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Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
Does Anyone Know You're a Good Chiropractor?
If you had a chance to read the recent article in Time magazine (April 6), you know it provided some good information about the efficacy of chiropractic to the magazine's substantial consumer audience.
Time for World-Wide Growth
Acupuncture is the organically growing around the world. The legislative body in Quatar has said acupuncture is "okay." The United States has five states to go to have every state recognized and regulated.
Treatment of Type 1 Diabetes Mellitus: The Latest Breakthroughs
There are now more than 29 million diabetics in the U.S. and 10% of them have Type 1. The incidence has been increasing in recent years at an epidemic rate.
What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
The Liver: The Official of Planning
The Liver, with its paired Official, the Gall Bladder, belongs to the Element Wood within us. Wood grants us the power of birth – new beginnings, growth, breaking through boundaries and surging forward. It is the vigorous, exuberant energy of the spring season.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
Acupuncture at a Pain Clinic
Introduction: Pain is the most comprehensive human experience. The experience of pain is associated with the somatic, emotional and social impact. Pain has not only somatic symptoms, but also psycho-social dimension, especially in case of chronic pain.
F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
Who is Your Ideal Patient?
Being in a healthcare practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of clients and staff.
Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
Immunotherapy: Where Molecular Medicine Crosses Into Holistic Thinking
Immunotherapy, and its promise as a cancer treatment, has been in the news a lot in the last few years, and for good reason. Real shifts are happening in oncology and exciting researchers, clinicians, and patients.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
August, 2006, Vol. 06, Issue 08
Spa Menus That Bring Customers to You
By Stephanie Beck
How to create spa menus that bring customers to you is the million-dollar question, isn't it? So, how do you create spa menus that bring the customer to you? Most of it comes from using emotionally based adjectives, creativity and knowing your client base!
Let's face it, we are emotional beings and as such, we respond to those wonderful, descriptive words like "luxurious, rich, velvety soft, silky smooth, vitamin-infused, cell vitality, supple and smooth, contains the latest discovered ingredients, most advanced science, phenomenal visible results, and "active moisturizers!"
We are the same way when we are describing our newest favorite item.Have you ever recommended a product to a friend? How did you describe it? I bet it went something like this: "Oh, you have got to try this! I mean, this is really good! Oh wow, it was incredible; I mean, it is absolutely the best thing I've ever tried!" Now, I could be talking about my latest massage, facial, or my new favorite ice cream, (actually, it was this new teeth-whitening product I have been trying). With everyone I have spoken to, I have used this same description and they have gone out and purchased it without me prompting them to. I didn't have to tell them how to use it or describe for them how to make their own trays, what the gel tastes like, how long to leave it on or how many times a week to use it. Wouldn't that be great - if all of your customers walked out of the treatment room and made statements like that and produced new clients for you? That happens, and it's great when it does, but you also need to let your spa menu do the talking for you.
We've discussed themes, visions and intents, protocols, products, vendors, ingredients, training, and marketing materials. You have created a theme, selected treatments to support your theme, and researched your treatments, found products with ingredients that match your theme, selected the right spa vendor and trained the staff on the techniques. Now comes the fun part: descriptions! Be creative; use words that describe how it's going to make the client feel! You don't have to use a lot of what I call "fluff." Here's an example of how a spa could promote a facial treatment: "Reduce fine lines and wrinkles within the first two treatments, leaving your skin fresh and younger looking!" This describes what the product does, but ends with two very emotional words that create curiosity.
A very dear friend of mine who owns a day spa in Dallas describes his facial with micro-dermabrasion this way: "In six treatments, we will take 10 years off your face!" Who wouldn't want to take 10 years off their face? And with the products and regime my friend sets up for his clients, the results are remarkable and he has a thriving a business.
Describe what the treatment is going to do for your client, your client's skin, their body, their hair, or their lifestyle, or whatever your intent was in choosing this treatment. It's great to use ingredients, but make sure to include how the ingredients will make them better. For instance, one manufacturer of massage products promotes that their products are infused with vitamin E "to help skin breathe and function normally." Doesn't that sound good? I certainly want my skin to "breathe and function normally," don't you?
This is where it will come in handy if you have built a good relationship with the right spa vendor. You can take the majority of the provided descriptions and then add your special touch to entice your clients. And if you feel as if you are not that creative, the vendor will help you along the way. Some vendors, like myself, already have several menus written, or they can create menus specifically for your spa! The important thing is that you stay focused to your vision and intention.
As always, it's been fun; if you need help or have further questions, e-mail me and I will assist you the best way I can.
Click here for more information about Stephanie Beck.
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