Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
May, 2006, Vol. 06, Issue 05
"Medical Massage" Survey and Results
By Vivian Madison-Mahoney, LMT
In February 2006, a group called the National Training Institute, led by Damien Berg and Shannon Ring, invited a group of prominent people in the massage industry to join its online Yahoo Chat Group to participate in a "Medical Massage Summit" discussion.The purpose of this two-hour session was to try and obtain opinions, feelings, attitudes and suggestions about training, education, licensing, credentialing and philosophy statements on "medical massage."
Since that discussion, many of the correspondences I have received seem to revolve around medical massage terminology, including the need or lack thereof for a definition and other requirements related to this issue. So, I decided to include a mini-survey in my "Massage Insurance Updates, Tips & News" e-mail campaign and report on the results in Massage Today. Although this is not along the lines of my usual column topic, insurance issues, I'm sure you will find the survey results quite interesting, particularly considering the ongoing debate within the massage profession concerning medical massage.
My e-list has been compiled from those who purchased manuals, home study courses, attended my seminars, or contacted me for questions and problem-solving issues regarding insurance billing over the years. From the survey on medical massage, I have received 159 responses. I reviewed each at least two or three times and compiled the following summary. I also began a survey last year of faxed responses. Only comments from one of those faxes are included in these results.
Respondents were so interested in this subject that most did not answer only with a simple yes or no, but conveyed added emotions, opinions and suggestions. Below are the response totals for each question. Because many respondents did not answer with a definite yes or no, when possible, I have placed their response in the appropriate yes or no category, based on their comments.
Example: Question 1 may have had many "yes" answers, but many of the respondents' explanations actually meant "no." These people mostly responded that they didn't think any massage modality or procedure needed to be defined as "medical massage," because "all massage is medical, beneficial, creates healing, etc., whether covered by insurance and whether prescribed for a particular diagnosis by a physician."
Questions and Answers
Should any massage therapy be officially defined as "medical massage?"
Yes: 21; No: 129; Comments without a definite Y or N: 9.
If yes (to Question 1), please give your best or favorite definition and reason for wanting it defined.
For those who did answer yes to Question 1, their responses to Question 2 did not indicate the need for particular designation or requirements of "medical massage." They felt medical massage was already defined in one way or another. What follows is a summary of some of the comments regarding medical massage and how it should be "defined."
Summary of Responses to Question 2
Do you think a massage therapist should have to be officially certified or titled "medical massage therapist" for physicians to refer their patients or to be reimbursed by insurance?
Yes: 10; No: 128; Comments or No answer: 21.
The No responses to Question 3 were adamant and included, "No," "Not Ever," "No!!," "Hell no," "Absolutely not," "Absolutely no" and "Not now."
If yes to Question 3, how/by whom should this certification be provided (state boards, state associations, NCBTMB, other)?
If other, please name/explain.
Summary of Responses to Question 4
May I use your answers in my survey results?
One hundred percent said "Yes," although many asked that I not use their names. No names were used unless specifically requested or suggested, and even then, only some initials were used in my final summary on file.
No e-mail addresses were used.
All responses are saved for further proof if necessary.
I do appreciate all of those who took the time and effort to read and respond to my e-mail survey. For any of you who did not receive my e-mail survey and would like to contribute, you may e-mail me at: and submit answers to the five questions listed above.
Click here for more information about Vivian Madison-Mahoney, LMT.
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