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Branding: Set Your Practice Apart
Dr. Brad started his practice seven years ago on a shoestring budget. He created his generic logo in five minutes using a website because he didn't have the time to figure out how to make something special.
Can a Multivitamin Reduce Breast Cancer Recurrence?
There is a great deal of controversy regarding the value of multivitamin supplements in cancer prevention. However, with respect to preventing breast cancer recurrence, an important study was published in the Journal of Breast Cancer Research and Treatment in 2011 by Kwan ML, et al.
6 Steps to Make 2017 Your Best Year Yet
People often ask me what defines success. Success, for me, is simple: doing exactly what you want to do in life. Whether it's the kind of practice you run, your life at home, your hobbies or something else, it's achieving anything you put your mind to.
DVT: Know the Signs and You Could Save a Life
I lost a friend several months ago. He died from a pulmonary embolism (PE) secondary to a deep-vein thrombosis (DVT) that originated in his lower leg. Bobby was in his mid-60s, soft-spoken and had a big heart.
Dedicated to Defending Chiropractic
Whether you're a veteran DC or a first-trimester student, the name George McAndrews should be part and parcel of your professional vernacular, as familiar as the word chiropractic.
A Simple Protocol for Holiday Stress
It's winter, a time when we should be deep in reflection, eating warming foods and sleeping long hours. Following nature's rhythms, we restore our bodies and minds in preparation for the renewal of spring.
All Fiber Is Not Created Equal
Sometimes the best place to start is at the end. So, the conclusion of this article is that all fiber is good ... but some fiber is better. Let's break it down. There are two main types of fiber: soluble fiber and insoluble fiber.
News in Brief
New President / CEO Takes Office at Yo San University. Electroacupuncture for Constipation?
Overuse Injuries in Young Athletes (Pt. 2)
Most overuse injuries are benign, but there are some high-risk injuries that, if unrecognized or inappropriately treated, can result in significant loss in time from the sport or even require leaving the sport.
Meshing TCM With Environmental Pediatrics: Where's the Overlap?
Pediatrics has a long history within Chinese medicine dating back to the late Han dynasty (i.e., the late 200s CE), with the two primary areas of emphasis being herbal medicine and xiao er tui na (pediatric massage).
2016: A Year in the Life of Acupuncture
Happy Holidays, may you, your family and friends have peace, joy and blessings throughout this special time of year. As 2016 comes to a close, we can look back and celebrate the many events and accomplishments for the profession of acupuncture.
A First for the Profession: CCE Accredits First Chiropractic Residencies
The Council on Chiropractic Education (CCE) has awarded accreditation to all five chiropractic residency programs currently administered at Veterans Administration facilities, "the first residency programs in the nation ever to be awarded this distinction, a significant advancement in the evolution of chiropractic education," according to a VA press release announcing the milestone.
End of an Era Looms at NYCC
New York Chiropractic College recently announced that Dr. Frank Nicchi will retire in August 2017 after 36 years with the college, the past 17 as president.
A Q & A About Updated Codes
Yes, indeed there was an update to ICD-10 on Oct.1, 2016. This is a regular update to the diagnosis coding system and this type of update will occur every Oct. 1, just as it did when the ICD-9 system was in place.
Little Sticker, Big Impact
It's the end of an election year. Hilary Clinton and Donald Trump were the subject of conversation for everyone, everywhere for the entire 2016 calendar year. I don't think any of us can deny that this election affected us all very deeply on a personal level.
A Letter to the Profession from the New President at AAAOM
Volunteering for a national, nonprofit organization brings with it such highs, lows, and accomplishments, as well as a steep learning curve.
Southwest Acupuncture College Brings It to Division 1 Athletes
When Michael Phelps' photograph with the distinctive round marks left by cupping went viral, the Division 1 student athletes treated through the Dal Ward Athletic Center at the University of Colorado (CU) could relate.
Assessing Core Stability and ROM: 5 Basic Checks
One of the first steps in addressing core stability is assessing static posture, ranges of motion, and motion of the pelvic bones, sacrum, femurs, lumbar spine and thoracic spine.
Another Chance to Make a Difference
Just a few months ago, "the worst natural disaster to strike the United States since Hurricane Sandy" hit Louisiana. During this storm, one area experienced 31 inches of rain in 15 hours as almost 7 trillion gallons of water rained down in just one week across the state.
