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Syncretism: Acupuncture and Public Health in Cuba
"Syncretism" is defined as a union of diverse tenets or practices. On a recent trip to Cuba designed to demonstrate the integration of Traditional Medicine and biomedicine, our group witnessed this union firsthand.
F4CP Making a High-Impact Impression
The Foundation for Chiropractic Progress has released details of its 2016 strategy, certain elements of which are already in play. The strategy includes ads, posters and other resources available to all F4CP members.
One Size Does Not Fit All: Exercise and Nutrition According to Your Yin/Yang Body Type
There are countless new exercise and nutrition plans out there, emphasizing the latest ground-breaking research and claiming to revolutionize the way we view health.
Chinese Herbs and Pulmonary Fibrosis: A Case Study
"Mary M."* recently celebrated her 90th birthday. Even the former sheriff dropped by to kiss the hand of this diminutive retired teacher, to honor the years she interpreted for him during interviews with Latinas and Latinos.
Making Sense of an Increasingly Obvious Conclusion
Where's U.S. health care heading? Like it or not, the list of telltale signs is growing to a point that stands out to even the most myopic observer. Consider this list of facts as you look into the future of health care in the United States:
The Modern Application of Ancient Mei Rong
Chinese Medical Cosmetology (Mei Rong) has a well-documented and venerated history dating back to the Qin (221-206 BC) Dynasty.
Too Many to Remember: Tips to Revive Your Ortho / Neuro Test Skills
When I was at Palmer in the mid-1980s, we were given a set of notes in one of our diagnostic courses. The notes covered approximately 70 orthopedic and neurological tests for various regions of the body.
Diagnose Sprain Injuries in MVA Cases With Dynamic X-Rays (Pt. 1)
Am I the only person to notice hospitals are doing a seemingly insufficient job lately in their initial radiological workup of motor vehicle accident (MVA) victims?
Born to Energize the Human Spirit: Recollections of Sig Miller
Sig Miller, longtime executive director of the Association of New Jersey Chiropractors (ANJC), passed away on Sept. 17 after a long battle with cancer.
Which Way is the Energy Going? Are You Burning Yourself Out?
One of the simple methods that I use to define Yin/Yang theory to patients is to ask the question, "Which way is your energy going?"
Targeting the Bad Apples in the Bunch
While everyone was focused on the conversion to ICD-10, the Office of Inspector General for Health and Human Services released a new report on chiropractic titled "CMS Should Use Targeted Tactics to Curb Questionable and Inappropriate Payments for Chiropractic Services."
Acupuncture and Oriental Medicine in the West
We know acupuncture and Oriental medicine as the indigenous medicine of East Asia; in particular China, Korea and Japan are the countries of origin of this wonderful healing system.
Your Billing Questions Answered
I hear a lot of the following questions: I am afraid I may doing something illegal. I have heard I cannot have different fees for the same service.
Dietary Fat and Prostate Cancer: An Important Update
K.M. Di Sebastiano and M. Mourtzakis published a review paper examining the role of dietary fat on prostate cancer development and progression late last year that does a stellar job of summarizing the available data on fat and prostate cancer.
Tailor-Made Knee Pain: The Sartorius Muscle
A patient was referred to my office after receiving treatment from various providers with no results. The patient was training for the Olympics as a marathon runner and was unable to run or walk without severe medial knee pain.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 2
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
North Carolina Acupuncture Board Files Dry Needling Lawsuit
In early September, the NCALB filed a complaint against the North Carolina Board of Physical Therapy Examiners over the issue of dry needling, a form of acupuncture that uses solid needles to puncture the skin and muscle tissue to relieve pain.
Pro-Con: Swaddling for Newborns
The practice of swaddling has been used for thousands of years and was popular until the 1700s, when it was slowly abandoned by many cultures that considered it old-fashioned or barbaric.
The Concussion-Subluxation Complex
In the Aug. 1, 2014 issue of Dynamic Chiropractic, I reviewed some of the literature demonstrating the role of the chiropractic adjustment in post-concussive care.
Designing a Fitness Plan (Part 1)
It doesn't matter if you come to my practice for pain relief, weight loss, healthy aging or something else. The formula I talk about for each patient's fitness strategy is pretty much the same.
Footsteps of the Sages: An Apprenticeship with Dr. Kezhan Zhang
When I met Dr. Kezhen Zhang in May 2013, I was his translator and the integrity, creativity, and passion he demonstrated as a practitioner and advocate of the medicine convinced me to travel to Beijing to study with him.
Mechanism: Experimental Approaches to Understanding Acupuncture, Part 1
The clinical benefits of acupuncture are difficult to ignore, but also can be difficult to explain to a Western audience. For nearly 50 years, relentlessly inquisitive scientists and physicians have been working toward a conceptual model to explain acupuncture.
