Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
June, 2006, Vol. 06, Issue 06
Stay in Touch With ... Aromatherapy: Scents of Place
By Kelli Lene, NCTMB
One of the most important investments you can make in your practice is developing your "sense of place." Sense of place goes beyond creating an atmosphere; it's established through client experiences and connection of feelings.I can teach a class full of technicians the exact same spa protocols, with the exact same tool box of products, then come back in a year and each will have created completely different spa experiences for their clients. Well-planned combinations of protocols and products allow us to build the synergy of experience that defines our uniqueness as a spa provider and this valuable sense of place.
We are very aware of the five basic senses in the spa profession; a balanced spa protocol will engage all five.
Each of our product tools involves one or more of these basic senses. For example: we utilize exfoliates that are extremely tactile, stones that are visual, teas that are tasteful and specific music to immerse our client into a full sensory experience. However, the strongest impression we make will be by aromatherapy through the sense of smell. Essential oils are the paints of our spa tool box. Since essential oils have strong physiological, pharmacological and psychological components, they are a vital component in designing any spa experience.
The goal in my own practice is to make sure that from the moment a client walks into my treatment area and long after they leave, they are cocooned with a sense of well being. This defines my "sense of place." The following are some examples of typical smellscapes I design for my clients in the summer.
When the heat index goes up, my aromatherapy protocols naturally turn to treatments that will cool and revitalize drained clients. My first addition is to use an aromatic room mist to spray my table set-up right before I start a session. This not only sets the smellscape, but also forms a cooling sensation when the client lies down. I receive many complements when I utilize a spray of water and a pre-blended citrus synergy (e.g., orange, lemon, grapefruit, tangerine, lime). This choice delivers a clean and inviting smell that greets my clients and sets the tone of safe haven. These oils are uplifting, centering and pleasant air cleaners. Using the citruses as a room spray allows me to take full advantage of these properties without risking the photosensitivity which is sometimes a concern with using citruses full body. Finally, these oils are top notes so they will disperse quickly from a client's mind, to make way for the next smellscape.
One of my most popular services is custom blended oils for the client's massage experience. This involves a pleasurable consultation where the client helps me create their synergy based on what is going on in their life and their goals. I then blend two ounces of oil, using about one ounce in the massage and sending the rest home with the client. I tend to blend by trinities (three oils at a time) or use pre-blended synergies. I find this keeps the blending interesting for the client without overwhelming them. An example of a summer favorite is a relaxing blend of four drops each of geranium rose, lavender and roman chamomile into two ounces of a light massage medium. All three oils are middle notes (heart notes) and together will resonate like a calming hum throughout the massage. This blend is not only very soft and tranquil; it also helps pharmacologically with wind- and sun-tortured skin, which is so prevalent in the summer. If your client needs or desires a more substantial blend, you can replace the roman chamomile for two drops of Sandalwood which is a base note. This will add weight to the experience and enhance the meditative aspect of the massage.
I conclude all my sessions with a blessing of oils. In the warmer months, I like to deliver the finishing touch as a reviving and cooling sensation on the feet, neck and temples. My favorite aromatherapy treatment is to blend eight drops of orange and four drops of peppermint in one ounce of a fast-absorbing base and briskly rub it into the feet. Then, I promptly apply the mixture into their neck and temples, making sure to stay away from their eyes. I close with placing my hands in front of the client and instructing them to take several deep breaths. As a final touch, I serve water garnished with slices of orange and sprigs of mint. These particular aromas are chosen for their refreshing effects and I can't think of a better state in which to send my clients, and me for that matter, back into the challenging world that awaits.
A client probably won't remember what you said, they might not even remember what you did, but I promise they always will remember how they felt when they were with you. Aromatherapy is one of the easiest and most effective ways to establish a sense of place, by allowing us to create the strongest essence of place.
Kelli Lene attended the Austin School of Massage in El Paso, Texas, and the East Tennessee School of Cosmetology. She has extensive experience as a massage therapist and spa technician. She can be reached at "> .
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