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Massage Today
October, 2005, Vol. 05, Issue 10

How BIG Is Our Profession?

How Many Therapists Does Massage Today Reach?

By Editorial Staff

While massage therapists still lack licensure in many states, the number of licensed practitioners is growing at a rapid rate. Massage Today is dedicated to sending our publication to every massage therapist we can find.

Just a few months ago, we completed our annual update of our database. In addition to continually correcting your address every time you move, MT updates its entire database for licensed states.

This year, the number of licensed massage therapists in the United States exceeded 92,000! While there are certainly many more massage therapists in unlicensed states, our total circulation list is over 109,000.

In light of this incredible growth, we have been forced to send our publication only to approximately half of the U.S. massage therapists each issue. (This issue is being mailed to a total of 64,100 MTs.)

The good news is that you can still receive Massage Today electronically on our Web site, MassageToday.com. If you send us your e-mail address (by going to www.massagetoday.com/newsletter/NEW/subscribe.php), we will e-mail you a brief summary of each issue (with links to each article) the minute that issue is posted online - usually sooner than you would receive the printed publication in the mail.

So, when you see the circulation totals for each issue (printed on the next page), you will see how many licensed massage therapists are getting that issue, as well as the total number of readers. This information is provided with each issue, so there is no secret to the number of therapists we are reaching with the print version of Massage Today, in addition to the approximately 80,000 unique visits MassageToday.com enjoys each month.

This is our commitment to you and the profession.

 

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