resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Cell Health (Part 2)
Dr. Barsten, your book is about restoring "cell vitality." Can you briefly define the term? Cell vitality is more than the mere absence of symptoms or pathology, but optimum structural, physiological and energetic health.
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
Mind-Body in Motion
A central goal of low back pain treatment involves the correction of dysfunctional movement patterns believed to be responsible for spinal overload.
News in Brief
An Encouraging Sign at Palmer; NBCE Announces Retirement of Longtime Director of Testing.
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
Let's Speak With One Voice in 2015
For the longest time, the chiropractic profession has attempted to achieve some form of unity. On a political level, this was characterized by an ultimately unsuccessful two-year merger effort between ACA and ICA leadership from 1986-1988.
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
Help Your Parents Stay Engaged
As much as parents may wish it were so, children do not come with an instruction manual. There's no "how to" that can be followed and no two children are alike, so what works with one generally won't work with the next.
Unlevel Pelvis in the High-School Athlete: Exploring Causes and Effects
The unlevel pelvis is all too common in the high-school athlete and if not detected, will likely cause a lifetime of musculoskeletal issues. Any provider who doesn't look for this common finding is missing critical information.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
The CDC came out with a report in March 2013 that suggests 1 in 50 children will be diagnosed somewhere on the autism spectrum – significantly higher than the 1 in 86 figure that came out in 2007. What does this mean moving forward, particularly for children?
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
Connecting the Dots
In 2002, I published a book on patient examination procedures that included information on the procedural coding of the recommended examinations. The book should have been published in 2000, but I had trouble finding a publisher. Why?
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
Leaving Footprints on Capitol Hill: Tribute to Dr. Kenneth Luedtke (1930-2014)
It was with great sadness that I heard of the passing of Dr. Ken Luedtke.
June, 2006, Vol. 06, Issue 06
Selecting the Right Spa Vendor and Creating a Good Relationship
By Stephanie Beck
We have covered most of the basics: You have selected a vision for your business, you understand which treatments offer the right benefits that coordinate with the vision, and you have a good understanding of what products and equipment you will need to purchase.But, now you are left with figuring out where to purchase your products. So, let's uncover some basic truths that will help you work smarter instead of harder.
Benefits in Ordering From a Distributor
There are many vendor choices currently in the market. Determining the right choice for you can be confusing. Some of you might think that working directly with a manufacturer is the best way to go, but let's take a look at some of the myths and facts.
Myth: I get a better discount if I order directly from the manufacturer. Fact: All the spa and massage product and equipment manufacturers have distributors and all of them have policies not to undercut their distributors. Manufacturers and distributors have to operate on a level of trust and have great working relationships, so if a manufacturer were to compete with their distributor, their relationship would be over. Also, keep in mind that you might be in New York and the manufacturer is in California, but they have a distributor in Illinois; the savings in shipping costs alone by ordering from Illinois rather than California makes that the logical choice.
Myth: I receive fresher products if I order directly from the manufacturer. Fact: Manufacturers have shelf life and turn around times on all their products and most do not keep product inventory for more than 60 days at a time. Any authorized distributor should rotate stock on a regular basis; they never want more inventory than what they will sell in a given period, therefore products from the distributor should never be more than 60 days old, either.
Myth: I need to receive my training directly from the manufacturer. Fact: Every skin care manufacturer offers training, and most of them charge extra for it. Most distributors pay to have their staff trained - not just for one product line but several product lines - and the training can be included with your purchase without additional expense from a distributor. Also, there are several videos and DVD's, manuals and workshops that cover, in great detail, the training needed to operate the equipment or apply techniques and products. Therefore, it's not necessary to spend countless hours and thousands of dollars to end up with multiple trainers from different manufacturers coming to your facility to train your personnel. So, how do you determine which distributor is going to meet your needs the best?
How Supportive Are They to My Business and My Industry?
If you recall, in the first article I touched on the "one stop shopping" theory, in that it makes sense that the more you can order from one place, the better your pricing and service will be. Plus, think about how convenient it would be to make one phone call to order all your products, check on order status, report any claims, schedule training, etc. than to have to make those same calls to a bevy of different people who may or may not be available.
And this brings up another good point: How available are they? How responsive are they to your calls and questions? Do they have a Web site or direct contact information for an expert to call you back or for you to have your questions answered in a timely fashion?
Also, what kind of marketing materials do they offer? Are they able to assist with materials that will drive your sales? How educated are they to your needs and do they understand what is important to help you grow your business? How involved are they in the industry? Do they belong to the professional organizations and contribute to the education process? Think about it. Why would anyone want to support a company that is only concerned about making the almighty dollar and not giving back to their community?
You have a responsibility, too. You need to make sure that you are giving the spa vendor all of the information needed to support you. For instance, if you wait until three weeks before an opening to contact the distributor and you need to order three stationary tables, one wet table and 100 customized robes, you must understand that not even the manufacturers would be able to pull that off in such a short time. That is why it's important for you to plan your work and work your plan. Also, it's much easier for us, as spa experts, to work within your budget and recommend the right equipment and product lines if we know what your financial limits are ahead of time.
It's just as important to know the company's philosophies, policies, shipping/lead times, as well as their general level of friendliness and willingness to help on the phone. What are their return policies, backorder policies, warranties and guarantees? Sometimes it's not just about price. Sometimes that old adage is true: "You get what you pay for," so be aware that if it sounds too good to be true, it probably is.
It makes sense for you to want to conduct business with people who have an interest in you and treat you like more than just another account number. The very famous customer service motto is true, "If you don't take care of your customers, someone else will." You should not have to compromise service, friendliness or knowledge to fit a distributor's needs. We are here, as experts in the industry, to make sure your needs and the needs of your customers are being met.
If you have further questions regarding selecting the right spa vendor, please feel free to e-mail me at , and thank you for the support and feedback from everyone else who has been writing.
Click here for more information about Stephanie Beck.
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