resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Vaccines and Chiropractic: Evidence-Based Medicine or Medical Dogma?
Right or wrong, the chiropractic profession has historically been against vaccinations. However, a growing trend within the profession is seeking to reverse this position.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Remembering Clarence Gonstead and 50 Years of the Gonstead Clinic
Dr. Clarence Selmer Gonstead (1898-1978) took chiropractic practice from back-alley bone setting to an understandable biomechanical science. His life was dedicated to clinical competency.
The Science of Stretching
In 1986, Rob DeCastella set a course record by running the Boston Marathon in 2:07:51, just 39 seconds off the world record.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
Curbing Label Overwhelm
For the average consumer, reading a food package can be overwhelming: natural, organic, non-GMO, gluten free, free range ... you get the picture.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Immunizations by Colorado DCs: Really?
You probably didn't hear about it, but back on Nov. 21, 2013, the Board of Directors of the Colorado Chiropractic Association (CCA) adopted "immunization authority" for Colorado DCs as its No. 2 legislative goal.
Knee Pain From the Kinetic Chain
As practitioners of manual medicine, chiropractors often treat patients suffering from knee pain.
Coding for the Subluxation: ICD-9 vs. ICD-10
When I attended chiropractic school, I was taught that chiropractors approach health care differently than the traditional medical establishment.
Why You Should Include the Single-Leg Stance Test in Every Patient Assessment
The single-leg stance (SLS) test, also known as the single-limb stance test, unipedal stance test or one-legged stance / balance test, is often used in the geriatric population to assess static postural and balance control.
Are You a Bad Chiropractic Patient?
My father was a great DC. In fact, as you might expect, he was the doctor of chiropractic I measured all other doctors against. Sadly, he died at age 61 when I was in my early 30s.
Physical Exam 101: The Hands
I am sure you are familiar with the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
By the Numbers: 3 Common Financial Mistakes With Major Consequences
Warren Buffett is on record for sharing the hidden art of becoming wealthy and making it simple enough for anyone to grasp.
Fibromyalgia: Put the Pain in Its Place
While some fibromyalgia patients respond favorably to regular chiropractic care, others experience minimal relief. Unfortunately, many of these patients must rely on pharmacological management to relieve their constant pain.
November, 2005, Vol. 05, Issue 11
Did You Know eBay Sells Massage?
By Colleen (Steigerwald) Holloway, LMT
While aimlessly surfing eBay.com recently, I decided to type the word "massage" as a search item. As expected, I found several massage related items such as tables, massage oils and tools.What I didn't expect to find were massage gift certificates. My interest was peaked. With 32 listings, I was pleased to see there were 32 adventurous people in our industry who were thinking outside the box with their advertising efforts.
I'm always exploring new marketing methods, so I decided to contact as many of the sellers as possible to find out if selling massage gift certificates on eBay was worth their efforts. Thank you to everyone I spoke with.
Overall, it was agreed that the advertisement alone was worth their time. Although none of the items sold at full market value, many contacts were made by random viewers and additional sales were made, making it a worthy investment. The number of viewers for each auction item varied from 25 to 90.
The fee to list and sell a massage gift certificate on eBay runs around $3 to $4. If your item does not sell, the fee is less. The therapists I spoke with claimed nearly every gift certificate on auction, sold. Most used a starting bid of around 40% to 60% of the full value.
If you're even slightly interested in marketing gift certificates via eBay.com, here are some valuable tips I learned from my interviews.
If you have a Web site, add the URL to the description area. This allows viewers to obtain more information about you and your business, emphasizing professionalism. One therapist I spoke with did not have a Web site, but he added his wedding photo to the description area so viewers would perceive him as a nice, family man. Now that's smart marketing, especially for male therapists who have to deal with gender issues.
When you do sell your eBay item, you are given the option to contact all of the losing bidders with a'"second chance" offer to purchase a gift certificate at the highest bid they placed. Therefore, if the auction item sold for $60 and the last bidder who was outbid offered to pay $55 as their highest bid, you can contact that bidder and offer to sell them an additional gift certificate at their highest bid of $55.
Because eBay.com is a national online auction and your prospective buyers are local residents, it is important to add your city location or multiple close locations in the item description area. Therefore, when buyers are searching for gift certificates and type in "Dallas," for example, they will find your auction item.
Because buyers want to see what they will be bidding on, adding a picture of the gift certificate will increase bids. If you offer to gift box the gift certificate, you will increase the bids even more, as many of the buyers bid on the auction items to give as gifts.
Another way to increase bids is to add testimonials to the item description. Each time you sell any auction item, the buyer has the opportunity to leave feedback on his or her experience. This feedback, whether positive or negative, is available for everyone to see. By making a notation within your description about the positive feedback or simply by adding testimonials from your satisfied clients, you instill confidence in your prospective buyers.
Some sellers added an expiration date to the gift certificate. Others did not simply because state laws prohibit them from using expiration dates.
If you are concerned about your regular clients purchasing the gift certificates, then you can do what one therapist I interviewed does, and add a waiver to the auction item stating that the item is for new clients only, but buyers always can purchase a gift certificate to give as a gift. You also might want to add that the gift certificate is non-refundable for cash and may not be used with any other offers or discounts.
Every auction item I viewed was listed for 7 days, and it was agreed by all that adding the "Buy Now" option, where you list a set price to end the auction immediately upon that bid, did not work. The seller incurs an additional charge from eBay to include the "Buy Now" option.
So how do you start selling your massage gift certificates on eBay? Go to eBay.com and press the "Register" button on the top of the page. Once you're registered, you can begin auctioning your gift certificates.
Colleen (Steigerwald) Holloway, LMT
Click here for previous articles by Colleen (Steigerwald) Holloway, LMT.
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