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Acupuncture Muscle Trigger Point and Oriental Medicine Sports Therapy
It is difficult to ascertain the internal condition of professional basketball player Lebron James during game one of the 2014 NBA finals, in which he developed debilitating muscle cramps that led to his premature removal from the game.
Introducing the Acupuncture Today Digital Edition
In response to the changing habits of our readers, Acupuncture Today will introduce a digital edition of the publication (in addition to our print edition) beginning with the August 2016 issue.
Tai Chi Documentary Premier
First Run Features recently announced the world theatrical premiere of Barry Strugatz's documentary The Professor: Tai Chi's Journey West, which premiered last month at the Laemmle Music Hall in Los Angeles.
The Pertinent Negative
We all have to perform evaluations on patients. Most of us don't like doing it – exams take time, and worse it takes even more time after the evaluation to put together a narrative summary of the findings. Sometimes, this process becomes downright tedious.
How to Stay Sane During the Elections: Understanding Through the Lens of Chinese Medicine
In Chinese Medicine philosophy, everything consists of Yin and Yang. The law of polar opposites – one cannot exist without its opposite.
Acupuncture's Impact on the World
For several years, I have been hearing about the town of Rothenburg, Germany. It seemed just a dot on a map until I arrived. It is the home of the TCM Kongress which began in 1968. It has been held annually for 47 years and it has only missed one year.
Chronic Pain: Become Part of the Solution
I have lectured to more than 7,000 chiropractic physicians over the past five years regarding the chronic pain and opioid epidemic in this country.
Increasing the Value of Spine Care: CMS Approves New Low Back Pain Registry
The Centers for Medicare and Medicaid Services has approved the Spine IQ Low Back Pain Registry as a qualified clinical data registry for the Physician Quality Reporting System (PQRS) in 2016.
Kansas Achieves Licensing Law
Kansas Governor Sam Brownback signed House Bill 2615 into law on Friday, May 13, 2016. HB2615 includes provisions for the licensure of acupuncturists in the state of Kansas.
An Emerging Partnership Model
Maryland University of Integrative Health (MUIH) has educated integrative health and wellness practitioners for the last 40 years, originally as an acupuncture clinic and school. The institution's transformative, relationship-centered programs integrate traditional wisdom with contemporary science
An MD Who Understands the Opioid Epidemic
Doctors of chiropractic have an important role to play in ending the opioid epidemic and dealing with chronic pain by conservative means (see our top story in this issue) – but who's to blame for opioid dependence and abuse in the first place?
Three Tips to Help You Analyze the Acupuncture Case Studies of the NCCAOM Exam
Confirm the answer quickly by the elimination method. Case study:
After two treatments for back pain, a patient presents for a third
session complaining of rapid breathing and wheezing that is made worse
during cold weather.
A Long-Overdue Win for Oregon Medicaid Patients - and the Implications for Other States
Beginning July 1, 2016, Oregon Medicaid patients with spinal pain (cervical, thoracic, lumbar, pelvic) who are determined to be low risk based on a biopsychosocial assessment tool (STarT Back – Keele University) can receive four chiropractic visits per episode.
AOM Hospital-Based Practice: A Future Reality?
The natural evolution of health care on the planet is integrative health. We may have some challenges ahead, but based on my research, all indicators are pointing in a positive direction. There seems to be an evolving consciousness among our patient population that is "getting it."
What You Say Isn't Always What Patients Hear
A few years ago, my aunt Edna (name changed for the purpose of this story) suffered a stroke. After a short hospital stay, she was transferred to a nursing home for rehabilitation. When she arrived at the nursing home, Edna requested a private room.
Insuring Quality Control in Herb Importation: An Interview with Wilson Lau
Wilson Lau is the vice president of Nuherbs, a Chinese herb importation company based in San Leandro, California. Before joining Nuherbs, he trained as a lawyer specializing in FDA law.
Believe it or not, an estimated one-third of your patients have eaten some form of fast food within 24 hours of their appointment with you.
Beating the Odds: Interview With Para-Powerlifter Adeline Dumapong-Ancheta
Since October 2015, the FICS Foundation, the charitable organization affiliated with the International Federation of Sports Chiropractic (FICS), has been supporting disabled athletes internationally.
