Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
September, 2005, Vol. 05, Issue 09
From the Editor's Desk: Professional Travel
By Cliff Korn, BS, LMT, NCTMB
It felt odd last month to miss submitting an editorial, even though it provided Rebecca Razo with an opportunity to get her ideas expressed in Massage Today. It feels even odder knowing that she has now moved on from her managing editor position with Massage Today to another editing opportunity.I know how much she will be missed by those of you who interacted with her over the past several years. I know that I will certainly miss her, as she did most of the work that you all gave me credit for doing! I also know that Kathryn Feather, who has been hired to replace Rebecca, will learn quickly and that America's most-read massage trade publication will still get to you without missing a beat.
Perhaps it's because I hail from New Hampshire, a state best known for its winter sports opportunities and snowy scenery, that I love summer so much. It's hard to drag me out of the state in the summer because I hate to miss any of the glorious weather. As a matter of fact, I am writing this on my laptop, sitting on the coast. As I look up from my chair, I see children scampering on the seaweed-covered rocks on the shore. Farther out, I see powerboats and sailboats jauntily passing the picturesque lighthouse. The occasional screech of a seagull comes from the blue sky with cirrus clouds overhead. As I said, it's hard to drag me away in the summer!
Since you last heard from me though, I have actually made two trips out of New England. I attended a chair massage conference in Toronto (see article on front page) and the annual convention of the Florida State Massage Therapy Association (FSMTA) in Boca Raton, Florida. As much as I love being here, both events were well-worth the time away!
I think the FSMTA convention is one of my favorite annual events. It certainly is the most largely attended massage event in the United States. I've mentioned before in my editorials how much I enjoy attending conferences and conventions, and how important I think they are to practitioners and the profession. While most allow you to share experiences with hundreds of your peers, the FSMTA convention allows you to share those experiences with thousands of your peers! It's at least three times as large as most state or regional conferences/conventions, and therefore draws the best presenters for continuing education on a national scale. This year was certainly no exception, with names such as Bruno and Alaya Chikly, Erik Dalton, David Kent, Vivian Madison-Mahoney, Tom Myers and James Waslaski conducting continuing education workshops. At least 10 workshops were held concurrently, so the choices were many and varied, to meet the interests and needs of all attendees.
Continuing education was not the only activity of note. A concurrent trade show, featuring more than 60 companies and organizations that supply or serve the massage field, filled the exhibit hall with interesting products, information and educational offerings. Since this is such a large event, new products are rolled out routinely here. I overheard several excited discussions from groups of therapists speculating on additional uses for a new massager that allows a practitioner to work over clothing with the effectiveness normally available only on lubricated skin. Several of the exhibitors added microphoned presenters to their booths to demonstrate how particular products could be most effectively used by practitioners. I saw this trend with vendors marketing spa products, topical analgesics, massage tables and chairs, and therapeutic taping. The exhibit hall was the place to meet others and socialize.
One of the convention highlights for me was hearing the keynote speech by Rolf Elmstrom. From Sweden, Rolf is a former electronic engineer who changed his career in the early 80s, becoming a chiropractor and then a teacher at the Axelsons Institute in Stockholm. Axelsons is the largest and most renowned school for manual medicine and touch therapies in Scandinavia, with more than 6,000 students every year. Rolf spoke to attendees about "Peaceful Touch," a program designed to get schoolchildren to use safe touch to help each other. When asked about the program, he said, "It was heartening that so many people showed great interest in our Peaceful Touch program. We really, really hope that it can get going in the States as well. The children need to be touched; it is one of our most basic needs. I hate to see us, grown up, creating laws and regulation so that touch no longer can be natural. I strongly think that this needs to be changed; otherwise the entire society will regret that sooner or later."
Mike McGillicuddy, FSMTA president, is determined to assist in spreading this program throughout the United States. I am hoping in the very near future to write more about the Peaceful Touch program and its implications, as well as its chances for success here in the United States.
Professional travel for me usually involves a conference, convention or symposium. I highly recommend these events to all massage therapists. I know of no other venues that provide as much "bang for the buck," as much fun, as much socializing with peers and as much actual professional growth. If you can't afford the time or the money to register for an entire conference, at least try to get to a trade show associated with one of the conferences. It's all tax deductible! If you aren't sure how to find out about a conference near you, most advertise in Massage Today. Check with your national or state professional associations. I am familiar with several outstanding events in addition to the FSMTA convention: The American Massage Therapy Association holds an annual convention in a different location throughout the United States each year; the California Massage Therapy Association holds an annual conference that alternates between northern and southern California; the AMTA New England Regional Conference is held each March in Massachusetts; and the Worlds of Wellness Advanced Integrated Care Conference is held in late fall each year for the mid-Atlantic region. There are many more, so keep looking until you find one that suits your particular needs.
Enough for now ... the sun is high, the spinnakers are billowing, and I think I smell burgers and hot dogs on the grill. Isn't summer grand?
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.