resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Lime Jello on Morphine
Taste is in the eyes... actually the mouth... of the beholder. My food preferences have changed, lightening from the food of my youth. My parents loved heavy eastern European cuisine and I loved it as a child. Now I enjoy leaner, healthier whole foods.
AOMA Strengthens Leadership Team
AOMA Graduate School of Integrative Medicine, a leading college of acupuncture & herbal medicine, announced the appointment of Donna LaPoint Hurta, MBA as the new VP of Finance & Operations this Fall.
To The Finish Line With the Help of TCM
When acupuncturist Eddy De Smedt pursued a career in Traditional Chinese Medicine, he knew he wanted to make a difference.
Jingei Diagnosis: An Effective and Powerful Diagnostic
I graduated from the Kotatama Institute under the direction of Drs. Masahilo and Katsuharu Nakazono in 1984. As a student, I was exposed to the practice of most of the various theories and modalites of Oriental Medicine.
Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
Talking to Patients About Healthy Aging
I've noticed that a particular category of patients seems to make up more and more of my practice – they work out, but still experience lots of degenerative joint disease (DJD) issues.
Transparency and Accountability: Q&A With the CCE
Every profession needs an organization dedicated to upholding the quality and integrity of its degree programs and educational institutions.
The Heart Protector
On the physical level, the Pericardium is a double-layered sac of fibrous tissue that envelops the Heart. The space between the layers is filled with serous fluid that protects the Heart from external shock or trauma and lubricates to allow for normal Heart movement.
Blaming the Gluteus Medius, Overlooking the Deltoid
The gluteus medius (Gmed) is commonly written about, strengthened and blamed for many conditions, and rightfully so. After all, the Gmed plays a role in pelvic stability, hip motor control and lower-quarter dynamic movements.
Web Marketing: Content Is King
Google's sweeping updates to its search algorithms over the past few years have brought a paradigm shift in how you can optimize your chiropractic website to gain maximum marketing leverage.
Managing Patient Expectations About Acupuncture
Last year, I attended the Pacific Symposium in San Diego for the first time in six or seven years. It was the 25th anniversary of this event, and on one evening there was a panel discussion with the title; "What is Qi?."
Calcium Helps Prevent Colorectal Cancer
Over the past 25 to 30 years, studies have suggested calcium may confer protection against colorectal cancer.
Managing Today's Fertility Patient
I recently received an email from one of my fertility patients: "Got my lab results back. FSH is 11, AMH is 0.7. My doctor said these numbers aren't good. I guess I'm infertile. Just as a thought. Just set up an appointment to speak with an adoption agency."
The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
The X Factor in Clinical Research: The Patient
It was the great baseball legend, former New York Yankees catcher Yogi Berra – he of countless aphorisms, each with a mind-bending twist – who once declared, "You can observe a lot by watching."
Understanding and Identifying Pediatric Growth-Plate Fractures
In general, fractures in children heal well with little intervention as long as the alignment is good. Fractures involving the growth plate, however, are a different issue. In fact, growth-plate injuries are the primary reason for the subspecialty of pediatric orthopedics.
5 Ways to Occupy Occupational Health
Despite the progress that has been made to better protect workers, occupational health and safety remains a priority area for many national governmental organizations due to the widespread problem of occupationally related morbidity and mortality.
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
Saying No to Medicine
An interesting article recently appeared in Men's Journal titled "When to Say No to Your Doctor." The article begins with the summary statement above and effectively arms readers with information that will help them "take more responsibility for your own health care, because you can't be sure anyone else is.
Help Patients Achieve Optimal Vitamin D Levels
Much research has been done on vitamin D levels and their impact on health; optimal levels have been correlated with a reduced risk of developing numerous conditions.
July, 2006, Vol. 06, Issue 07
The Zen Teachings of TV Commercials, Part Two
How to Live Your Way and Enrich Your Massage Business
By Cary Bayer
In part one of this two-part article, I showed you how television commercials inadvertently are teaching you how to find happiness and peace of mind.In this concluding column, I'll point out how these same electronic mantras are leading you to live your way, and to unfold great possibilities in your business, too.
A couple of millennia ago, Maharishi Patanjali brought kernels of wisdom to the world called The Yoga Sutras of Patanjali. Sit back (you needn't be in a lotus position), and read these "Yoga Sutras of Television Commercials" as a way to enhance your massage business.
