resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Teach Your Patients About External Healing Applications
Since the skin is the body's largest organ, and is able to respond to both internal and external stimulations, communicate sensations to the brain, protect the body, breathe and even excrete toxins, it can be an excellent source of healing.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Applauding a Legacy of Leadership
Founding Palmer West President, John Miller, DC, HCD (Hon.), FICA (Hon.), a 1954 graduate of Palmer College of Chiropractic, passed away March 8, 2015 at age 83.
Apple Takes a Bite Out of Research
The more than 700 million iPhone users have just been given the opportunity to "do their part to advance medical research."
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Trouble in the Wellness Waters?
Call me old-fashioned, paranoid or just old, but I do remember graduating from chiropractic college in the late '70s in the midst of the Wilk v AMA lawsuit.
Functional Impingement of the Hip (Part 2): Rehab Exercises
I find functionally impinged hips that don't move properly on so many of my patients. (See part 1 of this article for a description of the condition.)
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
News in Brief
Dr. Frank Nicchi Receives Award at ACC-RAC; Sherman College Expands International Influence.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
If Your Pro-Chiropractic Governor Resigned, Would You Be Prepared?
John Kitzhaber, MD, recently re-elected to a historic fourth term as Oregon governor, has resigned among alleged ethics violations by his fiancée' and first lady, Cylvia Hayes. I developed a personal friendship with John and consider him a good friend.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Talking to Patients About Medial Branch Neurotomy (Part 2)
Even when lumbar facet denervation (medial branch neurotomy) is successful, relief is rarely complete or permanent. Smuck, et al., reviewed 16 articles and found the average duration of >50 percent pain relief for an initial procedure was nine months.
Make Every Day Mother's Day
May is a special month for many reasons. After a long, harsh winter, spring is at last in full swing. Memorial Day helps us honor those who have fought and fallen in the name of freedom.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
December, 2005, Vol. 05, Issue 12
ISPA Conference Celebrates 15 Years
By Editorial Staff
The International SPA Association held its 15th Annual International Conference and Expo in Grapevine, Texas, Sept. 30 - Oct. 3, 2005. Approximately 2,500 attendees from 40 countries made the trip to the Gaylord Texan Resort and Convention Center for the event.
Research and education were on prominent display at this year's event, with ISPA releasing research materials and educational tools designed to help spa professionals grow their businesses:
In addition, the silent and live auctions generated a record $72,210 for the ISPA Foundation's research endeavors.
Speakers at ISPA 2005 included Dr. Bertice Berry, who served as the master of ceremonies and the closing keynote speaker. Berry also organized a group of attendees who participated in the first "ISPA Choir." The opening general session's "Visionary Panel" included Ruth Stricker, founder of The Marsh, a Center for Balance and Fitness, in Minnetonka, Minn.; Deborah Szekely, founder of Rancho La Puerta, Golden Door and Eureka Communities; and Dr. Kenneth Cooper, the "Father of Aerobics" and founder of the Cooper Aerobics Center in Dallas, Texas. The panel presented their visions for the future of the spa industry. Tim Sanders, author of The Likeability Factor, also addressed attendees. Sanders talked about how to achieve one's dreams by maximizing friendliness, relevance, empathy and realness.
The ISPA exposition featured 337 vendor booths representing nearly 240 companies. With 80 new exhibitors and more than 70 product launches, attendees were able to get a preview of the hottest products and services available to spa professionals.
"The 15th annual ISPA Conference & Expo celebrated the industry's triumphs over the past decade and a half, while presenting attendees with unmatched industry tools, contacts, inspiration and energy to succeed in tomorrow's marketplaces," said ISPA President Lynne Walker McNees. "The ISPA Conference & Expo offers members the chance to slow down and reflect, see old friends and make new ones, all while recharging their passion in order to offer the best experience possible to their guests when they return home."
The 2006 ISPA Conference and Expo will be held Nov. 6-9 at the Venetian Resort Hotel Casino in Las Vegas. Visit www.experienceispa.com for information about the 2006 conference, as well as audio recordings of 2005 sessions.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.