resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Working With The Yuan-Source Level: Resonance and the Extraordinary Vessels
How do we stay fresh with our medicine? As healers, how do we balance our medical selves with creative artistry? Chinese Medicine is not a fixed dogmatic entity, but a living system, reliant on a mysterious force called "resonance."
Low Melatonin Linked to Risk of Advanced Prostate Cancer
Epidemiological and experimental studies suggest the hormone melatonin, which plays a role in regulating the sleep-wake cycle, may play a role in the development of prostate cancer, as lower melatonin levels have been associated with an increased risk of prostate (and breast) cancer.
The Importance of Knowing Mainstream Lingo
There is a secret lingo within mainstream medicine of which the vast majority of acupuncturists and Chinese medical professionals are unaware.
Shared Mechanisms Between Computer-Assisted Mechanical Adjusting and Contemporary Acupuncture?
Can contemporary acupuncture provide clues to the mechanisms responsible for pain relief provided by computer-assisted mechanical adjusting instruments, and clarify whether certain mechanical frequency combinations are superior to others for modulation of acute peripheral pain?
Medial Knee Pain: 11 Potential Causes (and Corrections)
We have all seen patients with medial knee pain that either has no traumatic origin or lasts well beyond when it should be resolved. How can we help these patients? Here is an overview of clinical scenarios and how we can provide conservative care.
New Leadership Era at the WFC
The World Federation of Chiropractic recently announced not only a new president, as is customary every two years, but also an incoming secretary-general, marking the first time since the WFC's inception in 1988 that someone other than David Chapman-Smith, Esq., will serve in that capacity.
Home Sweet Medical Home
While the Affordable Care Act (ACA) has received its fair share of praise and criticism since its adoption, few question the value of its emphasis on collaborative, patient-centered health care.
Medical Qigong for the Heart: Part I
According to the Center for Disease Control and Prevention, heart disease is the leading cause of death in the United States, affecting people of all ages and backgrounds. Coronary heart disease, in just the United States alone, costs close to 109 billion dollars a year.
Replenishing and Restoring Jing
I learned an important principle from my great Taoist Master Sun Hak. He taught me that all people "leak" Jing, and that we can mitigate or stop this leaking, and as a result strengthen our life force, develop enhanced adaptability and lengthen our life.
Don't Trust What Your Patients Say
When a patient presents to the office for care, they typically have a specific complaint – lower back pain, whiplash, sinus congestion, sciatica, etc. They are often not interested or engaged in what they consider "unrelated" personal health history.
News In Brief
Pacific College of Oriental Medicine obtains grant funding from NIH; Yo San University of Traditional Chinese Medicine Announces New President; Kentucky Gets Licensed; PCOM Receives Approval from WASC to Offer FPD.
Deciphering the New CMS-1500 Claim Form
Q: I am confused about how and when to use the new 1500 form, particularly block 14 and block 15. What is required and how do I properly fill out these fields? And do I actually have to use this new form or may I continue using the old version?
News in Brief
D'Youville Vet Program Gets High Praise; A Moment of Silence for Dr. Paul Reginald ("Reg") Hug.
CRREW Rallies for Ongoing Acupuncture Relief Effort in the Philippines
On November 8, 2013, Typhoon Yolanda (Haiyan) made her way through the Philippine Islands, leaving in her wake at least 7,000 people dead, millions homeless and complete communities destroyed.
"Doctor ... Always Do the Right Thing"
So says "Da Mayor" in the iconic Spike Lee movie. As a fresh grad questioning in-network versus out-of-network, it struck me that some doctors have explicitly skirted the issue, while others have argued adamantly for the latter and "sticking it to the man."
Don't Trust What a Patient Says
When a patient presents to the office for care, they typically have a specific complaint in mind – lower back pain, whiplash, sinus congestion, sciatica, etc.
Wellness: A New Buzzword at the Aging in America Conference
Aging in America is "the nation's largest gathering of a diverse, multidisciplinary community of professionals in healthcare, social service, government, business and philanthropy with expertise in providing services and products for older adults."
We Get Letters & E-Mail
Imagine What More Could Be Achieved With Your Support; A Lesson in Hygiene: What Do You Do in Your Office? Open Letter to the Profession.
Halt Allergies With Moxibustion Therapy
An allergy is an immune system disorder in which the body is hypersensitive to normally harmless substances in the environment.
