Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
June, 2006, Vol. 06, Issue 06
Stay in Touch With ... Aromatherapy: Scents of Place
By Kelli Lene, NCTMB
One of the most important investments you can make in your practice is developing your "sense of place." Sense of place goes beyond creating an atmosphere; it's established through client experiences and connection of feelings.I can teach a class full of technicians the exact same spa protocols, with the exact same tool box of products, then come back in a year and each will have created completely different spa experiences for their clients. Well-planned combinations of protocols and products allow us to build the synergy of experience that defines our uniqueness as a spa provider and this valuable sense of place.
We are very aware of the five basic senses in the spa profession; a balanced spa protocol will engage all five.
Each of our product tools involves one or more of these basic senses. For example: we utilize exfoliates that are extremely tactile, stones that are visual, teas that are tasteful and specific music to immerse our client into a full sensory experience. However, the strongest impression we make will be by aromatherapy through the sense of smell. Essential oils are the paints of our spa tool box. Since essential oils have strong physiological, pharmacological and psychological components, they are a vital component in designing any spa experience.
The goal in my own practice is to make sure that from the moment a client walks into my treatment area and long after they leave, they are cocooned with a sense of well being. This defines my "sense of place." The following are some examples of typical smellscapes I design for my clients in the summer.
When the heat index goes up, my aromatherapy protocols naturally turn to treatments that will cool and revitalize drained clients. My first addition is to use an aromatic room mist to spray my table set-up right before I start a session. This not only sets the smellscape, but also forms a cooling sensation when the client lies down. I receive many complements when I utilize a spray of water and a pre-blended citrus synergy (e.g., orange, lemon, grapefruit, tangerine, lime). This choice delivers a clean and inviting smell that greets my clients and sets the tone of safe haven. These oils are uplifting, centering and pleasant air cleaners. Using the citruses as a room spray allows me to take full advantage of these properties without risking the photosensitivity which is sometimes a concern with using citruses full body. Finally, these oils are top notes so they will disperse quickly from a client's mind, to make way for the next smellscape.
One of my most popular services is custom blended oils for the client's massage experience. This involves a pleasurable consultation where the client helps me create their synergy based on what is going on in their life and their goals. I then blend two ounces of oil, using about one ounce in the massage and sending the rest home with the client. I tend to blend by trinities (three oils at a time) or use pre-blended synergies. I find this keeps the blending interesting for the client without overwhelming them. An example of a summer favorite is a relaxing blend of four drops each of geranium rose, lavender and roman chamomile into two ounces of a light massage medium. All three oils are middle notes (heart notes) and together will resonate like a calming hum throughout the massage. This blend is not only very soft and tranquil; it also helps pharmacologically with wind- and sun-tortured skin, which is so prevalent in the summer. If your client needs or desires a more substantial blend, you can replace the roman chamomile for two drops of Sandalwood which is a base note. This will add weight to the experience and enhance the meditative aspect of the massage.
I conclude all my sessions with a blessing of oils. In the warmer months, I like to deliver the finishing touch as a reviving and cooling sensation on the feet, neck and temples. My favorite aromatherapy treatment is to blend eight drops of orange and four drops of peppermint in one ounce of a fast-absorbing base and briskly rub it into the feet. Then, I promptly apply the mixture into their neck and temples, making sure to stay away from their eyes. I close with placing my hands in front of the client and instructing them to take several deep breaths. As a final touch, I serve water garnished with slices of orange and sprigs of mint. These particular aromas are chosen for their refreshing effects and I can't think of a better state in which to send my clients, and me for that matter, back into the challenging world that awaits.
A client probably won't remember what you said, they might not even remember what you did, but I promise they always will remember how they felt when they were with you. Aromatherapy is one of the easiest and most effective ways to establish a sense of place, by allowing us to create the strongest essence of place.
Kelli Lene attended the Austin School of Massage in El Paso, Texas, and the East Tennessee School of Cosmetology. She has extensive experience as a massage therapist and spa technician. She can be reached at "> .
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