resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Overuse Injuries in Young Athletes (Part 1)
More than 45 million children ages 6-18 participate in some form of organized athletics, and 75 percent of American families with school-aged children have at least one child participating in organized sports.
Traditional Chinese Herbal Medicine in Taiwan Hospitals
This spring, a team of Western medical doctors and TCM practitioners from Cleveland Clinic traveled to Taiwan to visit Kaiser Pharmaceutical Co. (KP), and China Medical University (CMU), Taiwan's leading integrative medicine hospital.
Lessons from Functional Neurology
Chiropractic neurology, also known as clinical neuroscience or functional neurology, is moving the chiropractic profession forward by leaps and bounds.
A Study of Relationships
Sa-Ahm's five element acupuncture method is known to be one of the most effective acupuncture techniques in Korea because it gives an instant response at the time of treatment and has a high success rate in resolving chronic problems.
Let's Talk About Biceps Injuries at the Elbow
While most muscles cross over only one joint, the biceps crosses two joints: the elbow and the shoulder. Injuries to the lower biceps cause considerable elbow pain. Here's how to assess and treat an injury to this area conservatively.
Adventures with the Pericardium
My previous column on the San Jiao deserves equal time for SJ's loving partner, the pericardium. I nicknamed SJ the travel meridian – but pericardium can also play a crucial role in air travel.
Time to Fight for Your Medicare Right
I have heard a lot of noise and a lot of debate about what is going on with Medicare. As an ACA delegate, I often get asked: 'What is the ACA even doing?'
Know Your Research: Tips for Evaluating Literature Reviews
Clinical and experimental studies are not the only types of published research we might encounter as we look for evidence to inform our practices. One of the most useful types is the literature review, which summarizes a group of studies.
Code Connection: Guidelines for the Use of Modifier -52
Modifier -52 identifies that a service or procedure has been partially reduced or eliminated at the physician's discretion. This is to indicate the basic service described by the procedure code has been performed, but not all aspects of the service have been performed.
Are Probiotics Doing More Harm Than Good?
Considerable controversy exists concerning the efficacy of probiotic supplements. Very few human studies show any real positive impact on the microbiome or health. The "promise" of probiotics is based on the few animal studies that suggest a positive effect.
Work Stress and Musculoskeletal Health: Do Your Patients Get the Connection?
Most people underestimate the impact their job has on their health, especially if that job isn't particularly physically demanding. Big mistake.
What's New in the NCCIH Strategic Plan
The NIH National Center for Complementary and Integrative Health (NCCIH) released its draft strategic plan 2016-2021 for public comment in early spring of 2016.
The Professional and Practice Benefits of Political Activism
Welcome to election season, a vital part of our American culture. Every two years, without fail, we are bombarded with TV, print materials and phone messages seeking our vote.
MPA Media Wins More Publishing Awards
The American Society of Business Publication Editors (ASBPE) has honored Dynamic Chiropractic with a national award and two regional awards for editorial excellence, and sister publication DC Practice Insights with two regional awards for graphic design excellence.
The National Institutes of Health (NIH) lists more than 80 common autoimmune diseases including asthma, Crohn's disease, Guillain-Barré syndrome, multiple sclerosis, myasthenia gravis, psoriasis, rheumatoid arthritis, and lupus.
Illuminating the Hidden, Freeing the Source
Amongst the Primary Channels, from a classical point of view, the small intestine is perhaps the most important channel to understand. It is one of the least used acupuncture channels in modern acupuncture, yet it within it can be found a wealth of theories from the Ling Shu.
What are the Meridians?
The meridian and collateral system (jing luo, hereinafter referred to as "Meridians") is comprised of the main meridian channels (jing mai) and the collateral vessels (luo mai). Jing takes from meaning of the Chinese word pathway (also jing) and are the main branches of the system.
Analyzing Acupuncture Case Studies
Confirm the answer quickly by the elimination method. Take this case study as an example. After two treatments for back pain, a patient presents for a third session complaining of rapid breathing and wheezing that is made worse during cold weather.
Don't Ignore the Lower Half of the Pelvis (Part 1)
When your patient complains of lower back or pelvic pain, but your usual treatments are not getting the job done, what do you examine and treat? You may be missing important structures in the lower half of the pelvis.
International Congress on Integrative Medicine
"Bridging Research, Clinical Care, Education and Policy" was the theme for the International Congress on Integrative Medicine and Health 2016 (ICIMH).
