resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Branding: Set Your Practice Apart
Dr. Brad started his practice seven years ago on a shoestring budget. He created his generic logo in five minutes using a website because he didn't have the time to figure out how to make something special.
Little Sticker, Big Impact
It's the end of an election year. Hilary Clinton and Donald Trump were the subject of conversation for everyone, everywhere for the entire 2016 calendar year. I don't think any of us can deny that this election affected us all very deeply on a personal level.
Another Chance to Make a Difference
Just a few months ago, "the worst natural disaster to strike the United States since Hurricane Sandy" hit Louisiana. During this storm, one area experienced 31 inches of rain in 15 hours as almost 7 trillion gallons of water rained down in just one week across the state.
Dedicated to Defending Chiropractic
Whether you're a veteran DC or a first-trimester student, the name George McAndrews should be part and parcel of your professional vernacular, as familiar as the word chiropractic.
A Letter to the Profession from the New President at AAAOM
Volunteering for a national, nonprofit organization brings with it such highs, lows, and accomplishments, as well as a steep learning curve.
A Q & A About Updated Codes
Yes, indeed there was an update to ICD-10 on Oct.1, 2016. This is a regular update to the diagnosis coding system and this type of update will occur every Oct. 1, just as it did when the ICD-9 system was in place.
What We Can Learn From Spine Surgery
Patients with lumbar stenosis presumably present for conservative care to improve their quality of life and avoid surgery. However, providing clear guidance to these patients can be difficult for a number of reasons.
Assessing Core Stability and ROM: 5 Basic Checks
One of the first steps in addressing core stability is assessing static posture, ranges of motion, and motion of the pelvic bones, sacrum, femurs, lumbar spine and thoracic spine.
Molecular Motors: Tiny Machines Behind the Rhythm of Life
In the clinic, we aim to restore healthy patterns of movement for qi that has gotten trapped or misdirected, or may have even collapsed. We may be focused on freeing stagnation, releasing heat or redirecting counterflow qi, but it often comes down to helping re-establish a flow of sorts.
Chiro School Reunion: Whatever Happened to...?
I opened the door to the closet slowly, carefully, since I knew it contained a large number of precariously stacked file boxes. It also held numerous outdated gizmos with electrical cords of various lengths that could trip or strangle a person.
6 Steps to Make 2017 Your Best Year Yet
People often ask me what defines success. Success, for me, is simple: doing exactly what you want to do in life. Whether it's the kind of practice you run, your life at home, your hobbies or something else, it's achieving anything you put your mind to.
Can a Multivitamin Reduce Breast Cancer Recurrence?
There is a great deal of controversy regarding the value of multivitamin supplements in cancer prevention. However, with respect to preventing breast cancer recurrence, an important study was published in the Journal of Breast Cancer Research and Treatment in 2011 by Kwan ML, et al.
Overuse Injuries in Young Athletes (Pt. 2)
Most overuse injuries are benign, but there are some high-risk injuries that, if unrecognized or inappropriately treated, can result in significant loss in time from the sport or even require leaving the sport.
A Simple Protocol for Holiday Stress
It's winter, a time when we should be deep in reflection, eating warming foods and sleeping long hours. Following nature's rhythms, we restore our bodies and minds in preparation for the renewal of spring.
End of an Era Looms at NYCC
New York Chiropractic College recently announced that Dr. Frank Nicchi will retire in August 2017 after 36 years with the college, the past 17 as president.
A First for the Profession: CCE Accredits First Chiropractic Residencies
The Council on Chiropractic Education (CCE) has awarded accreditation to all five chiropractic residency programs currently administered at Veterans Administration facilities, "the first residency programs in the nation ever to be awarded this distinction, a significant advancement in the evolution of chiropractic education," according to a VA press release announcing the milestone.
2016: A Year in the Life of Acupuncture
Happy Holidays, may you, your family and friends have peace, joy and blessings throughout this special time of year. As 2016 comes to a close, we can look back and celebrate the many events and accomplishments for the profession of acupuncture.
Herbs for Digestion: The Power of Bitter
Many cultures (and indeed herbal clinicians) around the world have long respected the role of bitter herbs and foods for promoting digestion. For example, aperitifs – drinks consumed before a meal to stimulate appetite and digestion – were originally derived from bitter herbs.
Meshing TCM With Environmental Pediatrics: Where's the Overlap?
Pediatrics has a long history within Chinese medicine dating back to the late Han dynasty (i.e., the late 200s CE), with the two primary areas of emphasis being herbal medicine and xiao er tui na (pediatric massage).
Southwest Acupuncture College Brings It to Division 1 Athletes
When Michael Phelps' photograph with the distinctive round marks left by cupping went viral, the Division 1 student athletes treated through the Dal Ward Athletic Center at the University of Colorado (CU) could relate.
