resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
August, 2006, Vol. 06, Issue 08
Spa Menus That Bring Customers to You
By Stephanie Beck
How to create spa menus that bring customers to you is the million-dollar question, isn't it? So, how do you create spa menus that bring the customer to you? Most of it comes from using emotionally based adjectives, creativity and knowing your client base!
Let's face it, we are emotional beings and as such, we respond to those wonderful, descriptive words like "luxurious, rich, velvety soft, silky smooth, vitamin-infused, cell vitality, supple and smooth, contains the latest discovered ingredients, most advanced science, phenomenal visible results, and "active moisturizers!"
We are the same way when we are describing our newest favorite item.Have you ever recommended a product to a friend? How did you describe it? I bet it went something like this: "Oh, you have got to try this! I mean, this is really good! Oh wow, it was incredible; I mean, it is absolutely the best thing I've ever tried!" Now, I could be talking about my latest massage, facial, or my new favorite ice cream, (actually, it was this new teeth-whitening product I have been trying). With everyone I have spoken to, I have used this same description and they have gone out and purchased it without me prompting them to. I didn't have to tell them how to use it or describe for them how to make their own trays, what the gel tastes like, how long to leave it on or how many times a week to use it. Wouldn't that be great - if all of your customers walked out of the treatment room and made statements like that and produced new clients for you? That happens, and it's great when it does, but you also need to let your spa menu do the talking for you.
We've discussed themes, visions and intents, protocols, products, vendors, ingredients, training, and marketing materials. You have created a theme, selected treatments to support your theme, and researched your treatments, found products with ingredients that match your theme, selected the right spa vendor and trained the staff on the techniques. Now comes the fun part: descriptions! Be creative; use words that describe how it's going to make the client feel! You don't have to use a lot of what I call "fluff." Here's an example of how a spa could promote a facial treatment: "Reduce fine lines and wrinkles within the first two treatments, leaving your skin fresh and younger looking!" This describes what the product does, but ends with two very emotional words that create curiosity.
A very dear friend of mine who owns a day spa in Dallas describes his facial with micro-dermabrasion this way: "In six treatments, we will take 10 years off your face!" Who wouldn't want to take 10 years off their face? And with the products and regime my friend sets up for his clients, the results are remarkable and he has a thriving a business.
Describe what the treatment is going to do for your client, your client's skin, their body, their hair, or their lifestyle, or whatever your intent was in choosing this treatment. It's great to use ingredients, but make sure to include how the ingredients will make them better. For instance, one manufacturer of massage products promotes that their products are infused with vitamin E "to help skin breathe and function normally." Doesn't that sound good? I certainly want my skin to "breathe and function normally," don't you?
This is where it will come in handy if you have built a good relationship with the right spa vendor. You can take the majority of the provided descriptions and then add your special touch to entice your clients. And if you feel as if you are not that creative, the vendor will help you along the way. Some vendors, like myself, already have several menus written, or they can create menus specifically for your spa! The important thing is that you stay focused to your vision and intention.
As always, it's been fun; if you need help or have further questions, e-mail me and I will assist you the best way I can.
Click here for more information about Stephanie Beck.
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