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Trouble Down Under: San Zhen Therapy for Lower Jiao Issues
In the last several columns, I have discussed many clinical options for utilizing San Zhen or Three Needle Therapy. In this installment, I will continue this trend and discuss several foundational patterns which can be found in several very common clinical presentations.
Chiropractic Research in Review
Occupational LBP in Primary- and High-School Teachers; Treating MVA Complications With Chiropractic Care; Neck Pain: Immediate Effects of Active Scapular Correction; Taping Benefits Stride, Step Length in Fatigued Runners.
Age and Fertility: Why We Should Worry Less About Age and More About Overall Health
Recently, on one of the acupuncture alumni forums, the topic of age and fertility came up when a practitioner posted a question regarding a patient that was about to turn 40-years-old.
Happy New Year 2015 Gong Hoy Fat Choi
Welcome to the year of the sheep! We begin a new year guided by the sign of a quietly and creatively organized animal.
Helping to Create the Healthiest Generation
The imperative to create the "Healthiest Generation by 2030," envisioned by the American Public Health Association (APHA), was in full force at the APHA's 142nd Annual Meeting held in New Orleans from November 15-19, 2014.
Show Up and Show Respect
I was recently asked about my chiropractic philosophy. My answer surprised my questioner.
The Static Postural Pelvic Exam
I include a static postural analysis in my evaluation routine whether you are a patient in pain or an elite-sport athlete in training. In my day-to-day practice, I require patients to stand still while I "just look" at them.
Right Back Where We Started?
More than 25 years after Judge Susan Getzendanner issued her historic opinion in the Wilk v AMA anti-trust case, evidence suggests that despite increasing collaboration between doctors of chiropractic and their allopathic medical counterparts, when it comes to organized medicine, we may be right back where we started.
Ringing in the Billing New Year
What are the new modifiers that replace modifier 59? Will they allow doctors of chiropractic to be paid for 97140, manual therapy, when done with chiropractic manipulation?
We Get Letters & Email
Rethinking Our Approach to Immunization; Coming Together for the Good of Our Patients.
Fight Colorectal Cancer With Folic Acid
CRC is the second most common cause of cancer mortality in the U.S. and Canada. Although genetic susceptibility plays a role in the etiology of CRC, dietary factors, including certain vitamins, have also been shown to influence the development of the disease in various studies.
News in Brief
While indignation may be your immediate reaction to H.R. 5780, the Protecting the Integrity of Medicare Act of 2014, the American Chiropractic Association suggests the legislation is just what the chiropractic profession needs.
Acupuncture and its Place in the Integrative Healthcare Practice: The Need to Move from Modality to Profession
Acupuncture and oriental medicine (AOM) has grown and flourished from its inception thousands of years ago in China. In surrounding regions of Asia, AOM developed as a response to differing cultural, pathological, health and wellness care needs.
Two for One: The Cervical Distraction Test
In today's healthcare system, diagnoses and treatment plans follow a western medical model - especially if you work with attorneys or insurance companies.
Professionalism and Evidence-Based Health Care
Today's chiropractors are facing a conundrum with the Affordable Care Act and its health care reform requirements, including evidence-based practice and health technology assessment.
Environmental Toxins: Cause of Modern Illness, Part 2
In Part I of this article, we detailed the variety of environmental toxins assaulting our bodies. These include pesticides and herbicides; plastics; preservatives; cosmetics; gasoline additives, solvents and glues; and heavy metals.
Movement Assessments: The DC's Sphygmomanometer
I think back to when I was going through chiropractic school outpatient clinic. I was embarrassed to have my family and friends come in for treatment because initial evaluations took three hours to complete.
The Conscious Evolution of Healing: Importance of Opening the Sensory Portals in Classical Chinese Medicine
The Chinese medical classics are not just clinical guides. They give advice; ways we can awaken more fully into conscious awareness.
AWB Makes a Difference in the Yucatan
We are in the sleepy town of Izamal, located about an hour from the Merida airport where our group arrived last night. Later that morning, on a bus winding through the dusty roads of the Yucatan, fourteen acupuncturists, two facilitators from AWB and two tour guides make their way to the small rustic town of Popola.