Less Time Than Required
Q: When is it appropriate to use a modifier -52? Can I use it for a timed service when I do less than the time required by the code?
May, 2006, Vol. 06, Issue 05
You Don't Have to Spend Money to Make Money
By Angie Patrick
You are a healer. You are a motivator. And you are an entrepreneur, even if you have never really thought of yourself that way. There are many reasons people decide to become massage therapists, not the least of which is the desire to help others.Maybe you like the idea of encouraging others to seek alternative venues for health and wellness, and sharing the benefits of massage therapy. Perhaps you enjoy the thought of building a business that is uniquely your own, and that expresses your vision of who you are.
Any way you look at it, there are many reasons to become a massage therapist. But how do you take your business to the next level? How do you create more income for yourself and your family, while still providing the quality care your clients have come to expect from you? It's not as difficult as you might think. In fact, I will share with you some very easy and economical ways to add black ink to your bottom line while providing a service that fulfills a very real need for your clients.
You probably have read that retailing products to your clients can aid in generating revenue for your practice. The problem is, maybe you aren't really keen on the idea of "selling." Well, your initial instincts are correct: No one likes to be "sold," and it's a feeling that leaves a very bad impression on your clients. That is why you won't "sell" them. You will simply help educate them about options they might be interested in knowing about. Do you think medical doctors "sell" patients? No! They simply prescribe a course of action to improve health and it always results in spending. And yet, people rarely question the doctors' directions because they are the professionals of their craft. Well, how about you?
Maybe you have thought about making a small array of items available to your clients after their massage, but you are just unsure about how to make them attractive without seeming overwhelming or pushy. The good news is that you can create tasteful and elegant displays for your chosen retail items that enhance the calm and serenity of your treatment room or facility. Merchandising and displaying items for resale in your practice need not cost a fortune. A few well-placed items, some planning and a little imagination can create an atmosphere of pampering, self-indulgence and continued self-care for your clients to take home with them.
There are a myriad of ways to display your chosen lines; I prefer inexpensive glass shelving, either in ready-made units or attached to the wall. The glass will keep the "cluttered" feeling to a minimum and allow the products to be the true stars of the display. Additionally, lighting your displays is much easier with glass and shadows kept to a minimum.
Often, finding related props that can help create a certain feel in your display is not as hard as you might think. Natural elements are easy to find and can assist in creating an attractive display. For instance, if you are retailing a sea salt scrub, then shells, sea sponges and beach glass could be scattered on the shelf to reinforce the feeling of the ocean. These things are easily found at a local discount store. While you are there, purchase a few baskets to create ready-made gifts for your clients to purchase.
Baskets are a time-saving way for your clients to shop for special occasions, such as baby showers, holidays or other events. Create your baskets with a theme in mind. Some ideas might include "Home Spa Night," which could have an array of soothing teas, a salt or sugar scrub, a foot treatment, some soothing music, a candle and a loofah sponge. When packed into a basket, covered in organza and tied with a ribbon, this inexpensive gift becomes more than a gift of a few products; it is a gift of relaxation that would be appreciated by anyone! By having this ready-made gift available for your client, you have just made their gift giving easier, and have increased your own income!
In addition to the pampering products, client self-care products are a primary source for successful sales. In your treatment, you might choose to use a topical analgesic, or other pain-relieving items such as a microwave warming pack or cryo product. Since the continued use of these items relieves the client's discomfort between visits, suggesting them should be a natural part of your service. People want to live pain free, and they come to you for that very reason.
As a therapist, you are aware of a wide array of professional-grade products that reduce discomfort. Simply arrange the bottles and jars of products of your choice on a shelf, in clear sight of the client. Seeing the items will often prompt the customer to ask questions about the wonderful products you used during the session. Offer clear and concise directions for use. The client will appreciate the suggestion, and likely will recommend their friends and co-workers to you for care.
Merchandising and retailing of products is a natural progression in your patient care regimen. It doesn't have to be pushy or over the top, but there is no reason to feel sheepish about it, either. Rehab therapists sell equipment, hair stylists sell shampoo, and athletic trainers sell protein drinks. Full-service massage therapists should sell products to enhance their services as well.
You can create a retail environment in harmony with your practice while maintaining a high level of care for your clients. Your clients will appreciate the ease in shopping, and you will reap the benefits of increased income through providing them with this welcomed service. If you have questions, want to comment on this article, or just want to learn more about how to increase your profits through retail, e-mail me at .
Click here for more information about Angie Patrick.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.