resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Identify & Adjust the Apex Posterior Sacrum
Low back pain involving an apex posterior sacrum (+θX-axis misalignment) typically presents with signs of lumbosacral joint impingement or facet syndrome.
News in Brief
Northwestern Student Honored for Addressing Concussions Head-On; Northwestern Announces New CFO; Life U. to Provide Unique Opportunity.
The Value of Melatonin in Breast Cancer Prevention and Adjunctive Treatment
Although melatonin (MLT) is best known for its sleep-aid properties and as a natural remedy to prevent jet lag, extensive experimental studies suggest it possesses anticancer activity through several biological mechanisms.
Roots in the Community, Branches Far Beyond
The Jung Tao School of Classical Chinese Medicine (JTS) was founded in 1998 by Sean Christian Marshall in Sugar Grove, North Carolina, a small community near Boone in the state's westernmost mountains.
Excited to Share the Science of Chiropractic: An Interview With Dr. Heidi Haavik
Dr. Heidi Haavik has become known in the circle of chiropractic researchers as not only a rising star, but also one willing to do research that can have a major impact in the scientific world and how chiropractic is perceived.
The Art of Listening
One of the most important clinical concepts for me was voiced by the legendary physician William Osler. "Listen to your patient, he/she is telling you the diagnosis." After treating literally thousands of patients, it can become almost second nature to quickly discover clues which reveal the underlying diagnosis.
Building Relationships and Referral Networks with Allopathic Practitioners
Dr. Doug, an orthopedist of 20 years, had heard stories from patients who tried acupuncture. While he was able to address many of their complaints effectively, some appeared to gain additional benefit when their care included TCM.
Misconceptions & Opportunities With Medicare
As I speak around the country on how to properly document Medicare patient encounters, I get questions regarding opting out of Medicare. There are many misconceptions about opting out of Medicare, including just what it means to opt out.
Energy: For Life and For Death
Energy is a deep topic in Traditional Chinese Medicine. Qi is understood to underlie all of existence, animated or not, and the qi of the living is studied with special attention.
Day in the Life of an Advanced-Practice DC
Can you tell us a little about your background in the profession? Why did you want to become a DC? I studied at Boston University from 1968-1972 as a pre-med student majoring in biology.
Specialized Pro-Resolving Mediators: 21st Century Inflammation Fighters
Specialized pro-resolving mediators, or SPMs, are a portion of the omega-3 fatty-acid spectrum that have been shown to have a powerful effect on reducing inflammation.
Health and Wellness Partnership
Yo San University of Traditional Chinese Medicine and The Wellness Center at the LAC + USC Historic General Hospital recently joined forces to extend care to the residents of Boyle Heights area of Los Angeles.
F4CP Launches New Social Media Campaign
The Foundation for Chiropractic Progress has launched a new service to help member doctors: a social media campaign called "Accelerator."
NCCAOM Launches New Membership Organization
The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) recently launched a new national membership organization, the NCCAOM Academy of Diplomates.
Transparency is Key at ASA First Annual Meeting
On March 4th and 5th the American Society of Acupuncturists (ASA) held a successful first annual meeting in Albuquerque, New Mexico.
An Alarming Lack of Accountability
Accountability seems to be a lost quality today. The simple act of taking responsibility and doing the right thing just doesn't happen as often as it should. Maybe it is the litigious nature of our society.
Constructing Our Reality: The Primary Channels and Perception, Part 1
My favorite topic of discussion within Chinese medicine is the acupuncture channel systems. First of all, each of us have them. They are part of our bodies; not something external to us. To learn about the acupuncture channels is to learn about ourselves.
How Many of Your Patients Have Sarcopenia?
Figure 1 demonstrates the typical appearance of sarcopenia in the paravertebral muscles. Have you considered evaluating your patients for this problem? Sarcopenia is the progressive loss of skeletal muscle mass and function that affects the older population.
The Rest of the Patient Story
I've written previously about allowing a patient to tell you their story – about taking the time to listen and engage all the aspects of their case history, the injury in question, and the related issues.
Asking Patients the Right Questions
When was the last time you asked a patient a question? Maybe 30 seconds ago? But, are you asking the right questions to elicit valuable and useful information? As a healthcare provider, you've likely spent hundreds of hours learning to ask the right questions to gather critical health information from your patients.
An Interview with Amanda Shayle
JW: Can you share with us some of your history and how you became an acupuncturist? What did you do prior to becoming an acupuncturist? Where did you go to school?
Designing a Fitness Plan (Part 4): Blending Pain Relief With Healthy Aging
Pain relief is still the No. 1 reason patients come to my office. However, most of my patients have other goals as well, such as: "I want to lose 10 to 20 pounds"; "I feel old and want to slow down the aging process"; "My doctor says I am becoming a diabetic and need to exercise"; or "I'm tired and want more energy."
