stand in line to receive it.
A colleague reported he went to a very large, exclusive day spa on the "Gold Coast" of Florida where he paid $145 for an hour massage. The therapists were not allowed to touch, let alone massage, the abdomen or the hips. Yes, forbidden to touch the abdomen or hips - some of the hardest working and most important musculature of the body, and not even if the customer requests massage in those areas. Pitiful.
This is what the public is experiencing as "massage." This certainly is not health care, nor is it compassionate touch therapy. For many years, I have argued that we should use the term "patient." I never even considered the term "customer," but that is the appropriate term for the recipients of massage in venues like these.
On a much more positive note, Dr. Tiffany Field and the Touch Research Institute have just released a study, funded by Biotone, showing that a 30-minute massage twice a week can significantly reduce lower back pain, increase range of motion, decrease pain-induced sleep disturbance and improve overall mood. Cool! This is huge. Now, where can the public get this massage?
Quilting Bee Continues
I see the great state of Massachusetts just got a massage law passed, and over the veto of the governor no less. I think that is a first. Congratulations! The bad news is that the patchwork quilt of dissimilar state laws grows. This new law has some very interesting language in it. Massage therapists cannot stretch a specific muscle, but can do a "non-specific stretch" and many standard terms now used in our profession appear to be forbidden in advertising, like "medical massage," "orthopedic massage," "neuromuscular therapy," etc. My favorite clause forbids a massage therapist from doing exercise. No, it doesn't say anything about on a patient, it says, "No person licensed to practice massage or massage therapy shall perform any of the following: exercise. It's very clear. So, there will be lots of out-of-shape massage therapists in Massachusetts, I guess.
Speaking of licensing laws, my next few columns will focus on professional regulation. You need to know this stuff. I will keep it interesting and entertaining. Professional regulation is a classic example of the political double-speak we are faced with everyday. Like The Medical Privacy Act, HIPPA, which sounds like a great idea until you realize the only privacy it provides is to the government, insurance companies and medical researchers to go through your personal health care records without you ever knowing about it or being able to prevent it. You now have no privacy; in fact, you barely can get access to your own records or the records of your family. Who passed the act? The government. Who gets the privacy? The government and its health care cartel do. All true cartels are linked to government. Your government and mine got the public to fall for the privacy act because the public believes their privacy is at risk and the government is there to protect and help them. The first part is true, but the second part is no longer the case. The government is now there to protect itself and help itself to more and more control over you, as well as to an ever-increasing share of the fruits of your labor.
Professional regulation (licensure of some sort) is another form of double-speak, only more subtle. We are told licensure is to protect the public, right? That's the mantra from the departments of health and/or professional regulation, "protect the public." Think about what you have observed about licensure. Do you ever remember the public going to the legislature demanding the licensure of a profession? I am not aware of it ever happening, certainly not in the last 25 years. It's always the profession that goes to the legislature begging to be granted a monopoly in the form of a license to practice. The dirty little secret is that professional regulation was originally created specifically to protect the profession being regulated from the public.
Think about that, and I will explain more of the licensing scam in November.
Don't Try This
Pesticides (insecticides), which are derivatives of WWII nerve gas weapons, kill by attacking the nervous system of insects (or humans). A new Harvard study, the largest ever done, has linked pesticide exposure to a 70 percent increased risk of Parkinson's disease. Learn more at www.organicconsumers.org/2006/article_902.cfm.
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.