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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
June, 2006, Vol. 06, Issue 06
A Discussion About Continuing Education
By Cliff Korn, BS, LMT, NCTMB
Are you a life-long learner? I know I am. At times, I think I could be happy as a perpetual student. I love the process of evaluating what I know, comparing it to the knowledge and beliefs of whoever is teaching a class, and then choosing those items that fit into my specific needs and circumstances that I can take back to my practice.
When I first graduated from massage school, I found there was a whole new world of education available to help me make great strides in my capabilities.There were many and frequent "ah-hah" moments for me. As my thirst to learn more grew and my time was spent in ever more workshops, the "ah-hah" moments started to diminish significantly. I learned rather quickly "there wasn't much new under the sun" and many of the things I was learning were similar actions and thought processes repackaged with different marketing terms. When I first recognized this, I was appalled, lamenting my loss of "ah-hah." I quickly outgrew my simplified and unrealistic expectations of continuing education though. I no longer find it necessary to get a wealth of new ideas from each workshop I attend. I also now realize that "similar" doesn't equate to "the same" and I find that nuances of style and intent actually are more than the same old thing with a new name. I don't need big "ah-hah" moments these days. One new idea, technique, or way of evaluating a situation that I can use in my practice is all I need to make me feel I'm getting real value for my education dollar.
I recently was reading responses on a massage chat group that expressed varying opinions on the desirability of mandating continuing education and requiring finite amounts annually. For me, the discussion was moot, as I am a member of several professional associations, all of which require specified hours of continuing education. I am nationally certified, and required to obtain continuing education hours if I choose to maintain that certification. My state also requires hours of continuing education to continue to practice. This has been the case for me since I began practicing in 1993, so I just accept it as "what is."
Most of the time, I think requiring a certain amount of continuing education on an annual basis is a good idea. The fact that CE is required lets me deduct the cost of the education on my tax return. Now, the IRS does have stipulations for this deduction in addition to it being required by law or an employer. The continuing education must "enhance or maintain skills." Being a CE Junkie, I end up in workshops of varying quality. Some I have attended were so bad that it would be doubtful if they meet this criterion.
One issue with continuing education has confused many in the last several years. At least as long as I have been practicing, continuing education has been provided in "CEUs" (Continuing Education Units). I believe 50 minutes of instruction equals one CEU. Recently, we see less use of the term "CEU" and observe it replaced by CEC (Continuing Education Credit) or CH (Contact Hour). At least one professional association and the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) use this terminology. It stems from definitions of the International Association for Continuing Education Training (IACET). The Continuing Education Unit (CEU) was created by IACET as a measurement of continuing education. One (1) IACET CEU is equal to ten (10) contact hours of participation in an organized, continuing education experience under responsible sponsorship, capable direction and qualified instruction. When I checked the list of authorized providers on the IACET Web site though, I could find none that appeared to offer continuing education in massage-related subjects.
I was impressed to find there is an organization whose sole focus is to positively influence the quality of continuing education. So does this mean that IACET-approved providers, or NCBTMB-approved providers are always going to be providing CE that is useful and of high quality? Not necessarily. Both organizations appear to be more concerned with the educational process of the provider than the content of the workshops presented. IACET's Web site says, "IACET approves the process, not the content - our standards apply across all disciplines. Through an emphasis on the educational process, the standards ensure clear program development and valuable learning outcomes."
The IACET's process approval is one I wish massage therapy CE providers would either obtain or emulate. Wouldn't it be wonderful if all of our CE providers were measured on criteria in Organization, Responsibility and Control, a System for Awarding Credit, Learning Environment and Support Systems, Needs Identification, Learning Outcomes, Planning and Instructional Personnel, Content and Instructional Methods, Assessment of Learning Outcomes, and Post-Program Evaluation? (Those are the 10 criteria IACET uses in approving providers.) The criteria would represent a systematic approach to cause learning to occur. It might not guarantee high quality, but it would go a long way to make it much more likely!
Since this time last year, I have enjoyed a varied menu of continuing education. I have experienced Ethics, Seated Therapeutic Massage for Carpal Tunnel, Hawaiian Lomi Lomi, Documentation in the age of HIPPA, Advanced Clinical Skills: The Pelvic Bowl, Myofascial and Deep Tissue Techniques, Breast Massage, and Massage Therapy and the Shoulder Complex. I have no intention of using everything presented in these workshops in my practice, but I am ever so glad to have taken them. My clients and I are better off because I chose to invest the time and money. Just as a new table, advertising or signage is an investment in your business, so too, is education. Check out www.irs.gov/pub/irs-pdf/p970.pdf to assist you in determining how much of your education investment you can deduct from your taxes. As a matter of fact, I need to check with a tax advisor myself because later this year I'm participating in a continuing education program on a cruise ship at sea! I want to make sure I get a business deduction from the portion of the trip that represents work-related education. Maybe I'll see you there, and we can both get a nice write-off and help our practices at the same time!
Thanks for listening.
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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