resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Science of Stretching
In 1986, Rob DeCastella set a course record by running the Boston Marathon in 2:07:51, just 39 seconds off the world record.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Remembering Clarence Gonstead and 50 Years of the Gonstead Clinic
Dr. Clarence Selmer Gonstead (1898-1978) took chiropractic practice from back-alley bone setting to an understandable biomechanical science. His life was dedicated to clinical competency.
Curbing Label Overwhelm
For the average consumer, reading a food package can be overwhelming: natural, organic, non-GMO, gluten free, free range ... you get the picture.
By the Numbers: 3 Common Financial Mistakes With Major Consequences
Warren Buffett is on record for sharing the hidden art of becoming wealthy and making it simple enough for anyone to grasp.
Physical Exam 101: The Hands
I am sure you are familiar with the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Immunizations by Colorado DCs: Really?
You probably didn't hear about it, but back on Nov. 21, 2013, the Board of Directors of the Colorado Chiropractic Association (CCA) adopted "immunization authority" for Colorado DCs as its No. 2 legislative goal.
Fibromyalgia: Put the Pain in Its Place
While some fibromyalgia patients respond favorably to regular chiropractic care, others experience minimal relief. Unfortunately, many of these patients must rely on pharmacological management to relieve their constant pain.
Coding for the Subluxation: ICD-9 vs. ICD-10
When I attended chiropractic school, I was taught that chiropractors approach health care differently than the traditional medical establishment.
Why You Should Include the Single-Leg Stance Test in Every Patient Assessment
The single-leg stance (SLS) test, also known as the single-limb stance test, unipedal stance test or one-legged stance / balance test, is often used in the geriatric population to assess static postural and balance control.
Knee Pain From the Kinetic Chain
As practitioners of manual medicine, chiropractors often treat patients suffering from knee pain.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Vaccines and Chiropractic: Evidence-Based Medicine or Medical Dogma?
Right or wrong, the chiropractic profession has historically been against vaccinations. However, a growing trend within the profession is seeking to reverse this position.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
Are You a Bad Chiropractic Patient?
My father was a great DC. In fact, as you might expect, he was the doctor of chiropractic I measured all other doctors against. Sadly, he died at age 61 when I was in my early 30s.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
July, 2006, Vol. 06, Issue 07
The Zen Teachings of TV Commercials, Part Two
How to Live Your Way and Enrich Your Massage Business
By Cary Bayer
In part one of this two-part article, I showed you how television commercials inadvertently are teaching you how to find happiness and peace of mind.In this concluding column, I'll point out how these same electronic mantras are leading you to live your way, and to unfold great possibilities in your business, too.
A couple of millennia ago, Maharishi Patanjali brought kernels of wisdom to the world called The Yoga Sutras of Patanjali. Sit back (you needn't be in a lotus position), and read these "Yoga Sutras of Television Commercials" as a way to enhance your massage business.
The Sanskrit word dharma means the Truth, or Way, of the universe, as well as the career path you choose in life. By doing massage therapy (your dharma, for example,) you help others heal, have a more enjoyable livelihood, and can more quickly come to understand the Truth.
Verse 1: Have it your Way - Dharma via Burger King
Since 1974, Burger King has been suggesting that you "Have it your way." They're talking about hamburgers, but the Creative Intelligence of the Universe, which inspired the copywriters who developed the ad campaign, is talking about something much bigger than a Whopper. The whopper of an idea being communicated through the commercials is that you can live your life the way you wish to, you can innocently be who you are in the world, and succeed as well. The campaign aims to remind you that, because you have greatness within you, you can have it your way both personally and professionally. In other words, you deserve to design your massage techniques according to your interests and charge the fees you desire; because you can have it your way.
Verse 2: Mastering the Possibilities - Unfolding Your Greatness with MasterCard
When you were young, the chances are high that your parents told you it was okay to dream about doing something you really wanted to do, but you should always have something to fall back on. They were talking about career safety. Unless you're standing in front of something soft, like a bed, there's nothing safe about falling back - and it easily can lead to the breaking of an ankle or a neck.
Enter MasterCard in 1986, to tell you that you can "master the possibilities." Oh sure, they want you to spend money you don't have on a portable massage table or Thai massage training, so they can charge you high interest rates you don't pay in full each month. But they're also giving you great wisdom in the process. You can master the possibilities. You can do the work you love as a massage therapist, and be paid well in the process.
Verse 3: Be All You Can Be - Unfolding Your Potential via the U.S. Army
With all the untold fatigue and strain the U.S. Army exerts on the body during basic training, it might be hard to see what this rigid organization can teach a massage therapist. But it becomes a lot easier when you recognize that, since 1981, they've been telling you to "Be all you can be." They're telling you to stop settling for mediocrity or even second best. They want you to go for it all, because there's much more to you than even you realize. They want you to be all you can be spiritually in your soul, and professionally in your massage office.
Verse 4: Just Do It - Putting All of You Into Action via Nike
Once you become all you can be, it's essential to bring that fullness into the world. That's the message, since 1988, of Nike, the Oregon-based shoe and apparel manufacturer, which took its corporate moniker from Greek mythology. Nike was the goddess of victory. And what greater victory can there be than bringing your full potential into your every action?
If you enjoy Yoga classes, you might know that Yoga - first taught thousands of years ago in the Bhagavad-Gita - reminds you to, "Be without the three gunas (impulses of Nature)... possessed of the Self." (Chapter 2, verse 45). In other words, "Be all you can be." Three verses later, you're told, "Established in Yoga ... perform actions." In other words, just do it. Just doing it brings that balance of mind that Yoga achieves into your everyday world. Just sitting in meditation doesn't accomplish that.
Verse 5: When It Rains, It Pours - Building an Abundant Practice via Morton's Salt
The earlier verses indirectly help put you into a frame of mind that attracts success. The present verse suggests that abundance can continue when you're set up in your consciousness to receive it. Since 1912, Morton's Salt has been reminding you to get yourself attuned to the flow of abundance that can rain down on you.
Verse 6: Reach Out and Touch Someone - Making Human Contact With AT&T
As a massage therapist, you're reaching out daily and touching someone. You touch her shoulders, her neck, her feet and help her to heal while on your table. You also touch her soul. Beginning in 1979, AT&T was telling you to make human contact with people through the telephone. In other words, they were helping you get more people onto your table.
One technique I coach my massage therapist clients to practice is something I call "tele-connecting." It's a right-brained art that's much warmer than telemarketing. It involves calling ex-clients and sporadic clients who haven't had a massage in many months. You pick up the phone, much to the delight of AT&T, and ask them how their back or elbow is doing. Inquire about the body parts that caused them pain. If they still hurt, chances are good that these clients might very well suggest they resume getting massages. If not, simply ask them if they'd like relief from their pain. That's a no-brainer kind of question invariably yielding a "yes" response. Make sure you have your appointment book open and ready to book a session.
Practice these "Yoga Sutras of Television Commercials" and you'll feel better, live a higher quality of life, attract more clients and prosper.
Click here for more information about Cary Bayer.
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