resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Forward Head Carriage and the Feet: What's the Connection? (Pt. 2)
Clinical evaluation of standing posture using relatively low-tech tools has been confirmed as valid and reliable by several studies. The original device used to evaluate posture was the plumb line, which served as a reference line for the effects of gravity on body alignment.
Sacroiliac Joint Fusion: Where's the Wisdom?
We should be very skeptical of the purportedly less invasive version of the already defrocked sacroiliac fusion surgery, "minimally invasive" sacroiliac joint fusion; and concerned this procedure simply represents the device manufacturer's attempt to find yet another new market.
Acupuncture Earns BLS Unique Code
The United States Bureau of Labor Statistics recently announced that acupuncturists will have their own unique occupational code in the 2018 BLS Handbook. The new Standard Occupational Code (SOC) is 29-1291, will be included in the next edition of the BLS Occupational Handbook, which will be published in 2018.
Physical Examination in an Evidence-Based World
I have always had a fascination with physical examination procedures, particularly orthopedic tests. The origin of my fascination began just after graduation when I began the chiropractic orthopedics program.
Comparing Costs of Care: DCs, MDs or PTs - Who Costs More?
In a health care era where evidence is increasingly the benchmark for insurance coverage, patient care and even cultural authority, we get plenty of it courtesy of a retrospective cost analysis spanning 10 years, more than 660,000 "covered lives" and nearly 7.5 million claims from Blue Cross Blue Shield of North Carolina.
Concerns Regarding CDC Guidelines for Pain Management
In response to the epidemic rates of opioid and heroin addiction, the Centers for Disease Control and Prevention (CDC) set new guidelines for physicians regarding treatment for pain.
We Get Letters & Email
Our Medicare Challenges Aren't an Education Issue; Passion to Succeed: More Pivotal Than GPA?
Case Study: 2-Year-Old Suffering From Urinary Reflux
A19-month-old female child presented to my office for treatment. Her mother reported the child had been diagnosed with urinary reflux and associated urinary tract infections, recurrent bouts of otitis media and inability to sleep.
Why We Need to Fix the Mechanoreceptors (Part 2)
The muscle spindle, a particular type of mechanoreceptor, is located deep within the muscle belly, encapsulated in fascia made up of intrafusal fibers, all within the extrafusal muscle fibers.
Infertility: Managing Irregular Menses
Infertility is an area where Chinese medicine is particularly helpful. In the main, in women below the age of 38 without organic disturbance, the success rate using TCM (Traditional Chinese Medicine) should exceed 85%.
Putting POLITE Into Practice
First came the acronym RICE (Rest, Ice, Compression, Elevation), which eventually became PRICE (Protect, Rest, Ice, Compression, Elevation). Then in 2015, we started hearing POLICE (Protect, Optimal Loading, Ice, Compression, Elevation).
Dealing with a Pain in the Butt
The patient came into my office with the classic antalgic stoop. She was bent over almost to ninety degrees, leaning on her husband for support and staggering to walk. She had been under supportive care for a long time, but this new pain scared her.
CE Regulations Are Hurting Chiropractic
During my 35 years in the chiropractic profession, I have been forced to attend available continuing-education programs that were occasionally incredibly beneficial, but frequently not worth my time.
NBCE Fumbles Computerized Testing Process
Imagine being a student again, about to take one of the four tests required to become a doctor of chiropractic. You've studied almost nonstop for the past few weeks. You can feel your anxiety level rise as you sit down in front of the computer screen.
University of Bridgeport Acupuncture Students Make Rounds at Sisters of Notre Dame
Nuns are not stereotypical acupuncture patients, Dr. Jennifer Brett acknowledges with a laugh. But then again, acupuncture has gone mainstream, just like cappuccinos and recycling. "It's changed a lot from the '70s and '80s," said Brett.
The Drug Epidemic: Are You Guilty, Too?
Attention-deficit / hyperactivity disorder (ADHD) has become epidemic among children in the United States. According to the Centers for Disease Control and Prevention (CDC), the percentage of school-aged children diagnosed with ADHD has grown from 7.8 percent in 2003 to 11.0 percent in 2011.
Patience vs. Patients
How long have you been in practice? I began my journey more than 20 years ago and opened my first acupuncture clinic in 2008. Just like you, I've learned a lot over the years. Recently, I sat in an interview and was asked what made me successful.
Six Things Every Chiropractor Should Know About Opioids
An increase in addictions and deaths due to opioids has raised significant concern and media attention. We offer this brief overview on this important public health problem for the practicing chiropractor.
The Lung Official
The Lung is known as the "Official Who Receives the Pure Chi From the Heavens." The act of breathing in, known as inspiration, brings oxygen into the body from the atmosphere. Each exhalation or expiration removes and releases carbon dioxide, a waste product of the body, into the atmosphere.
The Most Important Vitamin You've Never Heard Of: K2
Imagine if one in every three patients who walked through your door was afflicted with a debilitating, yet completely preventable and treatable disease.
News in Brief
F4CP MEmbership Milestone Reached; ICA Challenging New California Vaccine Law; TCC Names New President; New Provost at UWS.
