Lost A Sale, But Initial Phone Consultations â€” A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Sacroiliac Pain: A Complex Puzzle
I don't think we manage SI misalignment properly. First, we tell our patients they have an SI problem. I am not convinced this is accurate, and I will speak to that issue. Second, I think repetitive mobilization of the SI joints is not useful.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Time to Address the Global Impact of Pain
More people may be living longer, but they're not enjoying it, particularly when it comes to musculoskeletal health, according to the latest Global Burden of Disease (GBD) study.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Coding for Functional Performance Testing and Measurements
I have noticed a trend for medical necessity of chiropractic services to be defined with statements and language indicating "functional improvement" as one of the standards for efficacy of treatment.
Embrace the Necessity of Change
My son, David, and my daughter, Deborah, play high-school and club soccer. For those of you who aren't familiar with this lifestyle, each practices two to three times a week, 48-50 weeks a year. Between the two, they play approximately 70 games annually.
Are You Using Your Professional Title Ethically?
Many faculty members teaching in the classroom or performing research within academic institutions have earned doctorates and use the title of "Doctor" or "Dr." They are usually referred to as professor or doctor within the classroom by students.
How's Your Bucket? Two Key Benchmarks to Help Plug the Holes
Just about every businessperson knows it's far less expensive to hold on to a repeat customer than it is to acquire a new customer.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
A Simple Exam Protocol to Assess Lower-Extremity Imbalance
One of the most common conditions of the human frame is excessive foot pronation, in which the foot rolls inward, creating a foot that is flatter, wider and longer. A resultant subluxation pattern of the various tarsals and metatarsals results.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Viewpoints: Pes Anserine Tendonitis vs. Medial Meniscal Tear
What do you think stiff golf shoes, playing with a child, riding a bike, running and swimming the breaststroke all have in common? Each requires knee joint involvement. To quote physical therapist Gary Gray, "The knee is just the dumb guy in the middle."
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
July, 2006, Vol. 06, Issue 07
Massage at the WORLD SERIES
Massage Therapist for the 2005 World Champion Chicago White Sox
By John G. Louis, CMT
When I started working with professional athletes in 1980, I knew of only a handful of other massage therapists in the entire country who were working full-time for professional sports teams.I quickly came to the revelation that massage therapy for professional athletes was only going to grow, and that one day most, if not all, professional athletes would receive regular therapeutic massage. I didn't realize it at the time, but 25 years later, I would be working with the 2005 World Series Champion Chicago White Sox major league baseball team.
I started my sports massage career with professional soccer. Most of the players were from South America and Europe. Massage therapy was commonplace for them. They all used it in their homelands, which provided an opportunity for me. I started working with players from the Chicago Horizons soccer team; the team's training camp was in my hometown of Palatine, Ill. Word got back to the coach, Luis Dabo, that I was working with the players. Luis was a former player who was adamant about his players receiving massage therapy. He came to see me and offered me a job that included traveling with the team. I was single at the time and really excited about traveling and working with world-class athletes. That initial experience started a nine-year tenure of working with the Horizons and three other teams. I also consulted with the PGA Tour and Men's Grand Prix Tennis.
In 1989, I made the choice to get off the road for a while. I felt my next best step was to open a massage therapy clinic. That same year I founded the Massage Therapy Center of Winnetka, Inc., in Winnetka, Ill. There are nine certified and licensed massage therapists on staff. We have earned an excellent reputation for providing therapeutic work for our clients.
Fast forward to the spring of 2002. I received a call from my friend, Herm Schneider. Herm has been the head athletic trainer for the Chicago White Sox since 1981. I got to know him when I was working full-time with sports massage. In addition to be being widely considered the best trainer in baseball, Herm is a true visionary. When very few athletic trainers in this country knew of the significant benefits massage therapy had for athletes, he knew. He would have me come in periodically and work on the White Sox players in the mid-eighties. Eventually, Herm asked me to start working with the team on a regular basis. This arrangement did not include travel, which was best for me because of my businesses and young family. For the last four years, I served as the team massage therapist working with the players before all home night games.
It was exciting to see some of players really embrace massage therapy. Home run slugger, Frank Thomas (now with the Oakland Athletics), was among them. For the first time in his career, Frank began receiving massage before most home games. He regularly reported good things on how the massage treatments were helping him. He talked a lot about his flexibility and, curiously; he would regularly say he could see the ball better when hitting. I believe this benefit was largely derived from endorphin release. My work with him did include focused work on the sub occipitals and the entire head. My treatments have an emphasis on trigger point work. I like trigger point work because I find you can quickly perform valuable therapy without causing a lot of micro trauma. I use a lot of deep stripping and cross fiber work as well, but I plan carefully when using these techniques with athletes. With the help of massage therapy, Frank put up some of the best numbers of his career. His homerun production increased by 26 percent during the years I worked with him.
The best pitcher in baseball during the second half of the 2005 season and through the World Series was Jose Contreras, a Cuban national who began his American career in 2003 with the New York Yankees. The White Sox acquired him in a trade in 2004. I began working with him 2 to 3 days prior to his scheduled rotation starts. These treatments were generally about an hour and emphasized working on his pitching shoulder and arm. On occasion, when there was time and need, I would give him longer treatments. I have found that longer treatments (2 to 3 hours) can be incredibly valuable, bringing real therapeutic change. Jose was interviewed in a Chicago Tribune article during the World Series where he was kind enough to credit me for helping him to remain free of injury and for playing a role in his amazing season.
One of the true highlights of the World Series season for me came during the week of the American League Championship series with the Boston Red Sox. Our pitcher, Orlando "El Duque" Hernandez, who had been struggling with shoulder injuries all year, asked me to work with him that week. He was moved from a starting role to a middle reliever because of his injuries. When I began working with him, I knew I was going to need a lot of time to make a real therapeutic change. His whole shoulder was uncomfortable for him and he had a lot of spasms. I spent nearly three hours with him to try and get that tissue to respond. At the end of the treatment, I was confident he was going to benefit tremendously.
Just a few days later in Boston, El Duque was called into the game in the 6th inning. He inherited a bases-loaded situation with no outs. I knew my treatment was going to be put to the test. El Duque went on to pitch the 6th, 7th and 8th innings - three up and three down! It was one of the most exciting playoff pitching efforts I have ever seen. I can say with confidence that he wouldn't have been able to perform at the level he did without receiving the massage therapy. The White Sox went on to win the game and the series with the Red Sox defeating the defending World Champions in three straight games.
I will always have fond memories of my experiences last year. It might never happen again for me, but that would be alright. Just knowing that my work made a difference in the outcome is very satisfying to me. After 26 years of clinical experience with professional athletes, I've concluded that receiving regular therapeutic massage is absolutely necessary for professional athletes to help optimize performance, prevent injury, reduce competition anxiety and achieve career longevity. Sports successes often boil down to millimeters and microseconds. Sports massage gives the athlete an edge they would not otherwise have. The use of therapeutic massage has increased tremendously in these years, but there still is much room for growth.
Click here for previous articles by John G. Louis, CMT.
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