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Another Step Forward for Chiropractic
Chiropractic is now available to 86,000-plus Latter-Day Saints missionaries and you are invited to become a provider. LDS membership in not required; our only concern is that our missionaries get the best quality care available.
Prepare for the End, From the Beginning: Wealth Building and Retirement with the Tao
Yin and yang flow into and out from one another continually. Beginnings become endings and endings become beginnings again. Wholeness and cycles are the nature of Tao.
Five Branches University Has First Hospital TCM Residency
Established in 1984, Five Branches University (FBU) has campuses in Santa Cruz and San Jose, Calif., which serve the communities of Santa Cruz, the Monterey Bay, and Silicon Valley.
Qigong for Substance Abuse
It is commonly believed that substance abuse, in addition to harming one’s physiological state, hurts the spirit. There is also a belief that one’s spirit does not weaken due to substance abuse, but rather, the person finds solace in addiction due to an already weak spirit.
Flirting With Alternative Therapies
There are about as many adjunct therapies being marketed to acupuncturists as there are acupuncturists. While some may remain purist in their application of traditional Chinese medicine, others choose to explore new horizons of treatment.
The winter season is upon us and offers unique challenges for the clinician and patient alike. To effectively navigate through the winter season there are two main TCM medicinals, Huang Qi and Gan Jiang, to consider, as well as two important formulas which feature these two TCM treasures.
An Education in Gluten Sensitivity
A relatively new syndrome officially documented as non-celiac gluten sensitivity (NCGS) or gluten sensitivity (GS) was officially recognized and published in the new list of gluten-related disorders in 2012.
True Practice Mobility for the Chiropractic Profession
When natural disasters occur, chiropractors can literally travel to the other side of the world to offer humanitarian relief in less than a day. The chiropractor's license to legally practice, however, can't make it past the state line.
The Acupuncture Channel System (Part 1)
The earliest Chinese reference to channels is in the Mawangdui Medical Manuscripts,1 which are dated to the Warring States period of the Zhou Dynasty (475 BC-221 AD). The text presents 11 channels. There are no acupuncture points listed in those channels.
We Get Letters & Email
Our Country Needs Us Between Elections, Too; Continuing Care: We Aren't There Yet; Our Associations Need to Do More.
Acupuncture Points: Broadening Our Scope and Diagnostic Work
As every practitioner knows, the correct diagnosis is everything. Most healing disciplines rely on the use of symptomatology for their treatment implementation. Beyond symptomatology, we have clinical tests to provide more objective findings.
Shoulder Rehab: Start With the Scapula
The scapula is an incredible display of elegance and movement within the biomechanics of human motion. It's evolved for mobility and stability in the scapulo-thoracic region, giving us the ability to do things that are uniquely human, such as throwing with accuracy.
Nutrition for Menopause: Front-Line Therapy for All Phases
Of all the changes women experience during their reproductive life, there is no doubt the most dreaded are the three phases of menopause. This is not surprising since all of the symptoms associated with menopause are replete with unpleasantness.
Low Back Pain in Running Athletes
After 7 million years of adapting to upright postures, the lumbar spine and pelvis have become remarkably adept at managing ground-reactive forces associated with running.
A Conversation With Dr. Betty Edmond
This month's column is an exclusive interview with Betty Edmond MD, newly elected CEO/President of the AOMA Graduate School of Integrative Medicine in Austin, Texas.
A New Year and Vision for the ACA
Inadequate pain management coupled with the epidemic of prescription opioid overuse and abuse has taken a severe toll on the lives of millions of people in the United States. Every day, more than 1,000 people are treated in the ER for misusing prescription opioids.
News in Brief
Updated Neck Pain & Whiplash Guideline; Attention, IHS DCs; New VP of Institutional Advancement At Palmer; N.J. DC Interns At U.S. Olympic Training Center; Chiropractic Society Of R.I. On The Front Lines.
Scar Reduction With Acupuncture & Microneedling (Part 2)
Protocols and treatment Timing: A course of treatments should be performed over a period of 12 weeks if possible. Microneedling should be performed once every two weeks.
The Case Report: A Valuable Tool
Case reports are a valuable form of descriptive research. The most basic form of practice-based research, a case report is a detailed account of the history, presenting symptoms, assessment, observations, treatment and follow-up of an individual patient, discussed in the context of prior and potential future research.
Let's Clear Up the Collection Confusion
This is an often-misunderstood practice swirling with misinformation. First, a few basics: Insurance is a contract between the patient and the insurance company. The insurance company is simply making a payment for services or care on behalf of the patient.
