resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
News in Brief
NBCE Launches Computer-Based Testing Era; California Chiropractors Get Expanded DOT Exam Privileges; New Jeff Hays Documentary.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 1)
When we think of lower back pain, we tend to think in terms of the lower lumbar spine and the SI joint. These joints and their discs are obviously important. However, we tend to miss fixations that occur just above – in the upper lumbar spine. Three questions come to mind: 1) Why is the upper lumbar spine so important? 2) Why do we miss the fixations here? 3) How can we adjust them?
Let the Patient Tell Their Story
Often when a patient presents with an injury, they want to tell their story. People by nature like to talk about themselves, particularly when they're worried about their health.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
Improving Our Political Effectiveness
The November 2014 elections are right around the corner; members of Congress, governors and state legislators are all running. Now is a good time to talk frankly about our overall political involvement.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
Thoracolumbar Syndrome: The Great Mimic
The thoracolumbar junction is a common area of joint dysfunction. The most obvious cause is dysfunctional breathing or lack of diaphragmatic breathing. Treating this breathing problem will ultimately be the long-term cure for the syndrome.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
Medicalization and Mindfulness
The past several years have seen a veritable explosion of research on mindfulness. Research abstracts we've published in each issue of Health Insights Today under the heading "Mind-Body News" have increasingly reported on studies about mindfulness interventions.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
Rethinking GMO: Less Panic, More Context
Some of you may have noticed that after writing parts 1 and 2 of “Genetic Modification of Organisms for Human Consumption” a while back [Nov. 15, 2013 and Jan. 1, 2014 issues], part 3 never appeared.
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
Uncle Sam Needs You
Scrutiny into the Department of Veterans Affairs (DVA) continues to grow after efforts to reform the DVA by the former Secretary of Veterans Affairs, Eric Shinseki, were deemed "a stunning period of dysfunction" by Senate Minority Leader Mitch McConnell (R-Ky.).
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
The Problem With Prolonged Sitting
We need to constantly talk to our patients about spending less time sitting and about what can go wrong with poor sitting postures. The fact is we sit too long in repetitive malpositions.
If You Get a Request for Records, Respond!
In our previous two articles, we discussed two of the main reasons for denial when chiropractic records are reviewed by Medicare contractors.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
October, 2005, Vol. 05, Issue 10
How Your Cat Can Help You Grow Your Business
By Cary Bayer
My cat is a 10-pound Buddha named Ananda (Sanskrit for bliss), because she purrs faster than any cat I've ever met. This little calico feline has taught me volumes about how to enrich my life (all nine) and how to become more successful in business.Here are her teachings, which can enable you to expand your massage business and enjoy your life more. If you have any doubts, check them out with your own cat.
1. Think highly of yourself and others will be attracted to you.
Ananda says self-worth is the basis of net worth. To build a multi-level cat home, as all cats know, the foundation must be secure. The foundation for increasing the number of massages you give is for people to be attracted to you. Why would anyone want to work with you if you don't already think highly of yourself? "Treat yourself like a dog," your cat says, "and others will, too." I'm reminded of the line, "Dogs have masters, cats have staff."
2. Let others support you.
"Always accept dinner invitations," your cat might say, "and bring home leftovers in a kitty bag." This isn't restricted to food, of course, because you must be supported by others on many levels for your livelihood. (Ananda suggests replacing the expression, "earn a livelihood," with "enjoy a lovelihood.") Even if your massage business or spa is flourishing, it can't survive unless people keep purchasing your services. Without support, you'll go out of business. Be open to support in all its variations - a book from a friend, a coaching session from a colleague, a $10,000 gift from your mother.
3. Let others touch you. Cuddling against them isn't bad, either.
Don't just give massage; receive it as well. Far too many massage therapists forget this simple point. A talented LMT can relieve you of the thousand slings and arrows the flesh is heir to, as Shakespeare might have written in his brochure if he were a bodyworker. The less tense your body, the more relaxed your mind and heart, and the more deeply you connect to clients and prospects. This translates into inspiring others to work with you.
Massage breaks down your body's armor against being touched, allowing you to be more intimate with people - physically, emotionally and where appropriate, sexually. Such intimacy makes you feel better, which makes you perform better on your massage table. It also gives you the profound experience of receiving the fourth R you should have been taught in elementary school. Reading, 'riting and 'rithmetic can lead to an educated life, but not necessarily a prosperous one. However, the fourth R does.
4. Exercise keeps your body and heart young.
My cat's idea of exercise is chasing chipmunks and mice. It keeps her trim and gives her body a workout. She doesn't belong to an expensive gym; the outdoors is her health club. She doesn't try to get her endorphins going; they just do when she does her thing. Get your endorphins going by playing tennis, swimming or riding a bike. All work and no play make for a dull therapist. Plato said we need a sound mind in a sound body. A sound mind and a sound body also are essential for developing a sound massage business.
5. Nap when you feel like it; it's good for your soul - and not bad for your body, either.
"Stop living like a dog," your cat might say when you're doing a couple of massages past your comfort level. When your cat cuddles with you, she might be saying, "Stop working, start napping." Downtime for meditation, walks on the beach, hikes through the woods, or just plain catnaps do wonders for your soul. This rejuvenation travels through your hands, benefiting everyone on your massage table.
6. It's innocent to be the center of attention.
Your cat is completely at home being the center of attention; you can be, too. Don't be shy if you're at a party and the topic of conversation turns to the healing effects of massage. Being the center of attention means you're becoming comfortable handling large amounts of energy from people. Getting comfortable handling a great deal of attention prepares you to handle a great deal of money, too.
7. Curiosity thrills the cat.
Ananda is 11, so she doesn't have the curiosity of a kitten anymore; but her ears perk up when she hears rustling in the woods. Doesn't your cat's nose sniff away when change happens around her? Doesn't she want to explore every new thing you bring into the house? When does your natural curiosity get aroused? Are you curious to learn Thai massage or watsu? If so, why do you keep putting it off? Curiosity keeps your mind young and your spirit alive, so explore your interests - there's fun and pleasure in fulfilling them. Curiosity also can thrill your bank account if you investigate with an open mind the opportunities presented to you. Curiosity can make you one rich cat.
8. The more playful you are, the more you're loved and prospered.
The people celebrated on the cover of People magazine are actors who play at being others, singers who play concerts, athletes who play games. Our culture pays enormous amounts of money to see them play. A picture is worth a thousand words to you, but to Hollywood's elite stars, it's worth $20 million - when it's a motion picture.
The more playful you are, the more your inner child is alive and kicking. Self-love attracts love and support from others. Having fun makes the workday fly by, and if you're self-employed, brings you more money.
9. If you're happy and you know it, purr away - you'll be feline groovy.
"Don't just walk your talk," your cat is saying, "strut your stuff." Let your light shine. It innocently sends a message that you're the cat's pajamas. Didn't a parent or teacher ever tell you to, "Wipe that smile off your face?" I say, "If there's a smile on your face, let it grow." Your cat would agree.
Your cat says, "The more I purr, the more you stroke me and the more I keep purring." This opposite of a vicious cycle is a delicious cycle. A delicious cycle for an LMT looks like this: When you do your "lovelihood," you have a great time, and others are attracted to that joy, giving you money for what you do. This brings you more joy, and that joy attracts even more money.
Click here for more information about Cary Bayer.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.