Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
August, 2006, Vol. 06, Issue 08
Affordable, Appropriate Health Care for All by 2012?
Federal Working Group Wants Your Input
By Michael Devitt
The Citizens' Health Care Working Group, a nonpartisan government organization established through the Agency for Healthcare Research and Quality, has published a set of interim recommendations designed to address problems in the U.S.health care system from a variety of perspectives, with a goal of having a set of "appropriate and affordable health care services" in place by 2012. While the recommendations do not pertain to any specific health care profession or class of providers, all members of the massage profession are encouraged to review and comment on the recommendations, which can be accessed for free on the working group's Web site, www.CitizensHealthCare.gov.
The Citizens' Health Care Working Group was created through a provision included in the Medicare Prescription Drug, Improvement, and Modernization Act of 2003, as a means of giving Americans the opportunity to engage in a national debate about the types of health care services they want covered, what level of health care coverage they want, how coverage should be financed, and what types of concessions they would be willing to make to ensure access to high-quality care. The group's main purposes, according to the act, are to "provide for a nationwide public debate about improving the health care system to provide every American with the ability to obtain quality, affordable health care coverage," and to "provide for a vote by Congress on the recommendations that result from the debate."
More than 30 health care agencies and trade groups have pledged their official support for the organization. Currently, the group also has the official support of more than two dozen members of Congress.
Published on the working group's Web site on June 1, 2006, the interim recommendations, which reflect the opinions of more than 20,000 people who have participated online and in community meetings since the group's formation, outline a plan for helping to achieve broad-based change in the American health care system. At present, the working group has established six recommendations, with the goal of providing all Americans access to "a set of affordable and appropriate core health care services" by 2012. Among the recommendations:
Public Comment Period Now Open
The public comment period to the working group's interim recommendations officially ends Aug. 31, 2006. Once the comment period has ended, the working group is required to submit a final set of recommendations to Congress and the president. Within 45 days of receiving the final recommendations, the president must submit to Congress a report containing additional views and comments, along with recommendations for legislative and administrative actions the president considers appropriate. The act also designates five congressional committees (the Senate Finance Committee, the Senate Health, Education, Labor and Pensions Committee, the House Ways and Means Committee, the House Committee on Energy and Commerce, and the House Committee on Education and the Workforce) to hold hearings on the president's report and the working group's recommendations.
All interested parties are encouraged to read the working group's interim recommendations and submit their comments before the Aug. 31 deadline. Comments may be submitted online at the www.citizenshealthcare.gov; by regular mail (Citizens' Health Care Working Group, ATTN: Interim Recommendations, 7201 Wisconsin Avenue, Suite 575, Bethesda, MD 20814); or by e-mail to . Additional in-formation about the recommendations, the process used to seek public input, and findings from the group's previous meetings and online polls also can be found at the above-noted Web site.
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