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5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Term Limits: What's in a Word?
It was the French historian and philosopher Voltaire who once declared the Holy Roman Empire was neither holy nor Roman nor an empire.
A View From the ER
The University of Western States has inked an innovative agreement with local nonprofit health system Legacy Health whereby UWS sports-medicine fellows can experience observational clinical rotations in emergency-room settings within the Legacy system.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Low Back Pain in Professional Golf: A Common Muscular Relationship
Every sport creates its own unique demands on the body. Some sports require such a myriad of body positions that assessing pathology is often difficult and unpredictable.
Talking to Patients About Lumbar Facet Denervation (Medial Branch Neurotomy)
Lumbar facet denervation, more appropriately termed medial branch neurotomy (MBN), is a procedure that may be considered when patients suffer from recalcitrant non-radicular axial back and/or leg pain.
Applying the Thin Skull Principle
The "thin skull" principle, also known as the "you take your victim as you find them" principle, is a legal principle that can be summed up by the following statement.
Turning a Blind Eye to History – and Reality
The American Medical Association is taking the Supreme Court's Feb. 25, 2015 decision exactly as it always does – by turning a blind eye to history, legal precedent and reality.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Optimism = Compassion = Trust
A randomized clinical trial recently published online in JAMA Oncology examined how patients viewed their doctor based upon how the practitioner presented bad news to the patient.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Functional Hip Impingement (Part 1)
Every time I sit down to write an article, I realize how much more there is to know about musculoskeletal pain. I also learn something new every time. (I want to give special thanks to Lucy Whyte Ferguson for assisting with this article.)
A House Divided?
The American Chiropractic Association's House of Delegates voted on 30 resolutions at its annual business meeting in Washington D.C., but two in particular took immediate center stage due to their controversial nature.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Sleep, Less Sleep or No Sleep?
I had a dream I wasn't getting enough sleep. It was a very realistic dream, even though I was probably slightly awake and not really deep dreaming. Most likely I had been dozing, caught in that twilight of sleep and wakefulness.
May, 2006, Vol. 06, Issue 05
By Cliff Korn, BS, LMT, NCTMB
I constantly am amazed at the variety of topics massage therapists discuss with me. This past month has been quite interesting, and I'm going to share some of the issues brought to my attention.I must stress, however, that I am not a definitive source of information on any of these issues. I have only opinions, not answers. If you want answers, you need to be contacting our "Dear Lynda" columnist, not the editor!
One prospective massage therapist from New York started his e-mail to me with, "This might be a dumb question but" I used to think there were no dumb questions, but I guess I might have judged too quickly, as the writer went on to ask my thoughts about breaking the law and working unlicensed. Apparently, "There isn't much opportunity for massage therapists that much anymore." Overlooking the fact, for a moment, that there has never been a better time to work as a massage therapist in the history of the whole wide world, does this writer think the editor of the largest touch therapy trade publication on the planet would advise that there are loopholes in the law that can be exploited so one can bilk the public by impersonating a massage therapist? My answers to this person would be to follow the laws in your jurisdiction, go to school, start your business and work hard to grow it, the same as you would if you were a carpenter, a Quiznos sub franchisee, a hot dog street vendor or a barber. The writer asked, "Could I maybe give massages (which I think in general I am good at) and accept only tips, plus have everyone sign a medical type release form in case someone tries to claim that I caused them harm or something like that?" No, you can't!
Another reader from California wrote, "I am contacting you to inquire into any new laws around licensing. I heard in November of 2005 that a new law was being implemented in January 2006. In this new law, statewide licensing would be made null and void by national licensing. Furthermore, well-seasoned MTs would be 'grandfathered in' by this law." She continued with, "I need to know EXACTLY what the truth is and any surrounding information to support me and my staff." I'm not sure where this information came from in November of 2005, but whoever was doing the talking was either uninformed or misunderstood. There are almost no national employment credentials, at least that I am aware of. Physicians, attorneys, bus drivers and licensed investigators are all credentialed by the state. As far as I know, only James Bond as 007 was licensed by a national entity. We at Massage Today try to diligently cover any and all state licensing news. Be sure to use the "search" function on www.massagetoday.com to see what has already been written on this topic.
Perhaps the most engaging communication I had this past month was from a New Hampshire massage therapist who wanted to recertify with the National Certification Board for Therapeutic Massage and Bodywork. She told me that after completing the recertification application, she called the NCBTMB to verify certain information so that she wouldn't have to resend the application. After several such attempts without getting a return call, she finally sent the completed application to the assigned NCBTMB lockbox. When she didn't hear anything in what she felt was a reasonable amount of time, she called again, and again, and again. She kept getting told her application had not been received and that she needed to speak with a particular individual to resolve the issue. That individual was never in the office and never returned her calls.
This massage therapist was on the verge of tears as she relayed to me her at tempts to recertify. The only advice I was able to suggest was to put her situation in writing and send it directly to John Page, NCBTMB's executive director. She had already gone through more effort to recertify than I would ever have done myself. As a former chair of NCBTMB, it pains me to admit that, but it's very true. I happened to be in the company of another former NCBTMB chair when this story was unfolding, and when I asked him his thoughts on it, he relayed to me that NCBTMB had never even sent him recertifying applications and that his certification had lapsed before he was even aware of it. If a private organization designed to serve the public and the profession cannot efficiently recertify those who support it, the decay has reached overwhelming proportion.
Another reader chose to remain anonymous, so I have no clue where she is from. Normally, I just delete communications that aren't signed, but I read this one and had a chuckle or two at the well-meaning, albeit opinionated writer. (Opinions are my job, after all!) She wrote, "I have a question. I am strongly aware of a massage therapist who is operating a disreputable practice. To my surprise, I am shocked at how many people are okay with it. They think it is funny, especially guys. Or they think it is just rumors. I know they are not rumors. I know for sure. I know facts but I cannot prove them to anyone. This leaves people to check it out for themselves. Who do I tell? This is what I know. She has told me things herself."
She went on to itemize a laundry list of alleged violations and her reasons for why she thought them an affront to her and her business. They were all important to her, but I shall not repeat them here, as it serves no purpose. She continued, "See, I find this all completely unethical and so wrong. No one seems to care or listen or want to get involved. How does such a situation get fixed when people seem to not want to get involved? If I talk to men, they kind of laugh and make comments about happy endings, etc. I personally don't want my name mentioned to her if she gets reported, either, so I understand why others don't want to get involved; I don't want to either. But this has to stop."
My response to this person is that the only place to send complaint information is to your state licensing board. It is the only entity that can send a cease and desist letter and actually stop unethical practice. If you are unfortunate enough to be practicing in an unregulated state, your only recourse is with the local police department if there are local laws being broken. Do not try to send a complaint without identifying yourself, though. If you aren't signing the complaint, it isn't really a complaint; it's gossip.
So, how would you have responded to these questions?
Thanks for listening.
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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