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News In Brief
A "Modern" Business Model. Acupuncturists may have a new professional atmosphere to consider, as a new concept is on the horizon - at least for one business.
Insomnia Treatment Based on the Yu Theory
In recent years, acupuncture has risen in popularity as a form of alternative or supplemental medicine for the treatment of many different types of disorders.
Chiropractic: A Great Fit for the White House
Dr. Eric Kaplan is a New York Chiropractic College alumnus; a No. 1 best-selling author whose books include Awaken the Wellness Within and The 5 Minute Motivator; a chiropractor for professional sports teams and elite athletes; and even served as an advisor under the Clinton Administration to the President's Council on Sports & Physical Fitness.
Good Works at the Canandaigua VA
Faculty and students of the Finger Lakes School of Acupuncture and Oriental Medicine (FLSAOM) of the New York Chiropractic College have provided acupuncture to veterans at the Veterans' Administration Medical Center (VAMC) in Canandaigua, New York since September of 2007.
What's Bugging You? Probiotics and Your Health
An estimated 100 trillion microorganisms representing more than 500 different species inhabit every normal, healthy bowel. Gut-dwelling bacteria keep pathogens in check, aid digestion and nutrient absorption, and contribute to immune function.
How to Correct a Cuboid Subluxation
Cuboid subluxation is a poorly recognized condition, even though it is not uncommon. It has been described in the literature under various names: cuboid subluxation, cuboid syndrome, locked cuboid, dropped cuboid, cuboid fault syndrome or peroneal cuboid syndrome.
Making Sense of Liver Regulation
In Chinese medicine, the liver has the function of moving and storing qi and blood. In its moving function, the liver smoothly distributes qi and blood to the tendons, muscles and flesh through microcirculation.
Shedding Light on the Benefits of Heliotherapy
I can't imagine anyone not feeling good strolling in the sun on a beautiful spring day. The sun is responsible for all life on earth and is best illustrated along the equator touting the richest biodiversity on the planet, in stark contrast to the Arctic Circle and South Pole.
Treating the Terrain of Chronic Sinus Infections
Chronic sinus infections can be stubborn to treat, but the therapeutic path forward can be simplified when utilizing three distinct treatment principles which take into account the terrain of the body, and the way in which microbes grow.
Help Save an Important Chiropractic Landmark
The chiropractic profession has a splendid and varied history. Sadly, many landmarks have been lost to bulldozers and wrecking crews, such as the Ryan Building, Little-Bit-O-Heaven, Spears Chiropractic Hospital, and Clearview Sanitarium.
Waist Circumference: A Conversation Starter (Part 2)
Now let's discuss the clinical approach to reducing WC and implementation in today's chiropractic practice. The primary intervention centers around dietary modification and lifestyle habits aimed to reduce adiposity, improve insulin sensitivity and ultimately, diminish systemic metabolic dysfunction.
Give Your Patients the Ergonomic Advantage
Prolonged sitting contributes to low back pain and is a health risk. When I discuss my POLITE technique practice recommendations with patients, ergonomics may be last, but not least!
Caring for Refugees in Greece
At the beginning of 2016 I had no idea what was in store for me, but I was looking forward to a personal retreat on the Greek island of Paros; a graduation gift to myself after 22 years of motherhood, and four-plus years of Chinese medicine school.
Treating LBP the Right Way: Think Natural
An updated clinical practice guideline from the American College of Physicians (ACP) recommends spinal manipulation and other non-invasive, non-drug therapies as first options for acute, subacute and chronic low back pain, rather than pain medications, as stipulated in the original 2007 guideline.
The Chiropractor's Guide to CRISPR
Science magazine's "Breakthrough of the Year" award for 2015 was described as "the gene-editing tool called CRISPR." CRISPR stands for "clustered regularly interspaced short palindromic repeats."
5 Ways to Enhance Your Family Practice
Every practice has a personality style. A practice that caters to athletes, PI cases or adults, for example, projects differently to patients than a family wellness practice.
Toxicity & Kids: The Importance of Environmental Intake
The old adage is true that children are not little adults. Traditional Chinese medicine (TCM) has long known that the physiology of children is unique, as are the diseases that plague them.
NSAIDs No Better Than Placebo for Spine Pain
A meta-analysis of randomized, placebo-controlled trials comparing the efficacy and safety of NSAIDs with placebo for spinal pain concludes that among 6,065 spine pain patients, "NSAIDs reduced pain and disability, but provided clinically unimportant effects over placebo."
Scope of Chiropractic Practice: Why Now Is the Time to Expand
In my January article, "Scope of Chiropractic Practice: Is It Time for Change?" I discussed the use of the term primary spine care practitioner, the loss of privileges to diagnose in Texas, and the fact that the definition of "chiropractic" varied from state to state.
Integrative Cardiology: The Heart of TCM & Western Medicine
Patient centered therapy is a growing trend in hospitals that are expanding to boutique services.
The First (Only) Choice for Spinal Pain
The study on NSAIDs for spinal pain summarized on the front page of this issue is intriguing on a number of levels, the most obvious being the conclusion that "compared with placebo, NSAIDs do not provide a clinically important effect on spinal pain, and six patients must be treated with NSAIDs for one patient to achieve a clinically important benefit in the short-term."
April, 2006, Vol. 06, Issue 04
What You Need to Know to Select the Right Spa Products for Your Customers
By Stephanie Beck
In past issues, we've covered the basics, selected and written our vision and our intention for the business. Now, what about products? You must consider all the options: wet room or dry room, ingredients, price, and where to begin.
