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Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
Leg Length and Pelvic Fixations
A common component of low back pain is sacroiliac joint dysfunction. Signs of SIJ dysfunction can include fixation with reduced range of motion, and localized pain or joint laxity and inflammation.
Case Histories from Bali: Treating Balinese Chidren with TCB and Shonishin
When I moved to the island of Bali in 2005, I offered my services in Bumi Sehat, which means Healthy Mother Earth, a free birthing center for poor and disadvantaged local women located in Ubud.
Joint Supplements for Athletes (Part 1)
Maintaining joint health should be a daily focus for athletes. Joint health is a complex issue for everyone, but for athletes it poses a greater concern.
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
A New Era of Injury Awareness Means a New Focus on Prevention
Despite a dramatic Super Bowl last month, the National Football League has taken quite a few hits lately concerning player injuries, particularly concussions.
Connections Worth Making
"If most doctors are like me, [they are] isolated physically and professionally. I do not make the time to connect with other doctors and also a lot of doctors do not want to be connected for a lot of reasons. Dynamic Chiropractic keeps me grounded and connected.
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
December, 2005, Vol. 05, Issue 12
More Consumers Discovering the Benefits of Massage Therapy
Latest AMTA Survey Provides Food for Thought
By Editorial Staff
In releasing its 9th Annual Consumer Survey, the American Massage Therapy Association uncovered some important new gains in the massage therapy profession:1.The popularity and use of massage increased; 2. For the first time in the history of the AMTA Consumer Surveys, massage tied with medication as the preferred form of pain relief among respondents; and 3. More men are receiving massage than in years past. The survey was conducted from Aug. 11 -14, 2005, by Opinion Research Corporation International in Princeton, N.J., and included a national probability sample of 1,014 adults (506 men and 508 women) ages 18 and older who live in private households in the United States.
The popularity of massage grew as two million more people received a massage this year over last year, and approximately 47 million people (more than one in five adults surveyed) received a massage in the past 12 months. A healthy 90 percent of those polled believe massage can be beneficial to your health, with 94 percent of 18- to 24-year olds agreeing with that statement. The use of massage among older Americans tripled since 1997, increasing from 4 percent of those 65 and older using massage to 15 percent in 2005. Consumer confidence in massage therapy increased as well, as 73 percent of respondents would recommend massage to someone they know (an 8 point jump from a year ago).
Twenty-eight percent of those who responded, ranked medication and massage as the form of treatment that brought them the greatest pain relief, with nearly 46 percent of those polled having had a massage at some time to relieve pain. Of the 18 to 34 age group, more than half have had a massage for the relief of pain. And 93 percent of those surveyed agree with the statement that massage therapy can be effective in reducing pain. Fifteen percent of respondents said therapy for an injury would motivate more people to have regular massages, while 24 percent said a discount would be greater motivation.
The survey also shows increases in the numbers of healthcare providers promoting the benefits of massage therapy. Sixty percent of those polled said a physician recommended massage therapy to them, while 50 percent were referred by a physical therapist and 38 percent by a chiropractor. Twenty one percent of those surveyed said they discussed massage with their physician or other healthcare provider, up 14 percent from 2002.
More men are discovering the benefits of massage therapy as the total number of men receiving massage within the past year increased 3 percentage points. Seventeen percent of those polled received a massage in the past 12 months, an increase of 14 percent over last year.
"Along with massage therapy's continued popularity for relaxation and stress relief, this year's survey findings show higher numbers of consumers turning to massage therapy for pain relief than we've ever seen before," said Mary Beth Braun, AMTA president. "We continue to see that physicians and pain management experts find massage to be effective in relieving pain. And, consumers are continuing to see the health benefits of including massage therapy in their regular health regimen. This year's survey only reinforces the confidence people have in massage."
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