resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Right Back Where We Started?
More than 25 years after Judge Susan Getzendanner issued her historic opinion in the Wilk v AMA anti-trust case, evidence suggests that despite increasing collaboration between doctors of chiropractic and their allopathic medical counterparts, when it comes to organized medicine, we may be right back where we started.
Three for One: The Cervical Distraction Test
Taking the time to do an exam is important, but it is time spent. The exam serves as a way to physically validate your clinical impression following a history and clinical consultation.
Helping to Create the Healthiest Generation
The imperative to create the "Healthiest Generation by 2030," envisioned by the American Public Health Association (APHA), was in full force at the APHA's 142nd Annual Meeting held in New Orleans from November 15-19, 2014.
The Static Postural Pelvic Exam
I include a static postural analysis in my evaluation routine whether you are a patient in pain or an elite-sport athlete in training. In my day-to-day practice, I require patients to stand still while I "just look" at them.
Acupuncture and its Place in the Integrative Healthcare Practice: The Need to Move from Modality to Profession
Acupuncture and oriental medicine (AOM) has grown and flourished from its inception thousands of years ago in China. In surrounding regions of Asia, AOM developed as a response to differing cultural, pathological, health and wellness care needs.
Environmental Toxins: Cause of Modern Illness, Part 2
In Part I of this article, we detailed the variety of environmental toxins assaulting our bodies. These include pesticides and herbicides; plastics; preservatives; cosmetics; gasoline additives, solvents and glues; and heavy metals.
Movement Assessments: The DC's Sphygmomanometer
I think back to when I was going through chiropractic school outpatient clinic. I was embarrassed to have my family and friends come in for treatment because initial evaluations took three hours to complete.
The Conscious Evolution of Healing: Importance of Opening the Sensory Portals in Classical Chinese Medicine
The Chinese medical classics are not just clinical guides. They give advice; ways we can awaken more fully into conscious awareness.
AWB Makes a Difference in the Yucatan
We are in the sleepy town of Izamal, located about an hour from the Merida airport where our group arrived last night. Later that morning, on a bus winding through the dusty roads of the Yucatan, fourteen acupuncturists, two facilitators from AWB and two tour guides make their way to the small rustic town of Popola.
Trouble Down Under: San Zhen Therapy for Lower Jiao Issues
In the last several columns, I have discussed many clinical options for utilizing San Zhen or Three Needle Therapy. In this installment, I will continue this trend and discuss several foundational patterns which can be found in several very common clinical presentations.
Happy New Year 2015 Gong Hoy Fat Choi
Welcome to the year of the sheep! We begin a new year guided by the sign of a quietly and creatively organized animal.
The Way of Zen Performance Enhancement
Working with elite athletes and implementing various techniques to keep athletes focused and at their optimal performance for a sustained period of time includes incorporating various meditation techniques that counterbalance their sport-specific physical and mental demands, which is an important element of success throughout the years.
How to Use Online Video as a Tool to Market Your Practice
Health care practitioners, including chiropractors, should consider online videos as a key element of their Internet marketing strategy. In the next three years, videos are expected to account for nearly 70 percent of all consumer online traffic, according to Cisco.
Ringing in the Billing New Year
What are the new modifiers that replace modifier 59? Will they allow doctors of chiropractic to be paid for 97140, manual therapy, when done with chiropractic manipulation?
Show Up and Show Respect
I was recently asked about my chiropractic philosophy. My answer surprised my questioner.
Chiropractic Research in Review
Occupational LBP in Primary- and High-School Teachers; Treating MVA Complications With Chiropractic Care; Neck Pain: Immediate Effects of Active Scapular Correction; Taping Benefits Stride, Step Length in Fatigued Runners.
Age and Fertility: Why We Should Worry Less About Age and More About Overall Health
Recently, on one of the acupuncture alumni forums, the topic of age and fertility came up when a practitioner posted a question regarding a patient that was about to turn 40-years-old.
Fight Colorectal Cancer With Folic Acid
CRC is the second most common cause of cancer mortality in the U.S. and Canada. Although genetic susceptibility plays a role in the etiology of CRC, dietary factors, including certain vitamins, have also been shown to influence the development of the disease in various studies.
Two for One: The Cervical Distraction Test
In today's healthcare system, diagnoses and treatment plans follow a western medical model - especially if you work with attorneys or insurance companies.
