Lost A Sale, But Initial Phone Consultations â€” A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
July, 2006, Vol. 06, Issue 07
Massage at the WORLD SERIES
Massage Therapist for the 2005 World Champion Chicago White Sox
By John G. Louis, CMT
When I started working with professional athletes in 1980, I knew of only a handful of other massage therapists in the entire country who were working full-time for professional sports teams.I quickly came to the revelation that massage therapy for professional athletes was only going to grow, and that one day most, if not all, professional athletes would receive regular therapeutic massage. I didn't realize it at the time, but 25 years later, I would be working with the 2005 World Series Champion Chicago White Sox major league baseball team.
I started my sports massage career with professional soccer. Most of the players were from South America and Europe. Massage therapy was commonplace for them. They all used it in their homelands, which provided an opportunity for me. I started working with players from the Chicago Horizons soccer team; the team's training camp was in my hometown of Palatine, Ill. Word got back to the coach, Luis Dabo, that I was working with the players. Luis was a former player who was adamant about his players receiving massage therapy. He came to see me and offered me a job that included traveling with the team. I was single at the time and really excited about traveling and working with world-class athletes. That initial experience started a nine-year tenure of working with the Horizons and three other teams. I also consulted with the PGA Tour and Men's Grand Prix Tennis.
In 1989, I made the choice to get off the road for a while. I felt my next best step was to open a massage therapy clinic. That same year I founded the Massage Therapy Center of Winnetka, Inc., in Winnetka, Ill. There are nine certified and licensed massage therapists on staff. We have earned an excellent reputation for providing therapeutic work for our clients.
Fast forward to the spring of 2002. I received a call from my friend, Herm Schneider. Herm has been the head athletic trainer for the Chicago White Sox since 1981. I got to know him when I was working full-time with sports massage. In addition to be being widely considered the best trainer in baseball, Herm is a true visionary. When very few athletic trainers in this country knew of the significant benefits massage therapy had for athletes, he knew. He would have me come in periodically and work on the White Sox players in the mid-eighties. Eventually, Herm asked me to start working with the team on a regular basis. This arrangement did not include travel, which was best for me because of my businesses and young family. For the last four years, I served as the team massage therapist working with the players before all home night games.
It was exciting to see some of players really embrace massage therapy. Home run slugger, Frank Thomas (now with the Oakland Athletics), was among them. For the first time in his career, Frank began receiving massage before most home games. He regularly reported good things on how the massage treatments were helping him. He talked a lot about his flexibility and, curiously; he would regularly say he could see the ball better when hitting. I believe this benefit was largely derived from endorphin release. My work with him did include focused work on the sub occipitals and the entire head. My treatments have an emphasis on trigger point work. I like trigger point work because I find you can quickly perform valuable therapy without causing a lot of micro trauma. I use a lot of deep stripping and cross fiber work as well, but I plan carefully when using these techniques with athletes. With the help of massage therapy, Frank put up some of the best numbers of his career. His homerun production increased by 26 percent during the years I worked with him.
The best pitcher in baseball during the second half of the 2005 season and through the World Series was Jose Contreras, a Cuban national who began his American career in 2003 with the New York Yankees. The White Sox acquired him in a trade in 2004. I began working with him 2 to 3 days prior to his scheduled rotation starts. These treatments were generally about an hour and emphasized working on his pitching shoulder and arm. On occasion, when there was time and need, I would give him longer treatments. I have found that longer treatments (2 to 3 hours) can be incredibly valuable, bringing real therapeutic change. Jose was interviewed in a Chicago Tribune article during the World Series where he was kind enough to credit me for helping him to remain free of injury and for playing a role in his amazing season.
One of the true highlights of the World Series season for me came during the week of the American League Championship series with the Boston Red Sox. Our pitcher, Orlando "El Duque" Hernandez, who had been struggling with shoulder injuries all year, asked me to work with him that week. He was moved from a starting role to a middle reliever because of his injuries. When I began working with him, I knew I was going to need a lot of time to make a real therapeutic change. His whole shoulder was uncomfortable for him and he had a lot of spasms. I spent nearly three hours with him to try and get that tissue to respond. At the end of the treatment, I was confident he was going to benefit tremendously.
Just a few days later in Boston, El Duque was called into the game in the 6th inning. He inherited a bases-loaded situation with no outs. I knew my treatment was going to be put to the test. El Duque went on to pitch the 6th, 7th and 8th innings - three up and three down! It was one of the most exciting playoff pitching efforts I have ever seen. I can say with confidence that he wouldn't have been able to perform at the level he did without receiving the massage therapy. The White Sox went on to win the game and the series with the Red Sox defeating the defending World Champions in three straight games.
I will always have fond memories of my experiences last year. It might never happen again for me, but that would be alright. Just knowing that my work made a difference in the outcome is very satisfying to me. After 26 years of clinical experience with professional athletes, I've concluded that receiving regular therapeutic massage is absolutely necessary for professional athletes to help optimize performance, prevent injury, reduce competition anxiety and achieve career longevity. Sports successes often boil down to millimeters and microseconds. Sports massage gives the athlete an edge they would not otherwise have. The use of therapeutic massage has increased tremendously in these years, but there still is much room for growth.
Click here for previous articles by John G. Louis, CMT.
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