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Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
August, 2006, Vol. 06, Issue 08
Massage in the Mainstream
Appearing on the Today Show and available in workplaces across America, massage is now an affordable and available option.
By Julie Engebretson
Not that long ago, massage was considered a luxury for the rich and famous enjoying expensive vacations at far-away resorts.We might read about these sometimes exotic treatments in magazines and vacation brochures, but getting a massage ourselves wouldn't necessarily be considered a realistic option. What a difference a few years can make. Take a look around and you might notice that massage has, without a doubt, entered the mainstream. Massage therapists have set up thriving businesses in malls, airports, day spas, hotels, salons, athletic clubs, as well as private practices. And national media outlets like NBC's Today Show are picking up the trend and spreading the word about the benefits of massage.
The number of massage therapists currently practicing in the U.S. has grown to more than 160,000, according to a study done by the American Massage Therapy Association. Professional sports teams and weekend warriors alike are also coming to appreciate the benefits that massage therapy can provide, such as quicker recovery time from injury. Even if those referred to massage therapists due to an injury are discounted, there is still a noticeable increase in public awareness.
In addition to health insurance, stock options and paid vacation, companies are looking for new and more relaxing ways to stay competitive in the cut-throat world of big business and have found that offering massage treatments to employees is a great perk. As featured on the Today Show June 8, many organizations, including one West Coast marketing agency in particular, now encourage their employees to break from the daily grind for regular massages.
Once seen as merely an upper-class extravagance, massage therapy continues to move into the mainstream; and more businesses are offering massage to help retain employees in a market where they might easily leave their job to work for a competitor. According to the AMTA survey, between 1997 and 2000, the percentage of adults visiting a massage therapist doubled to 16 percent.
"We have to do whatever we can to keep our employees happy. There's a lot of competition right now in our industry," said Tracy Cote, head of human resources at San Francisco-based Organic, Inc. "There's been an upswing in the market in the past 12 months. Business is better for us, but business is also better for our competitors," she said. "It's all about recruiting and retaining." Organic, Inc., began by offering on-site massage to employees once a month, but, due to demand, frequency was increased to twice per month. Now, demand is so high, Organic is considering offering massage on a weekly basis.
It's no mystery why businesses like Organic, Inc., are wising up to the benefits of massage therapy. Research shows that massage can lower stress, tension and fatigue. A study in the International Journal of Neuroscience showed that those who received massage were more alert and calculated math problems more quickly and accurately than those who did not receive therapy. From an employer's standpoint, work-related stress undoubtedly limits job satisfaction among employees, contributing to increased turnover. But, if a company can do anything to maintain or even improve the health of an employee, he or she is certain to miss fewer days of work due to illness, keeping productivity high and potentially contributing to lower employer-paid health care premiums. The benefits of substituting a cigarette break with a 20-minute massage would be immeasurable.
In addition to the corporate exposure to massage, hotels and independent day spas continue to expand their spa options. One emerging trend seems to be an expansion of existing spa offerings, possibly including local ingredients into treatment options. People enjoying these spa vacations might seek out similar services in their area once they return home, which brings up the growing home spa industry with its various devices, oils, lotions and incense.
We are indeed a nation on the go! And it seems more Americans headed to the mall, airport or athletic club are looking to stay healthy, relieve stress and relax by making an appointment for a massage.
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