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Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
Taking Another Step Toward a Secure Future
In 2008, the Council on Chiropractic Guidelines and Practice Parameters (CCGPP) released a literature review on chiropractic care for low back disorders.
Enhancing Performance in Cross-Fit Athletes
Cross-fitness centers are expanding in number and increasing in popularity. To remain relevant to this growing portion of society, practitioners need to learn about the exercises and injuries common to this group.
The Clinical Versatility of Milk Thistle (Part 2)
Evidence is growing that the silymarin complex of flavonolignans from milk thistle can impact serum ferritin and iron overload in various clinical circumstances.
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
Chiropractic Around the World: WFC Country Reports December 2015
The following country updates are reprinted with permission from the December 2015 World Federation of Chiropractic (WFC) Quarterly World Report. Information is excepted for space and edited to DC-specific style guidelines.
How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
Treating Pain: The Hypermobile Coccyx
When I write about the coccyx, I recognize that I am talking about a relatively small subset of patients. When I write for Dynamic Chiropractic, I am trying to reach 60,000 chiropractors.
Diet, Nutrition and the Context of Risk (Part 1)
Food and supplement safety is a topic that often comes up when I speak to chiropractors for CE relicensing, even when it is not the advertised subject.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
Do Doctors Lie to Patients? (Do You Lie to Yours?)
In a previous column ["When Patients Lie (Bribe or Flatter)," Oct. 1, 2015], I discussed the issue of patients lying to doctors, and the many reasons why this can occur.
Is There a Neurological Basis and Correction for Macular Degeneration?
Macular degeneration, aka AMD (age-related macular degeneration), is a common eye disease and a leading cause of blindness in people age 50 years and older, according to the National Institutes of Health National Eye Institute.
The MRI: What to Do With the Results
As I wrote in my previous article on this topic, it is my goal for you, the doctor, to be an expert in interpreting MRI images yourself; and to be able to independently make decisions based upon a combination of clinical presentations and findings, followed by the MRI images.
RAND Study Recruiting DCs
Dr. Ian Coulter, RAND / Samueli chair for integrative medicine and senior health policy researcher for the RAND Corporation, has issued a call for participation, recruiting doctors of chiropractic for a practice-based research study that will examine "the impact of evidence, outcomes, costs and patient preferences on the choice of treatment for chronic low back pain and neck pain."
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
Lab Rats (Roaming the Streets)
The title of this article is an accurate description of American consumers (regardless of age) in the modern era.
November, 2005, Vol. 05, Issue 11
Did You Know eBay Sells Massage?
By Colleen (Steigerwald) Holloway, LMT
While aimlessly surfing eBay.com recently, I decided to type the word "massage" as a search item. As expected, I found several massage related items such as tables, massage oils and tools.What I didn't expect to find were massage gift certificates. My interest was peaked. With 32 listings, I was pleased to see there were 32 adventurous people in our industry who were thinking outside the box with their advertising efforts.
I'm always exploring new marketing methods, so I decided to contact as many of the sellers as possible to find out if selling massage gift certificates on eBay was worth their efforts. Thank you to everyone I spoke with.
Overall, it was agreed that the advertisement alone was worth their time. Although none of the items sold at full market value, many contacts were made by random viewers and additional sales were made, making it a worthy investment. The number of viewers for each auction item varied from 25 to 90.
The fee to list and sell a massage gift certificate on eBay runs around $3 to $4. If your item does not sell, the fee is less. The therapists I spoke with claimed nearly every gift certificate on auction, sold. Most used a starting bid of around 40% to 60% of the full value.
If you're even slightly interested in marketing gift certificates via eBay.com, here are some valuable tips I learned from my interviews.
If you have a Web site, add the URL to the description area. This allows viewers to obtain more information about you and your business, emphasizing professionalism. One therapist I spoke with did not have a Web site, but he added his wedding photo to the description area so viewers would perceive him as a nice, family man. Now that's smart marketing, especially for male therapists who have to deal with gender issues.
When you do sell your eBay item, you are given the option to contact all of the losing bidders with a'"second chance" offer to purchase a gift certificate at the highest bid they placed. Therefore, if the auction item sold for $60 and the last bidder who was outbid offered to pay $55 as their highest bid, you can contact that bidder and offer to sell them an additional gift certificate at their highest bid of $55.
Because eBay.com is a national online auction and your prospective buyers are local residents, it is important to add your city location or multiple close locations in the item description area. Therefore, when buyers are searching for gift certificates and type in "Dallas," for example, they will find your auction item.
Because buyers want to see what they will be bidding on, adding a picture of the gift certificate will increase bids. If you offer to gift box the gift certificate, you will increase the bids even more, as many of the buyers bid on the auction items to give as gifts.
Another way to increase bids is to add testimonials to the item description. Each time you sell any auction item, the buyer has the opportunity to leave feedback on his or her experience. This feedback, whether positive or negative, is available for everyone to see. By making a notation within your description about the positive feedback or simply by adding testimonials from your satisfied clients, you instill confidence in your prospective buyers.
Some sellers added an expiration date to the gift certificate. Others did not simply because state laws prohibit them from using expiration dates.
If you are concerned about your regular clients purchasing the gift certificates, then you can do what one therapist I interviewed does, and add a waiver to the auction item stating that the item is for new clients only, but buyers always can purchase a gift certificate to give as a gift. You also might want to add that the gift certificate is non-refundable for cash and may not be used with any other offers or discounts.
Every auction item I viewed was listed for 7 days, and it was agreed by all that adding the "Buy Now" option, where you list a set price to end the auction immediately upon that bid, did not work. The seller incurs an additional charge from eBay to include the "Buy Now" option.
So how do you start selling your massage gift certificates on eBay? Go to eBay.com and press the "Register" button on the top of the page. Once you're registered, you can begin auctioning your gift certificates.
Colleen (Steigerwald) Holloway, LMT
Click here for previous articles by Colleen (Steigerwald) Holloway, LMT.
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