Adventures with the San Jiao
Those of us who have been in practice for several decades relish the way meridians and points reveal new diagnostic clues and new insights. I love to encourage my students to see this as an adventure that goes way beyond the textbooks.
Multivitamin Supplement May Reduce Breast Cancer Recurrence
There is a great deal of controversy regarding the value of multiple vitamin supplements in cancer prevention.
What's New in Phytonutrition: Mangifera Indica, "The King of Fruits"
One hundred percent pure Indian green mango fruit (mangifera indica), harvested at a special degree of ripeness for efficacy and taste, can now be concentrated as a phytonutrient nutraceutical powder.
Sit or Stand? Analyzing a Mixed Message
I'm more than a bit confused. At my age, that seems to be a rather common occurrence. However, today more than ever, I'm getting a mixed message.
Treating Hip & Groin Pain With Abdominal Release of Upper Lumbar Nerve Impingements
Have you encountered patients with groin and hip pain you can't seem to solve? You know it's not a worn-out hip; you suspect the pain is somehow connected to the spine. But somehow, you just can't help them break through.
February, 2006, Vol. 06, Issue 02
Pursuing Your Intentions Through Spa Treatments
By Stephanie Beck
In the January issue of Massage Today, Lynn Biscoe, from Spa Balinesia, touched on the subject for this issue: "Every Massage Therapist new to the spa environment should know the vision and intention of all services offered" How can you discuss the benefits of spa treatments unless you have a clear understanding of the vision and intention of your services?
Define What You Are
What kind of business do you want to be? What is your company's brand? What is your company's culture? Everything about your business should embody your intentions as much as possible.That is why it is vital - whether you have a staff of 20 or a staff of one - that they receive the proper training. They must have the knowledge and understanding to the benefits of your treatments and how they relate to the intentions of your company. Every "team member" has to be fully aware of your game plan, and that includes every product and service offered.
Set Goals to Achieve Your Brand
Set goals for your company, business and staff. If you hire staff, make sure they have the same values and receive all the necessary training. Also, your Spa Distributor Rep should be responsible for supplying the necessary education on product ingredients, benefits, protocols, etc. You need to be accountable and ensure everyone adheres to the vision and intention once it has been defined. Some of the goals you might want to consider including are to always recommend appropriate home care products to the client, weekly training and education to ensure all staff members are aware of the benefits of the treatments, or quarterly protocol and product evaluations for every staff member.
Good for You, Good for Your Clients
Giving a massage can be taxing on the body of the therapist. Even with the proper body mechanics, it takes a lot of energy. Thus, it makes sense to keep an open mind to new techniques and services that benefit both you and your clients and might be achieved without a massage.
Scrubs and polishes are some of those procedures that allow for just that: less wear and tear on the therapist, but the same favorable impact on the client. All scrubs and polishes can be performed in half the time of an hour massage and are less strenuous on the body - plus, you still can charge as much as an hour-long massage. All wraps - whether you are working with clay, seaweed, herbals or aromatherapy - still take up to an hour, but without all the taxing requirements on your body.
It makes sense to expand your services to retain clients and gain new ones. Because each client's needs vary, it's crucial to understand what those customers' needs are and which products address those needs. Research the spa treatments you are considering and discover how they will best support your company's brand and identity.
Fitting the Budget
Chances are you might not be flush with capital, so it's time to talk budgets. Speaking from experience, budgets are most helpful in guiding you to the appropriate products for your business. When you apply your vision (intentions and brand) with your budget, it's easier to know what product lines are feasible.
Communicating your game plan to your vendors allows them to assist you in making the right choices. Your budget might be limited to crock pots and Spa Thermal Units, instead of Hot Towel Cabinets and treatment bars. Or, you might need the standard white cotton robes instead of the Customized Micro-fiber robes in three colors and six sizes. Whether you have one room or a 17 room facility, it's still possible to offer a professional environment without sending you into bankruptcy. Plan your work and work your plan.
Go Have Fun Out There!
And let's not forget one of the main benefits of offering body treatments: It's fun to learn new things! It's rewarding to provide options that allow your clients to achieve their goals - lasting ones clients can feel good about after they leave your establishment.
If you have any questions or need assistance with your vision, intension or brand, drop me an e-mail and I will be happy to help. And remember to keep striving to make your dreams a reality!
Click here for more information about Stephanie Beck.
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