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Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Talking to Skeptical MDs: "Just the Facts, Ma'am"
The first lesson in public speaking is to know your audience. This is particularly applicable when talking to skeptical medical doctors about chiropractic. You have to understand where they are coming from and speak the language they understand.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Advice for Young Doctors
When I began practice, I was just shy of my 25th birthday. I was young and I looked it. I had been told this would be a problem when starting a practice – and it was. Older patients often paused when they entered for care.
F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Not Another Typical Drug Company Lawsuit
It's becoming more common to see drug manufacturers negotiate "false claims" settlements for millions and billions of dollars.1-2 Most of these settlements have to do with violations in the marketing of the drugs they produce and sell.
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
The Gluteal-Knee Connection
The underlying causes of knee pain and dysfunction are rarely isolated to the knee. The knee is a relatively stable joint with limited intrinsic ability to adapt to aberrant motion.
Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
July, 2006, Vol. 06, Issue 07
The Zen Teachings of TV Commercials, Part Two
How to Live Your Way and Enrich Your Massage Business
By Cary Bayer
In part one of this two-part article, I showed you how television commercials inadvertently are teaching you how to find happiness and peace of mind.In this concluding column, I'll point out how these same electronic mantras are leading you to live your way, and to unfold great possibilities in your business, too.
A couple of millennia ago, Maharishi Patanjali brought kernels of wisdom to the world called The Yoga Sutras of Patanjali. Sit back (you needn't be in a lotus position), and read these "Yoga Sutras of Television Commercials" as a way to enhance your massage business.
The Sanskrit word dharma means the Truth, or Way, of the universe, as well as the career path you choose in life. By doing massage therapy (your dharma, for example,) you help others heal, have a more enjoyable livelihood, and can more quickly come to understand the Truth.
Verse 1: Have it your Way - Dharma via Burger King
Since 1974, Burger King has been suggesting that you "Have it your way." They're talking about hamburgers, but the Creative Intelligence of the Universe, which inspired the copywriters who developed the ad campaign, is talking about something much bigger than a Whopper. The whopper of an idea being communicated through the commercials is that you can live your life the way you wish to, you can innocently be who you are in the world, and succeed as well. The campaign aims to remind you that, because you have greatness within you, you can have it your way both personally and professionally. In other words, you deserve to design your massage techniques according to your interests and charge the fees you desire; because you can have it your way.
Verse 2: Mastering the Possibilities - Unfolding Your Greatness with MasterCard
When you were young, the chances are high that your parents told you it was okay to dream about doing something you really wanted to do, but you should always have something to fall back on. They were talking about career safety. Unless you're standing in front of something soft, like a bed, there's nothing safe about falling back - and it easily can lead to the breaking of an ankle or a neck.
Enter MasterCard in 1986, to tell you that you can "master the possibilities." Oh sure, they want you to spend money you don't have on a portable massage table or Thai massage training, so they can charge you high interest rates you don't pay in full each month. But they're also giving you great wisdom in the process. You can master the possibilities. You can do the work you love as a massage therapist, and be paid well in the process.
Verse 3: Be All You Can Be - Unfolding Your Potential via the U.S. Army
With all the untold fatigue and strain the U.S. Army exerts on the body during basic training, it might be hard to see what this rigid organization can teach a massage therapist. But it becomes a lot easier when you recognize that, since 1981, they've been telling you to "Be all you can be." They're telling you to stop settling for mediocrity or even second best. They want you to go for it all, because there's much more to you than even you realize. They want you to be all you can be spiritually in your soul, and professionally in your massage office.
Verse 4: Just Do It - Putting All of You Into Action via Nike
Once you become all you can be, it's essential to bring that fullness into the world. That's the message, since 1988, of Nike, the Oregon-based shoe and apparel manufacturer, which took its corporate moniker from Greek mythology. Nike was the goddess of victory. And what greater victory can there be than bringing your full potential into your every action?
If you enjoy Yoga classes, you might know that Yoga - first taught thousands of years ago in the Bhagavad-Gita - reminds you to, "Be without the three gunas (impulses of Nature)... possessed of the Self." (Chapter 2, verse 45). In other words, "Be all you can be." Three verses later, you're told, "Established in Yoga ... perform actions." In other words, just do it. Just doing it brings that balance of mind that Yoga achieves into your everyday world. Just sitting in meditation doesn't accomplish that.
Verse 5: When It Rains, It Pours - Building an Abundant Practice via Morton's Salt
The earlier verses indirectly help put you into a frame of mind that attracts success. The present verse suggests that abundance can continue when you're set up in your consciousness to receive it. Since 1912, Morton's Salt has been reminding you to get yourself attuned to the flow of abundance that can rain down on you.
Verse 6: Reach Out and Touch Someone - Making Human Contact With AT&T
As a massage therapist, you're reaching out daily and touching someone. You touch her shoulders, her neck, her feet and help her to heal while on your table. You also touch her soul. Beginning in 1979, AT&T was telling you to make human contact with people through the telephone. In other words, they were helping you get more people onto your table.
One technique I coach my massage therapist clients to practice is something I call "tele-connecting." It's a right-brained art that's much warmer than telemarketing. It involves calling ex-clients and sporadic clients who haven't had a massage in many months. You pick up the phone, much to the delight of AT&T, and ask them how their back or elbow is doing. Inquire about the body parts that caused them pain. If they still hurt, chances are good that these clients might very well suggest they resume getting massages. If not, simply ask them if they'd like relief from their pain. That's a no-brainer kind of question invariably yielding a "yes" response. Make sure you have your appointment book open and ready to book a session.
Practice these "Yoga Sutras of Television Commercials" and you'll feel better, live a higher quality of life, attract more clients and prosper.
Click here for more information about Cary Bayer.
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