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Universal Design: Principles & Practice
In many respects, universal design serves as the core of ergonomics. It's also a good tool to use when designing a return-to-work program for injured and/or ill patients. Let's take a closer look at universal design and why it should matter to you and your patients.
An Unexpected Diagnosis: The Result of Lacking Communication
A couple years ago I had a case that showed me the importance of open communication between health practitioners. We need to show up with less fear, and let go of our judgments so we can do better for the patient.
Bill With Confidence: Learn What to Collect
Q: I am trying to understand what I may collect from my patient when there is insurance. Do I have to accept the amount allowed by the plan or may I collect up to my billed amount? Please note, I am not a member of any insurance plan.
Creating Good Business Buzz
What do patients really think about working with you? Rarely do you hear the whole truth. Those who improve may be candid in their gratitude.
A Major Role in Back Pain: The Multifidus
Back pain affects roughly 80 percent of the population at one time or another and is one of the leading causes of doctor visits.
Is It Time to Rethink Mental Illness? (Pt. 1)
Invariably, patients will ask their chiropractor about depression or various mental illnesses. Some practitioners will reflexively offer a cervical adjustment, suggest St. John's wort or contemplate a referral to a specialist.
Why I Quit Doing House Calls
My father was a chiropractor who did house calls, so when I became a DC, I figured doing house calls was part of the job. My March article recalled my experience as a small boy, accompanying my dad while he went to patients' homes to treat them.
Balancing Spring Challenges
As the winter months come to a close and warmer spring weather appears, patients may begin to present with new challenging pattern presentations.
Eczema & Acupuncture: A Sound Solution (Part 1)
Eczema affects approximately 3.5 percent of the global population and is one of the most common skin complaints seen by dermatologists.
Clearing Blocks: A Way to Improve Cosmetic Acupuncture
As a Five Element acupuncturist who teaches facial acupuncture classes nationally, I was surprised to learn that one of the basic principles I was taught in school is unfamiliar to most acupuncturists.
Taking the Chiropractic Message to the Press
"There is no better place on earth to have a news event," the National Press Club boasts, and it's easy to understand why: Every year, the 108-year-old Washington, D.C.-based organization hosts countless press conferences on the hottest topics impacting America and often the world.
Give Yourself the Digital Advantage
When you see this article in the print version of this issue and swear you read it already, don't be alarmed: you probably did. That's because by that time, the May issue will have been available online in digital format for three weeks.
Women's Hormones: A Western & Eastern Perspective
Sometimes it may seem that you require a degree in medicine to understand hormones and how they function.
News in Brief
ACA Adopts New Governance Model; ACA 2017 Awards; CCA Helps Calif. DCs "Share the Love"; $1 Million to Help Advance the Profession; D'Youville Raises the Bar on Anatomy Education; ErRatum.
The Visual Error Scoring System: A Concussion Tool
Postural stability and oculomotor function are the most easily recognized physical indicators of neurologic motor dysfunction associated with concussions.
An Integrated Approach to Chronic Pain
Findings from a unique Medicaid pilot project in Rhode Island involving high-use Medicaid recipients from two health plans were recently presented to the state's Department of Health, demonstrating stellar outcomes with regard to medication use, ER visits, health care costs and patient satisfaction.
A Daily Strategy for Heavy-Metal Detox
In modern society, we are constantly exposed to heavy metals such as cadmium, lead and mercury. These heavy metals have no essential biochemical roles in our body, and conversely, can cause us a great deal of harm if they build up to toxic levels.
Raditation & Your Smartphone: Is it Worth the Risk?
If radial arteries could talk (and in my experience they can to some extent), they would say, "Step away from the smartphone." At least that is the message I am receiving loud and clear as I feel the pulses of many patients.
New Relationships, Old Trauma: AOM & Other Healing Strategies
Being in love is one the most beautiful and enjoyable experiences. Most of us are willing to pay almost any price to have that experience, and still often find it elusive or fleeting. Navigating the ups and downs of loving relationships are often challenging — even for the most psychologically balanced among us.
February, 2006, Vol. 06, Issue 02
Pursuing Your Intentions Through Spa Treatments
By Stephanie Beck
In the January issue of Massage Today, Lynn Biscoe, from Spa Balinesia, touched on the subject for this issue: "Every Massage Therapist new to the spa environment should know the vision and intention of all services offered" How can you discuss the benefits of spa treatments unless you have a clear understanding of the vision and intention of your services?
Define What You Are
What kind of business do you want to be? What is your company's brand? What is your company's culture? Everything about your business should embody your intentions as much as possible.That is why it is vital - whether you have a staff of 20 or a staff of one - that they receive the proper training. They must have the knowledge and understanding to the benefits of your treatments and how they relate to the intentions of your company. Every "team member" has to be fully aware of your game plan, and that includes every product and service offered.
Set Goals to Achieve Your Brand
Set goals for your company, business and staff. If you hire staff, make sure they have the same values and receive all the necessary training. Also, your Spa Distributor Rep should be responsible for supplying the necessary education on product ingredients, benefits, protocols, etc. You need to be accountable and ensure everyone adheres to the vision and intention once it has been defined. Some of the goals you might want to consider including are to always recommend appropriate home care products to the client, weekly training and education to ensure all staff members are aware of the benefits of the treatments, or quarterly protocol and product evaluations for every staff member.
Good for You, Good for Your Clients
Giving a massage can be taxing on the body of the therapist. Even with the proper body mechanics, it takes a lot of energy. Thus, it makes sense to keep an open mind to new techniques and services that benefit both you and your clients and might be achieved without a massage.
Scrubs and polishes are some of those procedures that allow for just that: less wear and tear on the therapist, but the same favorable impact on the client. All scrubs and polishes can be performed in half the time of an hour massage and are less strenuous on the body - plus, you still can charge as much as an hour-long massage. All wraps - whether you are working with clay, seaweed, herbals or aromatherapy - still take up to an hour, but without all the taxing requirements on your body.
It makes sense to expand your services to retain clients and gain new ones. Because each client's needs vary, it's crucial to understand what those customers' needs are and which products address those needs. Research the spa treatments you are considering and discover how they will best support your company's brand and identity.
Fitting the Budget
Chances are you might not be flush with capital, so it's time to talk budgets. Speaking from experience, budgets are most helpful in guiding you to the appropriate products for your business. When you apply your vision (intentions and brand) with your budget, it's easier to know what product lines are feasible.
Communicating your game plan to your vendors allows them to assist you in making the right choices. Your budget might be limited to crock pots and Spa Thermal Units, instead of Hot Towel Cabinets and treatment bars. Or, you might need the standard white cotton robes instead of the Customized Micro-fiber robes in three colors and six sizes. Whether you have one room or a 17 room facility, it's still possible to offer a professional environment without sending you into bankruptcy. Plan your work and work your plan.
Go Have Fun Out There!
And let's not forget one of the main benefits of offering body treatments: It's fun to learn new things! It's rewarding to provide options that allow your clients to achieve their goals - lasting ones clients can feel good about after they leave your establishment.
If you have any questions or need assistance with your vision, intension or brand, drop me an e-mail and I will be happy to help. And remember to keep striving to make your dreams a reality!
Click here for previous articles by Stephanie Beck.
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