Filling the Gap: The Role of Alternative Practitioners in a Broken Health Care System
I have been asked many times what got me into alternative medicine. My answer is simple: I want to truly help and make a difference in people's health.
Let's Streamline Your Front Desk
Your front office can be your greatest source of efficiency or a constant bottleneck. Increasing the productivity of this area without sacrificing the quality of patient interaction can be a little tricky.
June, 2006, Vol. 06, Issue 06
Selecting the Right Spa Vendor and Creating a Good Relationship
By Stephanie Beck
We have covered most of the basics: You have selected a vision for your business, you understand which treatments offer the right benefits that coordinate with the vision, and you have a good understanding of what products and equipment you will need to purchase.But, now you are left with figuring out where to purchase your products. So, let's uncover some basic truths that will help you work smarter instead of harder.
Benefits in Ordering From a Distributor
There are many vendor choices currently in the market. Determining the right choice for you can be confusing. Some of you might think that working directly with a manufacturer is the best way to go, but let's take a look at some of the myths and facts.
Myth: I get a better discount if I order directly from the manufacturer. Fact: All the spa and massage product and equipment manufacturers have distributors and all of them have policies not to undercut their distributors. Manufacturers and distributors have to operate on a level of trust and have great working relationships, so if a manufacturer were to compete with their distributor, their relationship would be over. Also, keep in mind that you might be in New York and the manufacturer is in California, but they have a distributor in Illinois; the savings in shipping costs alone by ordering from Illinois rather than California makes that the logical choice.
Myth: I receive fresher products if I order directly from the manufacturer. Fact: Manufacturers have shelf life and turn around times on all their products and most do not keep product inventory for more than 60 days at a time. Any authorized distributor should rotate stock on a regular basis; they never want more inventory than what they will sell in a given period, therefore products from the distributor should never be more than 60 days old, either.
Myth: I need to receive my training directly from the manufacturer. Fact: Every skin care manufacturer offers training, and most of them charge extra for it. Most distributors pay to have their staff trained - not just for one product line but several product lines - and the training can be included with your purchase without additional expense from a distributor. Also, there are several videos and DVD's, manuals and workshops that cover, in great detail, the training needed to operate the equipment or apply techniques and products. Therefore, it's not necessary to spend countless hours and thousands of dollars to end up with multiple trainers from different manufacturers coming to your facility to train your personnel. So, how do you determine which distributor is going to meet your needs the best?
How Supportive Are They to My Business and My Industry?
If you recall, in the first article I touched on the "one stop shopping" theory, in that it makes sense that the more you can order from one place, the better your pricing and service will be. Plus, think about how convenient it would be to make one phone call to order all your products, check on order status, report any claims, schedule training, etc. than to have to make those same calls to a bevy of different people who may or may not be available.
And this brings up another good point: How available are they? How responsive are they to your calls and questions? Do they have a Web site or direct contact information for an expert to call you back or for you to have your questions answered in a timely fashion?
Also, what kind of marketing materials do they offer? Are they able to assist with materials that will drive your sales? How educated are they to your needs and do they understand what is important to help you grow your business? How involved are they in the industry? Do they belong to the professional organizations and contribute to the education process? Think about it. Why would anyone want to support a company that is only concerned about making the almighty dollar and not giving back to their community?
You have a responsibility, too. You need to make sure that you are giving the spa vendor all of the information needed to support you. For instance, if you wait until three weeks before an opening to contact the distributor and you need to order three stationary tables, one wet table and 100 customized robes, you must understand that not even the manufacturers would be able to pull that off in such a short time. That is why it's important for you to plan your work and work your plan. Also, it's much easier for us, as spa experts, to work within your budget and recommend the right equipment and product lines if we know what your financial limits are ahead of time.
It's just as important to know the company's philosophies, policies, shipping/lead times, as well as their general level of friendliness and willingness to help on the phone. What are their return policies, backorder policies, warranties and guarantees? Sometimes it's not just about price. Sometimes that old adage is true: "You get what you pay for," so be aware that if it sounds too good to be true, it probably is.
It makes sense for you to want to conduct business with people who have an interest in you and treat you like more than just another account number. The very famous customer service motto is true, "If you don't take care of your customers, someone else will." You should not have to compromise service, friendliness or knowledge to fit a distributor's needs. We are here, as experts in the industry, to make sure your needs and the needs of your customers are being met.
If you have further questions regarding selecting the right spa vendor, please feel free to e-mail me at , and thank you for the support and feedback from everyone else who has been writing.
Click here for more information about Stephanie Beck.
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