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Massage Today
December, 2005, Vol. 05, Issue 12

Physician Survey Gives Massage High Marks

By Michael Devitt

A new survey has found that more than half of the physicians questioned consider massage to be a highly effective form of complementary and alternative medicine currently available. The survey also revealed deep divisions on the perceived impact of CAM on the quality of health care in the United States.

Despite these beliefs, a majority of doctors have recommended some form of alternative medicine to their patients in the past, and an equal number feel the National Institutes of Health should continue to fund research on alternative medicine.

Chart how alternative medicine affects the quality of health care in the United States. - Copyright – Stock Photo / Register Mark The 31-question survey was conducted by HCD Research, a New Jersey-based marketing and research firm, and The Louis Finkelstein Institute for Religion and Social Studies, over a two-day period in September 2005. A total of 873 physicians participated in the survey.

In addition to questions on the overall effect of alternative medicine on American health care, respondents were asked to rate the effectiveness of 12 forms of CAM (acupuncture, traditional Chinese medicine, aromatherapy, biofield therapies, chiropractic, dietary supplements, electromagnetic field therapies, homeopathy, hypnosis, massage therapy, mind-body interventions and naturopathy) from two perspectives: both as a standalone therapy, and when used as a complement to conventional medical treatment. Each form was rated on a seven-point scale, with seven considered "highly effective."


Physicians were almost equally divided in their beliefs on alternative medicine. While 39 percent believe alternative medicine has a positive effect on the quality of health care in the U.S., 40 percent believe it has a negative effect; the remainder thought alternative medicine had no affect on the quality of health care.

A slight majority of physicians believe alternative medicine to be beneficial to their patients. Fifty-one percent stated that alternative medicine was "usually helpful" or "helpful to patients in some circumstances." However, 28 percent believe that alternative medicine could be harmful to some degree, and another 15 percent attribute the helpful effects of alternative medicine to the placebo effect.

Chart on the perceived efectiveness of acupuncture. - Copyright – Stock Photo / Register Mark Despite these strong sentiments, most physicians appear comfortable recommending alternative medicine to their patients. In fact, 65 percent of the respondents report recommending alternative medicine as a complement to their medical treatment at some time, and when asked "Are there any conditions under which you would advise a patient to use complementary medicine?", 63 percent responded, "Yes."

A majority of physicians also support federal funding for complementary and alternative medicine research. When asked if the establishment of the National Center for Complementary and Alternative Medicine was a positive or negative development, 53 percent believe it was positive; only 15 percent replied that it was a negative development. Similarly, most physicians (65 percent) feel that the National Institutes of Health should fund CAM research; only 20 percent feel the NIH should not.

In terms of individual therapies, 57 percent of physicians report that massage therapy can be effective, with 10 percent who thought it was "highly effective." Fifty-nine percent of those surveyed stated that acupuncture can be effective to some extent. Nineteen percent of the respondents thought traditional Chinese medicine was effective. Aromatherapy ranked last, as only 10 percent of the physicians indicated they thought it was effective.In an accompanying press release, executives from The Finkelstein Institute and HCD elaborated on the survey results, and indicated that CAM should not be lumped into one broad category. Rather, each of the therapies that comprise what is considered complementary and alternative medicine - whether they be "useful complements" such as massage, or other modalities that "remain on the fringe" - should be evaluated individually. Ultimately, however, it appears that scientific research and the desire of patients will help determine the future of CAM.

"The one trait that all complementary and alternative therapies share is the fact that they are not conventionally used," observed Glenn Kessler, a co-founder and managing partner at HCD Research. "However, they are not all the same, and as we see in this study, physicians clearly recognize that each therapy must be judged on its own merits."

"The message here is that techniques, like acupuncture, which have made it into the mainstream, are recognized by physicians as useful complements to scientific medicine," added Dr. Alan Mittleman, director of The Finkelstein Institute. "Other therapies remain on the fringe and are viewed with suspicion. Nonetheless, physicians seem willing to let their patients - and future research - decide what has credibility and what doesn't."

The complete results of the HCD/Finkelstein Institute physician survey are available online. To view the survey results, visit


  • Allopathic doctors divided on benefits and advantages of complementary and alternative medicine (CAM). News -Target press release, Sep. 22, 2005, available online at


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