resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Not Another Typical Drug Company Lawsuit
It's becoming more common to see drug manufacturers negotiate "false claims" settlements for millions and billions of dollars.1-2 Most of these settlements have to do with violations in the marketing of the drugs they produce and sell.
The Gluteal-Knee Connection
The underlying causes of knee pain and dysfunction are rarely isolated to the knee. The knee is a relatively stable joint with limited intrinsic ability to adapt to aberrant motion.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Looking For Answers In Many Places
I am sure we have all heard the old adage: "When the only tool in your toolbox is a hammer, everything starts to look like a nail."
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
Talking to Skeptical MDs: "Just the Facts, Ma'am"
The first lesson in public speaking is to know your audience. This is particularly applicable when talking to skeptical medical doctors about chiropractic. You have to understand where they are coming from and speak the language they understand.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
Advice for Young Doctors
When I began practice, I was just shy of my 25th birthday. I was young and I looked it. I had been told this would be a problem when starting a practice – and it was. Older patients often paused when they entered for care.
Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
September, 2005, Vol. 05, Issue 09
The Wide-Open World of Massage Therapy
By Linda Riach
In this helter-skelter world, stress reigns. With so many tense and jittery folks seeking help, there's never been a better time to be a massage therapist. According to the Associated Bodywork & Massage Professionals (ABMP), there now are almost 200,000 massage therapists in the United States, and more than 50,000 people are entering the field each year.Massage is over a $5 billion-a-year industry and has become such an important segment in the complementary and alternative medicine (CAM) arena that massage therapists are its largest professional group, followed by chiropractors.
Much of this growth is attributable to significant changes in consumers' perception of the industry. Through its annual market surveys, the American Massage Therapy Association (AMTA) discovered that only about 25% of Americans had ever experienced a massage from a massage therapist in 1999. By 2004, that number had almost doubled to 49%, and there is every indication the growth will continue for years to come.
With such explosive growth in the industry, massage therapists have more career choices today than ever. According to the AMTA, while the vast majority (84%) of massage practitioners continue to provide services in an independent setting, such as their offices or on location, considerable growth in massage is taking place in spas, salons, health & athletic clubs, hotels and resorts. And with the rapid emergence of CAM and medical spas, a growing number of massage therapists can be found working alongside medical doctors and other professionals in their offices or in hospitals. With such a plethora of choices available, many wonder what factors they should consider when deciding on a massage therapy career. A good place to start might be to assess why you decided to pursue massage therapy in the first place.
If you view massage therapy as a way to help people relax and reduce stress, you might consider working for a resort, spa or upscale hotel, where guests have massage therapy available as a means of stress-reduction. According to ABMP, massage therapy generates over 60% of such a facility's total revenue; therefore, as more resorts, spas and hotels open, massage therapists will be in greater demand. Visitors to these facilities often seek such techniques as Swedish and Thai massage and shiatsu, thus providing diversification to your practice.
If you identify with the growing acceptance of CAM, you are committed to the notion that massage therapy can help relieve pain and restore function from injuries that may previously have required surgery or other invasive procedures. In the most recent national survey by the AMTA, 91% of respondents agreed that massage is effective in reducing pain. Chiropractors, naturopaths, acupuncturists and other practitioners of alternative medical care often recommend massage therapy treatment for acute or chronic conditions. In-depth knowledge of anatomy, science and pathology will enable you to apply such techniques as myofascial massage, shiatsu, and deep-tissue massage for clients' improved health and healing.
Over the past several years, our society has become increasingly more exercise-conscious, leaving both amateur and professional athletes in pain due to overuse conditions or injury. Passage of the National Collegiate Athletic Association's Title IX has brought an unprecedented number of women to the training room for treatment, thus requiring more trained therapists. According to Myles Brand, president of the NCAA, "In 1972, fewer than 30,000 women were participating in sports. Today, nearly 150,000 women are competing in sports at NCAA member institutions." And with the growth of sports programs in high schools, as well as in colleges and universities, many more massage therapists are being hired to keep their athletes healthy, limber and able to play. So, whether your clients are weekend warriors, scholars or professional athletes, the invaluable services you will provide might include sports massage, deep-tissue massage, myofascial release and/or hydrotherapy.
Thought of as an "enlightened" pursuit for years, massage in the workplace is being offered by more companies today than ever, primarily because an increasing number of them have found on-site massage to be a low-cost benefit with a high payoff. (So says ABMP in a recent survey.) With the growth in corporate massages comes an even greater opportunity for massage therapists. Having a massage therapist visit the workplace has become a real plus for employers wanting to attract new people and retain existing staff. It also has become a terrific source of business for the proactive massage therapist.
The rapidly widening acceptance of massage therapy in almost all corners of our environment means your career choices are limited only by your imagination. I've described a few options you might consider, but I also suggest you keep another thought or two in mind. Many massage therapists do not confine themselves to just one setting. Many therapists who work in resorts, spas and other places with large, established practices, do so part-time while they develop their own independent practices. That's the approach taken by many who are just getting started. Then there are those who look upon massage therapy as a part-time career. They have other jobs, but enjoy providing their healing touch in their spare time. So, there is no "right way" to pursue your career in massage therapy. It totally depends on your other interests and how much of your life you choose to devote to it.
Previous articles, a "Talk Back" forum and a brief biography of Linda Riach are available online at www.massagetoday.com/columnists/riach.
Click here for previous articles by Linda Riach.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.