resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
Waking Up the Gluteus Maximus
In previous articles in this series, we expounded on the importance of the gluteus maximus (GM) in athletic performance and protecting the knee from injury. We also know there is a link between iliotibial band syndrome and GM weakness.
9 Common Causes of Thyroid Imbalance and How You Can Help
How you sleep, how easily you wake up, and how much energy and stamina you have during the day are directly related to levels of the thyroid hormones.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
Chiropractic Research in Review
Chiropractic Treatment of Lateral Epicondylitis; Cost / Benefit Analysis: Different Doses of SMT for Low Back Pain; Imaging for Occult Rib and Costal Cartilage Fractures; Treating Neck Pain: Thoracic Thrust Manipulation vs. Non-Thrust Mobilization.
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
MPA Media Wins 7 Publishing Awards
MPA Media, publisher of Dynamic Chiropractic and DC Practice Insights, among other titles, has been recognized for editorial and design excellence with an unprecedented seven publishing awards by the American Society of Business Publication Editors (ASBPE), the nation's largest organization for business-to-business publications.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
Why Young People Need Chiropractic Now More Than Ever
According to a recent study published in BMC Musculoskeletal Disorders, "It is now widely acknowledged that neck pain (NP), mid back pain (MBP), and low back pain (LBP) (spinal pain) start early in life and that the lifetime prevalence increases rapidly during adolescence to reach adult levels at the age of 18."
Pain Underfoot: Metatarsalgia
Foot pain can interfere significantly with normal activities and severely limit participation in sports. Metatarsalgia is foot pain involving the metatarsal bones in the forefoot – the complaint of pain on the bottom of the ball of the foot.
A Vibrating Capsule for Constipation? Relevance to Your Chiropractic Practice
The relationship between gastrointestinal (GI) complaints and back pain is not typically written about or discussed.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
News in Brief
National Chiropractic Health Month: Be Proactive; Collegiate Roundup: Academic Appointments at Parker, Logan.
CCE Finally Takes a "Baby Step" Toward Reform
During a 16-month period from October 2010 to February 2012, I devoted four separate columns to the heavy-handed attempt by the Council on Chiropractic Education to radically change the chiropractic profession through the accreditation process.
Don't Turn a 2 Into a 10
The Wong-Baker FACES Pain Rating Scale1 is so useful because it can be used by almost anyone. Patients can use the numbers associated with the faces depicted on the scale or select the face that demonstrates their current level of pain from 0-10.
August, 2006, Vol. 06, Issue 08
Massage in the Mainstream
Appearing on the Today Show and available in workplaces across America, massage is now an affordable and available option.
By Julie Engebretson
Not that long ago, massage was considered a luxury for the rich and famous enjoying expensive vacations at far-away resorts.We might read about these sometimes exotic treatments in magazines and vacation brochures, but getting a massage ourselves wouldn't necessarily be considered a realistic option. What a difference a few years can make. Take a look around and you might notice that massage has, without a doubt, entered the mainstream. Massage therapists have set up thriving businesses in malls, airports, day spas, hotels, salons, athletic clubs, as well as private practices. And national media outlets like NBC's Today Show are picking up the trend and spreading the word about the benefits of massage.
The number of massage therapists currently practicing in the U.S. has grown to more than 160,000, according to a study done by the American Massage Therapy Association. Professional sports teams and weekend warriors alike are also coming to appreciate the benefits that massage therapy can provide, such as quicker recovery time from injury. Even if those referred to massage therapists due to an injury are discounted, there is still a noticeable increase in public awareness.
In addition to health insurance, stock options and paid vacation, companies are looking for new and more relaxing ways to stay competitive in the cut-throat world of big business and have found that offering massage treatments to employees is a great perk. As featured on the Today Show June 8, many organizations, including one West Coast marketing agency in particular, now encourage their employees to break from the daily grind for regular massages.
Once seen as merely an upper-class extravagance, massage therapy continues to move into the mainstream; and more businesses are offering massage to help retain employees in a market where they might easily leave their job to work for a competitor. According to the AMTA survey, between 1997 and 2000, the percentage of adults visiting a massage therapist doubled to 16 percent.
"We have to do whatever we can to keep our employees happy. There's a lot of competition right now in our industry," said Tracy Cote, head of human resources at San Francisco-based Organic, Inc. "There's been an upswing in the market in the past 12 months. Business is better for us, but business is also better for our competitors," she said. "It's all about recruiting and retaining." Organic, Inc., began by offering on-site massage to employees once a month, but, due to demand, frequency was increased to twice per month. Now, demand is so high, Organic is considering offering massage on a weekly basis.
It's no mystery why businesses like Organic, Inc., are wising up to the benefits of massage therapy. Research shows that massage can lower stress, tension and fatigue. A study in the International Journal of Neuroscience showed that those who received massage were more alert and calculated math problems more quickly and accurately than those who did not receive therapy. From an employer's standpoint, work-related stress undoubtedly limits job satisfaction among employees, contributing to increased turnover. But, if a company can do anything to maintain or even improve the health of an employee, he or she is certain to miss fewer days of work due to illness, keeping productivity high and potentially contributing to lower employer-paid health care premiums. The benefits of substituting a cigarette break with a 20-minute massage would be immeasurable.
In addition to the corporate exposure to massage, hotels and independent day spas continue to expand their spa options. One emerging trend seems to be an expansion of existing spa offerings, possibly including local ingredients into treatment options. People enjoying these spa vacations might seek out similar services in their area once they return home, which brings up the growing home spa industry with its various devices, oils, lotions and incense.
We are indeed a nation on the go! And it seems more Americans headed to the mall, airport or athletic club are looking to stay healthy, relieve stress and relax by making an appointment for a massage.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.