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Treating LBP the Right Way: Think Natural
An updated clinical practice guideline from the American College of Physicians (ACP) recommends spinal manipulation and other non-invasive, non-drug therapies as first options for acute, subacute and chronic low back pain, rather than pain medications, as stipulated in the original 2007 guideline.
Scope of Chiropractic Practice: Why Now Is the Time to Expand
In my January article, "Scope of Chiropractic Practice: Is It Time for Change?" I discussed the use of the term primary spine care practitioner, the loss of privileges to diagnose in Texas, and the fact that the definition of "chiropractic" varied from state to state.
5 Ways to Enhance Your Family Practice
Every practice has a personality style. A practice that caters to athletes, PI cases or adults, for example, projects differently to patients than a family wellness practice.
Integrative Cardiology: The Heart of TCM & Western Medicine
Patient centered therapy is a growing trend in hospitals that are expanding to boutique services.
News In Brief
A "Modern" Business Model. Acupuncturists may have a new professional atmosphere to consider, as a new concept is on the horizon - at least for one business.
Waist Circumference: A Conversation Starter (Part 2)
Now let's discuss the clinical approach to reducing WC and implementation in today's chiropractic practice. The primary intervention centers around dietary modification and lifestyle habits aimed to reduce adiposity, improve insulin sensitivity and ultimately, diminish systemic metabolic dysfunction.
Good Works at the Canandaigua VA
Faculty and students of the Finger Lakes School of Acupuncture and Oriental Medicine (FLSAOM) of the New York Chiropractic College have provided acupuncture to veterans at the Veterans' Administration Medical Center (VAMC) in Canandaigua, New York since September of 2007.
Chiropractic: A Great Fit for the White House
Dr. Eric Kaplan is a New York Chiropractic College alumnus; a No. 1 best-selling author whose books include Awaken the Wellness Within and The 5 Minute Motivator; a chiropractor for professional sports teams and elite athletes; and even served as an advisor under the Clinton Administration to the President's Council on Sports & Physical Fitness.
What's Bugging You? Probiotics and Your Health
An estimated 100 trillion microorganisms representing more than 500 different species inhabit every normal, healthy bowel. Gut-dwelling bacteria keep pathogens in check, aid digestion and nutrient absorption, and contribute to immune function.
Treating the Terrain of Chronic Sinus Infections
Chronic sinus infections can be stubborn to treat, but the therapeutic path forward can be simplified when utilizing three distinct treatment principles which take into account the terrain of the body, and the way in which microbes grow.
Shedding Light on the Benefits of Heliotherapy
I can't imagine anyone not feeling good strolling in the sun on a beautiful spring day. The sun is responsible for all life on earth and is best illustrated along the equator touting the richest biodiversity on the planet, in stark contrast to the Arctic Circle and South Pole.
Making Sense of Liver Regulation
In Chinese medicine, the liver has the function of moving and storing qi and blood. In its moving function, the liver smoothly distributes qi and blood to the tendons, muscles and flesh through microcirculation.
NSAIDs No Better Than Placebo for Spine Pain
A meta-analysis of randomized, placebo-controlled trials comparing the efficacy and safety of NSAIDs with placebo for spinal pain concludes that among 6,065 spine pain patients, "NSAIDs reduced pain and disability, but provided clinically unimportant effects over placebo."
Toxicity & Kids: The Importance of Environmental Intake
The old adage is true that children are not little adults. Traditional Chinese medicine (TCM) has long known that the physiology of children is unique, as are the diseases that plague them.
Caring for Refugees in Greece
At the beginning of 2016 I had no idea what was in store for me, but I was looking forward to a personal retreat on the Greek island of Paros; a graduation gift to myself after 22 years of motherhood, and four-plus years of Chinese medicine school.
The First (Only) Choice for Spinal Pain
The study on NSAIDs for spinal pain summarized on the front page of this issue is intriguing on a number of levels, the most obvious being the conclusion that "compared with placebo, NSAIDs do not provide a clinically important effect on spinal pain, and six patients must be treated with NSAIDs for one patient to achieve a clinically important benefit in the short-term."
Insomnia Treatment Based on the Yu Theory
In recent years, acupuncture has risen in popularity as a form of alternative or supplemental medicine for the treatment of many different types of disorders.