Animal Acupuncture Gaining in Popularity
We have just finished the year of the fire hoarse and now it is time to spend some time alone, daydreaming and thinking outside the box in terms of where our profession is headed. The sheep person is well organized and creative so this should not be difficult to do.
The App Advantage: Get More for Less
You may have noticed the list of "app-exclusive" articles in the directory on the front page of the print issue and in the Table of Contents on page 4. You can't find these articles in print or even in our online archives.
We Get Letters & Email
Rethinking Our Approach to Immunization; Coming Together for the Good of Our Patients.
I Felt it in My Fingers First
I'm not afraid to say it. Massage therapists make better acupuncturists. I'll tell you how I know, but first I have a question: What do a microcurrent device, a laser and a hippie massage therapist have in common?
Professionalism and Evidence-Based Health Care
Today's chiropractors are facing a conundrum with the Affordable Care Act and its health care reform requirements, including evidence-based practice and health technology assessment.
News in Brief
While indignation may be your immediate reaction to H.R. 5780, the Protecting the Integrity of Medicare Act of 2014, the American Chiropractic Association suggests the legislation is just what the chiropractic profession needs.
August, 2006, Vol. 06, Issue 08
Massage in the Mainstream
Appearing on the Today Show and available in workplaces across America, massage is now an affordable and available option.
By Julie Engebretson
Not that long ago, massage was considered a luxury for the rich and famous enjoying expensive vacations at far-away resorts.We might read about these sometimes exotic treatments in magazines and vacation brochures, but getting a massage ourselves wouldn't necessarily be considered a realistic option. What a difference a few years can make. Take a look around and you might notice that massage has, without a doubt, entered the mainstream. Massage therapists have set up thriving businesses in malls, airports, day spas, hotels, salons, athletic clubs, as well as private practices. And national media outlets like NBC's Today Show are picking up the trend and spreading the word about the benefits of massage.
The number of massage therapists currently practicing in the U.S. has grown to more than 160,000, according to a study done by the American Massage Therapy Association. Professional sports teams and weekend warriors alike are also coming to appreciate the benefits that massage therapy can provide, such as quicker recovery time from injury. Even if those referred to massage therapists due to an injury are discounted, there is still a noticeable increase in public awareness.
In addition to health insurance, stock options and paid vacation, companies are looking for new and more relaxing ways to stay competitive in the cut-throat world of big business and have found that offering massage treatments to employees is a great perk. As featured on the Today Show June 8, many organizations, including one West Coast marketing agency in particular, now encourage their employees to break from the daily grind for regular massages.
Once seen as merely an upper-class extravagance, massage therapy continues to move into the mainstream; and more businesses are offering massage to help retain employees in a market where they might easily leave their job to work for a competitor. According to the AMTA survey, between 1997 and 2000, the percentage of adults visiting a massage therapist doubled to 16 percent.
"We have to do whatever we can to keep our employees happy. There's a lot of competition right now in our industry," said Tracy Cote, head of human resources at San Francisco-based Organic, Inc. "There's been an upswing in the market in the past 12 months. Business is better for us, but business is also better for our competitors," she said. "It's all about recruiting and retaining." Organic, Inc., began by offering on-site massage to employees once a month, but, due to demand, frequency was increased to twice per month. Now, demand is so high, Organic is considering offering massage on a weekly basis.
It's no mystery why businesses like Organic, Inc., are wising up to the benefits of massage therapy. Research shows that massage can lower stress, tension and fatigue. A study in the International Journal of Neuroscience showed that those who received massage were more alert and calculated math problems more quickly and accurately than those who did not receive therapy. From an employer's standpoint, work-related stress undoubtedly limits job satisfaction among employees, contributing to increased turnover. But, if a company can do anything to maintain or even improve the health of an employee, he or she is certain to miss fewer days of work due to illness, keeping productivity high and potentially contributing to lower employer-paid health care premiums. The benefits of substituting a cigarette break with a 20-minute massage would be immeasurable.
In addition to the corporate exposure to massage, hotels and independent day spas continue to expand their spa options. One emerging trend seems to be an expansion of existing spa offerings, possibly including local ingredients into treatment options. People enjoying these spa vacations might seek out similar services in their area once they return home, which brings up the growing home spa industry with its various devices, oils, lotions and incense.
We are indeed a nation on the go! And it seems more Americans headed to the mall, airport or athletic club are looking to stay healthy, relieve stress and relax by making an appointment for a massage.
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