Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
March, 2006, Vol. 06, Issue 03
Sports Massage in the Spa Setting
By Michael McGillicuddy, LMT, NCTMB
I recently attended an American Massage Therapy Association Council of Schools conference. In one of the organized sessions, a question was asked about what aspect of the profession drives the profession the most.Is it the massage therapists, the schools, the continuing education providers, the employers, or the product manufacturers? I really think the answer is that a little bit of influence from all the groups changes the profession on a daily basis.
Late last year, I had an opportunity to provide an in-service training at a beautiful destination spa in St. George, Utah. The Red Mountain Spa is an ideal place for active people to enjoy a vacation while learning and maintaining a healthy lifestyle. They offer hiking, mountain biking, kayaking, rock climbing, golf and many exercise classes. While you're there participating in all the physical activities, you have to eat healthy, so the chefs prepare delicious and balanced meals. The Spa at Red Mountain is rated one of the best according to Spa Finder Magazine.
So, does Red Mountain drive the massage profession, or does the massage therapist working at the spa enhance the experience of those enjoying Red Mountain? I would say a little of both. Red Mountain shows great insight in providing their therapists with the proper training to keep their guests completely satisfied with the treatments given.
While I was there, I went on an intermediate hike and mountain biked up Red Mountain. I wanted to know from experience what the guests would feel like after participating in those particular activities. During the hike, I learned that a lot of the hiking is done in soft sand. Walking in soft sand causes the heel of your foot to sink lower than the toes, which means your shins work overtime pulling your body out of a hole. During the bike ride up the mountain, I realized that for a Florida boy, the air going up the mountain gets a little thin. It makes you feel a little lightheaded and weak. I also learned that riding down the mountain is a lot more fun than riding up the mountain.
The massage therapists working in the spa need to know those kinds of things in order to treat the guests properly. Knowing which activities the guest has participated in, and what parts of the body those activities affect the most, are extremely important in providing great massages.
Many guests might not be in the greatest shape to participate in the type of activities they offer at the resort, so they probably will experience DOMS. DOMS means delayed-onset muscle soreness. It's caused by participating in activities that cause microtrauma to the muscle tissue, which increases pressure and sensitivity due to swelling. Deep-tissue massage or heavy-handed sports massage techniques during DOMS would not make the guest feel very happy due to the discomfort.
Just teaching sports massage technique and sports massage routines does not properly prepare a massage therapist for providing effective and safe treatments in a destination spa with highly active guests. They must understand the physiological effects exercise causes in the body and what massage techniques are most effective for treatment.
Spas know they must train their massage therapists to provide safe, effective and enjoyable massages to their guests, or it's not good for business. So employers, educators and massage therapists in a cooperative effort will continue to push massage therapy to a constantly evolving, new and better place. What could be better than practicing sports massage in a beautiful place like Red Mountain!
Click here for previous articles by Michael McGillicuddy, LMT, NCTMB.
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