resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
July, 2006, Vol. 06, Issue 07
Massage at the WORLD SERIES
Massage Therapist for the 2005 World Champion Chicago White Sox
By John G. Louis, CMT
When I started working with professional athletes in 1980, I knew of only a handful of other massage therapists in the entire country who were working full-time for professional sports teams.I quickly came to the revelation that massage therapy for professional athletes was only going to grow, and that one day most, if not all, professional athletes would receive regular therapeutic massage. I didn't realize it at the time, but 25 years later, I would be working with the 2005 World Series Champion Chicago White Sox major league baseball team.
I started my sports massage career with professional soccer. Most of the players were from South America and Europe. Massage therapy was commonplace for them. They all used it in their homelands, which provided an opportunity for me. I started working with players from the Chicago Horizons soccer team; the team's training camp was in my hometown of Palatine, Ill. Word got back to the coach, Luis Dabo, that I was working with the players. Luis was a former player who was adamant about his players receiving massage therapy. He came to see me and offered me a job that included traveling with the team. I was single at the time and really excited about traveling and working with world-class athletes. That initial experience started a nine-year tenure of working with the Horizons and three other teams. I also consulted with the PGA Tour and Men's Grand Prix Tennis.
In 1989, I made the choice to get off the road for a while. I felt my next best step was to open a massage therapy clinic. That same year I founded the Massage Therapy Center of Winnetka, Inc., in Winnetka, Ill. There are nine certified and licensed massage therapists on staff. We have earned an excellent reputation for providing therapeutic work for our clients.
Fast forward to the spring of 2002. I received a call from my friend, Herm Schneider. Herm has been the head athletic trainer for the Chicago White Sox since 1981. I got to know him when I was working full-time with sports massage. In addition to be being widely considered the best trainer in baseball, Herm is a true visionary. When very few athletic trainers in this country knew of the significant benefits massage therapy had for athletes, he knew. He would have me come in periodically and work on the White Sox players in the mid-eighties. Eventually, Herm asked me to start working with the team on a regular basis. This arrangement did not include travel, which was best for me because of my businesses and young family. For the last four years, I served as the team massage therapist working with the players before all home night games.
It was exciting to see some of players really embrace massage therapy. Home run slugger, Frank Thomas (now with the Oakland Athletics), was among them. For the first time in his career, Frank began receiving massage before most home games. He regularly reported good things on how the massage treatments were helping him. He talked a lot about his flexibility and, curiously; he would regularly say he could see the ball better when hitting. I believe this benefit was largely derived from endorphin release. My work with him did include focused work on the sub occipitals and the entire head. My treatments have an emphasis on trigger point work. I like trigger point work because I find you can quickly perform valuable therapy without causing a lot of micro trauma. I use a lot of deep stripping and cross fiber work as well, but I plan carefully when using these techniques with athletes. With the help of massage therapy, Frank put up some of the best numbers of his career. His homerun production increased by 26 percent during the years I worked with him.
The best pitcher in baseball during the second half of the 2005 season and through the World Series was Jose Contreras, a Cuban national who began his American career in 2003 with the New York Yankees. The White Sox acquired him in a trade in 2004. I began working with him 2 to 3 days prior to his scheduled rotation starts. These treatments were generally about an hour and emphasized working on his pitching shoulder and arm. On occasion, when there was time and need, I would give him longer treatments. I have found that longer treatments (2 to 3 hours) can be incredibly valuable, bringing real therapeutic change. Jose was interviewed in a Chicago Tribune article during the World Series where he was kind enough to credit me for helping him to remain free of injury and for playing a role in his amazing season.
One of the true highlights of the World Series season for me came during the week of the American League Championship series with the Boston Red Sox. Our pitcher, Orlando "El Duque" Hernandez, who had been struggling with shoulder injuries all year, asked me to work with him that week. He was moved from a starting role to a middle reliever because of his injuries. When I began working with him, I knew I was going to need a lot of time to make a real therapeutic change. His whole shoulder was uncomfortable for him and he had a lot of spasms. I spent nearly three hours with him to try and get that tissue to respond. At the end of the treatment, I was confident he was going to benefit tremendously.
Just a few days later in Boston, El Duque was called into the game in the 6th inning. He inherited a bases-loaded situation with no outs. I knew my treatment was going to be put to the test. El Duque went on to pitch the 6th, 7th and 8th innings - three up and three down! It was one of the most exciting playoff pitching efforts I have ever seen. I can say with confidence that he wouldn't have been able to perform at the level he did without receiving the massage therapy. The White Sox went on to win the game and the series with the Red Sox defeating the defending World Champions in three straight games.
I will always have fond memories of my experiences last year. It might never happen again for me, but that would be alright. Just knowing that my work made a difference in the outcome is very satisfying to me. After 26 years of clinical experience with professional athletes, I've concluded that receiving regular therapeutic massage is absolutely necessary for professional athletes to help optimize performance, prevent injury, reduce competition anxiety and achieve career longevity. Sports successes often boil down to millimeters and microseconds. Sports massage gives the athlete an edge they would not otherwise have. The use of therapeutic massage has increased tremendously in these years, but there still is much room for growth.
Click here for previous articles by John G. Louis, CMT.
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