Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
November, 2005, Vol. 05, Issue 11
The Shoe's On The Other Foot Now
By Ralph Stephens, BS, LMT, NCTMB
What a wonderful week it was, September 19-24, in Albuquerque, N.M. A lot of the major players in our profession were there at the AMTA National Convention. It was their largest attendance ever and, in my opinion, the best overall convention in recent history.From education, to exhibits, to entertainment, it was a great meeting. My hat is off to the AMTA convention staff and volunteers who put on a first class event.
The ABMP also was there, sponsoring the birth of the Federation of State Massage Therapy Boards. The AMTA and the ABMP were at the same place at the same time. What an interesting week it was. The ABMP was supporting regulation and the AMTA was warning against it. What a switch. The same arguments used against the AMTA and National Certification such as, "this is happening too fast," and""not all the stakeholders are being included," as well as,""only part of the truth is being told" were suddenly coming from the AMTA and National Certification. How about that?
The shoe is on the other foot now. This is a huge sea change in our profession. It's going to be fascinating to watch as it unfolds. It will affect us all, for better or for worse. Because every silver lining has its cloud, the Federation could become a savior or a monster, so it needs to be watched carefully. However, I have a great deal of optimism about the formation of this regulatory forum. I hope the profession as a whole supports the Federation of State Regulatory Boards and allows them to bring about more standardization, portability and accountability in the regulation of massage therapy.
The homework has been done. Most other regulated professions, such as physical therapy, chiropractic, social work, etc., have such federations for their state boards to communicate through. In organizing this entity for massage boards, other similar organizations were closely studied. Several were visited, observed and interviewed. The best features of most other federations were taken and a consultant/lawyer for several other federations was retained as an advisor. Therefore, the creation of the massage Federation quickly was achieved, built from a solid foundation, based on what has worked for others, skillfully and carefully adapted to best benefit our uniqueness. This organization is off to a great start with enthusiastic, skilled and dedicated people at the helm. It needs and deserves the support of the entire profession for it to reach its positive potential. It's my hope that all the stakeholders will come together and support the Federation for the good of the profession. Sadly, however, the "good of the profession" usually is based on the cash flow of the affected. Time will tell.
Promoting "Bird Flu"
The media already has begun hitting the public with its annual dose of hyped flu propaganda. They are trotting out doctors and so called experts who warn of millions of deaths from a new form of "bird flu" on prime time network news. They are predicting this years' flu epidemic to be the worst ever. Let's see, they predicted that last year too, but then they ran out of vaccine because a major manufacturer of flu vaccine in England was found to be contaminated with a dangerous bacteria. The company, Chiron, had to pull its vaccine off the market. With not nearly enough vaccine, there was no epidemic. How could that have happened? Actually it was a mild flu year compared to most. Gee, less vaccine equals less flu. Hmmm.
The "flu salesmen" doctors from the pharmaceutical media and the Center for Disease Control (CDC) multiply the danger and risk of viruses because, without exaggerated stories, flu vaccines just would not sell because the flu virus is not all that dangerous in and of itself. Actually, exercise probably provides more protection from the flu than vaccine. In fact, Jeffrey A. Woods, PhD., and graduate student Tom Lowder at the Physical Fitness Laboratory, Department of Kinesiology, University of Illinois, Urbana, recently reported that four consecutive days of moderate exercise in mice after they were infected with influenza protected them from dying, compared with mice that didn't exercise.
Woods and Lowder reported their findings at the American Physiological Society's 2004 Intersociety Meeting, showing that 20-week-old mice that had exercised had significantly (p=0.008) higher survival rates (18 of 22) versus HCC of the same age (10 of 22). When all EX mice (47) were compared with all HCC mice (48), EX had twice the survival rate, 59% vs. 29.4% (p=0.003). They reported that none of the variables (food/water intake, random activity or symptom severity) proved to be reliable at predicting mortality. But exercise did.
To bad the CDC just can't bring itself to suggest that patients regularly exercise, eat right and get massage (proven to boost immune system function) instead of promoting vaccines that contain dangerous chemicals. Now they recommend babies get flu shots. There have been no safety studies done regarding vaccines administered to infants. Of course not, just like there have been no safety studies on putting fluoride in drinking water. They dare not, for they know what the results would be.
Interestingly enough, the CDC admits that of the 135 children who died during the 2003-2004 flu season, 59 had received flu shots. Not a very impressive statistic for flu shots. So, think about it and do what you believe in. I'll be exercising, getting massage, eating well, taking a few herbs and some homeopathy, and I'll be flu free. Hope you will be too, whatever you do.
This is my 40th column for Massage Today and the last one in 2005. I want to thank you for reading this column, and for your support, input, encouragement and even the occasional criticisms. I also thank the staff at Massage Today for having me. I look forward to continuing our dialogue in 2006.
The Holiday Season is nearly upon us. I saw the first decorations Labor Day weekend. In the midst of all the consumption, try to find some time to remember and ponder the true significance of this season. Almost every major tradition has one of its big days during this time. That is not by accident. Take some time for your Spirit as well as your body. And take some time to count your blessings and be thankful for all you have, as well as for the privilege of being able to serve your fellow human beings through the power of touch. May you have a blessed and joyous Holiday Season and a prosperous New Year!
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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