resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Make Every Day Mother's Day
May is a special month for many reasons. After a long, harsh winter, spring is at last in full swing. Memorial Day helps us honor those who have fought and fallen in the name of freedom.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
News in Brief
Dr. Frank Nicchi Receives Award at ACC-RAC; Sherman College Expands International Influence.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Applauding a Legacy of Leadership
Founding Palmer West President, John Miller, DC, HCD (Hon.), FICA (Hon.), a 1954 graduate of Palmer College of Chiropractic, passed away March 8, 2015 at age 83.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Apple Takes a Bite Out of Research
The more than 700 million iPhone users have just been given the opportunity to "do their part to advance medical research."
If Your Pro-Chiropractic Governor Resigned, Would You Be Prepared?
John Kitzhaber, MD, recently re-elected to a historic fourth term as Oregon governor, has resigned among alleged ethics violations by his fiancée' and first lady, Cylvia Hayes. I developed a personal friendship with John and consider him a good friend.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Teach Your Patients About External Healing Applications
Since the skin is the body's largest organ, and is able to respond to both internal and external stimulations, communicate sensations to the brain, protect the body, breathe and even excrete toxins, it can be an excellent source of healing.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
Talking to Patients About Medial Branch Neurotomy (Part 2)
Even when lumbar facet denervation (medial branch neurotomy) is successful, relief is rarely complete or permanent. Smuck, et al., reviewed 16 articles and found the average duration of >50 percent pain relief for an initial procedure was nine months.
Functional Impingement of the Hip (Part 2): Rehab Exercises
I find functionally impinged hips that don't move properly on so many of my patients. (See part 1 of this article for a description of the condition.)
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
November, 2005, Vol. 05, Issue 11
It's All About Me!
By Cliff Korn, BS, LMT, NCTMB
Being editor of Massage Today is not without perquisites. I get to do lots of fun things! I get to talk to most of the real "movers and shakers" in the world of integrated health.I socialize, banter (and even argue) with the leaders of the massage therapy profession. I regularly hear from those who support, or wish to support our profession, and enjoy experiencing all these activities through the filter of being a professional massage therapist. I recently was fortunate to participate in a golf tournament held by Scrip Massage and Spa Supply. I flew to Peoria, Ill., to join a massage team in the tournament. I was joined by Massage Today contributors/columnists Lynda Solien-Wolfe, Steve Capellini and Mike McGillicuddy. While our intentions were pure and our efforts unsurpassed, our incredible lack of skill led us to earn last place in the tournament. But, there's more to life than golf.
One of the highlights of my trip to Peoria was a tour of the Scrip facility. Scrip's President, Rob Cooper, explained the functions and operations of each of the departments as we walked. I particularly was taken by the warehouse loaded floor-to-ceiling with products waiting to be picked and shipped to consumers, as the shear volume of products was most impressive. As we were returning from the warehouse floor, it came to me that I was seeing more than just another man's business - I was seeing a business that was there for me. More than 70 people in this facility alone were toiling each workday; earning paychecks, supporting their families and communities - all for me! All those warehouse men selecting and shipping orders, customer service reps taking orders, customer care reps explaining how to use products, business infrastructure personnel like accounting, information technology, marketing - all there for me! (Of course this is a "group me" that includes all of us who perform massage.)
Shortly after my trip to Peoria, I was in Albuquerque, N.M., to attend the Annual Convention of the American Massage Therapy Association. My revelation about businesses being there for me was enhanced as I walked through the trade show that included more than 140 exhibitors. All of them were there for me! Just think about that - 140 business entities gathered in one location and dedicated to seeing to it that my business needs are met. Wandering up and down the trade show aisles made me proud to be a massage therapist. Booth after booth of educators, table and chair manufacturers, purveyors of attire, essential oils, skin lubricants, table warmers, nutritional products, books and professional publications, ancillary massage tools, business software and more were all there for me!
One thing that invariably makes me sad is hearing an otherwise talented, heart-centered, effective person in society say that they are "only a massage therapist." "Only" is a very poor choice of words to describe a massage therapist. An entire industry is thriving because you and I are massage therapists. While some percentage of those 140 businesses in Albuquerque were national in scope, many were there because it was convenient for them to get to Albuquerque. Nationwide there literally are thousands of local, regional and national businesses there just to support me! These businesses not only want me to have the best products and tools to do my job, they want to help me to whatever extent possible to do my job better! Their success is dependant on mine. They want me to succeed. They need me to succeed! As much as I am there for my clients, these businesses are there for me.
You and I are very special people. Not only do our clients recognize our skills as important parts of their lives, and not only do our families and friends count on us for financial and social support, but all these businesses also recognize us as crucial to their ability to sustain growth. We get great benefits from all of them. These are perquisites that we all share.
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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