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Not All Evidence Is Equal; An Abundance of Misinformation; A Well-Researched Decision; Far Too Dangerous.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
Are Your Work Orders in Order?
There are times when a patient's occupational duties will delay or prevent them from recovering. These circumstances create the need for the doctor to recommend modified duty or remove the patient from work.
The Wisdom of the Second Office Location (SOL)
There are some things I never want to do again, like riding a motorcycle 100 mph. I call these things my "negative bucket list." Other things I have on that list include water skiing, riding a roller coaster and eating habanero peppers.
Love a Nurse – and They'll Love You Back
According to various sources, there are about 3 million registered nurses in the U.S., and according to the American Nurses Association, they are under serious pressure in today's health care reality.
A Dream Come True for Chiropractic: Funding Prevention and Public Health
Back in 2005, Sen. Tom Harkin (D-Iowa) said: "Let's face it, in America today we don't have a health care system, we have a sick care system.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
Image Is Everything: The Power of Branding
Successful businesses use color and design to attract people to their service. They understand how important image is and hire experts to create an attractive package. Starbucks works hard to create an atmosphere that is warm and inviting.
Billing for Same-Visit Extraspinal and Spinal Manipulation
Q: I have always been under the premise that when billing 98943, extraspinal chiropractic manipulation, on the same visit as spinal manipulation, 98940-98942, that the extraspinal manipulation requires modifier 51.
Women's Health: Herbal Formulas to Help Patients With Dysmenorrhea
Chiropractors have long treated women for menstrual pain (dysmenorrhea). Since roughly 60 percent of all chiropractic patients are women and 30-50 percent of women have a history of menstrual cramps, the vast majority of doctors of chiropractic will inevitably see patients with dysmenorrhea.
State by State: Comparing Chiropractic Scope of Practice
"The issue of 'scope of practice' has been a bugaboo ever since our early quests for legal recognition for chiropractic," according to Dr. Claire Johnson, editor in chief of JMPT and National's other two chiropractic journals.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Is the EHR Ship Setting Sail Without Us?
The numbers are in: As of July 2014, 10,253 doctors of chiropractic have received $123,059,868 in EHR stimulus funds – and yet that represents less than 15 percent of our profession.
Overcoming Barriers to Exercise Compliance
One of the most common questions other practitioners ask me is, "How do I get patients to do their exercises?" I am not frustrated by my patient compliance, as many doctors are; in fact, I am actually happy with my patients' involvement and commitment.
The Art of Day-to-Day Assessment and Treatment: Clinical Pearls
Let's focus on the day-to-day process of assessing and treating the patient. I am proposing a particular attitude; a way of looking at the patient. This often evolves over a few treatments and then changes as you figure out what is significant.
Defending With Vitamin D: Helps Prevent Progression to Diabetes
A 2014 clinical trial published in the American Journal of Clinical Nutrition provides additional evidence that optimal vitamin D nutritional status may be important in preventing the progression of prediabetes to diabetes in prediabetic adults.
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
February, 2006, Vol. 06, Issue 02
Pursuing Your Intentions Through Spa Treatments
By Stephanie Beck
In the January issue of Massage Today, Lynn Biscoe, from Spa Balinesia, touched on the subject for this issue: "Every Massage Therapist new to the spa environment should know the vision and intention of all services offered" How can you discuss the benefits of spa treatments unless you have a clear understanding of the vision and intention of your services?
Define What You Are
What kind of business do you want to be? What is your company's brand? What is your company's culture? Everything about your business should embody your intentions as much as possible.That is why it is vital - whether you have a staff of 20 or a staff of one - that they receive the proper training. They must have the knowledge and understanding to the benefits of your treatments and how they relate to the intentions of your company. Every "team member" has to be fully aware of your game plan, and that includes every product and service offered.
Set Goals to Achieve Your Brand
Set goals for your company, business and staff. If you hire staff, make sure they have the same values and receive all the necessary training. Also, your Spa Distributor Rep should be responsible for supplying the necessary education on product ingredients, benefits, protocols, etc. You need to be accountable and ensure everyone adheres to the vision and intention once it has been defined. Some of the goals you might want to consider including are to always recommend appropriate home care products to the client, weekly training and education to ensure all staff members are aware of the benefits of the treatments, or quarterly protocol and product evaluations for every staff member.
Good for You, Good for Your Clients
Giving a massage can be taxing on the body of the therapist. Even with the proper body mechanics, it takes a lot of energy. Thus, it makes sense to keep an open mind to new techniques and services that benefit both you and your clients and might be achieved without a massage.
Scrubs and polishes are some of those procedures that allow for just that: less wear and tear on the therapist, but the same favorable impact on the client. All scrubs and polishes can be performed in half the time of an hour massage and are less strenuous on the body - plus, you still can charge as much as an hour-long massage. All wraps - whether you are working with clay, seaweed, herbals or aromatherapy - still take up to an hour, but without all the taxing requirements on your body.
It makes sense to expand your services to retain clients and gain new ones. Because each client's needs vary, it's crucial to understand what those customers' needs are and which products address those needs. Research the spa treatments you are considering and discover how they will best support your company's brand and identity.
Fitting the Budget
Chances are you might not be flush with capital, so it's time to talk budgets. Speaking from experience, budgets are most helpful in guiding you to the appropriate products for your business. When you apply your vision (intentions and brand) with your budget, it's easier to know what product lines are feasible.
Communicating your game plan to your vendors allows them to assist you in making the right choices. Your budget might be limited to crock pots and Spa Thermal Units, instead of Hot Towel Cabinets and treatment bars. Or, you might need the standard white cotton robes instead of the Customized Micro-fiber robes in three colors and six sizes. Whether you have one room or a 17 room facility, it's still possible to offer a professional environment without sending you into bankruptcy. Plan your work and work your plan.
Go Have Fun Out There!
And let's not forget one of the main benefits of offering body treatments: It's fun to learn new things! It's rewarding to provide options that allow your clients to achieve their goals - lasting ones clients can feel good about after they leave your establishment.
If you have any questions or need assistance with your vision, intension or brand, drop me an e-mail and I will be happy to help. And remember to keep striving to make your dreams a reality!
Click here for more information about Stephanie Beck.
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