Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
March, 2006, Vol. 06, Issue 03
Sports Massage in the Spa Setting
By Michael McGillicuddy, LMT, NCTMB
I recently attended an American Massage Therapy Association Council of Schools conference. In one of the organized sessions, a question was asked about what aspect of the profession drives the profession the most.Is it the massage therapists, the schools, the continuing education providers, the employers, or the product manufacturers? I really think the answer is that a little bit of influence from all the groups changes the profession on a daily basis.
Late last year, I had an opportunity to provide an in-service training at a beautiful destination spa in St. George, Utah. The Red Mountain Spa is an ideal place for active people to enjoy a vacation while learning and maintaining a healthy lifestyle. They offer hiking, mountain biking, kayaking, rock climbing, golf and many exercise classes. While you're there participating in all the physical activities, you have to eat healthy, so the chefs prepare delicious and balanced meals. The Spa at Red Mountain is rated one of the best according to Spa Finder Magazine.
So, does Red Mountain drive the massage profession, or does the massage therapist working at the spa enhance the experience of those enjoying Red Mountain? I would say a little of both. Red Mountain shows great insight in providing their therapists with the proper training to keep their guests completely satisfied with the treatments given.
While I was there, I went on an intermediate hike and mountain biked up Red Mountain. I wanted to know from experience what the guests would feel like after participating in those particular activities. During the hike, I learned that a lot of the hiking is done in soft sand. Walking in soft sand causes the heel of your foot to sink lower than the toes, which means your shins work overtime pulling your body out of a hole. During the bike ride up the mountain, I realized that for a Florida boy, the air going up the mountain gets a little thin. It makes you feel a little lightheaded and weak. I also learned that riding down the mountain is a lot more fun than riding up the mountain.
The massage therapists working in the spa need to know those kinds of things in order to treat the guests properly. Knowing which activities the guest has participated in, and what parts of the body those activities affect the most, are extremely important in providing great massages.
Many guests might not be in the greatest shape to participate in the type of activities they offer at the resort, so they probably will experience DOMS. DOMS means delayed-onset muscle soreness. It's caused by participating in activities that cause microtrauma to the muscle tissue, which increases pressure and sensitivity due to swelling. Deep-tissue massage or heavy-handed sports massage techniques during DOMS would not make the guest feel very happy due to the discomfort.
Just teaching sports massage technique and sports massage routines does not properly prepare a massage therapist for providing effective and safe treatments in a destination spa with highly active guests. They must understand the physiological effects exercise causes in the body and what massage techniques are most effective for treatment.
Spas know they must train their massage therapists to provide safe, effective and enjoyable massages to their guests, or it's not good for business. So employers, educators and massage therapists in a cooperative effort will continue to push massage therapy to a constantly evolving, new and better place. What could be better than practicing sports massage in a beautiful place like Red Mountain!
Click here for previous articles by Michael McGillicuddy, LMT, NCTMB.
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