Remember to keep in focus with your intention and vision of the business.If your intention is to cater to mostly male clientele, then consider those products that support that intention. Use unscented items or lighter scents, because chances are they will not want something that smells "pretty." Let's face it, how many men would get excited about a "Rose Blossom Body Wrap?" I am only speaking in general terms, of course, and in my book, there is nothing wrong with a man wanting a rose blossom body wrap. I am just not sure how many times that service would be requested by men if it appeared on your menu. So yes, consider your intention when selecting the proper products. Not only do you have to match your intention, but also your budget, layout, ingredients, scents, etc.
Wet Room or Dry Room?
I've mentioned this before, and I'll say it again: Thanks to our brilliant manufacturers, you have the capability to offer spa services in dry room facilities, and as the old saying goes, "Everyone is doing it!" Whether you select Lotus Touch, Soothing Touch, Amber, Bon Vital, Biotone, Pharmaskincare, or one of the many others, you have scrubs, muds, paraffin, mud paraffin, and polishes that easily can be removed with warm towels, massaged into the skin or peeled off the body. Spa services done in dry room facilities - you've got to love it.
For centuries, the word "spa" has been synonymous with water or baths, usually with mineral or therapeutic values. If your intention is to maintain this concept, then make sure your products can be used in a Vichy shower or hydrotherapy tub. The beauty of today's muds and scrubs is that they are flexible and can be used in either a wet room or dry room, because flexibility is a good thing!
As some of the products listed above (like paraffin) imply, they cannot be used with water. You will need to purchase smaller pieces of equipment like a paraffin heater and rolling cart to put it on so you can have access as you apply the paraffin with a brush or drape sheet around the body. Also keep in mind that if you don't plan on offering shower facilities or wet rooms, you will need to make sure your spa rep equips you with all the tools you will need to perform the treatments. We will talk more about creating relationships and how important it is to be more than "a number" with your supplier in the future. It never hurts to ask your spa rep what accessories you will need, although your spa rep should recommend what items you need to perform the treatments.
Here are some things to keep in mind when thinking about ingredients. Does this match my client's needs? Does it match my spa theme? What are the contraindications? What are the benefits? The main problem when discussing a particular ingredient is the fact that most of the "talk" hasn't been scientifically studied or proven. Unless the manufacturer has paid for the independent study or conducted countless tests, they can only make general statements regarding the ingredients in their products. For instance, we all know the benefits vitamin E has when taken internally, but how many of us know of a study in which it's applied to the skin? I'm not looking to pick on anyone in particular. Just be aware of the limitations the manufacturers have, and make sure you match up the general ingredients with your vision and intention.
This also leads to our next topic: contraindications. Because so many ingredients have not been clinically tested, again, all manufacturers are left with making general statements. For instance, it's not recommended that you use seaweed-based products on a client who has a thyroid condition. Because we know that seaweed contains certain amounts of iodine and that iodine is controlled by the thyroid, and because we also know a certain amount of product is absorbed into the skin, it doesn't take a genius to figure out why it's important to ask the questions. Other clients have a very adverse reaction to nut oils. Therefore, you would want to make sure your spa products do not contain such ingredients, or at the very least, you'd want to have an alternative product available to meet those clients' needs.
Cost per treatment, hidden costs, and complete lines - these are to be considered when deciding on products. It's important that you understand the value of cost per treatment, because it won't matter if one gallon of salt glow is $10 less than the other brand if you have to use three times as much in each treatment. Also, there are some hidden costs if you have to use more water or three extra towels to remove a particular mud. You may have saved the money on the front end (because it was cheaper by the gallon), but you are paying for it on the back end (because your water or linen bill has just increased). Some people think that paraffin wraps are less expensive than mud wraps, but by the time you've added the accessory items, your expenses are about the same. Stay within your budget, and ask your spa rep what you'll need ahead of time so you can create the proper budget.
Complete lines are very important. By "complete lines," I mean having the proper retail or sell-through items. I will go out on a limb here and talk briefly about a subject that makes most people cringe: "retail sales." Before you start telling yourself, "I am NOT a salesperson," consider this: The average amount of retail sales in the spa industry is about 28 percent, and the spa market is about a $12 billion market. That's a lot of extra money, wouldn't you say? Also, people are going to purchase products following a treatment, whether they purchase from you (the practitioner or day spa owner) or go to their local department store to try and duplicate the same feel of their skin. Why any practitioner would want their hard work to continue to line the pockets of the local department store owner is beyond me! Besides, you chose the professional product for a reason: you believe in it. Otherwise, you would be using the cheap mineral-based products from the department store, too! Some practitioners believe the client can't afford the professional product, even though the client has never said they couldn't or wouldn't afford it. Given the opportunity, the customer will purchase, provided you have selected the proper product that meets their needs. Why do hair salons carry high-end shampoos that aren't sold in retail stores? It's the same concept: you go to a professional who carries higher quality products. Not providing them actually lowers your overall value.
Offering product selection makes customers happier and makes your business increase. This holds true whether you are a day spa owner or an individual therapist. Just be careful not to over invest against your budget. At Scrip, we offer several lines that you can retail in your space without all the heavy minimums, so be sure you know the return policies, guarantees, retail support, price structures, etc. when selecting the brand that fits your needs. Again, your spa rep should be able to guide you to the proper product line that meets your needs, which in turn, should meet the needs of your customers.
I have enjoyed e-mails with several of you over the past two months; it's good to know so many of Massage Today's readers are opening new spas or looking to expand their services and are enjoying my articles. Thank you for all the wonderful feedback! I would encourage everyone to keep me posted on your success. If others have any questions, please feel free to contact me at . Keep striving to make your dreams a reality!
Click here for previous articles by Stephanie Beck.
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