resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A Letter to the Profession from the New President at AAAOM
Volunteering for a national, nonprofit organization brings with it such highs, lows, and accomplishments, as well as a steep learning curve.
Molecular Motors: Tiny Machines Behind the Rhythm of Life
In the clinic, we aim to restore healthy patterns of movement for qi that has gotten trapped or misdirected, or may have even collapsed. We may be focused on freeing stagnation, releasing heat or redirecting counterflow qi, but it often comes down to helping re-establish a flow of sorts.
Chiro School Reunion: Whatever Happened to...?
I opened the door to the closet slowly, carefully, since I knew it contained a large number of precariously stacked file boxes. It also held numerous outdated gizmos with electrical cords of various lengths that could trip or strangle a person.
Dedicated to Defending Chiropractic
Whether you're a veteran DC or a first-trimester student, the name George McAndrews should be part and parcel of your professional vernacular, as familiar as the word chiropractic.
Can a Multivitamin Reduce Breast Cancer Recurrence?
There is a great deal of controversy regarding the value of multivitamin supplements in cancer prevention. However, with respect to preventing breast cancer recurrence, an important study was published in the Journal of Breast Cancer Research and Treatment in 2011 by Kwan ML, et al.
All Fiber Is Not Created Equal
Sometimes the best place to start is at the end. So, the conclusion of this article is that all fiber is good ... but some fiber is better. Let's break it down. There are two main types of fiber: soluble fiber and insoluble fiber.
News in Brief
New President / CEO Takes Office at Yo San University. Electroacupuncture for Constipation?
2016: A Year in the Life of Acupuncture
Happy Holidays, may you, your family and friends have peace, joy and blessings throughout this special time of year. As 2016 comes to a close, we can look back and celebrate the many events and accomplishments for the profession of acupuncture.
Overuse Injuries in Young Athletes (Pt. 2)
Most overuse injuries are benign, but there are some high-risk injuries that, if unrecognized or inappropriately treated, can result in significant loss in time from the sport or even require leaving the sport.
6 Steps to Make 2017 Your Best Year Yet
People often ask me what defines success. Success, for me, is simple: doing exactly what you want to do in life. Whether it's the kind of practice you run, your life at home, your hobbies or something else, it's achieving anything you put your mind to.
A Simple Protocol for Holiday Stress
It's winter, a time when we should be deep in reflection, eating warming foods and sleeping long hours. Following nature's rhythms, we restore our bodies and minds in preparation for the renewal of spring.
Assessing Core Stability and ROM: 5 Basic Checks
One of the first steps in addressing core stability is assessing static posture, ranges of motion, and motion of the pelvic bones, sacrum, femurs, lumbar spine and thoracic spine.
Branding: Set Your Practice Apart
Dr. Brad started his practice seven years ago on a shoestring budget. He created his generic logo in five minutes using a website because he didn't have the time to figure out how to make something special.
Herbs for Digestion: The Power of Bitter
Many cultures (and indeed herbal clinicians) around the world have long respected the role of bitter herbs and foods for promoting digestion. For example, aperitifs – drinks consumed before a meal to stimulate appetite and digestion – were originally derived from bitter herbs.
End of an Era Looms at NYCC
New York Chiropractic College recently announced that Dr. Frank Nicchi will retire in August 2017 after 36 years with the college, the past 17 as president.
What We Can Learn From Spine Surgery
Patients with lumbar stenosis presumably present for conservative care to improve their quality of life and avoid surgery. However, providing clear guidance to these patients can be difficult for a number of reasons.
DVT: Know the Signs and You Could Save a Life
I lost a friend several months ago. He died from a pulmonary embolism (PE) secondary to a deep-vein thrombosis (DVT) that originated in his lower leg. Bobby was in his mid-60s, soft-spoken and had a big heart.
Southwest Acupuncture College Brings It to Division 1 Athletes
When Michael Phelps' photograph with the distinctive round marks left by cupping went viral, the Division 1 student athletes treated through the Dal Ward Athletic Center at the University of Colorado (CU) could relate.
Little Sticker, Big Impact
It's the end of an election year. Hilary Clinton and Donald Trump were the subject of conversation for everyone, everywhere for the entire 2016 calendar year. I don't think any of us can deny that this election affected us all very deeply on a personal level.
Another Chance to Make a Difference
Just a few months ago, "the worst natural disaster to strike the United States since Hurricane Sandy" hit Louisiana. During this storm, one area experienced 31 inches of rain in 15 hours as almost 7 trillion gallons of water rained down in just one week across the state.
A First for the Profession: CCE Accredits First Chiropractic Residencies
The Council on Chiropractic Education (CCE) has awarded accreditation to all five chiropractic residency programs currently administered at Veterans Administration facilities, "the first residency programs in the nation ever to be awarded this distinction, a significant advancement in the evolution of chiropractic education," according to a VA press release announcing the milestone.
A Q & A About Updated Codes
Yes, indeed there was an update to ICD-10 on Oct.1, 2016. This is a regular update to the diagnosis coding system and this type of update will occur every Oct. 1, just as it did when the ICD-9 system was in place.
