resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Art of Observation
How many of us spend time just watching our clients walk, climb in and out of cars, rise from a chair or navigate a flight of stairs? Spontaneity is the key. Along with a subtle ability to observe without the client knowing or being made to feel like a lab rat.
The Bottom Line ... From a Surgeon Who Knows
Regardless of individual relationships between providers, there continues to be a type of Hatfield-McCoy feud between the philosophies of medicine and chiropractic, particularly when it comes to musculoskeletal ailments.
News in Brief
Foundation for Chiropractic Progress Enrolls Second Group Member; Focus on Chiropractic Education at WFC-ACC Conference in Miami; Are You Ready for Another "Have-a-Heart" Campaign?
MUIH Launches Doctoral Degree Programs
Maryland University of Integrative Health recently announce it will now offer doctoral degrees.
Hon Lee: Scholar, Warrior, Spy, Teacher and Healer
It was fun. Growing up in New York's Chinatown was like living in a Chinese village that had been transplanted to a five square block area in southern Manhattan. The thing I liked most about the city, and still do, is it's rich cultural diversity.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Behavior as Symptoms of Energetic Imbalance
Karen and Josh said they wanted me to help them fix their marriage. That is why they were sitting on the couch in front of me, complaining about each other. She was too domineering, he said, overly controlling and bossy.
Yo San University Celebrates, Supports Community Clinic
Yo San University of Traditional Chinese Medicine recently celebrated 25 years of teaching excellence and serving its community by awarding actor Pierce Brosnan the Robert Graham Visionary Award and raising money for its popular community clinic.
The Power of Vitamin K
You may have heard rumblings in recent years that vitamin K helps reduce the risk of osteoporosis and cardiovascular disease, and is administered intravenously by some integrative medical doctors who combine it with high-dose vitamin C in cancer treatment.
The McGill Approach to the Lower Back (Part 1)
Stuart McGill, PhD, brings a unique combination of tools to the table. He is a scientist who also functions as a clinician. He describes himself as a medical consultant who is referred challenging patients. He is both evidence based and practical.
What TCM Never Had to Deal With
You probably started getting a sense of it when you were in school. The professors would talk about diabetes as "wasting-and-thirsting disease" and you had a thought that you didn't know anyone who was wasting away in any way, shape or form.
Ancient Chinese Medicine Meets Modern Anatomy Dissection
Have you ever thought it would be beneficial to explore under the skin and examine qi deficiencies in every system of the body? Would you like to see traditional Chinese medicine diagnosis patterns as they relate to western biomedical symptoms and conditions?
Eight Ways to Help Manage Your Content
You have just completed your last session for the day, checked your voice mail and emailed a new patient about their appointment, but something it gnawing at you, something you just can't quite put your finger it on.
Giving Chiropractic Some Much-Needed PR
Public relations has not always been the chiropractic profession's strong suit, a shortcoming that has subjected the profession to countless attacks on its legitimacy and seemingly perpetual confusion among the public and the health care world as to the skills and services doctors of chiropractic provide.
Drug War Rages in Wisconsin
Based on its actions over the past 15 years (review the sidebar in the app version of this article), controversy and the Wisconsin Chiropractic Association seem to go hand in hand.
"Turn, Turn, Turn"
Many people are credited with saying, "If you remember the '60s, you really weren't there." Given the fact I didn't become a teenager until 1970, I actually do remember the '60s (or at least part of it). And as a child of the '60s, I was, of course, influenced by the music.
Body and Skin Rejuvenation Through Inner Balance, Equals Outer Beauty
First of all, I will draw a line in the sand. You know how there is often a big divide between the methods of Western medicine and holistic or energy medicine?
Cultivating Our National Strength
The time has come to seriously look at the state of this profession and its influence in the U.S. Where are we? What has happened? Where do we go from here?
The Power of Positioning
During the evening, I like to relax while either reading a book or watching television. One of my shows, NCIS, has the main character always drinking coffee. Everyone knows it is a Venti from Starbucks because of its distinctive color and style.
Treating Our Veterans with PTSD
As July 4th, Memorial Day and Veterans Day continue to pass year in and year out, we honor our veterans from past wars with parades, BBQs and a day off from work, but our veterans live daily with the spiritual scars of war.
Alcohol Consumption Strongly Linked to Risk of Colorectal Cancer
Alcohol intake is one of the primary risk factors for many human cancers, and is strongly associated with cancers of the oral cavity, pharynx, larynx, esophagus, liver, breast, and notably, the colon and rectum.
December, 2005, Vol. 05, Issue 12
More Consumers Discovering the Benefits of Massage Therapy
Latest AMTA Survey Provides Food for Thought
By Editorial Staff
In releasing its 9th Annual Consumer Survey, the American Massage Therapy Association uncovered some important new gains in the massage therapy profession:1.The popularity and use of massage increased; 2. For the first time in the history of the AMTA Consumer Surveys, massage tied with medication as the preferred form of pain relief among respondents; and 3. More men are receiving massage than in years past. The survey was conducted from Aug. 11 -14, 2005, by Opinion Research Corporation International in Princeton, N.J., and included a national probability sample of 1,014 adults (506 men and 508 women) ages 18 and older who live in private households in the United States.
The popularity of massage grew as two million more people received a massage this year over last year, and approximately 47 million people (more than one in five adults surveyed) received a massage in the past 12 months. A healthy 90 percent of those polled believe massage can be beneficial to your health, with 94 percent of 18- to 24-year olds agreeing with that statement. The use of massage among older Americans tripled since 1997, increasing from 4 percent of those 65 and older using massage to 15 percent in 2005. Consumer confidence in massage therapy increased as well, as 73 percent of respondents would recommend massage to someone they know (an 8 point jump from a year ago).
Twenty-eight percent of those who responded, ranked medication and massage as the form of treatment that brought them the greatest pain relief, with nearly 46 percent of those polled having had a massage at some time to relieve pain. Of the 18 to 34 age group, more than half have had a massage for the relief of pain. And 93 percent of those surveyed agree with the statement that massage therapy can be effective in reducing pain. Fifteen percent of respondents said therapy for an injury would motivate more people to have regular massages, while 24 percent said a discount would be greater motivation.
The survey also shows increases in the numbers of healthcare providers promoting the benefits of massage therapy. Sixty percent of those polled said a physician recommended massage therapy to them, while 50 percent were referred by a physical therapist and 38 percent by a chiropractor. Twenty one percent of those surveyed said they discussed massage with their physician or other healthcare provider, up 14 percent from 2002.
More men are discovering the benefits of massage therapy as the total number of men receiving massage within the past year increased 3 percentage points. Seventeen percent of those polled received a massage in the past 12 months, an increase of 14 percent over last year.
"Along with massage therapy's continued popularity for relaxation and stress relief, this year's survey findings show higher numbers of consumers turning to massage therapy for pain relief than we've ever seen before," said Mary Beth Braun, AMTA president. "We continue to see that physicians and pain management experts find massage to be effective in relieving pain. And, consumers are continuing to see the health benefits of including massage therapy in their regular health regimen. This year's survey only reinforces the confidence people have in massage."
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