resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Elevated Shoulder? Check the QL
As you know, posture reveals a great deal about the body. Posture is a unique mental and physical landscape revealing compensations and adaptations to life. It's a classic mind-and-body story.
How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
The MRI: When and Why to Order One
As I lecture around the country to both chiropractors and medical specialists, it's clear one of the main disconnects between the two professions is that of an accurate diagnosis.
The Future of Functional Neurology
Functional is the hot buzzword in health care these days; witness the rising popularity of functional medicine, functional testing and yes, functional neurology.
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
Do You Teach Patients How to Breathe Properly?
Spinal manipulation often produces quick results in terms of pain alleviation and improved range of motion. Unfortunately, once the patient is no longer in pain, they may discontinue therapy, only to be plagued by the same complaint at a future date.
Preventing ACL Injuries in Female Athletes
For female athletes, the key to optimal athletic health lies in preventing ACL injuries. In medical terms, the anterior cruciate ligament (ACL) is the primary restraint to the anterior displacement of the tibia on the femur at all angles of the knee flexor.
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
News in Brief
A Winner in and Out of the Office; Ready for the "Have-A-Heart" Campaign? New Integrative Medicine Journal.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
Osteoporosis Isn't Always the Case
What is your diagnosis? The patient is a 58-year-old female with back pain. I am sure all of you see the compression fracture at L2; however, there are some findings that suggest this is not a compression fracture due to osteoporosis.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
We Get Letters & Email
In the Dec. 1, 2015 issue, we have Donald Petersen reporting on "the adapting chiropractic practice," which includes multidisciplinary practice as an option; a ChiroPoll indicating 59 percent of DCs are seeing at least 21 patients per day and 27 percent are seeing more than 40.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
Sell Out: Using Research for the Wrong Reasons
The above chorus is from the ska band Reel Big Fish's 1997 hit song, "Sell Out," from their album, "Turn the Radio Off." In the song, the singer sarcastically relates the plight of a musician who is tired of "flipping burgers" and is willing to get "lots of money" by playing "what they want you to hear" in order to get a recording contract.
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
Spine Surgery: A Tale of Greed and Corruption
All too often, where there's substantial money to be made, greed and corruption inevitably follow.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
Top 10 Fitness Trends for 2016
The American College of Sports Medicine (ACSM) published its annual fitness trend forecast in the November / December 2015 issue of ACSM's Health & Fitness Journal.
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
The Amazing Clinical Versatility of Milk Thistle (Part 1)
Most of us know that the standardized extract from the seeds of milk thistle (Silybum marianum) is probably the best-proven herb for protecting the liver from chemical and inflammatory damage.
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
August, 2006, Vol. 06, Issue 08
Spa Menus That Bring Customers to You
By Stephanie Beck
How to create spa menus that bring customers to you is the million-dollar question, isn't it? So, how do you create spa menus that bring the customer to you? Most of it comes from using emotionally based adjectives, creativity and knowing your client base!
Let's face it, we are emotional beings and as such, we respond to those wonderful, descriptive words like "luxurious, rich, velvety soft, silky smooth, vitamin-infused, cell vitality, supple and smooth, contains the latest discovered ingredients, most advanced science, phenomenal visible results, and "active moisturizers!"
We are the same way when we are describing our newest favorite item.Have you ever recommended a product to a friend? How did you describe it? I bet it went something like this: "Oh, you have got to try this! I mean, this is really good! Oh wow, it was incredible; I mean, it is absolutely the best thing I've ever tried!" Now, I could be talking about my latest massage, facial, or my new favorite ice cream, (actually, it was this new teeth-whitening product I have been trying). With everyone I have spoken to, I have used this same description and they have gone out and purchased it without me prompting them to. I didn't have to tell them how to use it or describe for them how to make their own trays, what the gel tastes like, how long to leave it on or how many times a week to use it. Wouldn't that be great - if all of your customers walked out of the treatment room and made statements like that and produced new clients for you? That happens, and it's great when it does, but you also need to let your spa menu do the talking for you.
We've discussed themes, visions and intents, protocols, products, vendors, ingredients, training, and marketing materials. You have created a theme, selected treatments to support your theme, and researched your treatments, found products with ingredients that match your theme, selected the right spa vendor and trained the staff on the techniques. Now comes the fun part: descriptions! Be creative; use words that describe how it's going to make the client feel! You don't have to use a lot of what I call "fluff." Here's an example of how a spa could promote a facial treatment: "Reduce fine lines and wrinkles within the first two treatments, leaving your skin fresh and younger looking!" This describes what the product does, but ends with two very emotional words that create curiosity.
A very dear friend of mine who owns a day spa in Dallas describes his facial with micro-dermabrasion this way: "In six treatments, we will take 10 years off your face!" Who wouldn't want to take 10 years off their face? And with the products and regime my friend sets up for his clients, the results are remarkable and he has a thriving a business.
Describe what the treatment is going to do for your client, your client's skin, their body, their hair, or their lifestyle, or whatever your intent was in choosing this treatment. It's great to use ingredients, but make sure to include how the ingredients will make them better. For instance, one manufacturer of massage products promotes that their products are infused with vitamin E "to help skin breathe and function normally." Doesn't that sound good? I certainly want my skin to "breathe and function normally," don't you?
This is where it will come in handy if you have built a good relationship with the right spa vendor. You can take the majority of the provided descriptions and then add your special touch to entice your clients. And if you feel as if you are not that creative, the vendor will help you along the way. Some vendors, like myself, already have several menus written, or they can create menus specifically for your spa! The important thing is that you stay focused to your vision and intention.
As always, it's been fun; if you need help or have further questions, e-mail me and I will assist you the best way I can.
Click here for more information about Stephanie Beck.
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