Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
August, 2006, Vol. 06, Issue 08
Massage in the Mainstream
Appearing on the Today Show and available in workplaces across America, massage is now an affordable and available option.
By Julie Engebretson
Not that long ago, massage was considered a luxury for the rich and famous enjoying expensive vacations at far-away resorts.We might read about these sometimes exotic treatments in magazines and vacation brochures, but getting a massage ourselves wouldn't necessarily be considered a realistic option. What a difference a few years can make. Take a look around and you might notice that massage has, without a doubt, entered the mainstream. Massage therapists have set up thriving businesses in malls, airports, day spas, hotels, salons, athletic clubs, as well as private practices. And national media outlets like NBC's Today Show are picking up the trend and spreading the word about the benefits of massage.
The number of massage therapists currently practicing in the U.S. has grown to more than 160,000, according to a study done by the American Massage Therapy Association. Professional sports teams and weekend warriors alike are also coming to appreciate the benefits that massage therapy can provide, such as quicker recovery time from injury. Even if those referred to massage therapists due to an injury are discounted, there is still a noticeable increase in public awareness.
In addition to health insurance, stock options and paid vacation, companies are looking for new and more relaxing ways to stay competitive in the cut-throat world of big business and have found that offering massage treatments to employees is a great perk. As featured on the Today Show June 8, many organizations, including one West Coast marketing agency in particular, now encourage their employees to break from the daily grind for regular massages.
Once seen as merely an upper-class extravagance, massage therapy continues to move into the mainstream; and more businesses are offering massage to help retain employees in a market where they might easily leave their job to work for a competitor. According to the AMTA survey, between 1997 and 2000, the percentage of adults visiting a massage therapist doubled to 16 percent.
"We have to do whatever we can to keep our employees happy. There's a lot of competition right now in our industry," said Tracy Cote, head of human resources at San Francisco-based Organic, Inc. "There's been an upswing in the market in the past 12 months. Business is better for us, but business is also better for our competitors," she said. "It's all about recruiting and retaining." Organic, Inc., began by offering on-site massage to employees once a month, but, due to demand, frequency was increased to twice per month. Now, demand is so high, Organic is considering offering massage on a weekly basis.
It's no mystery why businesses like Organic, Inc., are wising up to the benefits of massage therapy. Research shows that massage can lower stress, tension and fatigue. A study in the International Journal of Neuroscience showed that those who received massage were more alert and calculated math problems more quickly and accurately than those who did not receive therapy. From an employer's standpoint, work-related stress undoubtedly limits job satisfaction among employees, contributing to increased turnover. But, if a company can do anything to maintain or even improve the health of an employee, he or she is certain to miss fewer days of work due to illness, keeping productivity high and potentially contributing to lower employer-paid health care premiums. The benefits of substituting a cigarette break with a 20-minute massage would be immeasurable.
In addition to the corporate exposure to massage, hotels and independent day spas continue to expand their spa options. One emerging trend seems to be an expansion of existing spa offerings, possibly including local ingredients into treatment options. People enjoying these spa vacations might seek out similar services in their area once they return home, which brings up the growing home spa industry with its various devices, oils, lotions and incense.
We are indeed a nation on the go! And it seems more Americans headed to the mall, airport or athletic club are looking to stay healthy, relieve stress and relax by making an appointment for a massage.
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