Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
June, 2006, Vol. 06, Issue 06
Research: The Key That Opens the Door
By John Slavin, PhD, LMT
The amount of research opportunities and data available to massage therapists is growing steadily each year, ever since Dr. Tiffany Field's original groundbreaking research on pre-term infants was published more than two decades ago.However, although all new ventures have a glitch or two to work out, evidence suggests massage research needs more development; due in part to the fact that a great majority of therapists tend to be unwilling to form alliances with allopathic practitioners or even other massage therapists. Many therapists seem to be content only when they distance themselves from others, seeing them as a threat and building walls in an effort to protect their environment from competition, rather than trying to aid the progress of touch therapy.
It's sad, that in an environment where we value touch and closeness it seems therapists can, at times, be anything but amiable! Recently, I had a student ask me rather rudely why I was so involved in touch research. When I explained that research leads to conclusive findings, and conclusive findings lead to respectability, the student shrugged her shoulders and went on to tell me how she does not need respect from anyone but herself. This is true and very noble, but the fact remains, medical evaluators such as insurance companies will not reimburse massage therapists based on self-respect; they require concrete medical data and this is where research sometimes falls short.
Although, in this era of much research regarding touch therapy, it seems not nearly enough is being done. And that is not due to any lack of interest from the medical community. When presenting potential research studies to some of the major research hospitals and medical schools in my area, I was welcomed by the allopathic community with open arms. Granted, I had some help getting my foot in the door, but then I found myself meeting with prominent members of the medical community. Many times, the chief of staff of a given department would even set up a lunch. Discussions developed, in allopathic terms, why a certain massage technique was valuable and where they could see it placed in the medical model. When I mentioned the idea of research being done, the doctors challenged each other as to who would have the opportunity to work with the therapists. Within one day, I had calls from the head of oncology, the head of hematology, and the physical therapy department all wanting to do research. The physicians even discussed the potential of research being funded through the hospitals' own research department! Now, to what do I owe this amazing outcome? It's all about simple professional courtesy! If therapists would only work at speaking the allopathic language and gain their respect, then nine times out of ten they will not only be willing, but eager to work with them. Is it any doubt that Tiffany Fields, PhD, Janet Kahn, PhD, or Janet Travell, MD, were so successful in their research attempts? They did not go against the grain. They understood the need for good clinical research, studied their field and were well versed in the language of allopathic medicine.
Massage therapists seem to be the most highly underrated health care providers and this is a real shame. Sadly, they seem to be fighting an uphill battle when it comes to respectability in the medical field, but this has been changing in recent years. This is primarily because their scope of practice is so broad and their knowledge of anatomy and kinesiology so vast, that when medical practitioners see this they often are dazzled at how knowledgeable therapists are and how useful they can be!
Unfortunately, it's not the therapist, but how they come across that makes or breaks them in the medical field. With all the recent bickering about defining medical massage and extra certification and training, it appears what it really boils down to is communication. The better therapists can speak with other health care providers, the better they can promote themselves. Many times, massage therapists complain of not getting compensated properly for their work in medical offices, but more often than not those same therapists are the ones griping that there is too much interest in touch research and therapists should focus their efforts somewhere more useful. To me, it's all tied up with research! Modern society is full of "doubting Thomases" and unless therapists can show them the proof, they most likely will never believe how powerful touch therapy can really be.
With research, one can definitely prove the physiological effects of a certain technique and reproduce the results. And this is what the insurance companies want to see.
In closing, I will tell of one more student comment. Recently, while instructing a student how to be successful when networking with doctors and fellow massage therapists, another student commented, "Why tell him your secrets? If everyone knows how you do what you do, then you won't be unique, and everyone will be successful!" I answered quite simply, "Good! Then I would have succeeded at my task!"
John Slavin, PhD, LMT, received his massage education from Florida Academy of Massage in Ft. Myers and his PhD in biology from Canterbury University. He was recently appointed Vice President of research and development for the American University of Healing Arts in Little Rock, Ark. He is extensively involved in medical research pertaining to massage therapy and is very proactive in bridging the gap between LMTs and the allopathic community. He can be reached at "> .
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