The Chiropractor's Guide to CRISPR
Science magazine's "Breakthrough of the Year" award for 2015 was described as "the gene-editing tool called CRISPR." CRISPR stands for "clustered regularly interspaced short palindromic repeats."
The Qi Focus: A Guide to Managing Stress
Stress, are you experiencing heightened stress levels? Your own, and your clients? Is Trumpitis getting to you? I recently polled a cluster of acupuncturists, Asian Bodywork Therapists (ABT) and psychotherapy colleagues on the issue.
Help Save an Important Chiropractic Landmark
The chiropractic profession has a splendid and varied history. Sadly, many landmarks have been lost to bulldozers and wrecking crews, such as the Ryan Building, Little-Bit-O-Heaven, Spears Chiropractic Hospital, and Clearview Sanitarium.
Give Your Patients the Ergonomic Advantage
Prolonged sitting contributes to low back pain and is a health risk. When I discuss my POLITE technique practice recommendations with patients, ergonomics may be last, but not least!
February, 2006, Vol. 06, Issue 02
Pursuing Your Intentions Through Spa Treatments
By Stephanie Beck
In the January issue of Massage Today, Lynn Biscoe, from Spa Balinesia, touched on the subject for this issue: "Every Massage Therapist new to the spa environment should know the vision and intention of all services offered" How can you discuss the benefits of spa treatments unless you have a clear understanding of the vision and intention of your services?
Define What You Are
What kind of business do you want to be? What is your company's brand? What is your company's culture? Everything about your business should embody your intentions as much as possible.That is why it is vital - whether you have a staff of 20 or a staff of one - that they receive the proper training. They must have the knowledge and understanding to the benefits of your treatments and how they relate to the intentions of your company. Every "team member" has to be fully aware of your game plan, and that includes every product and service offered.
Set Goals to Achieve Your Brand
Set goals for your company, business and staff. If you hire staff, make sure they have the same values and receive all the necessary training. Also, your Spa Distributor Rep should be responsible for supplying the necessary education on product ingredients, benefits, protocols, etc. You need to be accountable and ensure everyone adheres to the vision and intention once it has been defined. Some of the goals you might want to consider including are to always recommend appropriate home care products to the client, weekly training and education to ensure all staff members are aware of the benefits of the treatments, or quarterly protocol and product evaluations for every staff member.
Good for You, Good for Your Clients
Giving a massage can be taxing on the body of the therapist. Even with the proper body mechanics, it takes a lot of energy. Thus, it makes sense to keep an open mind to new techniques and services that benefit both you and your clients and might be achieved without a massage.
Scrubs and polishes are some of those procedures that allow for just that: less wear and tear on the therapist, but the same favorable impact on the client. All scrubs and polishes can be performed in half the time of an hour massage and are less strenuous on the body - plus, you still can charge as much as an hour-long massage. All wraps - whether you are working with clay, seaweed, herbals or aromatherapy - still take up to an hour, but without all the taxing requirements on your body.
It makes sense to expand your services to retain clients and gain new ones. Because each client's needs vary, it's crucial to understand what those customers' needs are and which products address those needs. Research the spa treatments you are considering and discover how they will best support your company's brand and identity.
Fitting the Budget
Chances are you might not be flush with capital, so it's time to talk budgets. Speaking from experience, budgets are most helpful in guiding you to the appropriate products for your business. When you apply your vision (intentions and brand) with your budget, it's easier to know what product lines are feasible.
Communicating your game plan to your vendors allows them to assist you in making the right choices. Your budget might be limited to crock pots and Spa Thermal Units, instead of Hot Towel Cabinets and treatment bars. Or, you might need the standard white cotton robes instead of the Customized Micro-fiber robes in three colors and six sizes. Whether you have one room or a 17 room facility, it's still possible to offer a professional environment without sending you into bankruptcy. Plan your work and work your plan.
Go Have Fun Out There!
And let's not forget one of the main benefits of offering body treatments: It's fun to learn new things! It's rewarding to provide options that allow your clients to achieve their goals - lasting ones clients can feel good about after they leave your establishment.
If you have any questions or need assistance with your vision, intension or brand, drop me an e-mail and I will be happy to help. And remember to keep striving to make your dreams a reality!
Click here for previous articles by Stephanie Beck.
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