Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
November, 2005, Vol. 05, Issue 11
It's All About Me!
By Cliff Korn, BS, LMT, NCTMB
Being editor of Massage Today is not without perquisites. I get to do lots of fun things! I get to talk to most of the real "movers and shakers" in the world of integrated health.I socialize, banter (and even argue) with the leaders of the massage therapy profession. I regularly hear from those who support, or wish to support our profession, and enjoy experiencing all these activities through the filter of being a professional massage therapist. I recently was fortunate to participate in a golf tournament held by Scrip Massage and Spa Supply. I flew to Peoria, Ill., to join a massage team in the tournament. I was joined by Massage Today contributors/columnists Lynda Solien-Wolfe, Steve Capellini and Mike McGillicuddy. While our intentions were pure and our efforts unsurpassed, our incredible lack of skill led us to earn last place in the tournament. But, there's more to life than golf.
One of the highlights of my trip to Peoria was a tour of the Scrip facility. Scrip's President, Rob Cooper, explained the functions and operations of each of the departments as we walked. I particularly was taken by the warehouse loaded floor-to-ceiling with products waiting to be picked and shipped to consumers, as the shear volume of products was most impressive. As we were returning from the warehouse floor, it came to me that I was seeing more than just another man's business - I was seeing a business that was there for me. More than 70 people in this facility alone were toiling each workday; earning paychecks, supporting their families and communities - all for me! All those warehouse men selecting and shipping orders, customer service reps taking orders, customer care reps explaining how to use products, business infrastructure personnel like accounting, information technology, marketing - all there for me! (Of course this is a "group me" that includes all of us who perform massage.)
Shortly after my trip to Peoria, I was in Albuquerque, N.M., to attend the Annual Convention of the American Massage Therapy Association. My revelation about businesses being there for me was enhanced as I walked through the trade show that included more than 140 exhibitors. All of them were there for me! Just think about that - 140 business entities gathered in one location and dedicated to seeing to it that my business needs are met. Wandering up and down the trade show aisles made me proud to be a massage therapist. Booth after booth of educators, table and chair manufacturers, purveyors of attire, essential oils, skin lubricants, table warmers, nutritional products, books and professional publications, ancillary massage tools, business software and more were all there for me!
One thing that invariably makes me sad is hearing an otherwise talented, heart-centered, effective person in society say that they are "only a massage therapist." "Only" is a very poor choice of words to describe a massage therapist. An entire industry is thriving because you and I are massage therapists. While some percentage of those 140 businesses in Albuquerque were national in scope, many were there because it was convenient for them to get to Albuquerque. Nationwide there literally are thousands of local, regional and national businesses there just to support me! These businesses not only want me to have the best products and tools to do my job, they want to help me to whatever extent possible to do my job better! Their success is dependant on mine. They want me to succeed. They need me to succeed! As much as I am there for my clients, these businesses are there for me.
You and I are very special people. Not only do our clients recognize our skills as important parts of their lives, and not only do our families and friends count on us for financial and social support, but all these businesses also recognize us as crucial to their ability to sustain growth. We get great benefits from all of them. These are perquisites that we all share.
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.