resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
Don't Forget About the Performers
Donald Petersen Jr.'s recent article, "Your Chance to Go Back to High School" [May 1, 2014 DC], focused on the injuries incurred by high-school athletes and the subsequent opportunities for the chiropractic profession.
Decompression-Traction: A Core Treatment Method in Chiropractic's Future
We're all competing for new patients. We're competing for new patients with physical therapists, massage therapists, medical specialists and hospital fitness centers. We're even competing with side-effect-ridden medications that quit working every four hours.
News in Brief
Oregon Gov. John Kitzhaber (a medical doctor, no less) proclaimed October 2014 "Oregon Chiropractic Health and Wellness Month" in an official proclamation signed Aug. 25, 2014.
Ringing in a Fiscal New Year With a Recommitment to Cost-Effectiveness
Back when the Foundation for Chiropractic Education and Research was in its heyday, I used to send out New Year's greetings and virtual noisemakers to some close friends on July 1 – the beginning of our new fiscal year – wishing for prosperity in the year ahead.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
Take Care of Your Skin: Tips to Pass on to Your Patients
Many of our patients are not aware that the largest organ in the human body is actually the skin. Accounting for 16 percent of total body weight and covering up to 22 square feet of surface area, the skin is more than just a "covering," as originally thought.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
Your Patients' Best Health Resource
There is nothing as powerful as information. The right information has won wars, saved lives and changed hearts; lack of information has led to hesitation, poor decisions and unintended consequences.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
Building the DC-MD Bridge
From MDs practicing integrative holistic medicine to the family internist, many DCs are enjoying unprecedented attention from their allopathic colleagues.
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
Watch Out for Red Herrings
In clinical practice, when one condition mimics another, it makes it difficult to obtain an accurate and timely diagnosis.
Detoxification for Athletes: The Key to Winning Performance
One of the most dangerous culprits that affects an athlete's ability to perform at an optimum level also happens to be one of the most elusive.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
From the Other Side of the Table
People come to us to gain freedom from pain, to feel better, to live better. As D.D. Palmer stated, "We Chiropractors work with the subtle substance of the soul." Therein also lies the rub.
How to Find Your Ideal Patient – and Help Your Ideal Patient Find You
Just imagine: You're at the front desk looking at the scheduler and a smile creeps across your face. Row after row, name after name, hour after hour; you're blessed with an entire day of ideal patients. Every day should be like this, you whisper. Exactly!
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
The Life & Legacy of James Sigafoose, DC (1933-2014)
Surrounded by his family and closest friends, Dr. James M. Sigafoose passed away quietly on Thursday, July 3, 2014. With his wife of 60 years, Patsy, along with his children, Tina, Daun, Kieth, Selina and Carey – all chiropractors – at his side.
April, 2006, Vol. 06, Issue 04
The Zen Teachings of TV Commercials, Part 1: How to Find Happiness and Peace of Mind
By Cary Bayer
The last thing you might expect to find in a massage journal is a column about the wisdom of television commercials. But, as we say, God works in mysterious ways - humorous ones, too. This coaching column has always been dedicated to finding the lessons available in everyday life, when we're ready to see them, even in the most overlooked places.Every massage therapist has many desires, but the three near the top - if not at the very top - are happiness, peace and financial success.
This column shows how multinational advertisers have been giving profound teachings on these topics for years - and still do every night on your TV screen. If you watch consciously, you might find that the message is coming to you less from McDonald's than from the Universe.
But, let me back up a bit. Half a lifetime ago, I worked at a large advertising agency for three years and, for a couple of years before that, as an editor at Adweek, reporting on advertising, marketing and media. Even though all copywriters and art directors want you to choose their products over their competitors', they're not in cahoots with the Devil; nefarious, seductive and sometimes insidious, yes; but evil and demonic, no. I know firsthand they are good people.
