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Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Capturing the Essence of Tai Chi
Over the last 12 years, I have been working on one of the few documentaries about Tai Chi. It's called The Professor: Tai Chi's Journey West and it's about Cheng Man-Ching who moved to New York in the 1960s.
Drug War Rages in Wisconsin
Based on its actions over the past 15 years (review the sidebar in the app version of this article), controversy and the Wisconsin Chiropractic Association seem to go hand in hand.
It Pays to be a Foodie
If there is an inner foodie in you, just waiting to burst out—this article is for you! Do you want to know how I know? I'm that girl. My middle name might as well be "Foodie." I love food! And if my patients are any indication, many of them do as well.
Treating Chronic Depression with Acupressure
In Traditional Chinese Medicine there already exists a comprehensive theory linking the body and mind.
Correcting Dysfunctional Movement Patterns – Is Local Treatment Enough?
It is widely believed that mechanical, non-traumatic back pain is largely related to dysfunctional or compensatory movement patterns the body has adopted over time.
Meat in the Middle
Have you ever wondered what's the truth about meat? Is it really as bad as many people think?
Giving Chiropractic Some Much-Needed PR
Public relations has not always been the chiropractic profession's strong suit, a shortcoming that has subjected the profession to countless attacks on its legitimacy and seemingly perpetual confusion among the public and the health care world as to the skills and services doctors of chiropractic provide.
Treating Menopausal Women in Your Practice
I love what I do for a living. It's a great way to trade health for bread. And no topic of health, with the right bedside manner, is taboo.
Acupuncture Detox as Part of Drug Rehabilitation
In the U.S., more than 2,000 alcohol and drug rehabilitation programs have added ear acupuncture to their practice. The development of the protocol was determined by Lincoln Hospital as it delivered 100 acupuncture treatments daily.
Following the Thinking of the Classics
I have heard about the "best time of day" to carry out certain examinations or therapies. For example, I remember making a note years ago that early morning is the best time to take someone's pulses.
The Acupuncture Now Foundation: What Our Profession Needs
Although acupuncture is growing in popularity it continues to be underutilized due to misunderstandings about its true potential. Only a fraction of those who could be helped by acupuncture know enough to seek it out.
News in Brief
Foundation for Chiropractic Progress Enrolls Second Group Member; Focus on Chiropractic Education at WFC-ACC Conference in Miami; Are You Ready for Another "Have-a-Heart" Campaign?
Inspire Your Patients to Make Healthy Choices
Have you tried to get your patients to change their eating habits or their diet and couldn't get them to succeed? Were they confused and unsure of what the right thing was to eat? You are not alone!
Micro-Needle Dermal Roller Use in the Treatment Room
Recently micro-needle dermal rollers have been getting a lot of media attention. As a practitioner who specializes in acupuncture facial rejuvenation, I know that skin needling with a dermal roller (also known as collagen induction therapy), promotes the natural reproduction of collagen and elastin, making the skin feel smoother and tighter.
Peer Points: Promoting TCM Knowledge
When Elaine Wolf Komarow, LAc, received her first acupuncture treatment in 1989, she said it changed her life. "I felt more aware, calmer, and happier. I was so fascinated by the changes that I began to learn everything I could about the underlying philosophy of Chinese medicine," said Komarow.
Implications of Section 2706: The Non-Discrimination Provision Survey
In late April 2014, NCCAOM diplomates received an email survey with the subject line: "End discrimination against acupuncturists" polling CAM practitioners for a Request for Information from the Department of Health and Human Services, released in mid-March.
Five Element Acupuncture Can Enhance Your Practice
For eight years I have been teaching and supervising TCM students at an acupuncture college in Colorado, in Five Element acupuncture.
Chronic heightened emotional states create a perfect breeding ground for illness. Through my practice I noted the increasingly obvious relationship between one's mental focus on negative thinking, emotions, resistance to experiencing feelings and disease.
The McGill Approach to the Lower Back (Part 1)
Stuart McGill, PhD, brings a unique combination of tools to the table. He is a scientist who also functions as a clinician. He describes himself as a medical consultant who is referred challenging patients. He is both evidence based and practical.
Alcohol Consumption Strongly Linked to Risk of Colorectal Cancer
Alcohol intake is one of the primary risk factors for many human cancers, and is strongly associated with cancers of the oral cavity, pharynx, larynx, esophagus, liver, breast, and notably, the colon and rectum.