Molecular Motors: Tiny Machines Behind the Rhythm of Life
In the clinic, we aim to restore healthy patterns of movement for qi that has gotten trapped or misdirected, or may have even collapsed. We may be focused on freeing stagnation, releasing heat or redirecting counterflow qi, but it often comes down to helping re-establish a flow of sorts.
Chiro School Reunion: Whatever Happened to...?
I opened the door to the closet slowly, carefully, since I knew it contained a large number of precariously stacked file boxes. It also held numerous outdated gizmos with electrical cords of various lengths that could trip or strangle a person.
Herbs for Digestion: The Power of Bitter
Many cultures (and indeed herbal clinicians) around the world have long respected the role of bitter herbs and foods for promoting digestion. For example, aperitifs – drinks consumed before a meal to stimulate appetite and digestion – were originally derived from bitter herbs.
September, 2005, Vol. 05, Issue 09
We Get Letters and E-mail
By Editorial Staff
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be edited for space and clarity, and published in a future issue or online.Please send all correspondence by e-mail to or regular mail to:
Return of the Rub Club
I wish I had read your article a year ago ("Rub Club Creator Rubs Wrong Way," August 2004: www.massagetoday.com/archives/2004/08/04.html). I just got out of a bad situation with a chiropractor here in town doing the Rub Club. I lived on about $150-$200 a week for one year. I kept thinking it would get better. This man has no business sense, no idea how to advertise, no idea how to deal with other people. Oh, he is good to his clients, but last week I went in to get my pay and he said it would be the last check. The contract was not up yet. Anyway, long story short, I am glad to be rid of him. But he has done some rather unethical things since that day. I guess my point is: Thanks for getting the word out. Maybe others won't have to deal with what I have.
Response to the July 2005 Massage Poll
I am rather embarrassed to be one to the 63.9% who are not involved in any political process regarding massage therapy. Now that I think of it, that may not be correct, as I do advocate changes/updates to the city's ordinances where I practice and have undertaken policing the Yellow Pages in my metro area, often in vain attempts to keep nontherapeutic ads out of the massage heading of the phone book.
I actually am quite intrigued and rather interested in the article which I believe prompted your poll question for this issue. I will be following the evolution of the New Organization closely. [Editor's note: Read "New Organization Formed to Benefit Massage Therapy," July 2005 issue: www.massagetoday.com/archives/2005/07/01.html.] I believe it is doable and that could/would help to unify our profession. While there are numerous issues to address undertaking something of this scope, I believe addressing reciprocity would be greatly appreciated and perhaps better accepted if done in the right manner.
Thank you for bringing this news to us. I enjoy reading your publication both online and when the hard copy arrives. I share it with the therapists who work with me.
Look forward to more on the new organization.
More Hours in Anatomy and Physiology
Let me start by saying that I am a chiropractic physician and have employed massage therapists as employees, independent contractors and as leasors of space, depending upon the therapist's desire. As a health care professional, I demand and expect a very high level of competency and proficiency in another when I entrust my patients' care to them. I expect that this professional can accomplish what is asked of them and understand the terminology and reasoning behind what is being asked of them. I would not tolerate for one second having to dumb down my instructions to a layman's level.
For example, if I wanted the quatratus lumborum, piriformis and obturator internis stripped from origin to insertion dynamically, that is all the instruction I should have to give to this professional therapist. I should not have to break it down any further, show them on a chart or their own body where these tissues are and explain origin and insertion to them. Nor should I have to be concerned about the therapist damaging the nerve and vascular tissues in the area because a complete knowledge of these tissues should be possessed by this professional. Nor would I tolerate a therapist who did what they "felt" was the right thing to do after having been instructed. The professional should discuss with the referring party their ideas or "feelings" about the treatment, but ultimately the decision is for the one in charge of the care. I personally would never refer my patients to a therapist who has not had extensive A and P training or time in a cadaver lab. Only one of the schools in my area provides this level of education and graduates from this school are the only ones I will entrust my patients to. If I cannot find this level of competency and proficiency in a therapist, then I do the work myself, because yes, I was trained in it in my college and CEUs. So, as far as my humble opinion goes - yes, more hours in anatomy and physiology, please.
Rick L. Curtis
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