Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
August, 2006, Vol. 06, Issue 08
Gunfight at the O.K. Corral
By Cliff Korn, BS, LMT, NCTMB
Healthy competition benefits everyone. Our entire system works on competition, capitalism and the free enterprise system. One of the only situations I can think of in our history when competition wasn't healthy was the Old West gunfight! Is the shootout coming in the massage industry? Our profession has several "big guns" that appear to swagger through the countryside.Usually, they are able to "play nice," but if some of the communications I've received recently are any indication, a few of them seem ready to call each other out and swap hot lead!
The "big guns" I am speaking about here are the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB), the American Massage Therapy Association (AMTA) and the fledgling "big gun wannabe," the Federation of State Massage Therapy Boards (FSMTB). Another "big gun," Associated Bodywork and Massage Professionals (ABMP) seems to have elbows on the swinging doors of the saloon peering out at the OK Corral observing the activity.
Most Massage Today readers first heard about the FSMTB in our July (www.massagetoday.com/archives/2005/07/01.html) and November 2005 (www.massagetoday.com/archives/2005/11/05.html) issues. In the November issue, I wrote,
"At its recent meeting, FSMTB also determined that one of the areas of greatest concern expressed by both state massage therapy boards and massage therapy schools is the examination program administered by the National Certification Board for Therapeutic Massage & Bodywork (NCBTMB). From the FSMTB perspective, the continued reliance on this exam program is being questioned for a number of reasons, including: 1. Long-standing problems with delivery of basic services, such as exam registration and approval of continuing education providers; 2. The fact that state boards have had no direct input into the design and administration of this examination program, nor any role in the policy making process of NCBTMB; and 3. Inconsistencies between the eligibility requirements set by NCB for this exam and the specific curriculum standards upheld in each state where massage therapy is regulated. FSMTB stated these are not only logistical problems; they also might present issues of legal exposure for the state boards. As a potential solution, the FSMTB has been researching the establishment of its own national licensing examination."
The NCBTMB, of course, has long been known for its certification program and associated entrance-level certification examination, which many states also have chosen to utilize as a licensing examination. In a letter to "Members of the Massage Therapy and Bodywork Community" and to massage therapy state regulatory boards, the NCBTMB expressed dismay that the FSMTB actually went ahead with plans for a licensing exam. (The two organizations had discussed ways to collaborate, but those discussions obviously weren't of sufficient substance to dissuade the FSMTB from its initial idea.) NCBTMB's letter states, "The NCBTMB's experience to date has been a series of mixed messages from FSMTB, which first challenged the validity of NCBTMB's examinations and then sought to transfer ownership of the these examinations to their control." The negativity continues in a recent communiqué from the FSMTB that raises the following questions and concerns:
The AMTA has chosen to insert itself into the FSMTB/NCBTMB squabble by, on several occasions, supporting the NCBTMB position through its own statements. In a letter to its members, AMTA recently wrote, "AMTA supports one set of massage therapy exams for the profession, those created and administered by the NCBTMB."
As the NCBTMB prepares itself to "gun down" the upstart FSMTB, with AMTA handing over extra ammunition, I wonder why. To me, other than the obvious issues of garnering or retaining cash flow, this is a tempest in a teapot. All of the involved organizations make one-sided statements without explanation, assuming readers will just accept the statements as truth. I have yet to hear an explanation from any AMTA source that would explain why one set of exams is better for the profession than two, 12 or 112. The AMTA also has given no reason for choosing why the exams created and administered by NCBTMB are any better than those from any other test developer. One wonders why it would disenfranchise another organization's attempt to develop something "new and improved," and who might actually be able to do the job better! The NCBTMB gives no rationale for how a purposely developed licensing exam would "further divide the profession," any more than it is divided by multiple professional associations or multiple educational accreditation organizations. The board provides no examples of how reciprocity would be adversely affected by multiple entry-level exams any more than it is by multiple massage school diplomas. As I see it, this is just turf protection and spin.
In my world, competition is a good thing. I'm a better massage therapist because there are others in my community also striving to be the best they can be. I think the AMTA and ABMP are better professional associations than they would otherwise be if they were not both there to offer alternative choices. I think the NCBTMB will become a more responsible certification provider if there is another organization offering an alternative entry-level examination. The fact is that standards are the key to effective assimilation of multiple choices in almost any situation. It is accepted accreditation standards that allow a degree from thousands of colleges/universities to be accepted as a prerequisite for graduate education. As long as similar standards are applied to the FSMTB's new exam as to the NCETMB, then there should be no noticeable difference to the entry level therapist - other than it might be easier to schedule an exam after graduation.
But other than giving my opinion on this issue, I'm laying low and keeping my head down in case bullets start to fly!
Thanks for listening.
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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