Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
November, 2005, Vol. 05, Issue 11
The Shoe's On The Other Foot Now
By Ralph Stephens, BS, LMT, NCTMB
What a wonderful week it was, September 19-24, in Albuquerque, N.M. A lot of the major players in our profession were there at the AMTA National Convention. It was their largest attendance ever and, in my opinion, the best overall convention in recent history.From education, to exhibits, to entertainment, it was a great meeting. My hat is off to the AMTA convention staff and volunteers who put on a first class event.
The ABMP also was there, sponsoring the birth of the Federation of State Massage Therapy Boards. The AMTA and the ABMP were at the same place at the same time. What an interesting week it was. The ABMP was supporting regulation and the AMTA was warning against it. What a switch. The same arguments used against the AMTA and National Certification such as, "this is happening too fast," and""not all the stakeholders are being included," as well as,""only part of the truth is being told" were suddenly coming from the AMTA and National Certification. How about that?
The shoe is on the other foot now. This is a huge sea change in our profession. It's going to be fascinating to watch as it unfolds. It will affect us all, for better or for worse. Because every silver lining has its cloud, the Federation could become a savior or a monster, so it needs to be watched carefully. However, I have a great deal of optimism about the formation of this regulatory forum. I hope the profession as a whole supports the Federation of State Regulatory Boards and allows them to bring about more standardization, portability and accountability in the regulation of massage therapy.
The homework has been done. Most other regulated professions, such as physical therapy, chiropractic, social work, etc., have such federations for their state boards to communicate through. In organizing this entity for massage boards, other similar organizations were closely studied. Several were visited, observed and interviewed. The best features of most other federations were taken and a consultant/lawyer for several other federations was retained as an advisor. Therefore, the creation of the massage Federation quickly was achieved, built from a solid foundation, based on what has worked for others, skillfully and carefully adapted to best benefit our uniqueness. This organization is off to a great start with enthusiastic, skilled and dedicated people at the helm. It needs and deserves the support of the entire profession for it to reach its positive potential. It's my hope that all the stakeholders will come together and support the Federation for the good of the profession. Sadly, however, the "good of the profession" usually is based on the cash flow of the affected. Time will tell.
Promoting "Bird Flu"
The media already has begun hitting the public with its annual dose of hyped flu propaganda. They are trotting out doctors and so called experts who warn of millions of deaths from a new form of "bird flu" on prime time network news. They are predicting this years' flu epidemic to be the worst ever. Let's see, they predicted that last year too, but then they ran out of vaccine because a major manufacturer of flu vaccine in England was found to be contaminated with a dangerous bacteria. The company, Chiron, had to pull its vaccine off the market. With not nearly enough vaccine, there was no epidemic. How could that have happened? Actually it was a mild flu year compared to most. Gee, less vaccine equals less flu. Hmmm.
The "flu salesmen" doctors from the pharmaceutical media and the Center for Disease Control (CDC) multiply the danger and risk of viruses because, without exaggerated stories, flu vaccines just would not sell because the flu virus is not all that dangerous in and of itself. Actually, exercise probably provides more protection from the flu than vaccine. In fact, Jeffrey A. Woods, PhD., and graduate student Tom Lowder at the Physical Fitness Laboratory, Department of Kinesiology, University of Illinois, Urbana, recently reported that four consecutive days of moderate exercise in mice after they were infected with influenza protected them from dying, compared with mice that didn't exercise.
Woods and Lowder reported their findings at the American Physiological Society's 2004 Intersociety Meeting, showing that 20-week-old mice that had exercised had significantly (p=0.008) higher survival rates (18 of 22) versus HCC of the same age (10 of 22). When all EX mice (47) were compared with all HCC mice (48), EX had twice the survival rate, 59% vs. 29.4% (p=0.003). They reported that none of the variables (food/water intake, random activity or symptom severity) proved to be reliable at predicting mortality. But exercise did.
To bad the CDC just can't bring itself to suggest that patients regularly exercise, eat right and get massage (proven to boost immune system function) instead of promoting vaccines that contain dangerous chemicals. Now they recommend babies get flu shots. There have been no safety studies done regarding vaccines administered to infants. Of course not, just like there have been no safety studies on putting fluoride in drinking water. They dare not, for they know what the results would be.
Interestingly enough, the CDC admits that of the 135 children who died during the 2003-2004 flu season, 59 had received flu shots. Not a very impressive statistic for flu shots. So, think about it and do what you believe in. I'll be exercising, getting massage, eating well, taking a few herbs and some homeopathy, and I'll be flu free. Hope you will be too, whatever you do.
This is my 40th column for Massage Today and the last one in 2005. I want to thank you for reading this column, and for your support, input, encouragement and even the occasional criticisms. I also thank the staff at Massage Today for having me. I look forward to continuing our dialogue in 2006.
The Holiday Season is nearly upon us. I saw the first decorations Labor Day weekend. In the midst of all the consumption, try to find some time to remember and ponder the true significance of this season. Almost every major tradition has one of its big days during this time. That is not by accident. Take some time for your Spirit as well as your body. And take some time to count your blessings and be thankful for all you have, as well as for the privilege of being able to serve your fellow human beings through the power of touch. May you have a blessed and joyous Holiday Season and a prosperous New Year!
Click here for more information about Ralph Stephens, BS, LMT, NCTMB.
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