Advertisers often pump hundreds of millions, and sometimes billions, of dollars into mini-messages to make you like them and buy their wares. Their slogans are pop-culture mantras repeated nightly. (That's where the billions of dollars of TV time comes in.) Ad agencies run these messages for their clients' bottom lines. But because the Universe has more profound purposes than increasing brand market shares, "Its" creative intelligence often encodes a deeper meaning into ad messages. These become electronic wisdom, inspiring an enlightened life of peace and prosperity.
You might wonder, after taking a yoga class, how TV spots could possibly lead you to a peace greater than the one your clients feel after getting off your table. Allow me to explain. Centuries ago, the great yogi Maharishi Patanjali preserved kernels of wisdom on spiritual development in verse form called The Yoga Sutras of Patanjali. That classic inspired "The Yoga Sutras of Television Commercials" that follows.
Verse 1: You Deserve a Break Today - Stress Management (McDonald's)
As a massage therapist, you succeed in your business because your clients recognize the therapeutic value they receive from a restful and rejuvenating break from their daily activity. An hour-long treatment each week likely will help restore balance to their bodies. The Puritan ethic suggests that such treatments are an indulgence; after all, you don't need them to live. And they're right; you don't need them. But life is more than just work, productivity and need; it's also about rejuvenation, recreation and desire.
Since 1971, McDonald's has flooded our consciousness with a vital message: You do deserve a break today. Not for a Big Mac with cheese, as the copywriter intended, but for stress management, for you and your client, as the Universe intended.
Verse 2: The Pause that Refreshes - Transcendence (Coca-Cola)
The principle of rest and activity McDonald's introduced in verse 1 is expanded upon by Coca-Cola in this verse, suggesting that not only do you deserve a break today, but that the break also refreshes you. After years of twice-daily breaks of Transcendental Meditation (I've taught it to hundreds of people since the 1970s, as well), I can speak from experience when I say the pause refreshes physically, mentally and spiritually. TM, of course, simply is one form of stress management - albeit the most thoroughly researched by scientists. There are many other stress management techniques that can help you recharge your batteries on every level. Yoga, Tai Chi, Qi Gong and breathwork are a handful of such methods. The method you choose isn't important; what's important is to give yourself a break, a daily pause for multi-level refreshment. Besides, you deserve it. So where does this rejuvenation come from? Coca-Cola clarifies that point in the next verse.
Verse 3: In the Back of Your Mind, What You're Hoping to Find It's the Real Thing - Where to Go for Transcendence (Coca-Cola)
As a human being, you're continually in search of greater happiness. Becoming a massage therapist is something you did to give yourself greater joy. Learning Thai or Lomi-Lomi methods, for example, were further expressions of this natural quest. We all find happiness in our own ways. But what if you could find a place where a concentrated, virtually unlimited reservoir of happiness was available?
There is one that exists, and great teachers throughout history have pointed us inward to find it. The Bhagavad Gita, where Yoga was taught for the first time, locates this reservoir of joy at the source of thought, at the basis of (or back of) your mind; it's transcendental. Since happiness is what you always seek, and since it exists in abundance at the back of your mind, what you're always hoping to find can be found at the back of your mind. And, Coca-Cola is right; it is the real thing.
Verse 4: You Can Be the Happiest Place on Earth - Tap the Joy Deep Within, (Disney)
Disney has been depicting each of its magic kingdom amusement parks as "the happiest place on earth." But they're wrong, and Coke is right: the happiest place on earth isn't there; it's at the quietest level of your own being, deep within you, at the back of your mind. Coca-Cola is right about the location of what you're looking for (verse 3), but it's Disney, in this verse, which recognizes that this "real thing" is pure happiness.
Naturally, none of the commercials described can give you the happiness and peace you seek, but they do tell you that you deserve to experience it (verse 1); that it's refreshing (verse 2); that it's within you (verse 3); and contact with it can turn you into the happiest place or person on earth (verse 4). That's quite a bit for the 30-second interruptions you use as an excuse to go to the fridge or bathroom.
Part two of this article, which will focus on how to create success in your activities and prosperity in your massage business, will appear in a future issue.
Click here for more information about Cary Bayer.
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