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Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
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Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
The Liver: The Official of Planning
The Liver, with its paired Official, the Gall Bladder, belongs to the Element Wood within us. Wood grants us the power of birth – new beginnings, growth, breaking through boundaries and surging forward. It is the vigorous, exuberant energy of the spring season.
F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
Time for World-Wide Growth
Acupuncture is the organically growing around the world. The legislative body in Quatar has said acupuncture is "okay." The United States has five states to go to have every state recognized and regulated.
Acupuncture at a Pain Clinic
Introduction: Pain is the most comprehensive human experience. The experience of pain is associated with the somatic, emotional and social impact. Pain has not only somatic symptoms, but also psycho-social dimension, especially in case of chronic pain.
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
Who is Your Ideal Patient?
Being in a healthcare practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of clients and staff.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
Immunotherapy: Where Molecular Medicine Crosses Into Holistic Thinking
Immunotherapy, and its promise as a cancer treatment, has been in the news a lot in the last few years, and for good reason. Real shifts are happening in oncology and exciting researchers, clinicians, and patients.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
Does Anyone Know You're a Good Chiropractor?
If you had a chance to read the recent article in Time magazine (April 6), you know it provided some good information about the efficacy of chiropractic to the magazine's substantial consumer audience.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
Treatment of Type 1 Diabetes Mellitus: The Latest Breakthroughs
There are now more than 29 million diabetics in the U.S. and 10% of them have Type 1. The incidence has been increasing in recent years at an epidemic rate.
Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
May, 2006, Vol. 06, Issue 05
You Don't Have to Spend Money to Make Money
By Angie Patrick
You are a healer. You are a motivator. And you are an entrepreneur, even if you have never really thought of yourself that way. There are many reasons people decide to become massage therapists, not the least of which is the desire to help others.Maybe you like the idea of encouraging others to seek alternative venues for health and wellness, and sharing the benefits of massage therapy. Perhaps you enjoy the thought of building a business that is uniquely your own, and that expresses your vision of who you are.
Any way you look at it, there are many reasons to become a massage therapist. But how do you take your business to the next level? How do you create more income for yourself and your family, while still providing the quality care your clients have come to expect from you? It's not as difficult as you might think. In fact, I will share with you some very easy and economical ways to add black ink to your bottom line while providing a service that fulfills a very real need for your clients.
You probably have read that retailing products to your clients can aid in generating revenue for your practice. The problem is, maybe you aren't really keen on the idea of "selling." Well, your initial instincts are correct: No one likes to be "sold," and it's a feeling that leaves a very bad impression on your clients. That is why you won't "sell" them. You will simply help educate them about options they might be interested in knowing about. Do you think medical doctors "sell" patients? No! They simply prescribe a course of action to improve health and it always results in spending. And yet, people rarely question the doctors' directions because they are the professionals of their craft. Well, how about you?
Maybe you have thought about making a small array of items available to your clients after their massage, but you are just unsure about how to make them attractive without seeming overwhelming or pushy. The good news is that you can create tasteful and elegant displays for your chosen retail items that enhance the calm and serenity of your treatment room or facility. Merchandising and displaying items for resale in your practice need not cost a fortune. A few well-placed items, some planning and a little imagination can create an atmosphere of pampering, self-indulgence and continued self-care for your clients to take home with them.
There are a myriad of ways to display your chosen lines; I prefer inexpensive glass shelving, either in ready-made units or attached to the wall. The glass will keep the "cluttered" feeling to a minimum and allow the products to be the true stars of the display. Additionally, lighting your displays is much easier with glass and shadows kept to a minimum.
Often, finding related props that can help create a certain feel in your display is not as hard as you might think. Natural elements are easy to find and can assist in creating an attractive display. For instance, if you are retailing a sea salt scrub, then shells, sea sponges and beach glass could be scattered on the shelf to reinforce the feeling of the ocean. These things are easily found at a local discount store. While you are there, purchase a few baskets to create ready-made gifts for your clients to purchase.
Baskets are a time-saving way for your clients to shop for special occasions, such as baby showers, holidays or other events. Create your baskets with a theme in mind. Some ideas might include "Home Spa Night," which could have an array of soothing teas, a salt or sugar scrub, a foot treatment, some soothing music, a candle and a loofah sponge. When packed into a basket, covered in organza and tied with a ribbon, this inexpensive gift becomes more than a gift of a few products; it is a gift of relaxation that would be appreciated by anyone! By having this ready-made gift available for your client, you have just made their gift giving easier, and have increased your own income!
In addition to the pampering products, client self-care products are a primary source for successful sales. In your treatment, you might choose to use a topical analgesic, or other pain-relieving items such as a microwave warming pack or cryo product. Since the continued use of these items relieves the client's discomfort between visits, suggesting them should be a natural part of your service. People want to live pain free, and they come to you for that very reason.
As a therapist, you are aware of a wide array of professional-grade products that reduce discomfort. Simply arrange the bottles and jars of products of your choice on a shelf, in clear sight of the client. Seeing the items will often prompt the customer to ask questions about the wonderful products you used during the session. Offer clear and concise directions for use. The client will appreciate the suggestion, and likely will recommend their friends and co-workers to you for care.
Merchandising and retailing of products is a natural progression in your patient care regimen. It doesn't have to be pushy or over the top, but there is no reason to feel sheepish about it, either. Rehab therapists sell equipment, hair stylists sell shampoo, and athletic trainers sell protein drinks. Full-service massage therapists should sell products to enhance their services as well.
You can create a retail environment in harmony with your practice while maintaining a high level of care for your clients. Your clients will appreciate the ease in shopping, and you will reap the benefits of increased income through providing them with this welcomed service. If you have questions, want to comment on this article, or just want to learn more about how to increase your profits through retail, e-mail me at .
Click here for more information about Angie Patrick.
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