Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
June, 2006, Vol. 06, Issue 06
We Get Letters and E-mail
By Editorial Staff
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be edited for space and clarity, and published in a future issue or online.Please send all correspondence by e-mail to or regular mail to:
Success with the IRS
Your article on the IRS regarding independent contractors or employee has shed some new light on the same problem I am having at the office where I practice massage. There are seven massage rooms and each one of us is practicing as an individual contractor. Several of the guidelines that you point out are what we follow, but there are still unanswered questions as to whether we can continue as individual contractors. The owner recently purchased the clinic from a previous owner (who operated it the same way she is doing). I guess we're all trying to figure out how to do this right.
Example: I've been there for 5 yrs. I have MY own room which contains all of MY furnishings (table, sheets, oils, CD, stereo, hot stones, etc.) All decorations are MINE. I do MY own laundry. I do all MY own insurance billings and payments are issued in MY name. I collect all payments for cash clients (except for credit card payments which are through the owner and she reimburses me). I pay $8 per 1/2 hr.; $17.50 per 1 hr.; and $25.50 per 1 1/2 hr.; which I pay each week according to how many hours I worked.
I pay the hourly rent for the insurance clients when I receive payment from the insurance company.
Her receptionist schedules the appointments (according to MY time available) and I have some of my own that I schedule. This is how the whole clinic is run and everyone working there is doing all of the above that I mentioned. The clinic is an Inc. and I recently made myself an Inc., too.
In your article, you also mentioned The Licensee System which utilizes an outside company as a middleman between therapists and their clients. Is there any information on this? I would appreciate any further information you could help us with.
Responses to "Put Your Hands on Your Monitor, Part One"
Editor's Note: The following is from Ralph Stephens regarding his column in the May 2006 issue of Massage Today, "Put Your Hands on Your Monitor, Part One," www.massagetoday.com/archives/2006/05/10.html
Thank you for writing and expressing your concerns regarding my column in Massage Today. I appreciate you sharing your concerns. I am so sorry we have such a misunderstanding. I am writing to help you understand what you mistakenly believe to be my "very biased and distorted opinions."
Please pay very close attention. I am NOT attacking the disabled or the ADA. You are making some extremely invalid assumptions about me and about my intentions and generalizing them onto Massage Today. Further, I am not demeaning this nation's educators. If you read the article carefully, you will clearly see I commended and exempted the good ones. You will also see that it was politicians and bureaucrats I dismissed as corrupt.
It was never in my mind to equate the disabled with alcoholism or drug abuse. I am sad and hurt that you have made that assumption. When I wrote that sentence, I truly thought the commas separated each group. The groups listed came from documents circulating from CCA schools about planned strategies to eliminate the classroom-hours requirement in massage education. I found their strategy to be quite offensive as well as an abusive, exploitive, self-serving, and inappropriate use of the ADA.
Obviously, from your reaction, my wording was not clear. After considering the sentence in light of your letter, I can see how it could be taken wrong and how it could be offensive. It should have been two separate sentences to avoid any potential confusion on such a sensitive and important issue.
I am sincerely sorry if I have offended you or any other handicapped or disabled individual. Please accept this apology. It is heart felt and sincere.
I assure you I am not the reason the ADA and the IDEA had to be written, nor is Massage Today. I do believe in the rule of law. I believe the classroom-hours standard is currently the law in effect in most licensed states.
Massage schools must already meet the ADA and if this was just about the disabled, I would join you and champion the idea of an exemption for the disabled from the classroom-hours requirement for many lecture courses. I suspect the ADA already provides that exemption by its very nature. What is being asked for is the elimination of all classroom-hour requirements for all students. This is not for the good of the students or the profession. It is the coldly calculated exploitation of the handicapped, using the ADA selfishly for the economic good of schools. This is what you should be appalled over, not one poorly constructed sentence in my column.
I am well aware of the ADA and I think it covers special needs massage students right now and probably overrides the classroom standard, but only for those special needs students. I am hearing impaired and am familiar with impaired technologies. I went to massage school with a sightless therapist (pre-ADA). I have supported over a dozen handicapped therapists in my continuing education seminars. I worked the International Disabled Skiing Championships. I am not insensitive to the handicapped. That is why I am appalled at the shameless abuse of the ADA by career colleges to eliminate classroom hours for non-special needs students. There are many other legitimate ways for career colleges to change educational standards without misusing the ADA. Such misuse of a wonderful program like the ADA potentially creates resentment toward the handicapped and backlash against the ADA and programs like it, thus marginalizing them in the public opinion.
Again, I assure you that I support your efforts to guarantee special needs students access to whatever learning technologies are needed to support their educational needs. In no way am I challenging this access. I support this access and will proudly help you defend it, especially if you ever find it in jeopardy in the massage profession.
By the way, it is fine that you disagree with me. It is through debate and discussion of differing opinions that we all learn and grow.
So, call off your e-mail and letter campaign, as what you are doing is just as offensive and detrimental to Massage Today and me as what you perceived I did to disabled people, actually worse.
I would very much like to talk to you about this misunderstanding. I look forward to speaking with you so we can clear up these misunderstandings and hopefully work together to help the disabled who desire to access the wonderful opportunities of the massage profession.
Ralph R. Stephens
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