Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
November, 2005, Vol. 05, Issue 11
It's All About Me!
By Cliff Korn, BS, LMT, NCTMB
Being editor of Massage Today is not without perquisites. I get to do lots of fun things! I get to talk to most of the real "movers and shakers" in the world of integrated health.I socialize, banter (and even argue) with the leaders of the massage therapy profession. I regularly hear from those who support, or wish to support our profession, and enjoy experiencing all these activities through the filter of being a professional massage therapist. I recently was fortunate to participate in a golf tournament held by Scrip Massage and Spa Supply. I flew to Peoria, Ill., to join a massage team in the tournament. I was joined by Massage Today contributors/columnists Lynda Solien-Wolfe, Steve Capellini and Mike McGillicuddy. While our intentions were pure and our efforts unsurpassed, our incredible lack of skill led us to earn last place in the tournament. But, there's more to life than golf.
One of the highlights of my trip to Peoria was a tour of the Scrip facility. Scrip's President, Rob Cooper, explained the functions and operations of each of the departments as we walked. I particularly was taken by the warehouse loaded floor-to-ceiling with products waiting to be picked and shipped to consumers, as the shear volume of products was most impressive. As we were returning from the warehouse floor, it came to me that I was seeing more than just another man's business - I was seeing a business that was there for me. More than 70 people in this facility alone were toiling each workday; earning paychecks, supporting their families and communities - all for me! All those warehouse men selecting and shipping orders, customer service reps taking orders, customer care reps explaining how to use products, business infrastructure personnel like accounting, information technology, marketing - all there for me! (Of course this is a "group me" that includes all of us who perform massage.)
Shortly after my trip to Peoria, I was in Albuquerque, N.M., to attend the Annual Convention of the American Massage Therapy Association. My revelation about businesses being there for me was enhanced as I walked through the trade show that included more than 140 exhibitors. All of them were there for me! Just think about that - 140 business entities gathered in one location and dedicated to seeing to it that my business needs are met. Wandering up and down the trade show aisles made me proud to be a massage therapist. Booth after booth of educators, table and chair manufacturers, purveyors of attire, essential oils, skin lubricants, table warmers, nutritional products, books and professional publications, ancillary massage tools, business software and more were all there for me!
One thing that invariably makes me sad is hearing an otherwise talented, heart-centered, effective person in society say that they are "only a massage therapist." "Only" is a very poor choice of words to describe a massage therapist. An entire industry is thriving because you and I are massage therapists. While some percentage of those 140 businesses in Albuquerque were national in scope, many were there because it was convenient for them to get to Albuquerque. Nationwide there literally are thousands of local, regional and national businesses there just to support me! These businesses not only want me to have the best products and tools to do my job, they want to help me to whatever extent possible to do my job better! Their success is dependant on mine. They want me to succeed. They need me to succeed! As much as I am there for my clients, these businesses are there for me.
You and I are very special people. Not only do our clients recognize our skills as important parts of their lives, and not only do our families and friends count on us for financial and social support, but all these businesses also recognize us as crucial to their ability to sustain growth. We get great benefits from all of them. These are perquisites that we all share.
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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