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Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Are Your Work Orders in Order?
There are times when a patient's occupational duties will delay or prevent them from recovering. These circumstances create the need for the doctor to recommend modified duty or remove the patient from work.
Women's Health: Herbal Formulas to Help Patients With Dysmenorrhea
Chiropractors have long treated women for menstrual pain (dysmenorrhea). Since roughly 60 percent of all chiropractic patients are women and 30-50 percent of women have a history of menstrual cramps, the vast majority of doctors of chiropractic will inevitably see patients with dysmenorrhea.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
News in Brief
Major Organizations Announce Joint Conference; Fighting for Section 2706; New Vice President of Chiro. Program at Parker; Two Families, One Chiropractic Dynasty.
The Art of Day-to-Day Assessment and Treatment: Clinical Pearls
Let's focus on the day-to-day process of assessing and treating the patient. I am proposing a particular attitude; a way of looking at the patient. This often evolves over a few treatments and then changes as you figure out what is significant.
Defending With Vitamin D: Helps Prevent Progression to Diabetes
A 2014 clinical trial published in the American Journal of Clinical Nutrition provides additional evidence that optimal vitamin D nutritional status may be important in preventing the progression of prediabetes to diabetes in prediabetic adults.
Billing for Same-Visit Extraspinal and Spinal Manipulation
Q: I have always been under the premise that when billing 98943, extraspinal chiropractic manipulation, on the same visit as spinal manipulation, 98940-98942, that the extraspinal manipulation requires modifier 51.
Is the EHR Ship Setting Sail Without Us?
The numbers are in: As of July 2014, 10,253 doctors of chiropractic have received $123,059,868 in EHR stimulus funds – and yet that represents less than 15 percent of our profession.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
We Get Letters & E-Mail
Not All Evidence Is Equal; An Abundance of Misinformation; A Well-Researched Decision; Far Too Dangerous.
State by State: Comparing Chiropractic Scope of Practice
"The issue of 'scope of practice' has been a bugaboo ever since our early quests for legal recognition for chiropractic," according to Dr. Claire Johnson, editor in chief of JMPT and National's other two chiropractic journals.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
Image Is Everything: The Power of Branding
Successful businesses use color and design to attract people to their service. They understand how important image is and hire experts to create an attractive package. Starbucks works hard to create an atmosphere that is warm and inviting.
Overcoming Barriers to Exercise Compliance
One of the most common questions other practitioners ask me is, "How do I get patients to do their exercises?" I am not frustrated by my patient compliance, as many doctors are; in fact, I am actually happy with my patients' involvement and commitment.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
Love a Nurse – and They'll Love You Back
According to various sources, there are about 3 million registered nurses in the U.S., and according to the American Nurses Association, they are under serious pressure in today's health care reality.
The Wisdom of the Second Office Location (SOL)
There are some things I never want to do again, like riding a motorcycle 100 mph. I call these things my "negative bucket list." Other things I have on that list include water skiing, riding a roller coaster and eating habanero peppers.
A Dream Come True for Chiropractic: Funding Prevention and Public Health
Back in 2005, Sen. Tom Harkin (D-Iowa) said: "Let's face it, in America today we don't have a health care system, we have a sick care system.
September, 2005, Vol. 05, Issue 09
The Wide-Open World of Massage Therapy
By Linda Riach
In this helter-skelter world, stress reigns. With so many tense and jittery folks seeking help, there's never been a better time to be a massage therapist. According to the Associated Bodywork & Massage Professionals (ABMP), there now are almost 200,000 massage therapists in the United States, and more than 50,000 people are entering the field each year.Massage is over a $5 billion-a-year industry and has become such an important segment in the complementary and alternative medicine (CAM) arena that massage therapists are its largest professional group, followed by chiropractors.
Much of this growth is attributable to significant changes in consumers' perception of the industry. Through its annual market surveys, the American Massage Therapy Association (AMTA) discovered that only about 25% of Americans had ever experienced a massage from a massage therapist in 1999. By 2004, that number had almost doubled to 49%, and there is every indication the growth will continue for years to come.
With such explosive growth in the industry, massage therapists have more career choices today than ever. According to the AMTA, while the vast majority (84%) of massage practitioners continue to provide services in an independent setting, such as their offices or on location, considerable growth in massage is taking place in spas, salons, health & athletic clubs, hotels and resorts. And with the rapid emergence of CAM and medical spas, a growing number of massage therapists can be found working alongside medical doctors and other professionals in their offices or in hospitals. With such a plethora of choices available, many wonder what factors they should consider when deciding on a massage therapy career. A good place to start might be to assess why you decided to pursue massage therapy in the first place.
If you view massage therapy as a way to help people relax and reduce stress, you might consider working for a resort, spa or upscale hotel, where guests have massage therapy available as a means of stress-reduction. According to ABMP, massage therapy generates over 60% of such a facility's total revenue; therefore, as more resorts, spas and hotels open, massage therapists will be in greater demand. Visitors to these facilities often seek such techniques as Swedish and Thai massage and shiatsu, thus providing diversification to your practice.
If you identify with the growing acceptance of CAM, you are committed to the notion that massage therapy can help relieve pain and restore function from injuries that may previously have required surgery or other invasive procedures. In the most recent national survey by the AMTA, 91% of respondents agreed that massage is effective in reducing pain. Chiropractors, naturopaths, acupuncturists and other practitioners of alternative medical care often recommend massage therapy treatment for acute or chronic conditions. In-depth knowledge of anatomy, science and pathology will enable you to apply such techniques as myofascial massage, shiatsu, and deep-tissue massage for clients' improved health and healing.
Over the past several years, our society has become increasingly more exercise-conscious, leaving both amateur and professional athletes in pain due to overuse conditions or injury. Passage of the National Collegiate Athletic Association's Title IX has brought an unprecedented number of women to the training room for treatment, thus requiring more trained therapists. According to Myles Brand, president of the NCAA, "In 1972, fewer than 30,000 women were participating in sports. Today, nearly 150,000 women are competing in sports at NCAA member institutions." And with the growth of sports programs in high schools, as well as in colleges and universities, many more massage therapists are being hired to keep their athletes healthy, limber and able to play. So, whether your clients are weekend warriors, scholars or professional athletes, the invaluable services you will provide might include sports massage, deep-tissue massage, myofascial release and/or hydrotherapy.
Thought of as an "enlightened" pursuit for years, massage in the workplace is being offered by more companies today than ever, primarily because an increasing number of them have found on-site massage to be a low-cost benefit with a high payoff. (So says ABMP in a recent survey.) With the growth in corporate massages comes an even greater opportunity for massage therapists. Having a massage therapist visit the workplace has become a real plus for employers wanting to attract new people and retain existing staff. It also has become a terrific source of business for the proactive massage therapist.
The rapidly widening acceptance of massage therapy in almost all corners of our environment means your career choices are limited only by your imagination. I've described a few options you might consider, but I also suggest you keep another thought or two in mind. Many massage therapists do not confine themselves to just one setting. Many therapists who work in resorts, spas and other places with large, established practices, do so part-time while they develop their own independent practices. That's the approach taken by many who are just getting started. Then there are those who look upon massage therapy as a part-time career. They have other jobs, but enjoy providing their healing touch in their spare time. So, there is no "right way" to pursue your career in massage therapy. It totally depends on your other interests and how much of your life you choose to devote to it.
Previous articles, a "Talk Back" forum and a brief biography of Linda Riach are available online at www.massagetoday.com/columnists/riach.
Click here for previous articles by Linda Riach.
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