Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
June, 2006, Vol. 06, Issue 06
Research: The Key That Opens the Door
By John Slavin, PhD, LMT
The amount of research opportunities and data available to massage therapists is growing steadily each year, ever since Dr. Tiffany Field's original groundbreaking research on pre-term infants was published more than two decades ago.However, although all new ventures have a glitch or two to work out, evidence suggests massage research needs more development; due in part to the fact that a great majority of therapists tend to be unwilling to form alliances with allopathic practitioners or even other massage therapists. Many therapists seem to be content only when they distance themselves from others, seeing them as a threat and building walls in an effort to protect their environment from competition, rather than trying to aid the progress of touch therapy.
It's sad, that in an environment where we value touch and closeness it seems therapists can, at times, be anything but amiable! Recently, I had a student ask me rather rudely why I was so involved in touch research. When I explained that research leads to conclusive findings, and conclusive findings lead to respectability, the student shrugged her shoulders and went on to tell me how she does not need respect from anyone but herself. This is true and very noble, but the fact remains, medical evaluators such as insurance companies will not reimburse massage therapists based on self-respect; they require concrete medical data and this is where research sometimes falls short.
Although, in this era of much research regarding touch therapy, it seems not nearly enough is being done. And that is not due to any lack of interest from the medical community. When presenting potential research studies to some of the major research hospitals and medical schools in my area, I was welcomed by the allopathic community with open arms. Granted, I had some help getting my foot in the door, but then I found myself meeting with prominent members of the medical community. Many times, the chief of staff of a given department would even set up a lunch. Discussions developed, in allopathic terms, why a certain massage technique was valuable and where they could see it placed in the medical model. When I mentioned the idea of research being done, the doctors challenged each other as to who would have the opportunity to work with the therapists. Within one day, I had calls from the head of oncology, the head of hematology, and the physical therapy department all wanting to do research. The physicians even discussed the potential of research being funded through the hospitals' own research department! Now, to what do I owe this amazing outcome? It's all about simple professional courtesy! If therapists would only work at speaking the allopathic language and gain their respect, then nine times out of ten they will not only be willing, but eager to work with them. Is it any doubt that Tiffany Fields, PhD, Janet Kahn, PhD, or Janet Travell, MD, were so successful in their research attempts? They did not go against the grain. They understood the need for good clinical research, studied their field and were well versed in the language of allopathic medicine.
Massage therapists seem to be the most highly underrated health care providers and this is a real shame. Sadly, they seem to be fighting an uphill battle when it comes to respectability in the medical field, but this has been changing in recent years. This is primarily because their scope of practice is so broad and their knowledge of anatomy and kinesiology so vast, that when medical practitioners see this they often are dazzled at how knowledgeable therapists are and how useful they can be!
Unfortunately, it's not the therapist, but how they come across that makes or breaks them in the medical field. With all the recent bickering about defining medical massage and extra certification and training, it appears what it really boils down to is communication. The better therapists can speak with other health care providers, the better they can promote themselves. Many times, massage therapists complain of not getting compensated properly for their work in medical offices, but more often than not those same therapists are the ones griping that there is too much interest in touch research and therapists should focus their efforts somewhere more useful. To me, it's all tied up with research! Modern society is full of "doubting Thomases" and unless therapists can show them the proof, they most likely will never believe how powerful touch therapy can really be.
With research, one can definitely prove the physiological effects of a certain technique and reproduce the results. And this is what the insurance companies want to see.
In closing, I will tell of one more student comment. Recently, while instructing a student how to be successful when networking with doctors and fellow massage therapists, another student commented, "Why tell him your secrets? If everyone knows how you do what you do, then you won't be unique, and everyone will be successful!" I answered quite simply, "Good! Then I would have succeeded at my task!"
John Slavin, PhD, LMT, received his massage education from Florida Academy of Massage in Ft. Myers and his PhD in biology from Canterbury University. He was recently appointed Vice President of research and development for the American University of Healing Arts in Little Rock, Ark. He is extensively involved in medical research pertaining to massage therapy and is very proactive in bridging the gap between LMTs and the allopathic community. He can be reached at "> .
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