The Bottom Line ... From a Surgeon Who Knows
Regardless of individual relationships between providers, there continues to be a type of Hatfield-McCoy feud between the philosophies of medicine and chiropractic, particularly when it comes to musculoskeletal ailments.
Introduce Your Patients to Collagen Induction Therapy
Cutaneous (skin) aging generally occurs from either intrinsic or extrinsic processes. Intrinsic aging results from natural skin tissue damage and degeneration.
The Power of Mu Xiang to Treat Irritable Bowel Disease
Bloating and gas pain is something that everyone has had to deal with at one point or another; however, that's usually reserved for holiday dinners and other large gatherings.
"Turn, Turn, Turn"
Many people are credited with saying, "If you remember the '60s, you really weren't there." Given the fact I didn't become a teenager until 1970, I actually do remember the '60s (or at least part of it). And as a child of the '60s, I was, of course, influenced by the music.
Chinese Medicine: The Natural Way to Children's Wellness
As a child, I did not like going to the doctor. For the most part, when I had to go I wasn't feeling good to begin with, and I was heading into a sterile environment to be awkwardly probed by a man in a white coat for a very short, impersonal period of time.
November, 2005, Vol. 05, Issue 11
It's All About Me!
By Cliff Korn, BS, LMT, NCTMB
Being editor of Massage Today is not without perquisites. I get to do lots of fun things! I get to talk to most of the real "movers and shakers" in the world of integrated health.I socialize, banter (and even argue) with the leaders of the massage therapy profession. I regularly hear from those who support, or wish to support our profession, and enjoy experiencing all these activities through the filter of being a professional massage therapist. I recently was fortunate to participate in a golf tournament held by Scrip Massage and Spa Supply. I flew to Peoria, Ill., to join a massage team in the tournament. I was joined by Massage Today contributors/columnists Lynda Solien-Wolfe, Steve Capellini and Mike McGillicuddy. While our intentions were pure and our efforts unsurpassed, our incredible lack of skill led us to earn last place in the tournament. But, there's more to life than golf.
One of the highlights of my trip to Peoria was a tour of the Scrip facility. Scrip's President, Rob Cooper, explained the functions and operations of each of the departments as we walked. I particularly was taken by the warehouse loaded floor-to-ceiling with products waiting to be picked and shipped to consumers, as the shear volume of products was most impressive. As we were returning from the warehouse floor, it came to me that I was seeing more than just another man's business - I was seeing a business that was there for me. More than 70 people in this facility alone were toiling each workday; earning paychecks, supporting their families and communities - all for me! All those warehouse men selecting and shipping orders, customer service reps taking orders, customer care reps explaining how to use products, business infrastructure personnel like accounting, information technology, marketing - all there for me! (Of course this is a "group me" that includes all of us who perform massage.)
Shortly after my trip to Peoria, I was in Albuquerque, N.M., to attend the Annual Convention of the American Massage Therapy Association. My revelation about businesses being there for me was enhanced as I walked through the trade show that included more than 140 exhibitors. All of them were there for me! Just think about that - 140 business entities gathered in one location and dedicated to seeing to it that my business needs are met. Wandering up and down the trade show aisles made me proud to be a massage therapist. Booth after booth of educators, table and chair manufacturers, purveyors of attire, essential oils, skin lubricants, table warmers, nutritional products, books and professional publications, ancillary massage tools, business software and more were all there for me!
One thing that invariably makes me sad is hearing an otherwise talented, heart-centered, effective person in society say that they are "only a massage therapist." "Only" is a very poor choice of words to describe a massage therapist. An entire industry is thriving because you and I are massage therapists. While some percentage of those 140 businesses in Albuquerque were national in scope, many were there because it was convenient for them to get to Albuquerque. Nationwide there literally are thousands of local, regional and national businesses there just to support me! These businesses not only want me to have the best products and tools to do my job, they want to help me to whatever extent possible to do my job better! Their success is dependant on mine. They want me to succeed. They need me to succeed! As much as I am there for my clients, these businesses are there for me.
You and I are very special people. Not only do our clients recognize our skills as important parts of their lives, and not only do our families and friends count on us for financial and social support, but all these businesses also recognize us as crucial to their ability to sustain growth. We get great benefits from all of them. These are perquisites that we all share.
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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