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Massage Today
November, 2005, Vol. 05, Issue 11

It's All About Me!

By Cliff Korn, BS, LMT, NCTMB

Being editor of Massage Today is not without perquisites. I get to do lots of fun things! I get to talk to most of the real "movers and shakers" in the world of integrated health.

I socialize, banter (and even argue) with the leaders of the massage therapy profession. I regularly hear from those who support, or wish to support our profession, and enjoy experiencing all these activities through the filter of being a professional massage therapist. I recently was fortunate to participate in a golf tournament held by Scrip Massage and Spa Supply. I flew to Peoria, Ill., to join a massage team in the tournament. I was joined by Massage Today contributors/columnists Lynda Solien-Wolfe, Steve Capellini and Mike McGillicuddy. While our intentions were pure and our efforts unsurpassed, our incredible lack of skill led us to earn last place in the tournament. But, there's more to life than golf.

One of the highlights of my trip to Peoria was a tour of the Scrip facility. Scrip's President, Rob Cooper, explained the functions and operations of each of the departments as we walked. I particularly was taken by the warehouse loaded floor-to-ceiling with products waiting to be picked and shipped to consumers, as the shear volume of products was most impressive. As we were returning from the warehouse floor, it came to me that I was seeing more than just another man's business - I was seeing a business that was there for me. More than 70 people in this facility alone were toiling each workday; earning paychecks, supporting their families and communities - all for me! All those warehouse men selecting and shipping orders, customer service reps taking orders, customer care reps explaining how to use products, business infrastructure personnel like accounting, information technology, marketing - all there for me! (Of course this is a "group me" that includes all of us who perform massage.)

Shortly after my trip to Peoria, I was in Albuquerque, N.M., to attend the Annual Convention of the American Massage Therapy Association. My revelation about businesses being there for me was enhanced as I walked through the trade show that included more than 140 exhibitors. All of them were there for me! Just think about that - 140 business entities gathered in one location and dedicated to seeing to it that my business needs are met. Wandering up and down the trade show aisles made me proud to be a massage therapist. Booth after booth of educators, table and chair manufacturers, purveyors of attire, essential oils, skin lubricants, table warmers, nutritional products, books and professional publications, ancillary massage tools, business software and more were all there for me!

One thing that invariably makes me sad is hearing an otherwise talented, heart-centered, effective person in society say that they are "only a massage therapist." "Only" is a very poor choice of words to describe a massage therapist. An entire industry is thriving because you and I are massage therapists. While some percentage of those 140 businesses in Albuquerque were national in scope, many were there because it was convenient for them to get to Albuquerque. Nationwide there literally are thousands of local, regional and national businesses there just to support me! These businesses not only want me to have the best products and tools to do my job, they want to help me to whatever extent possible to do my job better! Their success is dependant on mine. They want me to succeed. They need me to succeed! As much as I am there for my clients, these businesses are there for me.

You and I are very special people. Not only do our clients recognize our skills as important parts of their lives, and not only do our families and friends count on us for financial and social support, but all these businesses also recognize us as crucial to their ability to sustain growth. We get great benefits from all of them. These are perquisites that we all share.

Thanks for listening!

Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to , or by regular mail to:

Massage Today
P.O. Box 4139
Huntington Beach, CA 92605

Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.


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