resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Improving Our Political Effectiveness
The November 2014 elections are right around the corner; members of Congress, governors and state legislators are all running. Now is a good time to talk frankly about our overall political involvement.
Let the Patient Tell Their Story
Often when a patient presents with an injury, they want to tell their story. People by nature like to talk about themselves, particularly when they're worried about their health.
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
Help Secure Our Future by Sharing It
The National Board of Chiropractic Examiners (NBCE) conducts one of the most comprehensive surveys of the U.S. chiropractic profession every 4-5 years.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
If You Get a Request for Records, Respond!
In our previous two articles, we discussed two of the main reasons for denial when chiropractic records are reviewed by Medicare contractors.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
Rethinking GMO: Less Panic, More Context
Some of you may have noticed that after writing parts 1 and 2 of “Genetic Modification of Organisms for Human Consumption” a while back [Nov. 15, 2013 and Jan. 1, 2014 issues], part 3 never appeared.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
Medicalization and Mindfulness
The past several years have seen a veritable explosion of research on mindfulness. Research abstracts we've published in each issue of Health Insights Today under the heading "Mind-Body News" have increasingly reported on studies about mindfulness interventions.
News in Brief
NBCE Launches Computer-Based Testing Era; California Chiropractors Get Expanded DOT Exam Privileges; New Jeff Hays Documentary.
Thoracolumbar Syndrome: The Great Mimic
The thoracolumbar junction is a common area of joint dysfunction. The most obvious cause is dysfunctional breathing or lack of diaphragmatic breathing. Treating this breathing problem will ultimately be the long-term cure for the syndrome.
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
The Problem With Prolonged Sitting
We need to constantly talk to our patients about spending less time sitting and about what can go wrong with poor sitting postures. The fact is we sit too long in repetitive malpositions.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
Uncle Sam Needs You
Scrutiny into the Department of Veterans Affairs (DVA) continues to grow after efforts to reform the DVA by the former Secretary of Veterans Affairs, Eric Shinseki, were deemed "a stunning period of dysfunction" by Senate Minority Leader Mitch McConnell (R-Ky.).
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 1)
When we think of lower back pain, we tend to think in terms of the lower lumbar spine and the SI joint. These joints and their discs are obviously important. However, we tend to miss fixations that occur just above – in the upper lumbar spine. Three questions come to mind: 1) Why is the upper lumbar spine so important? 2) Why do we miss the fixations here? 3) How can we adjust them?
February, 2006, Vol. 06, Issue 02
Pursuing Your Intentions Through Spa Treatments
By Stephanie Beck
In the January issue of Massage Today, Lynn Biscoe, from Spa Balinesia, touched on the subject for this issue: "Every Massage Therapist new to the spa environment should know the vision and intention of all services offered" How can you discuss the benefits of spa treatments unless you have a clear understanding of the vision and intention of your services?
Define What You Are
What kind of business do you want to be? What is your company's brand? What is your company's culture? Everything about your business should embody your intentions as much as possible.That is why it is vital - whether you have a staff of 20 or a staff of one - that they receive the proper training. They must have the knowledge and understanding to the benefits of your treatments and how they relate to the intentions of your company. Every "team member" has to be fully aware of your game plan, and that includes every product and service offered.
Set Goals to Achieve Your Brand
Set goals for your company, business and staff. If you hire staff, make sure they have the same values and receive all the necessary training. Also, your Spa Distributor Rep should be responsible for supplying the necessary education on product ingredients, benefits, protocols, etc. You need to be accountable and ensure everyone adheres to the vision and intention once it has been defined. Some of the goals you might want to consider including are to always recommend appropriate home care products to the client, weekly training and education to ensure all staff members are aware of the benefits of the treatments, or quarterly protocol and product evaluations for every staff member.
Good for You, Good for Your Clients
Giving a massage can be taxing on the body of the therapist. Even with the proper body mechanics, it takes a lot of energy. Thus, it makes sense to keep an open mind to new techniques and services that benefit both you and your clients and might be achieved without a massage.
Scrubs and polishes are some of those procedures that allow for just that: less wear and tear on the therapist, but the same favorable impact on the client. All scrubs and polishes can be performed in half the time of an hour massage and are less strenuous on the body - plus, you still can charge as much as an hour-long massage. All wraps - whether you are working with clay, seaweed, herbals or aromatherapy - still take up to an hour, but without all the taxing requirements on your body.
It makes sense to expand your services to retain clients and gain new ones. Because each client's needs vary, it's crucial to understand what those customers' needs are and which products address those needs. Research the spa treatments you are considering and discover how they will best support your company's brand and identity.
Fitting the Budget
Chances are you might not be flush with capital, so it's time to talk budgets. Speaking from experience, budgets are most helpful in guiding you to the appropriate products for your business. When you apply your vision (intentions and brand) with your budget, it's easier to know what product lines are feasible.
Communicating your game plan to your vendors allows them to assist you in making the right choices. Your budget might be limited to crock pots and Spa Thermal Units, instead of Hot Towel Cabinets and treatment bars. Or, you might need the standard white cotton robes instead of the Customized Micro-fiber robes in three colors and six sizes. Whether you have one room or a 17 room facility, it's still possible to offer a professional environment without sending you into bankruptcy. Plan your work and work your plan.
Go Have Fun Out There!
And let's not forget one of the main benefits of offering body treatments: It's fun to learn new things! It's rewarding to provide options that allow your clients to achieve their goals - lasting ones clients can feel good about after they leave your establishment.
If you have any questions or need assistance with your vision, intension or brand, drop me an e-mail and I will be happy to help. And remember to keep striving to make your dreams a reality!
Click here for more information about Stephanie Beck.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.