Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
January, 2006, Vol. 06, Issue 01
Forgive for Gain
By Cary Bayer
In the past, when I've forgiven someone against whom I'd been holding a grudge, my income grew, sometimes quite dramatically. In some cases, my relationships also became enriched and my health improved.This column will present a method to "complete" with someone with whom you are still incomplete, so that you can become freer and more successful.
Some years ago, a close relative of mine stopped talking to me and would return all of my letters to her children unopened. Even though I felt deeply wronged by her actions, I chose to forgive her, broke the silence, and communicated to complete the upset that precipitated our breakup. Within days, I landed the largest account I'd ever had and also signed two additional clients. It usually took six months to sign three clients; this time it took six days. I also lost seven pounds in seven days without changing my diet or workout schedule.
The forgiveness process I recommend involves writing three letters, which ultimately will lead to one "completion letter." The completion letter isn't intended to let this person off the hook; it's intended to free you of the negativity that poisons you daily, and attract the prosperity you deserve. The problem with holding anger toward another is that it's you doing the holding and you carrying the stress in your body. This upset might have happened many years earlier, but the toxic emotions still are live inside you now.
Let's suppose the target of your anger is another massage therapist who said bad things about your work, or perhaps a former client. Let's call him John. Begin the process by writing letter number one, which is not to be sent. In it, you tell John, in no uncertain terms, how you feel about all the horrible things he did or said. Tell him what a terrible lowlife he is. Let it rip; hold nothing back and don't be nice. Blame him for everything bad that's ever happened between you. Blame him for things that have happened to you that might have resulted from the damage he did. (If you have a punching bag, give it a workout, too, to augment the release of this negative energy in your body.) Remember - you're not sending this letter. Its purpose is to purge and blame, not to be rational. It's also OK to sound like a victim. By the time you've finished writing this letter, you'll feel lighter, as if you've released a great weight from your shoulders, because you have.
In letter number two, which also won't be sent, isolate the things you were angry at John about in the first letter. This time, put your attention on what you learned, or how you grew from these things that made you so angry. The great German philosopher Friedrich Nietzsche said it beautifully, "What doesn't kill you makes you stronger." Obviously, whatever John did to you didn't kill you; therefore, it made you stronger. Communicate the ways in which you've become stronger, and what you learned that made you wiser as well. These things are an outgrowth or byproduct of what he did.
In the first letter, you focused on the pain; in the second letter, you focused on the lessons. This brings you to letter number three, which integrates the first two. This letter should be sent. The first letter is about your pain; the second is about your lessons. The third communicates your completion, and discusses the pain and the lessons. It should have the following four parts:
You may have to write the first (purging) letter more than once; three or more cracks at it isn't unusual. It takes movie stars several takes to get a scene right, and some of them are paid in the tens of millions of dollars.
If you think you have a third letter that honestly captures the four points described above, show it to someone with an objective point of view. I strongly recommend you have your coach, therapist, or at least a close friend look at the letter to make certain that it's ready to mail. This isn't because you're attached to John's reaction to your letter; it's because you want to insure that you're "complete" with him, and aren't communicating latent hostility.
Such letters have brought relationships virtually back from the dead. (In fact, it's fine to send this letter to a deceased person, too. Just address it to the departed care of Heaven - give him the benefit of the doubt, and don't include a return address. Let the Post Office sort it out.) Miracles have come out of such communications, principally because Nature abhors a vacuum. In other words, Spirit seeks to fill the void. One way it does that is to enrich the love with people already in your life; another way is to bring new love into your life. Sometimes even money miracles arrive as well.
Click here for more information about Cary Bayer.
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