An Opportunity & a Responsibility
Nearly 80 Americans die from an opioid-related overdose every day, and spine-related pain is one of the principle drivers of opioid use. This unfortunate situation creates both an opportunity and a responsibility.
Crow Like the Rooster
As we welcome in the Year of the Rooster, we look at some of its major characteristics: confidence and communication, which suits the image we have of the Rooster...strutting in the farmyard, crowing to the others that it's time to wake up.
April, 2006, Vol. 06, Issue 04
Don't Personalize the Rejections
By Jenn Sommermann, LCMT
REJECTION ... It's a topic no one likes to discuss. Unfortunately, it needs to be addressed, especially in terms of marketing. Fear of rejection probably is the number-one reason people are afraid to market themselves.It's a known fact that no one likes to be rejected. Often, my students have told me they are too shy to market themselves, but I think the underlying problem is the basic fear of rejection. Whether you are outgoing or shy, no one enjoys being turned down.
If you have faced your own rejections, I know it's less than satisfying, and even can feel awful. It's often those memories and the lingering "no's" that prevent people from successful marketing. However, fear of rejection is valid and can be overcome. Marketing is putting yourself on the line and asking for a "yes" to an invitation, to an offer, to a massage. The important thing to understand is this: There is a major difference between personal rejections of the past and the potential business rejections of the future. Don't confuse the two, and your efforts will be much easier and your confidence will not be shattered.
Before I talk about the difference between personal and business rejections and how to handle them, I want to address why some people say "no" in the first place. Remember, it's never for us to judge why someone chooses not to get a massage from us. Previous experience, fear, money, time and misinformation are some of the reasons why we might be turned down when we offer our services professionally. A bad experience could have someone turned off to massage for the rest of their lives. No amount of marketing can change that person's past experience. Hopefully, you can gain that person's trust and reintroduce them to this amazing form of health care. Maybe not, as that first experience carries much weight.
Fear is a large factor in the rejections we get as massage therapists. The list of things to fear is huge. Fear of undressing, fear of the power differential, fear of being vulnerable, body image fears, and basic fear of the unknown are just a few. Some things we can do something about by educating the potential client; others we cannot change. We can only do our best to make the potential client feel safe and trusting of us.
Money plays a factor in this business. After all, our services are to be valued - and money is one way for us to value what we do professionally. Someone might be on a tight budget and not able to afford your services. Perhaps you have a sliding scale, but the client is not comfortable mentioning their economic situation. It's up to you to bridge that gap and initiate the conversation if you choose, but money clearly doesn't have anything to do with you personally.
Time plays a role for many people, and serious time constraints can impact someone's ability to come for an appointment. When my clients don't have their calendar with them, they often have to defer making another appointment. Rather than double-book themselves, they prefer to say "no" and get back to me. I understand completely; I do the same thing. If that happens, however, ask if you can follow up with them in a week or so. Take the pressure to reschedule off of them and be the proactive one."
Information and misinformation are areas we can do something about. When I sense a potential client has been misinformed, I use it as an educational opportunity. I try to establish what the client knows about massage therapy, and educate from there. Often the misinformation is a misunderstanding or the result of assumptions.
As you can see, none of these reasons are personal in nature. It is not for us to judge what applies in our situation. We must remain objective and unattached to the outcome and continue our marketing efforts. We only can attempt to inform and convince, but at some point, the potential client needs to make their own decision, and it's out of our hands.
Now, let's look at how to make the shift so business experiences can be more productive and less debilitating. Clearly, there is a mental exercise happening in order to separate your business and personal interactions. Finding the ability and strength to ask someone if they are interested in a massage and risking the rejection is difficult for most people. If the answer is favorable, there is no problem: you booked yourself a new client and are having a good day. If the answer is less than favorable, you have two choices. You can take the rejection personally, possibly re-live old rejections, let it wear away at your self-esteem and have a bad day. Or, you can make the other choice and consider taking this particular "no" as a business rejection, nothing less, nothing more.
Remember that marketing is a numbers game. If you get a lot of rejections, there is a good chance that the "yes" you have been waiting for is right around the corner. You have to ask many potential clients before you book one client. I often say it's about planting seeds. You never know where they are going to sprout, and to that end, no marketing is wasted. You might market to one person who says "no," but they will tell someone else, who tells someone else, who calls you in a month. You never know where the roots will take.
Don't believe just because you are reading this article that rejections won't occur. They will happen, and they may or may not still be painful. The trick is to know how to handle them and not let them deter you from further attempts. When you are about to market yourself, quietly say, "This is about business and whatever the outcome, I will not take it personally. I will not let it ruin my day, and I will continue with my efforts in another way." Simple mental preparedness will go a long way.
Click here for previous articles by Jenn Sommermann, LCMT.
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