Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
September, 2005, Vol. 05, Issue 09
We Get Letters and E-mail
By Editorial Staff
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be edited for space and clarity, and published in a future issue or online.Please send all correspondence by e-mail to or regular mail to:
Return of the Rub Club
I wish I had read your article a year ago ("Rub Club Creator Rubs Wrong Way," August 2004: www.massagetoday.com/archives/2004/08/04.html). I just got out of a bad situation with a chiropractor here in town doing the Rub Club. I lived on about $150-$200 a week for one year. I kept thinking it would get better. This man has no business sense, no idea how to advertise, no idea how to deal with other people. Oh, he is good to his clients, but last week I went in to get my pay and he said it would be the last check. The contract was not up yet. Anyway, long story short, I am glad to be rid of him. But he has done some rather unethical things since that day. I guess my point is: Thanks for getting the word out. Maybe others won't have to deal with what I have.
Response to the July 2005 Massage Poll
I am rather embarrassed to be one to the 63.9% who are not involved in any political process regarding massage therapy. Now that I think of it, that may not be correct, as I do advocate changes/updates to the city's ordinances where I practice and have undertaken policing the Yellow Pages in my metro area, often in vain attempts to keep nontherapeutic ads out of the massage heading of the phone book.
I actually am quite intrigued and rather interested in the article which I believe prompted your poll question for this issue. I will be following the evolution of the New Organization closely. [Editor's note: Read "New Organization Formed to Benefit Massage Therapy," July 2005 issue: www.massagetoday.com/archives/2005/07/01.html.] I believe it is doable and that could/would help to unify our profession. While there are numerous issues to address undertaking something of this scope, I believe addressing reciprocity would be greatly appreciated and perhaps better accepted if done in the right manner.
Thank you for bringing this news to us. I enjoy reading your publication both online and when the hard copy arrives. I share it with the therapists who work with me.
Look forward to more on the new organization.
More Hours in Anatomy and Physiology
Let me start by saying that I am a chiropractic physician and have employed massage therapists as employees, independent contractors and as leasors of space, depending upon the therapist's desire. As a health care professional, I demand and expect a very high level of competency and proficiency in another when I entrust my patients' care to them. I expect that this professional can accomplish what is asked of them and understand the terminology and reasoning behind what is being asked of them. I would not tolerate for one second having to dumb down my instructions to a layman's level.
For example, if I wanted the quatratus lumborum, piriformis and obturator internis stripped from origin to insertion dynamically, that is all the instruction I should have to give to this professional therapist. I should not have to break it down any further, show them on a chart or their own body where these tissues are and explain origin and insertion to them. Nor should I have to be concerned about the therapist damaging the nerve and vascular tissues in the area because a complete knowledge of these tissues should be possessed by this professional. Nor would I tolerate a therapist who did what they "felt" was the right thing to do after having been instructed. The professional should discuss with the referring party their ideas or "feelings" about the treatment, but ultimately the decision is for the one in charge of the care. I personally would never refer my patients to a therapist who has not had extensive A and P training or time in a cadaver lab. Only one of the schools in my area provides this level of education and graduates from this school are the only ones I will entrust my patients to. If I cannot find this level of competency and proficiency in a therapist, then I do the work myself, because yes, I was trained in it in my college and CEUs. So, as far as my humble opinion goes - yes, more hours in anatomy and physiology, please.
Rick L. Curtis
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