All Fiber Is Not Created Equal
Sometimes the best place to start is at the end. So, the conclusion of this article is that all fiber is good ... but some fiber is better. Let's break it down. There are two main types of fiber: soluble fiber and insoluble fiber.
DVT: Know the Signs and You Could Save a Life
I lost a friend several months ago. He died from a pulmonary embolism (PE) secondary to a deep-vein thrombosis (DVT) that originated in his lower leg. Bobby was in his mid-60s, soft-spoken and had a big heart.
June, 2006, Vol. 06, Issue 06
Selecting the Right Spa Vendor and Creating a Good Relationship
By Stephanie Beck
We have covered most of the basics: You have selected a vision for your business, you understand which treatments offer the right benefits that coordinate with the vision, and you have a good understanding of what products and equipment you will need to purchase.But, now you are left with figuring out where to purchase your products. So, let's uncover some basic truths that will help you work smarter instead of harder.
Benefits in Ordering From a Distributor
There are many vendor choices currently in the market. Determining the right choice for you can be confusing. Some of you might think that working directly with a manufacturer is the best way to go, but let's take a look at some of the myths and facts.
Myth: I get a better discount if I order directly from the manufacturer. Fact: All the spa and massage product and equipment manufacturers have distributors and all of them have policies not to undercut their distributors. Manufacturers and distributors have to operate on a level of trust and have great working relationships, so if a manufacturer were to compete with their distributor, their relationship would be over. Also, keep in mind that you might be in New York and the manufacturer is in California, but they have a distributor in Illinois; the savings in shipping costs alone by ordering from Illinois rather than California makes that the logical choice.
Myth: I receive fresher products if I order directly from the manufacturer. Fact: Manufacturers have shelf life and turn around times on all their products and most do not keep product inventory for more than 60 days at a time. Any authorized distributor should rotate stock on a regular basis; they never want more inventory than what they will sell in a given period, therefore products from the distributor should never be more than 60 days old, either.
Myth: I need to receive my training directly from the manufacturer. Fact: Every skin care manufacturer offers training, and most of them charge extra for it. Most distributors pay to have their staff trained - not just for one product line but several product lines - and the training can be included with your purchase without additional expense from a distributor. Also, there are several videos and DVD's, manuals and workshops that cover, in great detail, the training needed to operate the equipment or apply techniques and products. Therefore, it's not necessary to spend countless hours and thousands of dollars to end up with multiple trainers from different manufacturers coming to your facility to train your personnel. So, how do you determine which distributor is going to meet your needs the best?
How Supportive Are They to My Business and My Industry?
If you recall, in the first article I touched on the "one stop shopping" theory, in that it makes sense that the more you can order from one place, the better your pricing and service will be. Plus, think about how convenient it would be to make one phone call to order all your products, check on order status, report any claims, schedule training, etc. than to have to make those same calls to a bevy of different people who may or may not be available.
And this brings up another good point: How available are they? How responsive are they to your calls and questions? Do they have a Web site or direct contact information for an expert to call you back or for you to have your questions answered in a timely fashion?
Also, what kind of marketing materials do they offer? Are they able to assist with materials that will drive your sales? How educated are they to your needs and do they understand what is important to help you grow your business? How involved are they in the industry? Do they belong to the professional organizations and contribute to the education process? Think about it. Why would anyone want to support a company that is only concerned about making the almighty dollar and not giving back to their community?
You have a responsibility, too. You need to make sure that you are giving the spa vendor all of the information needed to support you. For instance, if you wait until three weeks before an opening to contact the distributor and you need to order three stationary tables, one wet table and 100 customized robes, you must understand that not even the manufacturers would be able to pull that off in such a short time. That is why it's important for you to plan your work and work your plan. Also, it's much easier for us, as spa experts, to work within your budget and recommend the right equipment and product lines if we know what your financial limits are ahead of time.
It's just as important to know the company's philosophies, policies, shipping/lead times, as well as their general level of friendliness and willingness to help on the phone. What are their return policies, backorder policies, warranties and guarantees? Sometimes it's not just about price. Sometimes that old adage is true: "You get what you pay for," so be aware that if it sounds too good to be true, it probably is.
It makes sense for you to want to conduct business with people who have an interest in you and treat you like more than just another account number. The very famous customer service motto is true, "If you don't take care of your customers, someone else will." You should not have to compromise service, friendliness or knowledge to fit a distributor's needs. We are here, as experts in the industry, to make sure your needs and the needs of your customers are being met.
If you have further questions regarding selecting the right spa vendor, please feel free to e-mail me at , and thank you for the support and feedback from everyone else who has been writing.
Click here for more information about Stephanie Beck.
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