resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
AOMA Strengthens Leadership Team
AOMA Graduate School of Integrative Medicine, a leading college of acupuncture & herbal medicine, announced the appointment of Donna LaPoint Hurta, MBA as the new VP of Finance & Operations this Fall.
Blaming the Gluteus Medius, Overlooking the Deltoid
The gluteus medius (Gmed) is commonly written about, strengthened and blamed for many conditions, and rightfully so. After all, the Gmed plays a role in pelvic stability, hip motor control and lower-quarter dynamic movements.
Help Patients Achieve Optimal Vitamin D Levels
Much research has been done on vitamin D levels and their impact on health; optimal levels have been correlated with a reduced risk of developing numerous conditions.
Saying No to Medicine
An interesting article recently appeared in Men's Journal titled "When to Say No to Your Doctor." The article begins with the summary statement above and effectively arms readers with information that will help them "take more responsibility for your own health care, because you can't be sure anyone else is.
Lime Jello on Morphine
Taste is in the eyes... actually the mouth... of the beholder. My food preferences have changed, lightening from the food of my youth. My parents loved heavy eastern European cuisine and I loved it as a child. Now I enjoy leaner, healthier whole foods.
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
Managing Today's Fertility Patient
I recently received an email from one of my fertility patients: "Got my lab results back. FSH is 11, AMH is 0.7. My doctor said these numbers aren't good. I guess I'm infertile. Just as a thought. Just set up an appointment to speak with an adoption agency."
Understanding and Identifying Pediatric Growth-Plate Fractures
In general, fractures in children heal well with little intervention as long as the alignment is good. Fractures involving the growth plate, however, are a different issue. In fact, growth-plate injuries are the primary reason for the subspecialty of pediatric orthopedics.
Managing Patient Expectations About Acupuncture
Last year, I attended the Pacific Symposium in San Diego for the first time in six or seven years. It was the 25th anniversary of this event, and on one evening there was a panel discussion with the title; "What is Qi?."
To The Finish Line With the Help of TCM
When acupuncturist Eddy De Smedt pursued a career in Traditional Chinese Medicine, he knew he wanted to make a difference.
Jingei Diagnosis: An Effective and Powerful Diagnostic
I graduated from the Kotatama Institute under the direction of Drs. Masahilo and Katsuharu Nakazono in 1984. As a student, I was exposed to the practice of most of the various theories and modalites of Oriental Medicine.
Talking to Patients About Healthy Aging
I've noticed that a particular category of patients seems to make up more and more of my practice – they work out, but still experience lots of degenerative joint disease (DJD) issues.
Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
The Heart Protector
On the physical level, the Pericardium is a double-layered sac of fibrous tissue that envelops the Heart. The space between the layers is filled with serous fluid that protects the Heart from external shock or trauma and lubricates to allow for normal Heart movement.
The Tao of Gender
If you think gender is as simple as having a new client check off the "male" or "female" box on your intake form, we hope this article will expand your understanding and thus the reach of your health care.
Web Marketing: Content Is King
Google's sweeping updates to its search algorithms over the past few years have brought a paradigm shift in how you can optimize your chiropractic website to gain maximum marketing leverage.
5 Ways to Occupy Occupational Health
Despite the progress that has been made to better protect workers, occupational health and safety remains a priority area for many national governmental organizations due to the widespread problem of occupationally related morbidity and mortality.
Calcium Helps Prevent Colorectal Cancer
Over the past 25 to 30 years, studies have suggested calcium may confer protection against colorectal cancer.
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
Transparency and Accountability: Q&A With the CCE
Every profession needs an organization dedicated to upholding the quality and integrity of its degree programs and educational institutions.
November, 2005, Vol. 05, Issue 11
Did You Know eBay Sells Massage?
By Colleen (Steigerwald) Holloway, LMT
While aimlessly surfing eBay.com recently, I decided to type the word "massage" as a search item. As expected, I found several massage related items such as tables, massage oils and tools.What I didn't expect to find were massage gift certificates. My interest was peaked. With 32 listings, I was pleased to see there were 32 adventurous people in our industry who were thinking outside the box with their advertising efforts.
I'm always exploring new marketing methods, so I decided to contact as many of the sellers as possible to find out if selling massage gift certificates on eBay was worth their efforts. Thank you to everyone I spoke with.
Overall, it was agreed that the advertisement alone was worth their time. Although none of the items sold at full market value, many contacts were made by random viewers and additional sales were made, making it a worthy investment. The number of viewers for each auction item varied from 25 to 90.
The fee to list and sell a massage gift certificate on eBay runs around $3 to $4. If your item does not sell, the fee is less. The therapists I spoke with claimed nearly every gift certificate on auction, sold. Most used a starting bid of around 40% to 60% of the full value.
If you're even slightly interested in marketing gift certificates via eBay.com, here are some valuable tips I learned from my interviews.
If you have a Web site, add the URL to the description area. This allows viewers to obtain more information about you and your business, emphasizing professionalism. One therapist I spoke with did not have a Web site, but he added his wedding photo to the description area so viewers would perceive him as a nice, family man. Now that's smart marketing, especially for male therapists who have to deal with gender issues.
When you do sell your eBay item, you are given the option to contact all of the losing bidders with a'"second chance" offer to purchase a gift certificate at the highest bid they placed. Therefore, if the auction item sold for $60 and the last bidder who was outbid offered to pay $55 as their highest bid, you can contact that bidder and offer to sell them an additional gift certificate at their highest bid of $55.
Because eBay.com is a national online auction and your prospective buyers are local residents, it is important to add your city location or multiple close locations in the item description area. Therefore, when buyers are searching for gift certificates and type in "Dallas," for example, they will find your auction item.
Because buyers want to see what they will be bidding on, adding a picture of the gift certificate will increase bids. If you offer to gift box the gift certificate, you will increase the bids even more, as many of the buyers bid on the auction items to give as gifts.
Another way to increase bids is to add testimonials to the item description. Each time you sell any auction item, the buyer has the opportunity to leave feedback on his or her experience. This feedback, whether positive or negative, is available for everyone to see. By making a notation within your description about the positive feedback or simply by adding testimonials from your satisfied clients, you instill confidence in your prospective buyers.
Some sellers added an expiration date to the gift certificate. Others did not simply because state laws prohibit them from using expiration dates.
If you are concerned about your regular clients purchasing the gift certificates, then you can do what one therapist I interviewed does, and add a waiver to the auction item stating that the item is for new clients only, but buyers always can purchase a gift certificate to give as a gift. You also might want to add that the gift certificate is non-refundable for cash and may not be used with any other offers or discounts.
Every auction item I viewed was listed for 7 days, and it was agreed by all that adding the "Buy Now" option, where you list a set price to end the auction immediately upon that bid, did not work. The seller incurs an additional charge from eBay to include the "Buy Now" option.
So how do you start selling your massage gift certificates on eBay? Go to eBay.com and press the "Register" button on the top of the page. Once you're registered, you can begin auctioning your gift certificates.
Colleen (Steigerwald) Holloway, LMT
Click here for previous articles by Colleen (Steigerwald) Holloway, LMT.
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