Omega-3 Fish Oil: An Underappreciated Element of Men's Health
As a clinician with many male patients -- and as a man myself -- I am all too aware of the fact that we like to convince ourselves that we are doing great, when that may be the farthest thing from the truth.
May, 2006, Vol. 06, Issue 05
You Don't Have to Spend Money to Make Money
By Angie Patrick
You are a healer. You are a motivator. And you are an entrepreneur, even if you have never really thought of yourself that way. There are many reasons people decide to become massage therapists, not the least of which is the desire to help others.Maybe you like the idea of encouraging others to seek alternative venues for health and wellness, and sharing the benefits of massage therapy. Perhaps you enjoy the thought of building a business that is uniquely your own, and that expresses your vision of who you are.
Any way you look at it, there are many reasons to become a massage therapist. But how do you take your business to the next level? How do you create more income for yourself and your family, while still providing the quality care your clients have come to expect from you? It's not as difficult as you might think. In fact, I will share with you some very easy and economical ways to add black ink to your bottom line while providing a service that fulfills a very real need for your clients.
You probably have read that retailing products to your clients can aid in generating revenue for your practice. The problem is, maybe you aren't really keen on the idea of "selling." Well, your initial instincts are correct: No one likes to be "sold," and it's a feeling that leaves a very bad impression on your clients. That is why you won't "sell" them. You will simply help educate them about options they might be interested in knowing about. Do you think medical doctors "sell" patients? No! They simply prescribe a course of action to improve health and it always results in spending. And yet, people rarely question the doctors' directions because they are the professionals of their craft. Well, how about you?
Maybe you have thought about making a small array of items available to your clients after their massage, but you are just unsure about how to make them attractive without seeming overwhelming or pushy. The good news is that you can create tasteful and elegant displays for your chosen retail items that enhance the calm and serenity of your treatment room or facility. Merchandising and displaying items for resale in your practice need not cost a fortune. A few well-placed items, some planning and a little imagination can create an atmosphere of pampering, self-indulgence and continued self-care for your clients to take home with them.
There are a myriad of ways to display your chosen lines; I prefer inexpensive glass shelving, either in ready-made units or attached to the wall. The glass will keep the "cluttered" feeling to a minimum and allow the products to be the true stars of the display. Additionally, lighting your displays is much easier with glass and shadows kept to a minimum.
Often, finding related props that can help create a certain feel in your display is not as hard as you might think. Natural elements are easy to find and can assist in creating an attractive display. For instance, if you are retailing a sea salt scrub, then shells, sea sponges and beach glass could be scattered on the shelf to reinforce the feeling of the ocean. These things are easily found at a local discount store. While you are there, purchase a few baskets to create ready-made gifts for your clients to purchase.
Baskets are a time-saving way for your clients to shop for special occasions, such as baby showers, holidays or other events. Create your baskets with a theme in mind. Some ideas might include "Home Spa Night," which could have an array of soothing teas, a salt or sugar scrub, a foot treatment, some soothing music, a candle and a loofah sponge. When packed into a basket, covered in organza and tied with a ribbon, this inexpensive gift becomes more than a gift of a few products; it is a gift of relaxation that would be appreciated by anyone! By having this ready-made gift available for your client, you have just made their gift giving easier, and have increased your own income!
In addition to the pampering products, client self-care products are a primary source for successful sales. In your treatment, you might choose to use a topical analgesic, or other pain-relieving items such as a microwave warming pack or cryo product. Since the continued use of these items relieves the client's discomfort between visits, suggesting them should be a natural part of your service. People want to live pain free, and they come to you for that very reason.
As a therapist, you are aware of a wide array of professional-grade products that reduce discomfort. Simply arrange the bottles and jars of products of your choice on a shelf, in clear sight of the client. Seeing the items will often prompt the customer to ask questions about the wonderful products you used during the session. Offer clear and concise directions for use. The client will appreciate the suggestion, and likely will recommend their friends and co-workers to you for care.
Merchandising and retailing of products is a natural progression in your patient care regimen. It doesn't have to be pushy or over the top, but there is no reason to feel sheepish about it, either. Rehab therapists sell equipment, hair stylists sell shampoo, and athletic trainers sell protein drinks. Full-service massage therapists should sell products to enhance their services as well.
You can create a retail environment in harmony with your practice while maintaining a high level of care for your clients. Your clients will appreciate the ease in shopping, and you will reap the benefits of increased income through providing them with this welcomed service. If you have questions, want to comment on this article, or just want to learn more about how to increase your profits through retail, e-mail me at .
Click here for more information about Angie Patrick.
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