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What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
The Liver: The Official of Planning
The Liver, with its paired Official, the Gall Bladder, belongs to the Element Wood within us. Wood grants us the power of birth – new beginnings, growth, breaking through boundaries and surging forward. It is the vigorous, exuberant energy of the spring season.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
Who is Your Ideal Patient?
Being in a healthcare practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of clients and staff.
F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
Acupuncture at a Pain Clinic
Introduction: Pain is the most comprehensive human experience. The experience of pain is associated with the somatic, emotional and social impact. Pain has not only somatic symptoms, but also psycho-social dimension, especially in case of chronic pain.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
Immunotherapy: Where Molecular Medicine Crosses Into Holistic Thinking
Immunotherapy, and its promise as a cancer treatment, has been in the news a lot in the last few years, and for good reason. Real shifts are happening in oncology and exciting researchers, clinicians, and patients.
Does Anyone Know You're a Good Chiropractor?
If you had a chance to read the recent article in Time magazine (April 6), you know it provided some good information about the efficacy of chiropractic to the magazine's substantial consumer audience.
Treatment of Type 1 Diabetes Mellitus: The Latest Breakthroughs
There are now more than 29 million diabetics in the U.S. and 10% of them have Type 1. The incidence has been increasing in recent years at an epidemic rate.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
Time for World-Wide Growth
Acupuncture is the organically growing around the world. The legislative body in Quatar has said acupuncture is "okay." The United States has five states to go to have every state recognized and regulated.
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
July, 2006, Vol. 06, Issue 07
The Zen Teachings of TV Commercials, Part Two
How to Live Your Way and Enrich Your Massage Business
By Cary Bayer
In part one of this two-part article, I showed you how television commercials inadvertently are teaching you how to find happiness and peace of mind.In this concluding column, I'll point out how these same electronic mantras are leading you to live your way, and to unfold great possibilities in your business, too.
A couple of millennia ago, Maharishi Patanjali brought kernels of wisdom to the world called The Yoga Sutras of Patanjali. Sit back (you needn't be in a lotus position), and read these "Yoga Sutras of Television Commercials" as a way to enhance your massage business.
The Sanskrit word dharma means the Truth, or Way, of the universe, as well as the career path you choose in life. By doing massage therapy (your dharma, for example,) you help others heal, have a more enjoyable livelihood, and can more quickly come to understand the Truth.
Verse 1: Have it your Way - Dharma via Burger King
Since 1974, Burger King has been suggesting that you "Have it your way." They're talking about hamburgers, but the Creative Intelligence of the Universe, which inspired the copywriters who developed the ad campaign, is talking about something much bigger than a Whopper. The whopper of an idea being communicated through the commercials is that you can live your life the way you wish to, you can innocently be who you are in the world, and succeed as well. The campaign aims to remind you that, because you have greatness within you, you can have it your way both personally and professionally. In other words, you deserve to design your massage techniques according to your interests and charge the fees you desire; because you can have it your way.
Verse 2: Mastering the Possibilities - Unfolding Your Greatness with MasterCard
When you were young, the chances are high that your parents told you it was okay to dream about doing something you really wanted to do, but you should always have something to fall back on. They were talking about career safety. Unless you're standing in front of something soft, like a bed, there's nothing safe about falling back - and it easily can lead to the breaking of an ankle or a neck.
Enter MasterCard in 1986, to tell you that you can "master the possibilities." Oh sure, they want you to spend money you don't have on a portable massage table or Thai massage training, so they can charge you high interest rates you don't pay in full each month. But they're also giving you great wisdom in the process. You can master the possibilities. You can do the work you love as a massage therapist, and be paid well in the process.
Verse 3: Be All You Can Be - Unfolding Your Potential via the U.S. Army
With all the untold fatigue and strain the U.S. Army exerts on the body during basic training, it might be hard to see what this rigid organization can teach a massage therapist. But it becomes a lot easier when you recognize that, since 1981, they've been telling you to "Be all you can be." They're telling you to stop settling for mediocrity or even second best. They want you to go for it all, because there's much more to you than even you realize. They want you to be all you can be spiritually in your soul, and professionally in your massage office.
Verse 4: Just Do It - Putting All of You Into Action via Nike
Once you become all you can be, it's essential to bring that fullness into the world. That's the message, since 1988, of Nike, the Oregon-based shoe and apparel manufacturer, which took its corporate moniker from Greek mythology. Nike was the goddess of victory. And what greater victory can there be than bringing your full potential into your every action?
If you enjoy Yoga classes, you might know that Yoga - first taught thousands of years ago in the Bhagavad-Gita - reminds you to, "Be without the three gunas (impulses of Nature)... possessed of the Self." (Chapter 2, verse 45). In other words, "Be all you can be." Three verses later, you're told, "Established in Yoga ... perform actions." In other words, just do it. Just doing it brings that balance of mind that Yoga achieves into your everyday world. Just sitting in meditation doesn't accomplish that.
Verse 5: When It Rains, It Pours - Building an Abundant Practice via Morton's Salt
The earlier verses indirectly help put you into a frame of mind that attracts success. The present verse suggests that abundance can continue when you're set up in your consciousness to receive it. Since 1912, Morton's Salt has been reminding you to get yourself attuned to the flow of abundance that can rain down on you.
Verse 6: Reach Out and Touch Someone - Making Human Contact With AT&T
As a massage therapist, you're reaching out daily and touching someone. You touch her shoulders, her neck, her feet and help her to heal while on your table. You also touch her soul. Beginning in 1979, AT&T was telling you to make human contact with people through the telephone. In other words, they were helping you get more people onto your table.
One technique I coach my massage therapist clients to practice is something I call "tele-connecting." It's a right-brained art that's much warmer than telemarketing. It involves calling ex-clients and sporadic clients who haven't had a massage in many months. You pick up the phone, much to the delight of AT&T, and ask them how their back or elbow is doing. Inquire about the body parts that caused them pain. If they still hurt, chances are good that these clients might very well suggest they resume getting massages. If not, simply ask them if they'd like relief from their pain. That's a no-brainer kind of question invariably yielding a "yes" response. Make sure you have your appointment book open and ready to book a session.
Practice these "Yoga Sutras of Television Commercials" and you'll feel better, live a higher quality of life, attract more clients and prosper.
Click here for more information about Cary Bayer.
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