resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Bottom Line ... From a Surgeon Who Knows
Regardless of individual relationships between providers, there continues to be a type of Hatfield-McCoy feud between the philosophies of medicine and chiropractic, particularly when it comes to musculoskeletal ailments.
Inspire Your Patients to Make Healthy Choices
Have you tried to get your patients to change their eating habits or their diet and couldn't get them to succeed? Were they confused and unsure of what the right thing was to eat? You are not alone!
Chronic heightened emotional states create a perfect breeding ground for illness. Through my practice I noted the increasingly obvious relationship between one's mental focus on negative thinking, emotions, resistance to experiencing feelings and disease.
Capturing the Essence of Tai Chi
Over the last 12 years, I have been working on one of the few documentaries about Tai Chi. It's called The Professor: Tai Chi's Journey West and it's about Cheng Man-Ching who moved to New York in the 1960s.
Correcting Dysfunctional Movement Patterns – Is Local Treatment Enough?
It is widely believed that mechanical, non-traumatic back pain is largely related to dysfunctional or compensatory movement patterns the body has adopted over time.
News in Brief
Foundation for Chiropractic Progress Enrolls Second Group Member; Focus on Chiropractic Education at WFC-ACC Conference in Miami; Are You Ready for Another "Have-a-Heart" Campaign?
Introduce Your Patients to Collagen Induction Therapy
Cutaneous (skin) aging generally occurs from either intrinsic or extrinsic processes. Intrinsic aging results from natural skin tissue damage and degeneration.
Acupuncture Detox as Part of Drug Rehabilitation
In the U.S., more than 2,000 alcohol and drug rehabilitation programs have added ear acupuncture to their practice. The development of the protocol was determined by Lincoln Hospital as it delivered 100 acupuncture treatments daily.
Peer Points: Promoting TCM Knowledge
When Elaine Wolf Komarow, LAc, received her first acupuncture treatment in 1989, she said it changed her life. "I felt more aware, calmer, and happier. I was so fascinated by the changes that I began to learn everything I could about the underlying philosophy of Chinese medicine," said Komarow.
Treating Chronic Depression with Acupressure
In Traditional Chinese Medicine there already exists a comprehensive theory linking the body and mind.
The McGill Approach to the Lower Back (Part 1)
Stuart McGill, PhD, brings a unique combination of tools to the table. He is a scientist who also functions as a clinician. He describes himself as a medical consultant who is referred challenging patients. He is both evidence based and practical.
Giving Chiropractic Some Much-Needed PR
Public relations has not always been the chiropractic profession's strong suit, a shortcoming that has subjected the profession to countless attacks on its legitimacy and seemingly perpetual confusion among the public and the health care world as to the skills and services doctors of chiropractic provide.
The Acupuncture Now Foundation: What Our Profession Needs
Although acupuncture is growing in popularity it continues to be underutilized due to misunderstandings about its true potential. Only a fraction of those who could be helped by acupuncture know enough to seek it out.
Drug War Rages in Wisconsin
Based on its actions over the past 15 years (review the sidebar in the app version of this article), controversy and the Wisconsin Chiropractic Association seem to go hand in hand.
Implications of Section 2706: The Non-Discrimination Provision Survey
In late April 2014, NCCAOM diplomates received an email survey with the subject line: "End discrimination against acupuncturists" polling CAM practitioners for a Request for Information from the Department of Health and Human Services, released in mid-March.
Five Element Acupuncture Can Enhance Your Practice
For eight years I have been teaching and supervising TCM students at an acupuncture college in Colorado, in Five Element acupuncture.
Micro-Needle Dermal Roller Use in the Treatment Room
Recently micro-needle dermal rollers have been getting a lot of media attention. As a practitioner who specializes in acupuncture facial rejuvenation, I know that skin needling with a dermal roller (also known as collagen induction therapy), promotes the natural reproduction of collagen and elastin, making the skin feel smoother and tighter.
"Turn, Turn, Turn"
Many people are credited with saying, "If you remember the '60s, you really weren't there." Given the fact I didn't become a teenager until 1970, I actually do remember the '60s (or at least part of it). And as a child of the '60s, I was, of course, influenced by the music.
Treating Menopausal Women in Your Practice
I love what I do for a living. It's a great way to trade health for bread. And no topic of health, with the right bedside manner, is taboo.
Alcohol Consumption Strongly Linked to Risk of Colorectal Cancer
Alcohol intake is one of the primary risk factors for many human cancers, and is strongly associated with cancers of the oral cavity, pharynx, larynx, esophagus, liver, breast, and notably, the colon and rectum.
It Pays to be a Foodie
If there is an inner foodie in you, just waiting to burst out—this article is for you! Do you want to know how I know? I'm that girl. My middle name might as well be "Foodie." I love food! And if my patients are any indication, many of them do as well.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Chinese Medicine: The Natural Way to Children's Wellness
As a child, I did not like going to the doctor. For the most part, when I had to go I wasn't feeling good to begin with, and I was heading into a sterile environment to be awkwardly probed by a man in a white coat for a very short, impersonal period of time.
