resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
Thoracolumbar Syndrome: The Great Mimic
The thoracolumbar junction is a common area of joint dysfunction. The most obvious cause is dysfunctional breathing or lack of diaphragmatic breathing. Treating this breathing problem will ultimately be the long-term cure for the syndrome.
Help Secure Our Future by Sharing It
The National Board of Chiropractic Examiners (NBCE) conducts one of the most comprehensive surveys of the U.S. chiropractic profession every 4-5 years.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
News in Brief
NBCE Launches Computer-Based Testing Era; California Chiropractors Get Expanded DOT Exam Privileges; New Jeff Hays Documentary.
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
Improving Our Political Effectiveness
The November 2014 elections are right around the corner; members of Congress, governors and state legislators are all running. Now is a good time to talk frankly about our overall political involvement.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
If You Get a Request for Records, Respond!
In our previous two articles, we discussed two of the main reasons for denial when chiropractic records are reviewed by Medicare contractors.
Let the Patient Tell Their Story
Often when a patient presents with an injury, they want to tell their story. People by nature like to talk about themselves, particularly when they're worried about their health.
Medicalization and Mindfulness
The past several years have seen a veritable explosion of research on mindfulness. Research abstracts we've published in each issue of Health Insights Today under the heading "Mind-Body News" have increasingly reported on studies about mindfulness interventions.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
Uncle Sam Needs You
Scrutiny into the Department of Veterans Affairs (DVA) continues to grow after efforts to reform the DVA by the former Secretary of Veterans Affairs, Eric Shinseki, were deemed "a stunning period of dysfunction" by Senate Minority Leader Mitch McConnell (R-Ky.).
The Problem With Prolonged Sitting
We need to constantly talk to our patients about spending less time sitting and about what can go wrong with poor sitting postures. The fact is we sit too long in repetitive malpositions.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 1)
When we think of lower back pain, we tend to think in terms of the lower lumbar spine and the SI joint. These joints and their discs are obviously important. However, we tend to miss fixations that occur just above – in the upper lumbar spine. Three questions come to mind: 1) Why is the upper lumbar spine so important? 2) Why do we miss the fixations here? 3) How can we adjust them?
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
September, 2005, Vol. 05, Issue 09
The Wide-Open World of Massage Therapy
By Linda Riach
In this helter-skelter world, stress reigns. With so many tense and jittery folks seeking help, there's never been a better time to be a massage therapist. According to the Associated Bodywork & Massage Professionals (ABMP), there now are almost 200,000 massage therapists in the United States, and more than 50,000 people are entering the field each year.Massage is over a $5 billion-a-year industry and has become such an important segment in the complementary and alternative medicine (CAM) arena that massage therapists are its largest professional group, followed by chiropractors.
Much of this growth is attributable to significant changes in consumers' perception of the industry. Through its annual market surveys, the American Massage Therapy Association (AMTA) discovered that only about 25% of Americans had ever experienced a massage from a massage therapist in 1999. By 2004, that number had almost doubled to 49%, and there is every indication the growth will continue for years to come.
With such explosive growth in the industry, massage therapists have more career choices today than ever. According to the AMTA, while the vast majority (84%) of massage practitioners continue to provide services in an independent setting, such as their offices or on location, considerable growth in massage is taking place in spas, salons, health & athletic clubs, hotels and resorts. And with the rapid emergence of CAM and medical spas, a growing number of massage therapists can be found working alongside medical doctors and other professionals in their offices or in hospitals. With such a plethora of choices available, many wonder what factors they should consider when deciding on a massage therapy career. A good place to start might be to assess why you decided to pursue massage therapy in the first place.
If you view massage therapy as a way to help people relax and reduce stress, you might consider working for a resort, spa or upscale hotel, where guests have massage therapy available as a means of stress-reduction. According to ABMP, massage therapy generates over 60% of such a facility's total revenue; therefore, as more resorts, spas and hotels open, massage therapists will be in greater demand. Visitors to these facilities often seek such techniques as Swedish and Thai massage and shiatsu, thus providing diversification to your practice.
If you identify with the growing acceptance of CAM, you are committed to the notion that massage therapy can help relieve pain and restore function from injuries that may previously have required surgery or other invasive procedures. In the most recent national survey by the AMTA, 91% of respondents agreed that massage is effective in reducing pain. Chiropractors, naturopaths, acupuncturists and other practitioners of alternative medical care often recommend massage therapy treatment for acute or chronic conditions. In-depth knowledge of anatomy, science and pathology will enable you to apply such techniques as myofascial massage, shiatsu, and deep-tissue massage for clients' improved health and healing.
Over the past several years, our society has become increasingly more exercise-conscious, leaving both amateur and professional athletes in pain due to overuse conditions or injury. Passage of the National Collegiate Athletic Association's Title IX has brought an unprecedented number of women to the training room for treatment, thus requiring more trained therapists. According to Myles Brand, president of the NCAA, "In 1972, fewer than 30,000 women were participating in sports. Today, nearly 150,000 women are competing in sports at NCAA member institutions." And with the growth of sports programs in high schools, as well as in colleges and universities, many more massage therapists are being hired to keep their athletes healthy, limber and able to play. So, whether your clients are weekend warriors, scholars or professional athletes, the invaluable services you will provide might include sports massage, deep-tissue massage, myofascial release and/or hydrotherapy.
Thought of as an "enlightened" pursuit for years, massage in the workplace is being offered by more companies today than ever, primarily because an increasing number of them have found on-site massage to be a low-cost benefit with a high payoff. (So says ABMP in a recent survey.) With the growth in corporate massages comes an even greater opportunity for massage therapists. Having a massage therapist visit the workplace has become a real plus for employers wanting to attract new people and retain existing staff. It also has become a terrific source of business for the proactive massage therapist.
The rapidly widening acceptance of massage therapy in almost all corners of our environment means your career choices are limited only by your imagination. I've described a few options you might consider, but I also suggest you keep another thought or two in mind. Many massage therapists do not confine themselves to just one setting. Many therapists who work in resorts, spas and other places with large, established practices, do so part-time while they develop their own independent practices. That's the approach taken by many who are just getting started. Then there are those who look upon massage therapy as a part-time career. They have other jobs, but enjoy providing their healing touch in their spare time. So, there is no "right way" to pursue your career in massage therapy. It totally depends on your other interests and how much of your life you choose to devote to it.
Previous articles, a "Talk Back" forum and a brief biography of Linda Riach are available online at www.massagetoday.com/columnists/riach.
Click here for previous articles by Linda Riach.
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