Animal Acupuncture Gaining in Popularity
We have just finished the year of the fire hoarse and now it is time to spend some time alone, daydreaming and thinking outside the box in terms of where our profession is headed. The sheep person is well organized and creative so this should not be difficult to do.
Three for One: The Cervical Distraction Test
Taking the time to do an exam is important, but it is time spent. The exam serves as a way to physically validate your clinical impression following a history and clinical consultation.
How to Use Online Video as a Tool to Market Your Practice
Health care practitioners, including chiropractors, should consider online videos as a key element of their Internet marketing strategy. In the next three years, videos are expected to account for nearly 70 percent of all consumer online traffic, according to Cisco.
The App Advantage: Get More for Less
You may have noticed the list of "app-exclusive" articles in the directory on the front page of the print issue and in the Table of Contents on page 4. You can't find these articles in print or even in our online archives.
Taking the Freeze Out of Adhesive Capsulitis
Adhesive capsulitis or "frozen shoulder" is a relatively common condition resulting in severe shoulder pain and global loss of glenohumeral joint range of motion. Incidence of the condition is approximately 3 percent in the general population.
I Felt it in My Fingers First
I'm not afraid to say it. Massage therapists make better acupuncturists. I'll tell you how I know, but first I have a question: What do a microcurrent device, a laser and a hippie massage therapist have in common?
The Way of Zen Performance Enhancement
Working with elite athletes and implementing various techniques to keep athletes focused and at their optimal performance for a sustained period of time includes incorporating various meditation techniques that counterbalance their sport-specific physical and mental demands, which is an important element of success throughout the years.
January, 2006, Vol. 06, Issue 01
What You Should Know Before Entering the Spa Market
By Stephanie Beck
In my seven years in the spa market, some of you might remember meeting me over the phone, in person at a tradeshow, or attending one of my classes. Others of you are asking, "Who is this person?" I might not have had the pleasure of meeting or speaking personally with you yet, but I look forward to the opportunity.
Whether you are looking to open a new day spa or be a spa director, I would like to share what I hope you will consider valuable information from myself and from some top industry professionals.We will start with the basics, and expand to include the benefits of offering spa treatments, how to retail, how to select the right spa products, selecting the right vendor, how to create menus the list goes on and on. I hope you enjoy this series and consider it helpful to your endeavors.
OK, so you want to open a day spa. What type of day spa do you want to open? What kinds of treatments do you want to offer? How do you decide which treatments work best for your environment? For some of you, these questions can be answered easily; for those still contemplating the answers, let's look at a plan.
Most of the day spas create a theme for the spa. Design a theme or layout that inspires you. Perhaps you have a deep desire to help others achieve the perfect body. There are a variety of themes, like "Spiritual," "Health and Wellness," "Cultural," or one conducive to your environment. The important thing to remember is that this spa is a part of you your aspirations and your dreams so it needs to be something you feel passionate about.
What do I mean by "conducive to my environment?" For example, if you are planning on opening a day spa in Lemon Grove, Calif., you might want to play off the citrus theme and have several treatments designed with lemon or other citrus essential oils and extracts. You might decide to serve freshly squeezed juices before each treatment, and keep your colors very bright and cheerful.
However, just living in a particular area doesn't mean you have to adhere to that environment. If you have a desire for sports massage and deep tissue work, you might want to open a day spa next to a sports complex or fitness center. You might want to have nutritional supplements and sports drinks in your retail area, and keep your reception areas very contemporary and your colors simple; lots of white, with accents of bright, bold colors. Perhaps your uniforms are more casual; for example, you could use polo shirts with logos instead of lab coats.
I have talked quite a bit about the environment, colors, uniforms and some of the menu. But there is a lot of work involved in creating themes. What if you aren't in a position to open your own spa? You might have other possibilities, like being hired as a spa manager for a new and upcoming spa with a particular theme. This was the case for Lynn Bisoce, the business manager for Spa Balinesia, one of the hottest new day-spa chains in the Los Angeles area. Lynn's background was sports massage and sports therapy before being hired in her new position last year. I was able to interview Lynn and ask her for her advice to other massage therapist that want to break into the day spa market.
