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Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
September, 2005, Vol. 05, Issue 09
From the Editor's Desk: Professional Travel
By Cliff Korn, BS, LMT, NCTMB
It felt odd last month to miss submitting an editorial, even though it provided Rebecca Razo with an opportunity to get her ideas expressed in Massage Today. It feels even odder knowing that she has now moved on from her managing editor position with Massage Today to another editing opportunity.I know how much she will be missed by those of you who interacted with her over the past several years. I know that I will certainly miss her, as she did most of the work that you all gave me credit for doing! I also know that Kathryn Feather, who has been hired to replace Rebecca, will learn quickly and that America's most-read massage trade publication will still get to you without missing a beat.
Perhaps it's because I hail from New Hampshire, a state best known for its winter sports opportunities and snowy scenery, that I love summer so much. It's hard to drag me out of the state in the summer because I hate to miss any of the glorious weather. As a matter of fact, I am writing this on my laptop, sitting on the coast. As I look up from my chair, I see children scampering on the seaweed-covered rocks on the shore. Farther out, I see powerboats and sailboats jauntily passing the picturesque lighthouse. The occasional screech of a seagull comes from the blue sky with cirrus clouds overhead. As I said, it's hard to drag me away in the summer!
Since you last heard from me though, I have actually made two trips out of New England. I attended a chair massage conference in Toronto (see article on front page) and the annual convention of the Florida State Massage Therapy Association (FSMTA) in Boca Raton, Florida. As much as I love being here, both events were well-worth the time away!
I think the FSMTA convention is one of my favorite annual events. It certainly is the most largely attended massage event in the United States. I've mentioned before in my editorials how much I enjoy attending conferences and conventions, and how important I think they are to practitioners and the profession. While most allow you to share experiences with hundreds of your peers, the FSMTA convention allows you to share those experiences with thousands of your peers! It's at least three times as large as most state or regional conferences/conventions, and therefore draws the best presenters for continuing education on a national scale. This year was certainly no exception, with names such as Bruno and Alaya Chikly, Erik Dalton, David Kent, Vivian Madison-Mahoney, Tom Myers and James Waslaski conducting continuing education workshops. At least 10 workshops were held concurrently, so the choices were many and varied, to meet the interests and needs of all attendees.
Continuing education was not the only activity of note. A concurrent trade show, featuring more than 60 companies and organizations that supply or serve the massage field, filled the exhibit hall with interesting products, information and educational offerings. Since this is such a large event, new products are rolled out routinely here. I overheard several excited discussions from groups of therapists speculating on additional uses for a new massager that allows a practitioner to work over clothing with the effectiveness normally available only on lubricated skin. Several of the exhibitors added microphoned presenters to their booths to demonstrate how particular products could be most effectively used by practitioners. I saw this trend with vendors marketing spa products, topical analgesics, massage tables and chairs, and therapeutic taping. The exhibit hall was the place to meet others and socialize.
One of the convention highlights for me was hearing the keynote speech by Rolf Elmstrom. From Sweden, Rolf is a former electronic engineer who changed his career in the early 80s, becoming a chiropractor and then a teacher at the Axelsons Institute in Stockholm. Axelsons is the largest and most renowned school for manual medicine and touch therapies in Scandinavia, with more than 6,000 students every year. Rolf spoke to attendees about "Peaceful Touch," a program designed to get schoolchildren to use safe touch to help each other. When asked about the program, he said, "It was heartening that so many people showed great interest in our Peaceful Touch program. We really, really hope that it can get going in the States as well. The children need to be touched; it is one of our most basic needs. I hate to see us, grown up, creating laws and regulation so that touch no longer can be natural. I strongly think that this needs to be changed; otherwise the entire society will regret that sooner or later."
Mike McGillicuddy, FSMTA president, is determined to assist in spreading this program throughout the United States. I am hoping in the very near future to write more about the Peaceful Touch program and its implications, as well as its chances for success here in the United States.
Professional travel for me usually involves a conference, convention or symposium. I highly recommend these events to all massage therapists. I know of no other venues that provide as much "bang for the buck," as much fun, as much socializing with peers and as much actual professional growth. If you can't afford the time or the money to register for an entire conference, at least try to get to a trade show associated with one of the conferences. It's all tax deductible! If you aren't sure how to find out about a conference near you, most advertise in Massage Today. Check with your national or state professional associations. I am familiar with several outstanding events in addition to the FSMTA convention: The American Massage Therapy Association holds an annual convention in a different location throughout the United States each year; the California Massage Therapy Association holds an annual conference that alternates between northern and southern California; the AMTA New England Regional Conference is held each March in Massachusetts; and the Worlds of Wellness Advanced Integrated Care Conference is held in late fall each year for the mid-Atlantic region. There are many more, so keep looking until you find one that suits your particular needs.
Enough for now ... the sun is high, the spinnakers are billowing, and I think I smell burgers and hot dogs on the grill. Isn't summer grand?
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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