Acupuncture's Essential Role
Acupuncture should play a more prominent role in U.S. healthcare during and after this post-Affordable Care Act era when chronic care and population health management are key concerns for all healthcare providers.
Letter to the Editor
On December 7, 1999, the U.S. FDA reclassified the status of acupuncture needles from class III (investigative devices subject to investigative device exemptions...) to class II (special controls).
July, 2006, Vol. 06, Issue 07
The Zen Teachings of TV Commercials, Part Two
How to Live Your Way and Enrich Your Massage Business
By Cary Bayer
In part one of this two-part article, I showed you how television commercials inadvertently are teaching you how to find happiness and peace of mind.In this concluding column, I'll point out how these same electronic mantras are leading you to live your way, and to unfold great possibilities in your business, too.
A couple of millennia ago, Maharishi Patanjali brought kernels of wisdom to the world called The Yoga Sutras of Patanjali. Sit back (you needn't be in a lotus position), and read these "Yoga Sutras of Television Commercials" as a way to enhance your massage business.
The Sanskrit word dharma means the Truth, or Way, of the universe, as well as the career path you choose in life. By doing massage therapy (your dharma, for example,) you help others heal, have a more enjoyable livelihood, and can more quickly come to understand the Truth.
Verse 1: Have it your Way - Dharma via Burger King
Since 1974, Burger King has been suggesting that you "Have it your way." They're talking about hamburgers, but the Creative Intelligence of the Universe, which inspired the copywriters who developed the ad campaign, is talking about something much bigger than a Whopper. The whopper of an idea being communicated through the commercials is that you can live your life the way you wish to, you can innocently be who you are in the world, and succeed as well. The campaign aims to remind you that, because you have greatness within you, you can have it your way both personally and professionally. In other words, you deserve to design your massage techniques according to your interests and charge the fees you desire; because you can have it your way.
Verse 2: Mastering the Possibilities - Unfolding Your Greatness with MasterCard
When you were young, the chances are high that your parents told you it was okay to dream about doing something you really wanted to do, but you should always have something to fall back on. They were talking about career safety. Unless you're standing in front of something soft, like a bed, there's nothing safe about falling back - and it easily can lead to the breaking of an ankle or a neck.
Enter MasterCard in 1986, to tell you that you can "master the possibilities." Oh sure, they want you to spend money you don't have on a portable massage table or Thai massage training, so they can charge you high interest rates you don't pay in full each month. But they're also giving you great wisdom in the process. You can master the possibilities. You can do the work you love as a massage therapist, and be paid well in the process.
Verse 3: Be All You Can Be - Unfolding Your Potential via the U.S. Army
With all the untold fatigue and strain the U.S. Army exerts on the body during basic training, it might be hard to see what this rigid organization can teach a massage therapist. But it becomes a lot easier when you recognize that, since 1981, they've been telling you to "Be all you can be." They're telling you to stop settling for mediocrity or even second best. They want you to go for it all, because there's much more to you than even you realize. They want you to be all you can be spiritually in your soul, and professionally in your massage office.
Verse 4: Just Do It - Putting All of You Into Action via Nike
Once you become all you can be, it's essential to bring that fullness into the world. That's the message, since 1988, of Nike, the Oregon-based shoe and apparel manufacturer, which took its corporate moniker from Greek mythology. Nike was the goddess of victory. And what greater victory can there be than bringing your full potential into your every action?
If you enjoy Yoga classes, you might know that Yoga - first taught thousands of years ago in the Bhagavad-Gita - reminds you to, "Be without the three gunas (impulses of Nature)... possessed of the Self." (Chapter 2, verse 45). In other words, "Be all you can be." Three verses later, you're told, "Established in Yoga ... perform actions." In other words, just do it. Just doing it brings that balance of mind that Yoga achieves into your everyday world. Just sitting in meditation doesn't accomplish that.
Verse 5: When It Rains, It Pours - Building an Abundant Practice via Morton's Salt
The earlier verses indirectly help put you into a frame of mind that attracts success. The present verse suggests that abundance can continue when you're set up in your consciousness to receive it. Since 1912, Morton's Salt has been reminding you to get yourself attuned to the flow of abundance that can rain down on you.
Verse 6: Reach Out and Touch Someone - Making Human Contact With AT&T
As a massage therapist, you're reaching out daily and touching someone. You touch her shoulders, her neck, her feet and help her to heal while on your table. You also touch her soul. Beginning in 1979, AT&T was telling you to make human contact with people through the telephone. In other words, they were helping you get more people onto your table.
One technique I coach my massage therapist clients to practice is something I call "tele-connecting." It's a right-brained art that's much warmer than telemarketing. It involves calling ex-clients and sporadic clients who haven't had a massage in many months. You pick up the phone, much to the delight of AT&T, and ask them how their back or elbow is doing. Inquire about the body parts that caused them pain. If they still hurt, chances are good that these clients might very well suggest they resume getting massages. If not, simply ask them if they'd like relief from their pain. That's a no-brainer kind of question invariably yielding a "yes" response. Make sure you have your appointment book open and ready to book a session.
Practice these "Yoga Sutras of Television Commercials" and you'll feel better, live a higher quality of life, attract more clients and prosper.
Click here for more information about Cary Bayer.
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