Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
June, 2006, Vol. 06, Issue 06
Stay in Touch With ... Aromatherapy: Scents of Place
By Kelli Lene, NCTMB
One of the most important investments you can make in your practice is developing your "sense of place." Sense of place goes beyond creating an atmosphere; it's established through client experiences and connection of feelings.I can teach a class full of technicians the exact same spa protocols, with the exact same tool box of products, then come back in a year and each will have created completely different spa experiences for their clients. Well-planned combinations of protocols and products allow us to build the synergy of experience that defines our uniqueness as a spa provider and this valuable sense of place.
We are very aware of the five basic senses in the spa profession; a balanced spa protocol will engage all five.
Each of our product tools involves one or more of these basic senses. For example: we utilize exfoliates that are extremely tactile, stones that are visual, teas that are tasteful and specific music to immerse our client into a full sensory experience. However, the strongest impression we make will be by aromatherapy through the sense of smell. Essential oils are the paints of our spa tool box. Since essential oils have strong physiological, pharmacological and psychological components, they are a vital component in designing any spa experience.
The goal in my own practice is to make sure that from the moment a client walks into my treatment area and long after they leave, they are cocooned with a sense of well being. This defines my "sense of place." The following are some examples of typical smellscapes I design for my clients in the summer.
When the heat index goes up, my aromatherapy protocols naturally turn to treatments that will cool and revitalize drained clients. My first addition is to use an aromatic room mist to spray my table set-up right before I start a session. This not only sets the smellscape, but also forms a cooling sensation when the client lies down. I receive many complements when I utilize a spray of water and a pre-blended citrus synergy (e.g., orange, lemon, grapefruit, tangerine, lime). This choice delivers a clean and inviting smell that greets my clients and sets the tone of safe haven. These oils are uplifting, centering and pleasant air cleaners. Using the citruses as a room spray allows me to take full advantage of these properties without risking the photosensitivity which is sometimes a concern with using citruses full body. Finally, these oils are top notes so they will disperse quickly from a client's mind, to make way for the next smellscape.
One of my most popular services is custom blended oils for the client's massage experience. This involves a pleasurable consultation where the client helps me create their synergy based on what is going on in their life and their goals. I then blend two ounces of oil, using about one ounce in the massage and sending the rest home with the client. I tend to blend by trinities (three oils at a time) or use pre-blended synergies. I find this keeps the blending interesting for the client without overwhelming them. An example of a summer favorite is a relaxing blend of four drops each of geranium rose, lavender and roman chamomile into two ounces of a light massage medium. All three oils are middle notes (heart notes) and together will resonate like a calming hum throughout the massage. This blend is not only very soft and tranquil; it also helps pharmacologically with wind- and sun-tortured skin, which is so prevalent in the summer. If your client needs or desires a more substantial blend, you can replace the roman chamomile for two drops of Sandalwood which is a base note. This will add weight to the experience and enhance the meditative aspect of the massage.
I conclude all my sessions with a blessing of oils. In the warmer months, I like to deliver the finishing touch as a reviving and cooling sensation on the feet, neck and temples. My favorite aromatherapy treatment is to blend eight drops of orange and four drops of peppermint in one ounce of a fast-absorbing base and briskly rub it into the feet. Then, I promptly apply the mixture into their neck and temples, making sure to stay away from their eyes. I close with placing my hands in front of the client and instructing them to take several deep breaths. As a final touch, I serve water garnished with slices of orange and sprigs of mint. These particular aromas are chosen for their refreshing effects and I can't think of a better state in which to send my clients, and me for that matter, back into the challenging world that awaits.
A client probably won't remember what you said, they might not even remember what you did, but I promise they always will remember how they felt when they were with you. Aromatherapy is one of the easiest and most effective ways to establish a sense of place, by allowing us to create the strongest essence of place.
Kelli Lene attended the Austin School of Massage in El Paso, Texas, and the East Tennessee School of Cosmetology. She has extensive experience as a massage therapist and spa technician. She can be reached at "> .
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