"In my opinion, every massage therapist new to the spa environment should know the vision and intention of all services offered," Lynn said. "Study the menu of services and research products utilized. Take courses in aromatherapy and hydrotherapy. Learn as much as possible, not only for yourself, but for the guest who deserves the utmost quality in care."
"My advice to massage therapists, in general, would be to obtain your national certification for massage and bodywork and become a member of a professional organization such as the American Massage Therapy Association. Continue your education in, for example, aromatherapy, Reiki, body treatments, nutrition, and herbology. You will become highly marketable and in high demand," Lynn added.
Don't be discouraged if you find yourself having to make adjustments to your menu, design or theme as you progress with the design concept. According to Lynn, "We made a number of changes as we progressed. The main changes began with our menu."
Once you have selected a theme and created a rough draft of your menu, one of the most important things you can think about is equipment. Generally, equipment has the longest lead time when ordering. It also can be one of the more expensive investments for your day spa, and like the professionals you select, it can make a lasting impression on your clientele base. So, what kind of equipment are you looking for?
It can be overwhelming to the mind and pocketbook to start looking at equipment. In general, it helps if you are prepared when you start looking. Know what type of budget you have to work with, and think long-term when considering equipment. What is going to produce the quickest return on your investment? For example, you can put portable massage tables in your new five-room day spa. They will be less expensive now, but are they able to produce the most return? You might decide, based on your selection of services, that you need multifunction tables that can be adjusted to meet the needs and services of your clients quickly and easily. The more often you are able to use the equipment, the quicker it's going to pay for itself!
Another good thing to keep in mind is that you generally will get a better deal if you can purchase all of your products, including crèmes, lotions, muds, equipment, stools, bolsters, uniforms, disposables, herbs, skin care items, etc., from the same "one-stop shopping" source. You undoubtedly will be laden with countless decisions, and the last thing you need to concern yourself with is calling five to 10 different distributors to check to make sure the lotions are shipping.
All of these items can be handled by a professional spa distributor. You will be busy with personnel hiring, training, spa menu development, marketing, insurance, business licensees, and all the rest of the daily duties to make this day spa run efficiently and effectively. So, make things easier on yourself, and get as much as you can from one place. Make sure they have staff that are easy to reach, reliable, knowledgeable and friendly. Trust me; it's much better to make one phone call and get all of the answers than flipping through your Rolodex or invoices to find who you purchased what from! In the long run, you will make life easier for yourself or your product manager, and you will get the best pricing and service by developing a lasting relationship with your professional spa distributor.
I have seen a few day spa owners try to cut corners by purchasing large buckets of a product and re-bottling it into smaller containers to sell in their retail area. While this might seem like a harmless and less expensive way than purchasing the retail sizes to sell, you must be aware of the potential risk. Product liability can be very costly. All manufactures provide product liability that extends through their distributors as long as the product has not been tampered with, adulterated or misused in any way. If you purchase a gallon of lotion, fill several small containers with the lotion and re-sell it to your clients, you have broken the responsibility to the manufacturer. They are no longer responsible for the product because they were not the ones that sold your client the product. Since they did not fill the bottle, they are released from any responsibility. Please keep in mind: The manufacturers are in the business of making product in sterile, clean environments and should have met all the FDA regulations to be qualified to sell the products. The other question to ask yourself is, do you or your staff want to spend time servicing the clients or filling small containers for retail?
Working for a manufacturer for more than six years and now for a distributor, I have learned we all have a role and a purpose. Manufacturers are great at making products, packaging products, and providing them to the appropriate channels to get the products to the end user. Distributors are the best at maintaining a large variety of products and delivering them with friendly, reliable and timely service to the end users. They are an extension of the manufactures, and are able to meet your needs on multiple levels that a manufacturer is unable to. You, as a day spa owner or spa manager, are the best at meeting the needs of the customer and using the proper goods and services to enhance a customer's well-being. As always, it's best to check with your local or state licensing and regulatory offices to find out what licenses are required for each service your practitioners offer, and to adhere to those regulations.
Next month, we will discuss the benefits of offering spa treatments. If you have questions or comments pertaining to any of the items mentioned in this article, please contact me at .
Click here for more information about Stephanie Beck.
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