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Massage Today
November, 2005, Vol. 05, Issue 11

Commitment to Care Shows at AMTA National Convention

By Kathryn Feather, Senior Associate Editor

Admittedly, I am not a familiar face yet to the massage community, as I am just now assuming the managing editor responsibilities for Massage Today. Just as admittedly, the massage community is not all that familiar to me yet.

However, as I walked through the exhibit hall and talked to attendees at the Albuquerque Convention Center during the AMTA National Convention, Sept. 21-24, 2005, I learned quite a bit about the massage therapy profession. Some of you might consider this an "outsider's" observation; however, I hope to be "inside" soon, working to provide you with the best news and information possible in every issue.

One of the first things I noticed about the massage profession is your commitment to the care and health of your clients. You are passionate about what you do and how well you do it, and it shows. From the 25 educational sessions about massage techniques to sessions on legislative/political issues facing the profession, to an exhibit hall packed with more than 140 vendors, it was apparent you were there to get information and products you could use to improve the well-being of your clients.

I also noted the vast scope of massage therapy, and how there constantly seem to be new techniques or new ways to use existing techniques to help alleviate existing conditions. Sessions focused on topics such as massage for chronic pain, the effects of repetitive movement on a muscle and massage therapy business practices. And with keynote speaker Brian Tracy, a successful businessman, speaker and best-selling author, talking about "Massage in the 21st Century," it was evident the profession is moving forward.

AMTA President Mary Beth Braun echoed my enthusiasm when commenting on this year's convention, "It was very exciting to have our most successful convention to date, with more than 1,000 attendees taking part in continuing education, the trade show and the business of AMTA to enhance their practices, build relationships and network with other therapists in what continues to be the best part of AMTA our community."

And community is what I saw in front of me at this convention. A community of caring, dedicated individuals who want to be the best massage therapists they can be to improve the lives of those they come in contact with. The theme of this year's convention was'"Reach Your Potential," and I saw people reaching for their potential throughout my three days in Albuquerque.

I look forward to seeing many more of you reaching your potential at other massage gatherings around the country in the coming year, just as I look forward to saying hello to newfound friends at the 2006 AMTA National Convention in Atlanta.

Until that time, if you have any questions about the publication or would like to submit an article for consideration, please contact me at .


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