Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
September, 2006, Vol. 06, Issue 09
National Conventions Showcase Education, Networking Opportunities
FSMTA Convention: Something for Everyone; AMTA Convention: Building Professional Excellence
By Editorial Staff
The city of Orlando, Florida, prides itself on its entertainment options. There are a variety of theme parks, beaches, museums, championship golf courses and any number of other leisure activities vying for dollars and attention.
It was in this city of endless options that the Florida State Massage Therapy Association decided to create a few more educational, networking and entertainment opportunities by holding its annual convention at the Omni Orlando Resort at Championsgate from June 28 through July 2.
A variety of continuing education topics were available for attendees to choose from, including the "Successful Start" program for first-time attendees. Sponsored by the Upledger Institute, seminar presenters included Bruce Baltz, Alice Belusko, Mark Bigelow, Raymond Blaylock, Mya Breman, Elizabeth Demmel, David Dolan, Katie Haley, Jerry Konrad, Peggy Lamb, Jill Mabry, Michelle Mace, Don McCann, Margie Meshew, Pete Pfannerstill, Paul St. John, Frank Tedesco, Linda Walker, Tracy Walton, Tad Wanveer, Pete Whitridge and Zhenya Wine. Some of the topics covered included Foundation of Deep Tissue Healing, Hawaiian Lomi Lomi, Yumana Body Rolling, Aquatic Healing, Ashiatsu Bar Therapy without the bars, Introduction to Swe-Thai Massage, Introduction to Kinesio Taping, NatureSynergy Rejuvenating Face Lift Massage, Cancer and Massage Therapy: Safe Practice and Surgery, Scars, Burns and Myofascial Therapies.
More than 60 companies filled the convention hall to offer attendees the opportunity to see the products and services to help them build their businesses. Companies in attendance included:
The event gave attendees a chance to experience all that Orlando and the FSMTA have to offer. To view photos of the event and to get information on next year's convention, visit www.fsmta.org.
AMTA Convention (Oct. 11-14): Building Professional Excellence
Come spend October in Atlanta as the American Massage Therapy Association holds its national convention, "Quench Your Thirst for Knowledge: Building Professional Excellence." The convention will be held at the Hilton Atlanta from Oct. 11 through Oct. 14, with a variety of continuing education, exhibitors and networking opportunities available.
This year's keynote address will be presented by Massage Today columnist Cary Bayer, life coach and founder of Bayer Communications. Continuing education topics include "Massage for the Stroke Patient and Neurological Dysfunctions: Approach to Neurological Pathologies," "Palpation Reliability for Injury Prevention," "Parkinsonism: Understanding, Approach and Massage for the Patient," "Stone Massage: Fundamentals for Deep Tissue Healing," and "The Heart of Ethics," among others.
The Exhibits Marketplace also will be open to attendees, with vendors offering various products and massage services. The marketplace will be open Thursday, Oct. 12 from 4:30 p.m. to 8 p.m.; Friday, Oct. 13 from 11:30 a.m. to 3 p.m. and 5 p.m. to 8:30 p.m.; and Saturday, Oct. 14 from 11:30 a.m. to 3 p.m.
The Massage Therapy Research Foundation will hold a poster session for attendees to learn how massage therapy researchers are advancing the massage therapy profession. The poster sessions will be held during the Exhibits Marketplace hours. The foundation also is offering a grant-writing workshop led by President Diana L. Thompson, LMP, and Vice President Glenn M. Hymel, EdD, LMT. They will explain each grant program, the submission requirements, the application procedure and the criteria used in the evaluation process of Massage Therapy Foundation grants. The foundation also will present two seminars, "Writing Case Reports" and "Current Massage Therapy Research Findings and Their Effect on the Profession."
Also benefiting the foundation, Massage Warehouse, a SCRIP company, is presenting "The Sanctuary in Atlanta," a "10-10-10" fundraising event. In conjunction with event partners, Bon Vital Massage Products, Earthlite Massage Tables, George Skaroulis of Evzone Music, Core Products, Roz Zollinger of The Heal Center, media sponsor Massage Today and other corporate sponsors, the Sanctuary will provide attendees with an opportunity to unwind and refocus during the convention. The Sanctuary is located at Massage Warehouse booths 118 and 119; the "10-10-10" promotion is defined as the following:
Attendees can enjoy foot treatments provided by the students of The Heal Center in Atlanta while listening to George Skaroulis' newest release, appropriately titled, "Sanctuary." Reflexology, exfoliation and stone massage foot treatments will be offered, featuring Bon Vital foot balm and body polish. Earthlite Massage Tables will be providing portable Calistoga tables and Core Products will provide a variety of hot and cold therapy products. Hours of operation for The Sanctuary are: Thursday, Oct. 12 from 4:30 p.m. to 8 p.m.; Friday, Oct. 13 from 11:30 a.m. to 6:30 p.m.; and Saturday, Oct. 14 from 11:30 a.m. to 3 p.m.
"We invite every attendee, exhibitor and presenter to 'The Sanctuary in Atlanta,'" said Angie Patrick of Massage Warehouse. "This is an excellent way to recharge your mind, body and spirit. Stop by the Massage Warehouse booth and experience true Southern hospitality in our own hometown."
For more detailed information on the AMTA convention in Atlanta, including a conference brochure and hotel registration information, visit www.amtamassage.org.
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