Meat in the Middle
Have you ever wondered what's the truth about meat? Is it really as bad as many people think?
The Power of Mu Xiang to Treat Irritable Bowel Disease
Bloating and gas pain is something that everyone has had to deal with at one point or another; however, that's usually reserved for holiday dinners and other large gatherings.
September, 2005, Vol. 05, Issue 09
The Wide-Open World of Massage Therapy
By Linda Riach
In this helter-skelter world, stress reigns. With so many tense and jittery folks seeking help, there's never been a better time to be a massage therapist. According to the Associated Bodywork & Massage Professionals (ABMP), there now are almost 200,000 massage therapists in the United States, and more than 50,000 people are entering the field each year.Massage is over a $5 billion-a-year industry and has become such an important segment in the complementary and alternative medicine (CAM) arena that massage therapists are its largest professional group, followed by chiropractors.
Much of this growth is attributable to significant changes in consumers' perception of the industry. Through its annual market surveys, the American Massage Therapy Association (AMTA) discovered that only about 25% of Americans had ever experienced a massage from a massage therapist in 1999. By 2004, that number had almost doubled to 49%, and there is every indication the growth will continue for years to come.
With such explosive growth in the industry, massage therapists have more career choices today than ever. According to the AMTA, while the vast majority (84%) of massage practitioners continue to provide services in an independent setting, such as their offices or on location, considerable growth in massage is taking place in spas, salons, health & athletic clubs, hotels and resorts. And with the rapid emergence of CAM and medical spas, a growing number of massage therapists can be found working alongside medical doctors and other professionals in their offices or in hospitals. With such a plethora of choices available, many wonder what factors they should consider when deciding on a massage therapy career. A good place to start might be to assess why you decided to pursue massage therapy in the first place.
If you view massage therapy as a way to help people relax and reduce stress, you might consider working for a resort, spa or upscale hotel, where guests have massage therapy available as a means of stress-reduction. According to ABMP, massage therapy generates over 60% of such a facility's total revenue; therefore, as more resorts, spas and hotels open, massage therapists will be in greater demand. Visitors to these facilities often seek such techniques as Swedish and Thai massage and shiatsu, thus providing diversification to your practice.
If you identify with the growing acceptance of CAM, you are committed to the notion that massage therapy can help relieve pain and restore function from injuries that may previously have required surgery or other invasive procedures. In the most recent national survey by the AMTA, 91% of respondents agreed that massage is effective in reducing pain. Chiropractors, naturopaths, acupuncturists and other practitioners of alternative medical care often recommend massage therapy treatment for acute or chronic conditions. In-depth knowledge of anatomy, science and pathology will enable you to apply such techniques as myofascial massage, shiatsu, and deep-tissue massage for clients' improved health and healing.
Over the past several years, our society has become increasingly more exercise-conscious, leaving both amateur and professional athletes in pain due to overuse conditions or injury. Passage of the National Collegiate Athletic Association's Title IX has brought an unprecedented number of women to the training room for treatment, thus requiring more trained therapists. According to Myles Brand, president of the NCAA, "In 1972, fewer than 30,000 women were participating in sports. Today, nearly 150,000 women are competing in sports at NCAA member institutions." And with the growth of sports programs in high schools, as well as in colleges and universities, many more massage therapists are being hired to keep their athletes healthy, limber and able to play. So, whether your clients are weekend warriors, scholars or professional athletes, the invaluable services you will provide might include sports massage, deep-tissue massage, myofascial release and/or hydrotherapy.
Thought of as an "enlightened" pursuit for years, massage in the workplace is being offered by more companies today than ever, primarily because an increasing number of them have found on-site massage to be a low-cost benefit with a high payoff. (So says ABMP in a recent survey.) With the growth in corporate massages comes an even greater opportunity for massage therapists. Having a massage therapist visit the workplace has become a real plus for employers wanting to attract new people and retain existing staff. It also has become a terrific source of business for the proactive massage therapist.
The rapidly widening acceptance of massage therapy in almost all corners of our environment means your career choices are limited only by your imagination. I've described a few options you might consider, but I also suggest you keep another thought or two in mind. Many massage therapists do not confine themselves to just one setting. Many therapists who work in resorts, spas and other places with large, established practices, do so part-time while they develop their own independent practices. That's the approach taken by many who are just getting started. Then there are those who look upon massage therapy as a part-time career. They have other jobs, but enjoy providing their healing touch in their spare time. So, there is no "right way" to pursue your career in massage therapy. It totally depends on your other interests and how much of your life you choose to devote to it.
Previous articles, a "Talk Back" forum and a brief biography of Linda Riach are available online at www.massagetoday.com/columnists/riach.
Click here for previous articles by Linda Riach.
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