resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Taking Another Step Toward a Secure Future
In 2008, the Council on Chiropractic Guidelines and Practice Parameters (CCGPP) released a literature review on chiropractic care for low back disorders.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
Is There a Neurological Basis and Correction for Macular Degeneration?
Macular degeneration, aka AMD (age-related macular degeneration), is a common eye disease and a leading cause of blindness in people age 50 years and older, according to the National Institutes of Health National Eye Institute.
Enhancing Performance in Cross-Fit Athletes
Cross-fitness centers are expanding in number and increasing in popularity. To remain relevant to this growing portion of society, practitioners need to learn about the exercises and injuries common to this group.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
Lab Rats (Roaming the Streets)
The title of this article is an accurate description of American consumers (regardless of age) in the modern era.
Treating Pain: The Hypermobile Coccyx
When I write about the coccyx, I recognize that I am talking about a relatively small subset of patients. When I write for Dynamic Chiropractic, I am trying to reach 60,000 chiropractors.
RAND Study Recruiting DCs
Dr. Ian Coulter, RAND / Samueli chair for integrative medicine and senior health policy researcher for the RAND Corporation, has issued a call for participation, recruiting doctors of chiropractic for a practice-based research study that will examine "the impact of evidence, outcomes, costs and patient preferences on the choice of treatment for chronic low back pain and neck pain."
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
Chiropractic Around the World: WFC Country Reports December 2015
The following country updates are reprinted with permission from the December 2015 World Federation of Chiropractic (WFC) Quarterly World Report. Information is excepted for space and edited to DC-specific style guidelines.
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
Do Doctors Lie to Patients? (Do You Lie to Yours?)
In a previous column ["When Patients Lie (Bribe or Flatter)," Oct. 1, 2015], I discussed the issue of patients lying to doctors, and the many reasons why this can occur.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
The Clinical Versatility of Milk Thistle (Part 2)
Evidence is growing that the silymarin complex of flavonolignans from milk thistle can impact serum ferritin and iron overload in various clinical circumstances.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
The MRI: What to Do With the Results
As I wrote in my previous article on this topic, it is my goal for you, the doctor, to be an expert in interpreting MRI images yourself; and to be able to independently make decisions based upon a combination of clinical presentations and findings, followed by the MRI images.
Diet, Nutrition and the Context of Risk (Part 1)
Food and supplement safety is a topic that often comes up when I speak to chiropractors for CE relicensing, even when it is not the advertised subject.
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
May, 2006, Vol. 06, Issue 05
You Don't Have to Spend Money to Make Money
By Angie Patrick
You are a healer. You are a motivator. And you are an entrepreneur, even if you have never really thought of yourself that way. There are many reasons people decide to become massage therapists, not the least of which is the desire to help others.Maybe you like the idea of encouraging others to seek alternative venues for health and wellness, and sharing the benefits of massage therapy. Perhaps you enjoy the thought of building a business that is uniquely your own, and that expresses your vision of who you are.
Any way you look at it, there are many reasons to become a massage therapist. But how do you take your business to the next level? How do you create more income for yourself and your family, while still providing the quality care your clients have come to expect from you? It's not as difficult as you might think. In fact, I will share with you some very easy and economical ways to add black ink to your bottom line while providing a service that fulfills a very real need for your clients.
You probably have read that retailing products to your clients can aid in generating revenue for your practice. The problem is, maybe you aren't really keen on the idea of "selling." Well, your initial instincts are correct: No one likes to be "sold," and it's a feeling that leaves a very bad impression on your clients. That is why you won't "sell" them. You will simply help educate them about options they might be interested in knowing about. Do you think medical doctors "sell" patients? No! They simply prescribe a course of action to improve health and it always results in spending. And yet, people rarely question the doctors' directions because they are the professionals of their craft. Well, how about you?
Maybe you have thought about making a small array of items available to your clients after their massage, but you are just unsure about how to make them attractive without seeming overwhelming or pushy. The good news is that you can create tasteful and elegant displays for your chosen retail items that enhance the calm and serenity of your treatment room or facility. Merchandising and displaying items for resale in your practice need not cost a fortune. A few well-placed items, some planning and a little imagination can create an atmosphere of pampering, self-indulgence and continued self-care for your clients to take home with them.
There are a myriad of ways to display your chosen lines; I prefer inexpensive glass shelving, either in ready-made units or attached to the wall. The glass will keep the "cluttered" feeling to a minimum and allow the products to be the true stars of the display. Additionally, lighting your displays is much easier with glass and shadows kept to a minimum.
Often, finding related props that can help create a certain feel in your display is not as hard as you might think. Natural elements are easy to find and can assist in creating an attractive display. For instance, if you are retailing a sea salt scrub, then shells, sea sponges and beach glass could be scattered on the shelf to reinforce the feeling of the ocean. These things are easily found at a local discount store. While you are there, purchase a few baskets to create ready-made gifts for your clients to purchase.
Baskets are a time-saving way for your clients to shop for special occasions, such as baby showers, holidays or other events. Create your baskets with a theme in mind. Some ideas might include "Home Spa Night," which could have an array of soothing teas, a salt or sugar scrub, a foot treatment, some soothing music, a candle and a loofah sponge. When packed into a basket, covered in organza and tied with a ribbon, this inexpensive gift becomes more than a gift of a few products; it is a gift of relaxation that would be appreciated by anyone! By having this ready-made gift available for your client, you have just made their gift giving easier, and have increased your own income!
In addition to the pampering products, client self-care products are a primary source for successful sales. In your treatment, you might choose to use a topical analgesic, or other pain-relieving items such as a microwave warming pack or cryo product. Since the continued use of these items relieves the client's discomfort between visits, suggesting them should be a natural part of your service. People want to live pain free, and they come to you for that very reason.
As a therapist, you are aware of a wide array of professional-grade products that reduce discomfort. Simply arrange the bottles and jars of products of your choice on a shelf, in clear sight of the client. Seeing the items will often prompt the customer to ask questions about the wonderful products you used during the session. Offer clear and concise directions for use. The client will appreciate the suggestion, and likely will recommend their friends and co-workers to you for care.
Merchandising and retailing of products is a natural progression in your patient care regimen. It doesn't have to be pushy or over the top, but there is no reason to feel sheepish about it, either. Rehab therapists sell equipment, hair stylists sell shampoo, and athletic trainers sell protein drinks. Full-service massage therapists should sell products to enhance their services as well.
You can create a retail environment in harmony with your practice while maintaining a high level of care for your clients. Your clients will appreciate the ease in shopping, and you will reap the benefits of increased income through providing them with this welcomed service. If you have questions, want to comment on this article, or just want to learn more about how to increase your profits through retail, e-mail me at .
Click here for more information about Angie Patrick.
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