Vibrational Medicine: Frequency Micro-Current and Color Acupuncture
Vibrational medicine involves the application of various forms of energy frequencies to the body for pain relief, healing and rejuvenation. Vibrational medicine will become a major growing trend in our medical systems for the following reasons:
Employers Need Chiropractic First and Sooner
From the Journal of Occupational and Environmental Medicine comes a study that gives excellent direction to employers (and insurers) regarding the management of low back problems (LBP).
The Search for the Origin of the Wiggle Technique
When Bob had adjusted me previously, most of the time I knew what he was doing. But this time, he had me lie on the treatment table in the usual side-posture position, and he "wiggled" my sacroiliac with the fingers of both hands, while stabilizing my pelvis with his forearm.
Changes in Herbal Medicines from Ancient Times to the Present
The classical literature of Chinese medicine remains highly relevant in the modern era, as many of the basic theories and herbal combinations emphasized in clinical practice were first established in texts that are nearly 2000 years old.
November, 2005, Vol. 05, Issue 11
Did You Know eBay Sells Massage?
By Colleen (Steigerwald) Holloway, LMT
While aimlessly surfing eBay.com recently, I decided to type the word "massage" as a search item. As expected, I found several massage related items such as tables, massage oils and tools.What I didn't expect to find were massage gift certificates. My interest was peaked. With 32 listings, I was pleased to see there were 32 adventurous people in our industry who were thinking outside the box with their advertising efforts.
I'm always exploring new marketing methods, so I decided to contact as many of the sellers as possible to find out if selling massage gift certificates on eBay was worth their efforts. Thank you to everyone I spoke with.
Overall, it was agreed that the advertisement alone was worth their time. Although none of the items sold at full market value, many contacts were made by random viewers and additional sales were made, making it a worthy investment. The number of viewers for each auction item varied from 25 to 90.
The fee to list and sell a massage gift certificate on eBay runs around $3 to $4. If your item does not sell, the fee is less. The therapists I spoke with claimed nearly every gift certificate on auction, sold. Most used a starting bid of around 40% to 60% of the full value.
If you're even slightly interested in marketing gift certificates via eBay.com, here are some valuable tips I learned from my interviews.
If you have a Web site, add the URL to the description area. This allows viewers to obtain more information about you and your business, emphasizing professionalism. One therapist I spoke with did not have a Web site, but he added his wedding photo to the description area so viewers would perceive him as a nice, family man. Now that's smart marketing, especially for male therapists who have to deal with gender issues.
When you do sell your eBay item, you are given the option to contact all of the losing bidders with a'"second chance" offer to purchase a gift certificate at the highest bid they placed. Therefore, if the auction item sold for $60 and the last bidder who was outbid offered to pay $55 as their highest bid, you can contact that bidder and offer to sell them an additional gift certificate at their highest bid of $55.
Because eBay.com is a national online auction and your prospective buyers are local residents, it is important to add your city location or multiple close locations in the item description area. Therefore, when buyers are searching for gift certificates and type in "Dallas," for example, they will find your auction item.
Because buyers want to see what they will be bidding on, adding a picture of the gift certificate will increase bids. If you offer to gift box the gift certificate, you will increase the bids even more, as many of the buyers bid on the auction items to give as gifts.
Another way to increase bids is to add testimonials to the item description. Each time you sell any auction item, the buyer has the opportunity to leave feedback on his or her experience. This feedback, whether positive or negative, is available for everyone to see. By making a notation within your description about the positive feedback or simply by adding testimonials from your satisfied clients, you instill confidence in your prospective buyers.
Some sellers added an expiration date to the gift certificate. Others did not simply because state laws prohibit them from using expiration dates.
If you are concerned about your regular clients purchasing the gift certificates, then you can do what one therapist I interviewed does, and add a waiver to the auction item stating that the item is for new clients only, but buyers always can purchase a gift certificate to give as a gift. You also might want to add that the gift certificate is non-refundable for cash and may not be used with any other offers or discounts.
Every auction item I viewed was listed for 7 days, and it was agreed by all that adding the "Buy Now" option, where you list a set price to end the auction immediately upon that bid, did not work. The seller incurs an additional charge from eBay to include the "Buy Now" option.
So how do you start selling your massage gift certificates on eBay? Go to eBay.com and press the "Register" button on the top of the page. Once you're registered, you can begin auctioning your gift certificates.
Colleen (Steigerwald) Holloway, LMT
Click here for previous articles by Colleen (Steigerwald) Holloway, LMT.
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