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A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
The Life & Legacy of James Sigafoose, DC (1933-2014)
Surrounded by his family and closest friends, Dr. James M. Sigafoose passed away quietly on Thursday, July 3, 2014. With his wife of 60 years, Patsy, along with his children, Tina, Daun, Kieth, Selina and Carey – all chiropractors – at his side.
Watch Out for Red Herrings
In clinical practice, when one condition mimics another, it makes it difficult to obtain an accurate and timely diagnosis.
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
Building the DC-MD Bridge
From MDs practicing integrative holistic medicine to the family internist, many DCs are enjoying unprecedented attention from their allopathic colleagues.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
How to Find Your Ideal Patient – and Help Your Ideal Patient Find You
Just imagine: You're at the front desk looking at the scheduler and a smile creeps across your face. Row after row, name after name, hour after hour; you're blessed with an entire day of ideal patients. Every day should be like this, you whisper. Exactly!
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
From the Other Side of the Table
People come to us to gain freedom from pain, to feel better, to live better. As D.D. Palmer stated, "We Chiropractors work with the subtle substance of the soul." Therein also lies the rub.
Decompression-Traction: A Core Treatment Method in Chiropractic's Future
We're all competing for new patients. We're competing for new patients with physical therapists, massage therapists, medical specialists and hospital fitness centers. We're even competing with side-effect-ridden medications that quit working every four hours.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
Your Patients' Best Health Resource
There is nothing as powerful as information. The right information has won wars, saved lives and changed hearts; lack of information has led to hesitation, poor decisions and unintended consequences.
News in Brief
Oregon Gov. John Kitzhaber (a medical doctor, no less) proclaimed October 2014 "Oregon Chiropractic Health and Wellness Month" in an official proclamation signed Aug. 25, 2014.
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
Ringing in a Fiscal New Year With a Recommitment to Cost-Effectiveness
Back when the Foundation for Chiropractic Education and Research was in its heyday, I used to send out New Year's greetings and virtual noisemakers to some close friends on July 1 – the beginning of our new fiscal year – wishing for prosperity in the year ahead.
Detoxification for Athletes: The Key to Winning Performance
One of the most dangerous culprits that affects an athlete's ability to perform at an optimum level also happens to be one of the most elusive.
Don't Forget About the Performers
Donald Petersen Jr.'s recent article, "Your Chance to Go Back to High School" [May 1, 2014 DC], focused on the injuries incurred by high-school athletes and the subsequent opportunities for the chiropractic profession.
Take Care of Your Skin: Tips to Pass on to Your Patients
Many of our patients are not aware that the largest organ in the human body is actually the skin. Accounting for 16 percent of total body weight and covering up to 22 square feet of surface area, the skin is more than just a "covering," as originally thought.
August, 2006, Vol. 06, Issue 08
Spa Menus That Bring Customers to You
By Stephanie Beck
How to create spa menus that bring customers to you is the million-dollar question, isn't it? So, how do you create spa menus that bring the customer to you? Most of it comes from using emotionally based adjectives, creativity and knowing your client base!
Let's face it, we are emotional beings and as such, we respond to those wonderful, descriptive words like "luxurious, rich, velvety soft, silky smooth, vitamin-infused, cell vitality, supple and smooth, contains the latest discovered ingredients, most advanced science, phenomenal visible results, and "active moisturizers!"
We are the same way when we are describing our newest favorite item.Have you ever recommended a product to a friend? How did you describe it? I bet it went something like this: "Oh, you have got to try this! I mean, this is really good! Oh wow, it was incredible; I mean, it is absolutely the best thing I've ever tried!" Now, I could be talking about my latest massage, facial, or my new favorite ice cream, (actually, it was this new teeth-whitening product I have been trying). With everyone I have spoken to, I have used this same description and they have gone out and purchased it without me prompting them to. I didn't have to tell them how to use it or describe for them how to make their own trays, what the gel tastes like, how long to leave it on or how many times a week to use it. Wouldn't that be great - if all of your customers walked out of the treatment room and made statements like that and produced new clients for you? That happens, and it's great when it does, but you also need to let your spa menu do the talking for you.
We've discussed themes, visions and intents, protocols, products, vendors, ingredients, training, and marketing materials. You have created a theme, selected treatments to support your theme, and researched your treatments, found products with ingredients that match your theme, selected the right spa vendor and trained the staff on the techniques. Now comes the fun part: descriptions! Be creative; use words that describe how it's going to make the client feel! You don't have to use a lot of what I call "fluff." Here's an example of how a spa could promote a facial treatment: "Reduce fine lines and wrinkles within the first two treatments, leaving your skin fresh and younger looking!" This describes what the product does, but ends with two very emotional words that create curiosity.
A very dear friend of mine who owns a day spa in Dallas describes his facial with micro-dermabrasion this way: "In six treatments, we will take 10 years off your face!" Who wouldn't want to take 10 years off their face? And with the products and regime my friend sets up for his clients, the results are remarkable and he has a thriving a business.
Describe what the treatment is going to do for your client, your client's skin, their body, their hair, or their lifestyle, or whatever your intent was in choosing this treatment. It's great to use ingredients, but make sure to include how the ingredients will make them better. For instance, one manufacturer of massage products promotes that their products are infused with vitamin E "to help skin breathe and function normally." Doesn't that sound good? I certainly want my skin to "breathe and function normally," don't you?
This is where it will come in handy if you have built a good relationship with the right spa vendor. You can take the majority of the provided descriptions and then add your special touch to entice your clients. And if you feel as if you are not that creative, the vendor will help you along the way. Some vendors, like myself, already have several menus written, or they can create menus specifically for your spa! The important thing is that you stay focused to your vision and intention.
As always, it's been fun; if you need help or have further questions, e-mail me and I will assist you the best way I can.
Click here for more information about Stephanie Beck.
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