The Sanskrit word dharma means the Truth, or Way, of the universe, as well as the career path you choose in life. By doing massage therapy (your dharma, for example,) you help others heal, have a more enjoyable livelihood, and can more quickly come to understand the Truth.
Verse 1: Have it your Way - Dharma via Burger King
Since 1974, Burger King has been suggesting that you "Have it your way." They're talking about hamburgers, but the Creative Intelligence of the Universe, which inspired the copywriters who developed the ad campaign, is talking about something much bigger than a Whopper. The whopper of an idea being communicated through the commercials is that you can live your life the way you wish to, you can innocently be who you are in the world, and succeed as well. The campaign aims to remind you that, because you have greatness within you, you can have it your way both personally and professionally. In other words, you deserve to design your massage techniques according to your interests and charge the fees you desire; because you can have it your way.
Verse 2: Mastering the Possibilities - Unfolding Your Greatness with MasterCard
When you were young, the chances are high that your parents told you it was okay to dream about doing something you really wanted to do, but you should always have something to fall back on. They were talking about career safety. Unless you're standing in front of something soft, like a bed, there's nothing safe about falling back - and it easily can lead to the breaking of an ankle or a neck.
Enter MasterCard in 1986, to tell you that you can "master the possibilities." Oh sure, they want you to spend money you don't have on a portable massage table or Thai massage training, so they can charge you high interest rates you don't pay in full each month. But they're also giving you great wisdom in the process. You can master the possibilities. You can do the work you love as a massage therapist, and be paid well in the process.
Verse 3: Be All You Can Be - Unfolding Your Potential via the U.S. Army
With all the untold fatigue and strain the U.S. Army exerts on the body during basic training, it might be hard to see what this rigid organization can teach a massage therapist. But it becomes a lot easier when you recognize that, since 1981, they've been telling you to "Be all you can be." They're telling you to stop settling for mediocrity or even second best. They want you to go for it all, because there's much more to you than even you realize. They want you to be all you can be spiritually in your soul, and professionally in your massage office.
Verse 4: Just Do It - Putting All of You Into Action via Nike
Once you become all you can be, it's essential to bring that fullness into the world. That's the message, since 1988, of Nike, the Oregon-based shoe and apparel manufacturer, which took its corporate moniker from Greek mythology. Nike was the goddess of victory. And what greater victory can there be than bringing your full potential into your every action?
If you enjoy Yoga classes, you might know that Yoga - first taught thousands of years ago in the Bhagavad-Gita - reminds you to, "Be without the three gunas (impulses of Nature)... possessed of the Self." (Chapter 2, verse 45). In other words, "Be all you can be." Three verses later, you're told, "Established in Yoga ... perform actions." In other words, just do it. Just doing it brings that balance of mind that Yoga achieves into your everyday world. Just sitting in meditation doesn't accomplish that.
Verse 5: When It Rains, It Pours - Building an Abundant Practice via Morton's Salt
The earlier verses indirectly help put you into a frame of mind that attracts success. The present verse suggests that abundance can continue when you're set up in your consciousness to receive it. Since 1912, Morton's Salt has been reminding you to get yourself attuned to the flow of abundance that can rain down on you.
Verse 6: Reach Out and Touch Someone - Making Human Contact With AT&T
As a massage therapist, you're reaching out daily and touching someone. You touch her shoulders, her neck, her feet and help her to heal while on your table. You also touch her soul. Beginning in 1979, AT&T was telling you to make human contact with people through the telephone. In other words, they were helping you get more people onto your table.
One technique I coach my massage therapist clients to practice is something I call "tele-connecting." It's a right-brained art that's much warmer than telemarketing. It involves calling ex-clients and sporadic clients who haven't had a massage in many months. You pick up the phone, much to the delight of AT&T, and ask them how their back or elbow is doing. Inquire about the body parts that caused them pain. If they still hurt, chances are good that these clients might very well suggest they resume getting massages. If not, simply ask them if they'd like relief from their pain. That's a no-brainer kind of question invariably yielding a "yes" response. Make sure you have your appointment book open and ready to book a session.
Practice these "Yoga Sutras of Television Commercials" and you'll feel better, live a higher quality of life, attract more clients and prosper.
Click here for more information about Cary Bayer.
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