Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
April, 2006, Vol. 06, Issue 04
The Mind Is the Source of Our Stress
By Dale G. Alexander, LMT, MA, PhD and Lansing Barrett Gresham
As articulated in our previous article ("Move Your Mind and Engage Your Brain," Massage Today, February 2006), your mind is not your brain, nor your soul, spirit or psyche.It's only a sliver of your consciousness. It's that portion of human consciousness that assigns meaning to sensory information. These meaning assignments emerge from both what we were taught by our caretakers and from what we decided within ourselves.
We postulate that the mind awakens into neocortical dominance somewhere between 28 months and four years of age. Its pre-eminence derives from the increasing ability to combine the newly developed awareness of sequencing (time) with the apparent results (causality) of intention experimentally acted out in the world. This is what is happening during the period our culture labeled the "terrible two's."
From conception until the above age range, learning is principally associative, not sequential. During this initial period of development, highly charged emotional events are deeply grooved into the nervous system, but without assignment of cause - external or internal. The language of "always" or "never" is a clue that our clients have dipped into an experience that is very young indeed.
Once the child has acquired some mastery of the developmental sequences required to navigate gravity within the three dimension of space, and has gained a sense of time, it becomes driven to predict cause and effect sequences in the behaviors of others, external events and within themselves. Once in control, especially with the aid of the later-developing prefrontal cortices, the mind functions to retroactively assign predictive causality to all of the elements which were part of any highly charged events the infant/toddler experienced before the mind was in charge.
The biological implication of this tendency has an obvious tendril to our evolution as a species from predator/prey relationships. The tawny flash of the tiger as it circles you in the forest carries with it grave consequences if ignored. Once survival-enhancing, now it degrades our capacity to experience "choice" in the present moment. Instead, we react to a flicker of a stimulus that vaguely reminds us of a past hurt, but without recognizing the differences of context, people involved and the range of our expanded adult options for behavior.
What hurt before, will hurt again, is the mind's chief refrain. Pain is bad. Pain is wrong. Thus, the mind actively seeks out information to confirm its predictions of what will hurt and how. It filters information, preferring the negative. It replays recordings of past sensory experience, superimposing what was upon what is happening in the present moment. All of this arouses the nervous system. This persistent state of arousal is what we commonly experience as "stress."
We are all perfectly adapted to circumstances in which we no longer live. This is the dilemma of human development: that the models of life and rules for conduct the mind has created are based on the options a toddler can perceive. Lacking the ability to clearly distinguish or even experience the separation of self from other, a "separation" which every loving parent does their best to diminish, these building blocks grow largely from the infant's energetic and emotional experiences of its caretakers. This biologically aids our capacity for bonding and survival, yet emotionally and energetically, we often are left with a tangle in our perceptions of where we end and others begin.
The mind takes in no sensory data. It predicts. It anticipates. It concludes what is going to happen before present-time, or simply more recent, sensory experience can validate the predicted outcome. Thus, whenever our minds are in charge, we experience loops of familiar behaviors and emotions, because we are dependant upon these very same mental body models and rules about the world and about what it has concluded is possible (or not). Because the mind assigns meaning to behaviors, feelings and events, it also makes the rules about what is good and bad, right and wrong, regardless of the actual present-time reality one senses and feels. Because the mind cannot process the streaming of moment-to-moment sensory data, it is rooted in the past and can only flower in the future. Current exploration, experimentation and discovery are all of necessity stunted in favor of what is deemed predictable - and thus, safe, by the mind.
The mind commandeers the sympathetic portion of the autonomic nervous system, as well as longer-acting neurotransmitters such as cortisol, dopamine and epinephrine, to keep us in alert mode, seeking out cues and clues that will support its models about what is going to happen. This is a functional definition of stress, often referred to as hypervigilance in psychological circles. No wonder we hear our clients so often speak of feeling trapped by their life circumstances and feeling as though they have so few real choices.
In our previous article, we endeavored to set a foundation for comprehending the essential truth that the historical belief that the mind reflects either the whole or the pinnacle of human consciousness is far from accurate. Instead, we assert that the mind is a guard dog, indiscriminate in its barkings, and preventing us from reaching our vast potential to perceive the possibilities that might enhance our lives. We affirm what they already have experienced; namely that touch might stimulate profound shifts in the quality of your clients lives.
In the next installment of this series of articles, we will be emphasizing how touch can directly help by conveying "The Present Meaning of Life."
Click here for more information about Dale G. Alexander, LMT, MA, PhD.
Lansing Barrett Gresham, founder of Integrated Awareness®, has more than 30 years of touch and movement work utilizing enhanced perception. He has co-authored two books, Ask Anything and Your Body Will Answer and The Body's Map of Consciousness®. For more information please visit www.inawareness.com.
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