Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
December, 2005, Vol. 05, Issue 12
ISPA Conference Celebrates 15 Years
By Editorial Staff
The International SPA Association held its 15th Annual International Conference and Expo in Grapevine, Texas, Sept. 30 - Oct. 3, 2005. Approximately 2,500 attendees from 40 countries made the trip to the Gaylord Texan Resort and Convention Center for the event.
Research and education were on prominent display at this year's event, with ISPA releasing research materials and educational tools designed to help spa professionals grow their businesses:
In addition, the silent and live auctions generated a record $72,210 for the ISPA Foundation's research endeavors.
Speakers at ISPA 2005 included Dr. Bertice Berry, who served as the master of ceremonies and the closing keynote speaker. Berry also organized a group of attendees who participated in the first "ISPA Choir." The opening general session's "Visionary Panel" included Ruth Stricker, founder of The Marsh, a Center for Balance and Fitness, in Minnetonka, Minn.; Deborah Szekely, founder of Rancho La Puerta, Golden Door and Eureka Communities; and Dr. Kenneth Cooper, the "Father of Aerobics" and founder of the Cooper Aerobics Center in Dallas, Texas. The panel presented their visions for the future of the spa industry. Tim Sanders, author of The Likeability Factor, also addressed attendees. Sanders talked about how to achieve one's dreams by maximizing friendliness, relevance, empathy and realness.
The ISPA exposition featured 337 vendor booths representing nearly 240 companies. With 80 new exhibitors and more than 70 product launches, attendees were able to get a preview of the hottest products and services available to spa professionals.
"The 15th annual ISPA Conference & Expo celebrated the industry's triumphs over the past decade and a half, while presenting attendees with unmatched industry tools, contacts, inspiration and energy to succeed in tomorrow's marketplaces," said ISPA President Lynne Walker McNees. "The ISPA Conference & Expo offers members the chance to slow down and reflect, see old friends and make new ones, all while recharging their passion in order to offer the best experience possible to their guests when they return home."
The 2006 ISPA Conference and Expo will be held Nov. 6-9 at the Venetian Resort Hotel Casino in Las Vegas. Visit www.experienceispa.com for information about the 2006 conference, as well as audio recordings of 2005 sessions.
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