resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
December, 2005, Vol. 05, Issue 12
More Consumers Discovering the Benefits of Massage Therapy
Latest AMTA Survey Provides Food for Thought
By Editorial Staff
In releasing its 9th Annual Consumer Survey, the American Massage Therapy Association uncovered some important new gains in the massage therapy profession:1.The popularity and use of massage increased; 2. For the first time in the history of the AMTA Consumer Surveys, massage tied with medication as the preferred form of pain relief among respondents; and 3. More men are receiving massage than in years past. The survey was conducted from Aug. 11 -14, 2005, by Opinion Research Corporation International in Princeton, N.J., and included a national probability sample of 1,014 adults (506 men and 508 women) ages 18 and older who live in private households in the United States.
The popularity of massage grew as two million more people received a massage this year over last year, and approximately 47 million people (more than one in five adults surveyed) received a massage in the past 12 months. A healthy 90 percent of those polled believe massage can be beneficial to your health, with 94 percent of 18- to 24-year olds agreeing with that statement. The use of massage among older Americans tripled since 1997, increasing from 4 percent of those 65 and older using massage to 15 percent in 2005. Consumer confidence in massage therapy increased as well, as 73 percent of respondents would recommend massage to someone they know (an 8 point jump from a year ago).
Twenty-eight percent of those who responded, ranked medication and massage as the form of treatment that brought them the greatest pain relief, with nearly 46 percent of those polled having had a massage at some time to relieve pain. Of the 18 to 34 age group, more than half have had a massage for the relief of pain. And 93 percent of those surveyed agree with the statement that massage therapy can be effective in reducing pain. Fifteen percent of respondents said therapy for an injury would motivate more people to have regular massages, while 24 percent said a discount would be greater motivation.
The survey also shows increases in the numbers of healthcare providers promoting the benefits of massage therapy. Sixty percent of those polled said a physician recommended massage therapy to them, while 50 percent were referred by a physical therapist and 38 percent by a chiropractor. Twenty one percent of those surveyed said they discussed massage with their physician or other healthcare provider, up 14 percent from 2002.
More men are discovering the benefits of massage therapy as the total number of men receiving massage within the past year increased 3 percentage points. Seventeen percent of those polled received a massage in the past 12 months, an increase of 14 percent over last year.
"Along with massage therapy's continued popularity for relaxation and stress relief, this year's survey findings show higher numbers of consumers turning to massage therapy for pain relief than we've ever seen before," said Mary Beth Braun, AMTA president. "We continue to see that physicians and pain management experts find massage to be effective in relieving pain. And, consumers are continuing to see the health benefits of including massage therapy in their regular health regimen. This year's survey only reinforces the confidence people have in massage."
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