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Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
Advice for Young Doctors
When I began practice, I was just shy of my 25th birthday. I was young and I looked it. I had been told this would be a problem when starting a practice – and it was. Older patients often paused when they entered for care.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Talking to Skeptical MDs: "Just the Facts, Ma'am"
The first lesson in public speaking is to know your audience. This is particularly applicable when talking to skeptical medical doctors about chiropractic. You have to understand where they are coming from and speak the language they understand.
The Gluteal-Knee Connection
The underlying causes of knee pain and dysfunction are rarely isolated to the knee. The knee is a relatively stable joint with limited intrinsic ability to adapt to aberrant motion.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
August, 2006, Vol. 06, Issue 08
Massage in the Mainstream
Appearing on the Today Show and available in workplaces across America, massage is now an affordable and available option.
By Julie Engebretson
Not that long ago, massage was considered a luxury for the rich and famous enjoying expensive vacations at far-away resorts.We might read about these sometimes exotic treatments in magazines and vacation brochures, but getting a massage ourselves wouldn't necessarily be considered a realistic option. What a difference a few years can make. Take a look around and you might notice that massage has, without a doubt, entered the mainstream. Massage therapists have set up thriving businesses in malls, airports, day spas, hotels, salons, athletic clubs, as well as private practices. And national media outlets like NBC's Today Show are picking up the trend and spreading the word about the benefits of massage.
The number of massage therapists currently practicing in the U.S. has grown to more than 160,000, according to a study done by the American Massage Therapy Association. Professional sports teams and weekend warriors alike are also coming to appreciate the benefits that massage therapy can provide, such as quicker recovery time from injury. Even if those referred to massage therapists due to an injury are discounted, there is still a noticeable increase in public awareness.
In addition to health insurance, stock options and paid vacation, companies are looking for new and more relaxing ways to stay competitive in the cut-throat world of big business and have found that offering massage treatments to employees is a great perk. As featured on the Today Show June 8, many organizations, including one West Coast marketing agency in particular, now encourage their employees to break from the daily grind for regular massages.
Once seen as merely an upper-class extravagance, massage therapy continues to move into the mainstream; and more businesses are offering massage to help retain employees in a market where they might easily leave their job to work for a competitor. According to the AMTA survey, between 1997 and 2000, the percentage of adults visiting a massage therapist doubled to 16 percent.
"We have to do whatever we can to keep our employees happy. There's a lot of competition right now in our industry," said Tracy Cote, head of human resources at San Francisco-based Organic, Inc. "There's been an upswing in the market in the past 12 months. Business is better for us, but business is also better for our competitors," she said. "It's all about recruiting and retaining." Organic, Inc., began by offering on-site massage to employees once a month, but, due to demand, frequency was increased to twice per month. Now, demand is so high, Organic is considering offering massage on a weekly basis.
It's no mystery why businesses like Organic, Inc., are wising up to the benefits of massage therapy. Research shows that massage can lower stress, tension and fatigue. A study in the International Journal of Neuroscience showed that those who received massage were more alert and calculated math problems more quickly and accurately than those who did not receive therapy. From an employer's standpoint, work-related stress undoubtedly limits job satisfaction among employees, contributing to increased turnover. But, if a company can do anything to maintain or even improve the health of an employee, he or she is certain to miss fewer days of work due to illness, keeping productivity high and potentially contributing to lower employer-paid health care premiums. The benefits of substituting a cigarette break with a 20-minute massage would be immeasurable.
In addition to the corporate exposure to massage, hotels and independent day spas continue to expand their spa options. One emerging trend seems to be an expansion of existing spa offerings, possibly including local ingredients into treatment options. People enjoying these spa vacations might seek out similar services in their area once they return home, which brings up the growing home spa industry with its various devices, oils, lotions and incense.
We are indeed a nation on the go! And it seems more Americans headed to the mall, airport or athletic club are looking to stay healthy, relieve stress and relax by making an appointment for a massage.
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