October, 2005, Vol. 05, Issue 10
How Your Cat Can Help You Grow Your Business
By Cary Bayer
My cat is a 10-pound Buddha named Ananda (Sanskrit for bliss), because she purrs faster than any cat I've ever met. This little calico feline has taught me volumes about how to enrich my life (all nine) and how to become more successful in business.Here are her teachings, which can enable you to expand your massage business and enjoy your life more. If you have any doubts, check them out with your own cat.
1. Think highly of yourself and others will be attracted to you.
Ananda says self-worth is the basis of net worth. To build a multi-level cat home, as all cats know, the foundation must be secure. The foundation for increasing the number of massages you give is for people to be attracted to you. Why would anyone want to work with you if you don't already think highly of yourself? "Treat yourself like a dog," your cat says, "and others will, too." I'm reminded of the line, "Dogs have masters, cats have staff."
2. Let others support you.
"Always accept dinner invitations," your cat might say, "and bring home leftovers in a kitty bag." This isn't restricted to food, of course, because you must be supported by others on many levels for your livelihood. (Ananda suggests replacing the expression, "earn a livelihood," with "enjoy a lovelihood.") Even if your massage business or spa is flourishing, it can't survive unless people keep purchasing your services. Without support, you'll go out of business. Be open to support in all its variations - a book from a friend, a coaching session from a colleague, a $10,000 gift from your mother.
3. Let others touch you. Cuddling against them isn't bad, either.
Don't just give massage; receive it as well. Far too many massage therapists forget this simple point. A talented LMT can relieve you of the thousand slings and arrows the flesh is heir to, as Shakespeare might have written in his brochure if he were a bodyworker. The less tense your body, the more relaxed your mind and heart, and the more deeply you connect to clients and prospects. This translates into inspiring others to work with you.
Massage breaks down your body's armor against being touched, allowing you to be more intimate with people - physically, emotionally and where appropriate, sexually. Such intimacy makes you feel better, which makes you perform better on your massage table. It also gives you the profound experience of receiving the fourth R you should have been taught in elementary school. Reading, 'riting and 'rithmetic can lead to an educated life, but not necessarily a prosperous one. However, the fourth R does.
4. Exercise keeps your body and heart young.
My cat's idea of exercise is chasing chipmunks and mice. It keeps her trim and gives her body a workout. She doesn't belong to an expensive gym; the outdoors is her health club. She doesn't try to get her endorphins going; they just do when she does her thing. Get your endorphins going by playing tennis, swimming or riding a bike. All work and no play make for a dull therapist. Plato said we need a sound mind in a sound body. A sound mind and a sound body also are essential for developing a sound massage business.
5. Nap when you feel like it; it's good for your soul - and not bad for your body, either.
"Stop living like a dog," your cat might say when you're doing a couple of massages past your comfort level. When your cat cuddles with you, she might be saying, "Stop working, start napping." Downtime for meditation, walks on the beach, hikes through the woods, or just plain catnaps do wonders for your soul. This rejuvenation travels through your hands, benefiting everyone on your massage table.
6. It's innocent to be the center of attention.
Your cat is completely at home being the center of attention; you can be, too. Don't be shy if you're at a party and the topic of conversation turns to the healing effects of massage. Being the center of attention means you're becoming comfortable handling large amounts of energy from people. Getting comfortable handling a great deal of attention prepares you to handle a great deal of money, too.
7. Curiosity thrills the cat.
Ananda is 11, so she doesn't have the curiosity of a kitten anymore; but her ears perk up when she hears rustling in the woods. Doesn't your cat's nose sniff away when change happens around her? Doesn't she want to explore every new thing you bring into the house? When does your natural curiosity get aroused? Are you curious to learn Thai massage or watsu? If so, why do you keep putting it off? Curiosity keeps your mind young and your spirit alive, so explore your interests - there's fun and pleasure in fulfilling them. Curiosity also can thrill your bank account if you investigate with an open mind the opportunities presented to you. Curiosity can make you one rich cat.
8. The more playful you are, the more you're loved and prospered.
The people celebrated on the cover of People magazine are actors who play at being others, singers who play concerts, athletes who play games. Our culture pays enormous amounts of money to see them play. A picture is worth a thousand words to you, but to Hollywood's elite stars, it's worth $20 million - when it's a motion picture.
The more playful you are, the more your inner child is alive and kicking. Self-love attracts love and support from others. Having fun makes the workday fly by, and if you're self-employed, brings you more money.
9. If you're happy and you know it, purr away - you'll be feline groovy.
"Don't just walk your talk," your cat is saying, "strut your stuff." Let your light shine. It innocently sends a message that you're the cat's pajamas. Didn't a parent or teacher ever tell you to, "Wipe that smile off your face?" I say, "If there's a smile on your face, let it grow." Your cat would agree.
Your cat says, "The more I purr, the more you stroke me and the more I keep purring." This opposite of a vicious cycle is a delicious cycle. A delicious cycle for an LMT looks like this: When you do your "lovelihood," you have a great time, and others are attracted to that joy, giving you money for what you do. This brings you more joy, and that joy attracts even more money.
Click here for more information about Cary Bayer.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.