Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
June, 2006, Vol. 06, Issue 06
Massage and Embodiment
By Keith Eric Grant, PhD, NCTMB
Finding myself in the full spring of the second half of the first decade of the 21st century seems cause enough for a bit of reflection on touch and training.Part of this comes from having had weeks of rain and drab grey light in central California, now suddenly giving way to blue skies, scattered wisps of clouds, warm sunlight, bird song and gentle breezes laden with hints of flowers, grasses and herbs. A spirit could choose far worse times and places to be embodied.
One of the modern paradigms of massage is to induce relaxation. The techniques required for relaxation massage are simple and easily taught, the results often depending as much on intent and connection with the client as with the technique. It's ironic that those wishing to focus only on providing relaxation massage to their clients have been subjected both to the scorn of other practitioners and to legislation requiring far more hours of training than needed simply to provide positive touch. The irony lies in missing the value of the gift of human time and relaxation in our 24/7 world. It's estimated that stress costs business $300 billion per year, contributes significantly to loss of health, increased domestic and workplace violence and loss of community connection.8 Honor those who serve the human needs of others. Enough said.
A second paradigm of massage has been to focus on massage as health care. While certifications and state regulation has been touted to address this paradigm, what has been provided is a relatively empty facade. The vagueness of massage education requirements is a major reason that two "medical massage" organizations have arisen, as well as the basis of the incapacity noted by Ralph Stephens in his March 2006 Massage Today column, "Education - Where Does Advanced Begin?" (www.massagetoday.com/archives/2006/03/02.html). Current "standards without outcome specifics" also are the reason I've both tackled the Massage Medical Applications Project 7 and am working as part of a small group, under the auspices of the Massage Therapy Foundation, to define best practices for massage as health care. Such projects exist because guidelines, based on research and objective evidence, don't currently exist.
Ralph Stephens points out problems with corporate influence on massage training in his May 2006 column, "Put Your Hands on Your Monitor - Part 1" (www.massagetoday.com/archives/2006/05/10.html). I differ from Ralph slightly in believing that massage schools are part of the profession, rather than just the business infrastructure, to the extent that those running programs are immersed within massage. I agree with him where massage is simply another add-on area of training. In California, dedicated massage schools continue to resist a larger vocational school organization's desire for legislative policies that would undercut their economic niche and viability.
My third paradigm, the impact of massage on the quality of body-sense or embodiment of the client, has been largely ignored by those looking at massage as tissue-specific health care. Such work, traditionally taught by holistically-oriented massage schools, is not likely to be picked up by corporate career schools. It might appeal to a massage degree program, but these are still few.
The truly amazing aspect of our embodiment is that we inherently have a cohesive sense of our own bodies. The leap from input signals from a myriad of sensors to an integrated body sense is indicative of the unconscious processing capabilities of our brains. Our abilities in spatial integration have profound consequences to our health. From research on phantom limb pain, Ronald Melzack concludes that we have a neuromatrix analog of our physical bodies, dependent both on input and on current state for its sensory output. Recent haptic research by Martin Grunwald suggests that distortions in tactile integration may contribute to anorexia and may be treatable by sensory stimulation. For some, sensory processing is challenging - the feelings of overload restricting the choices of clothing to those which minimize disruptive input4. For many others, the tactile nature of clothing and fabrics, described by terms such as hand, weight, drape, and texture, is part of the joy of embodiment.
Practicing massage as sensory reframing has no lack for material to draw from. Maurice Merleau-Ponty set out a philosophical framework more than a half century ago.6
Deane Juhan describes the sensory benefits of bodywork as "a cumulative process of [clients] getting to know their own bodies and their own sensations from a fresh perspective, a process that continues to help them discover who and what they are and to learn to exercise some measure of self-control over many of the vagaries of their physical and emotional symptoms."5 Donald Bakal lays the same stress on developing body awareness as a path to healing in Minding the Body.1 The lack we face is not in material to teach, but in the value being given to it by the profession of massage. It is material ill-suited to the concept of massage as the application of anatomical knowledge and tissue-specific techniques to a passive client. It does not fall within the circle of value, and thus the "career" teaching, set by a standardized test. We either begin to accord more value to this material and those who teach it, or we might soon count it as part of the unintended collateral damage of the rush to massage as a standardized profession. Whether it's the future consideration of massage teachers or of massage historians is our individually made collective choice in the policies we set and the values we promote.
Click here for previous articles by Keith Eric Grant, PhD, NCTMB.
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